Six Steps to Increase Your Number of Twitter Followers

Not really sure about Twitter?

You are certainly not alone. According to 2009 LinkedIn Harris poll, to the question "Thinking about Twitter, what is your closest opinion?" 69% of the consumers in the poll responded "I do not know enough about Twitter to have an opinion."

Yet, even by 2009, Twitter had made an impact on the world. One of the most memorable events occurred in April 2008 when James Buck, a University of California at Berkley graduate student, was arrested while photographing an anti-government protest in Egypt. Buck managed to send a quick tweet from his Twitter account that consistent of a single word: arrested.

His followers contacted the University, the American Embassy as well as media organizations, who together put pressure on Egyptian authorities. The next day Buck sent yet another one-word tweet: freed.

Now the tweets you send about your organization may not be as dramatic as those from Buck, but with help from Heather Mansfield, author of Social Media for Social Good , here are six Twitter best practices to follow:

1. Find Your Voice – Have Personality and Build Community. Sure, it's fine and helpful to your followers to push out content about yourself, like information about road closures, detours and the current number of parking spaces, but the best Twitter voices have character and are friendly. These voices share opinions and contribute to discussions. Send out a wide variety of content, including photos and videos. Certainly resist the temptation to automate your tweets or direct messages. Inspirational quotes and powerful statistics have high tweet (and retweet) appeal.

2. Track Your Links. Use a third-party app such as Google URL Shortener, Bit.ly or Owl.ly to track your links. Not only do these free tools shrink long links, allowing you more characters for tweeting, but they also provide useful statistics on how many people clicked on your links. Twitterers who do not track their links are simply tweeting blind. Your number one job in the successful use of social media is to find out what kind of content your followers want and to provide more of it to them.

3. Do not Tweet Only Your Content. Mix it up ! Tweet articles or blog posts from your favorite newspapers, bloggers and partner organizations. An insurance agent I know will syndicate a local sports team or ask followers where they will be going on vacation or if they will be attending the county fair. With social media, engagement (and not one-way communication) is the key.

4. Retweet and Reply Often. Follow the Golden Rule. The more your organization promotes others through retweets and replies, the more your business will get retweeted and mentioned. This is one of the fastest ways to grow your follower base.

5. Follow on a 1: 1 Ratio. If you have 1,000 followers then you should be following 1,000 Tweets in return. Why? Four reasons:

a. You're likely to get more followers if people see that you follow in return.
b. People can not direct message you if you are not following them.
c. People are less likely to mention or retweet you if they think you'll never retweet or mention them.
d. People will get an email saying that your organization is now following them.

6. How often should you tweet? The lifespan of a tweet is about 90 minutes. Most people only browse their tweets in real time. Tweet 4 to 6 times a day and space your tweets throughout the day. Twitter is most active from 9 am to noon.

To learn more about how to use Twitter to promote your organization, visit business.twitter.com .

Posted by Anwar in SEO, 0 comments

Outsourcing SEO Service is an Effective Marketing Strategy

Outsourcing SEO services and other businesses has become a trend for those who want great return from their investment. India is the ideal destination and leading center for outsourcing services among the outsourcing destinations. Due to the availability of massive acumen with innovative ideas and cost effective software solution has helped businesses grow rapidly.

Outsourcing the services brings a lot of profit for both the clients as well the service provider. India is the most preferred destination for outsourcing the information technology enabled services. The companies get their business solutions at a low rate from India compared to the other countries of the world. The quality of the work is taken utmost care. For any company to rank high in the search engine list, it needs a lot of sincere work and effort to do it.

A research study by some internet experts says that India exports software services to more then 90 countries around the world. Today, every business is influenced by the outsourcing services. Outsourcing SEO services is being done on a very big scale to earn huge profits.Well, outsourcing SEO services has many advantages for a business and that is why outsourcing has been undertaken on such a large scale. Moving your work to a third party is also a risk in itself but you have other option left than to trust the outsourcing company. It requires huge efforts and finance as well to run a business successfully. A business owner has to consider outsourcing SEO services from the business aspect. If you want to get a reliable and effective result from your work then you need to look for such companies that provide outsourcing services.

Outsourcing helps you to shed your workload on the companies and they will be able to take care of all your work. Basically, the work is done by professionals in the outsourcing countries where the labor cost is very low and this is the reason why lots of companies are looking for outsourcing their work. So, it means that by outsourcing SEO services for your own company will save huge amounts of money. If you are searching manually and finding out from the directory on the world wide web then it is time consuming work. So, you must opt for a reputed company and then you can rely on their service. If you outsource SEO services then the work will be done efficiently and a lower rate and the service quality is assured by the companies.

Outsourcing SEO services can be done in two different ways. There are various firms that provide outsourcing services to its client. You can also opt for freelancing works that the professionals do it. Search engine optimization work includes writing content for the website, designing the website. For making work done on time, you can hire the services of freelance professionals or can hand over the entire project to a company who will work for you. You must keep track of the work that the company or freelancer is doing for you. You can check out the portfolio of the company and find out the capabilities of the firm. After all, you are going to outsource your high priority work to them so it’s must to do homework. Every organization must make certain strategies and techniques to make their business successful.

Posted by Anwar in SEO, 0 comments

Facebook Marketing For Entrepreneurs and Small Businesses

Overview:

There are so many social media channels out there these days, it's hard to determine which ones are more effective and worth your time to market your business. I will focus on Facebook marketing, as I find it the most effective and affordable for small business owners to get their message and brand noticed. Facebook marketing is an excellent way to grow your business, and you can have fun while doing it.

Facebook is the big one for small business marketing; it has been around a long time and is focusing on companies marketing their products through the Facebook platform. The platform offers great tools like boosted posts, paid targeting ads, and a relatively new Facebook pixel so you can track exactly what consumers do once on your website. The added bonus is Facebook provides analytics on your campaigns, so you can adjust your creative, messaging, audience, etc. to optimize engagement and results.

Top Tips for Optimizing Facebook Marketing

• Tip 1 – Original Content

Be sure to write engaging and useful content for your audience. You can easily import your blog (if you have one) into your Facebook page, but also make sure to write original posts for your Facebook audience. (You can schedule multiple posts to save time via scheduled posts.) There is no set rule for how many posts you should put out in a day. I'd say one is the minimum, but only if you have quality content to share. Never post a weak post just to have something to put out there. This type of posting leads to people leaving your page, which is the opposite of what were shooting for. A helpful tool is to build out your content calendar to manage your content delivery schedule.

• Tip 2 – Engagement

Once you're delivering contenting content to your audience, you are sure to have interactions with your fans. It's very important to respond to your audience quickly and personably. Your direct correspondence with your audience becomes your business personality, your brand ambassador. This is a great way to nurture leads, grow sales, and develop brand loyalty. I want to reiterate, reply to your audience promptly. Many users are under the impression (no matter how unreasonable it may be) that you have a team ready and waiting to reply immediately when they make a comment or ask a question. If you do not respond quickly, the audience may think you're ignoring them and get turned off. I know it's a bit unreasonable, but in this modern fast paced age, people want immediate results, so small businesses must accommodate the best they can.

• Tip 3 – Know Your Audience

Use Facebook's Insights to really learn your audience. You can get your basic demographic profile (age, gender, etc.) and also track which posts are engaging your audience and which are not. This information allows you to customize your content to the preferences of your audience. You can also feel out how many posts per day your particular audience is interested in seeing by tracking post engagement in the Insights. The Insights tool can be used for myriad purposes and can determine if you're missing your target audience. If you are, there are numerous ways to reach them and I will talk about that next.

• Tip 4 – Utilize Facebook Marketing Tools

Facebook has a number of tools you can use to capture a new audience and expand your current audience. They offer ads and boosted posts, which are both effective tools for your marketing purposes. These tools can be extremely effective if used properly, and they are affordable – you set your own budget with each campaign. With both ads and boosted posts you are able to target the audience you want to reach. You can target by location, sex, age, and preferences with boosted posts, and you have a bit more detailed targeting options with the ads. For example, if you are promoting children's eBooks, you can target moms, grandmothers, father, homeschoolers, etc. The beauty of these ads and boosted posts is Facebook tracks all engagement, so you can determine if you're hitting the mark with your promotion or not and adjust it accordingly. The ads and posts are also great way to reach your target if you have not already.

• Tip 5 – Be Personal

This may be redundant, but I can not express how important it is to understand that your Facebook page is your business personality. Be authentic, genuine, and true. Be yourself and get to know your audience and let them get to intimately know you. This communication creates incredible emotional connections with your brand and developments brand loyalty and increases sales. The more your brand's personality is loved, the more your fans will share with their friends. It's your chance to talk to your customers and make friends. It's a really unique marketing tool and highly effective, so make sure to have fun with it!

• Tip 6 – Join Facebook Groups

There are myriad Facebook groups out there: There's pretty much a group for everything. You can go to the search bar up top and start putting in keywords that are relevant to your business. And do not just join the groups; take some time to engage with the group to gain trust. When you're promoting your business, you can maximize on these relationships to get territory with sales. Once you establish a relationship with the group, they will not feel like you're selling to them; you're contributing to the group with information that is helpful.

What Does All This Mean?

It means it's time to start utilizing Facebook as a marketing tool if you're not already. With billions of users actively engaging on this platform, it's essential to be a part of it to promote your small business. As I mentioned earlier, not only is Facebook marketing for small businesses affordable, it's highly effective. Happy Facebooking!

Posted by Anwar in SEO, 0 comments

Affiliate Marketing! What it is and How to Earn Money on the Net

Affiliate marketing is an online business that is very easy to start up. Affiliate marketing can simply be described as the selling of someone else's product in return for part of the profits. The affiliate marketer will always receive a commission for each product he or she sold.

Affiliate marketing is a powerful, yet simple business model. It is the fastest method of earning money online and requires very little money to start off with. You simply find a product that addresses a need, and promote it those who are in need of it. You will then receive payment for each and every product you sell.

Listed below are the steps needed to begin to earn money online as an affiliate marketer:

  1. Pick a Niche: This is an area of ??expertise that you can fulfill. Find out what people want. What problems are they facing? What sort of needs are they seeking solutions for? Check out forums, Amazon, eBay and websites where you can get a good idea of ??what people are looking for and buying. Some good niches to start off with are in the areas of wealth, health, relationships and self development.
  2. Find a Product To Promote: Register with an affiliate service and look for a product that meets the needs of your market. Promote and sell this product to your market. Use a website or blog to showcase your product. You will be given a unique link from the affiliate service that you will place on your website, linking your website to the sales page of the product. This link when clicked on by your customer will identify you as the person who sent the customer, ensuring that you get paid for every sale you promote. It is best to start with one product in the beginning. When you start making sales with this product you can add additional products that will compliment the product you originally started off with.
  3. Build a List: Need to register with an autoresponder service. This will enable you to capture the names and emails of those who purchase products from your website. Your website should have an area where you can collect the contact details of your customers before they buy your product. You can then promote other services to them as well as provide them useful and valuable information that will keep them as loyal customers to you for life.
  4. Generate Traffic: Use different traffic generation methods to drive potential customers to your website. Some traffic generation techniques that you can use are; search engine optimization (SEO), article and email marketing, social media, videos on YouTube etc. Experiment with the various ways of generating traffic to your website. Based on the results you get, continue working on the methods that are yielding you the best results.

Once you have a steady reasonable income coming in from the product or products you are promoting, repeat the whole process either in the same general niche or in another niche. Try to promote products that will compliment the products that you have already sold. Or select a completely different niche identical and promote products relevant to that.

Posted by Anwar in SEO, 0 comments

Want to Improve Your Image? LinkedIn Can Help

The site's user-friendly interface lets professionals set up an account and build a network of friends, colleges, and clients, then connect with professionals in their networks. The site is free and easy to join, but can seem at times a little overwhelming. Luckily, whether you're networking online or face-to-face, the same rules apply. Here are a few familiar tips to help you make the most of LinkedIn:

Make Your First Impression a Good One
Your profile will be the first thing that other LinkedIn users see when they arrive at your page. It will also be available, in limited form, to anyone who searches for you online. The more frequently people visit your LinkedIn site, the more quickly your public profile raises in Google search results. At a minimum, your profile should be accurate and up-to-date. You'll also want to be sure to include a profile picture: not only will it put new contacts at ease, but it will also allow for easier recognition when you do meet face-to-face.

Keep Your Pitch Short and Clear
Your profile page is divided into sections. The most important of these is the summary. Your marketing company can help you develop a clear summary of your business idea or project plan, one that will quickly capture the attention of potential contacts and let them know why they want to connect with you.

Your profile should also include an experience & education section, which will look a lot like a traditional resume, and an additional information section, where you can list awards and memberships in professional associations and provide links to your company's website or professional blogs.

Do not Wait for Others to Come to You
Your first step will be to connect with current and former collections and clients. The simplest way to reach out is to search for contacts by name. But you can also perform an "advanced people search" (under the "More" tab) that lets you find a specific person based on a combination of factors, including industry, company, title, school, or location, even if you're not sure of their full names.

To get others to contact you, you may want to join one of the site's Groups, which can put you in touch with others who share your interests or professional or educational background. Joining a group connects you with colleges and potential clients, letting you learn best practices while also reaching out to those interested in your services.

If you do not find a group on the site that meets your interests, work with your marketing company to develop a short description and a logo – LinkedIn allows users to add groups to the site.

Ask Good Questions and Make Yourself A Resource
Make use of the site's Answers forum. Posting a question here invites feedback from colleges and industry experts. You can also offer answers to questions posted by others. LinkedIn even provides members with "expert points" for each question they answer, and maintains a list of "experts."

While the same rules apply whether you're networking online or in person, there are some undeniable advantages to online business networking. While we've provided a brief outline of the site here, you'll find even more resources provided by LinkedIn if you sign up. In the past six months alone, more than ten million users have joined. And none of them are looking at your shoes.

Posted by Anwar in SEO, 0 comments

How to Reduce PPC – Pay Per Click Campaign Costs

If a landing page (home page for example) for an AdWords Campaign is not relevant to your ads, then Google will raise the minimum bid amount for those keywords. So to keep your costs low, you need to take into account 3 things:

1. Keywords / research that you require for your ad campaign
2. The landing page (home page for example)
3. The Google AdWords Ad

1. The keywords that want to bid on should be relevant to the product / service you are promoting. However it would be advisable to find out what keywords people are using to search for your product / service. To find out the best performing keywords for your PPC campaign there are many free online keyword tools, this will help you to build up your keyword list. You want to use the keywords that have good (CTR) Click Through Rates.

2. Landing page, ensure that the keywords you use for your PPC campaign are placed between the title tags, heading tags and page content. Include hyperlinks to the landing page from other pages on your website, ensure you use your PPC campaign keywords as the anchor text for your inbound links. Additionally optimize your hyperlinks with title attributes again use your PPC keywords.

3. PPC Ad. Always use the keyword / s that your using in your AD.

If you follow these 3 steps, you will definitely keep your cost per click (CPC) low. Optimizing a website involves editing content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

Posted by Anwar in SEO, 0 comments

How to Market Your Book on Twitter

If you’ve been on the web at all in the last three years, you’ve probably heard of Twitter. You may have heard that people have used it to drive traffic to their sites. And, if you’re an author, you’ve probably heard of other authors using it to sell copies of their books or ebooks.

Twitter can be a powerful social media tool for building awareness of you and your books. Many authors, however, don’t use it well and see poor results. In this article, we’ll discuss how to use Twitter effectively.

1. Gradually accumulate followers representative of your target audience

Some authors go out and follow everyone and their dog (sometimes using automated services to do so) while others only follow a few people, if anybody. While the first tactic can get you a lot of followers, it’ll be dumb luck if any of them actually read books in your genre or area of expertise. If you don’t bother amassing any followers, however, nobody is going to notice your posts or ‘tweets.’

There are many third-party tools that make it easy to find followers who share your common interests, but we’ll just use the basic Twitter page for now. Try searching for people talking about things related to your books. For example, if you’re a space opera author, you might search for folks talking about science fiction or Star Trek, Star Wars, Battlestar Galactica, etc. Folks talking about such topics are just the kinds of Twitter users or ‘tweeps’ you’d want following you, because they’re the right audience. They’re fans of the genre, and maybe they want to read your books and they just don’t know it yet.

Try following people you’ve selected as potential fans (you can always un-follow them later if they ignore you). If you can, retweet one of their messages or send them a friendly comment on one of their recent tweets. Many folks won’t automatically follow back, but this lets them know you’re a human being interested in the same things as they are. You can also look at their following/followers numbers to get an idea on whether they tend to follow folks back. People who have far more followers than people they follow will probably think they’re too special to bother with you (hmmphf!). Those who only follow a few people probably use Twitter mainly to interact with friends. You can try following anyway, but don’t hold your breath waiting for a follow-back.

2. Tweet interesting messages, not just promotional content

Another area where authors fail is by only–or predominantly–tweeting about their books. People log onto Twitter for a social experience, not to be sold to. This doesn’t mean you can’t throw in a promotional link now and then, but don’t hound folks every day.

Instead, use your profile space to mention your book and add a link to your author site. In your actual tweets, work on becoming someone interesting people want to follow and read about. Share links to news-worthy blog posts or sites related to your book/genre. Retweet other people’s tweets. Mention funny or unique things that happen in your life. Mix it up. People want to follow people, not link-spitting machines that never let their personality–or humanity!–show.

By using those tactics, you’ll have no trouble growing a list of followers who might just become buyers of your books. At the least, they can help you spread the word.

Good luck!

Posted by Anwar in SEO, 0 comments

Why You Should Use YouTube Video Marketing

If you are not using YouTube video marketing as part of your website traffic generation strategy then you are passing up on a big opportunity for your business. YouTube is a web video phenomenon of the 21st century. What you may not know is that YouTube is owned by Google, so by having a YouTube channel where you post great videos with interesting content you are effectively improving your site's ranking on Google.

YouTube has already served up to the equivalent of 2.74 billion views at an estimated 46 terabyte of video content worldwide, making it the first port of call for anyone interested in online video search. This popularity has been the largest factor pushing businesses to start YouTube video marketing campaigns.

YouTube may not actually be the best service for video producers or even the best featured for that matter, but it remains the most popular one to date, and you'd better take advantage of this. Using YouTube video marketing allows you to have grow your subscriber base, something that has the positive effect of increasing video views, which in turn increases promotional opportunities.

Creating and posting videos on YouTube can often lead to meteoric rise of your ranking on the Google return pages, all you need to do is place a link to your site in the video description. Once you realize how YouTube video marketing is important to your business, you should ensure that you go about it properly.

You have to capitalize on the success and popularity of YouTube and immediately start a YouTube video marketing campaign, if you do not, your competitors will.

Posted by Anwar in SEO, 0 comments
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