SEO Tips – Tags Are Important

When writing a post or listing a product, most people never forget to add a title. Sometimes people think a relevant title and a good description are all you need to get your post or product noticed. Wrong! Technology and doing business online has changed a lot even in the past year. What was once a hobby has now become a part-time or full-time job opportunity. This is why the market online is more competitive. More and more people are shopping and working online. This is why it is important to make sure your website is as search engine optimized as possible. Tags are a must to get your website, post and product in the search engines, which is how people will find you online. Don’t forget to take advantage of using as many tags as possible. Make sure you are using the right tags.

There was a time when not many people knew what tags were or how to use them. Now more people are finding out what they are. Often times when listing a product or posting to social media, there will be a tags section. Some people don’t notice it or choose to ignore it. Don’t ignore it! Tags are like keywords or phrases people use in search engines. This is how people will find what you have online.

Is it relevant? That is one of the questions you need to ask when choosing a tag for your product or post. If you are selling handmade scarves or posting an article about making scarves, you want to make sure people interested in that subject or product find your item. You will need to use tags that describe what you have posted. How to make scarves is a good tag to use for a post describing how to make a scarf. Buy scarves for women is a good tag to use for a scarf for woman you are selling. These tags are relevant to what has been posted. Getting the right people to your website helps increase the possibility for sales.

Is it a search term or keyword? This is another question to ask when posting a tag for your item. You can get creative with tags but if no one is searching for that phrase you won’t get the right people to your website. You want to avoid using descriptive words like pretty, awesome, gorgeous or those kinds of words in your tag. By all means use them to describe your product, but most likely these are not words people use when searching for products or information.

You can use keywords in your description that can also be used as tags. Sometimes you may need to check a keyword tool to make sure you are finding relevant keywords and phrases to use as tags. These tools can help you to find relevant search terms that may not be as popular as others. This means less competition. It also means these tags will still get people to your website. Make sure your tags are relevant, actual search terms and the right keywords. Knowing these tips will help you to make your business online even more productive.

Posted by Anwar in SEO, 0 comments

Increasing Search Engine Rankings Through PR

PR articles have always had an important role as part of the marketing communication and services mix. As a communication practitioner in the B2B field, I've personally been involved in preparing hundreds of these articles.

PR articles are extremely effective pieces, not only because of their pulp, but but also because of the believability factor. Their use in an editorial environment makes them better believed than paid ads.

The editorial environment is encountered not only in the trade magazines, but in the web through E-zines.

Marketing communication practitioners, both consultants and clients alike, are well aware of the pull that that press release articles can achieve. But they may not be aware of what these articles can do in improving search engine rankings of their web sites.

This is done in two ways, first of all linking back to a website, through information on the press release article. Contact details of the article's author should have the URL of the client's website.

The other way is through the inclusion of keywords in the article. In the Web 2.0 world, placing keywords in client's website Meta tags is not enough. The web robots of today search web content, on page, but also off page looking for keywords in the many news items found on the web.

With the powerful database management capabilities of today's search engine, picking up these keywords is a much easier task than it was in the web's early days (Web 1.0).

Here, optimizing links and use of keywords in PR articles help improve search engine rankings, because search engines list sites with the most backlinks and keywords in the top of each keyword listing.

Recognizing that the Web 2.0 world paradigm may be a tad confusing for most communication practitioners, we, at JG Marketing Services, include SEO (search engine optimization) considerations as part and parcel of the PR preparation services we offer.

Companies that prepare their own PR articles are well advised to keep the use of keywords in their articles. It's not a matter of repeating the keywords so that the articles tend to lose relevancy, but to make sure that these are included in the text and, of course, the headline, as much as possible.

Web robots do their things and count the keywords and relate these back to backlinks contained in the article.

Looking at this, very simplistically, the more of these keywords, the better the rankings.

Definitely there's more to this than just making sure keywords are used. But, suffice it to say that marketing communication practitioners should be aware of the need to include these keywords.

Posted by Anwar in SEO, 0 comments

The Place of Internet Marketing

Several developments in Technology have completely transformed the world and made life easier for people in the transaction of business and work. Notable amongst these is what is called "internet marketing". In essence, this activity enables buyers and sellers of goods to get their tasks accomplished without the necessity to travel. It may be defined as the marketing of products and services over the internet. Among the benefits, we can mention the low cost of distributing information to a broad audience and advantage in the form of instant response.

Features of Internet marketing

1) It straddles the entire world and people from widely dispersed geographical locations can transact business with each other.

2) Business organizations can reach a large clientele for a fraction of the traditional advertising budget and then it is less expensive.

3) Thanks, to the nature of the medium, consumers can conduct research while browsing, and purchase products and services according to their own convenience.

There are various fascinating facets associated with internet marketing and one of these form a link between the creative and technical aspects of internet technology. It is natural that design, development, advertising and sales activities come under this category. Again the methods cover a wide spectrum such as search engines, display advertising, email marketing and affiliate marketing.

Many business models that can work in tandem with internet marketing are now available. Prominent among these is e-commerce in which goods are sold directly to the customer or business houses. Secondly, lead based websites where an organization generates value by getting sales leads from their site. Beside there are several other models which depend on the specific needs of individual or businesses launching a campaign for internet marketing.

How does Internet marketing differ from "Off Line Marketing"

There are several ways by which internet marketing differ from traditional or what we call off line marketing.

a) Customer browses the internet on their own with the net result that marketing messages reach them personally. The users, for instance locate advertisements for specific products or services with the help of specific key words. This is one to one versus one to many approach.

b) In an online marketing campaign, it is possible to trace measure and test almost all aspects of the campaign. It is possible to identify the messages or offers which are more appealing to the target audience. Here the advertisers pay per banner impression or per click of the mouse or per action or result that is effective. This feature ensures "measurability".

c) In internet marketing, the users access the products of their choice by activity on their part, whereas traditional off-line marketers target their markets according to age group, sex, geography and general criteria.

d) All initiatives connected with internet marketing require the users to click on the message, go to a website and perform a specific targeted action. Here are the results of advertising campaigns are at tracked and measured. By contrast, in traditional marketing, it is extremely difficult to measure the actual readership and even actual impact of an advertisement.

There can be no doubt that internet marketing has grown considering in the last 3-4 years even in the developing countries of Asia. In the US, the UK and Europe, it has almost become a routine, thanks to the widespread availability of personal computers, laptops and internet facilities on mobile phones. Today, every

Mobile professional has the need to remain connected with the world, while on the move. He can easily avail the benefits of Internet Marketing from his cell phone. Moreover he can also get in touch with the company through emails. These days there are various options available which allow users to free access to emails form their mobile phones. Like one can easily send an email through free mobile email services by clients like gmail, email @ mobile , etc

Thus the trend of internet marketing is most likely to inject a greater sense of accountability on both the advertising agencies and their clients.

Posted by Anwar in SEO, 0 comments

Improved Search Engine Placement – Understanding the 3 Principal Stages of SEO

When you want to get improved search engine placement you will need to use Search Engine Optimization (SEO) techniques. SEO is a many-faceted science/art. Sometimes its parts get mixed up and this gets people confused about what SEO really is, what it consists of. Perhaps some clarification would be in order.

There are three distinct phases or parts of SEO. For convenience of reference here let’s call them Strategy, Tactics and Close Combat.

Strategy is the long-seeing overview. You search keywords (KWs)looking for those with many searches being made, but not too many search results showing up in the Search Engine Results Pages (SERPs). So you analyze the number of searches, the number of pages that come up when you search on the KW phrase.

You also look at the number of exact match searches, by searching on the KW in quotes “KW”, which narrows down the field. Various tools are used, the KEI index, various other ratios, attempting to measure the desirability of different KWs in terms of how easy or difficult they might be to rank for.

Tactics, the next phase, better defines specific targets. You look at the numbers of backlinks and pages indexed of the top ten ranked sites for a given KW. The object being to see, in a general manner, how much effort you might need to get improved search engine placement to make it to the first page.

You can, of course, compete on almost any KW, but the question is, would it be worth it. If the current first page results for the KW are full of high page rank sites with thousands of backlinks and thousands of pages, then you know that it would take a great deal of time and money to compete.

Perhaps it’s not worth trying, perhaps it is. What you are really doing is assessing the feasibility of trying, looking at the cost/benefit ratio to see if it would be worthwhile or not. If you decide that the effort would be worth it and start out, when you get up to the top three pages, you are ready for the third phase…

Close Combat. At this point, you are done with statistics; you get specific and start counting and measuring. The objective is to displace one of the current first page occupants. To do that, you must do what he has done, only more so, and better. You analyze individual websites, counting links, noting where they come from.

You analyze how each main web page is optimized, looking for ways to do better. You run down your checklist, item by item, looking at how he got the ranking he enjoys, and at how you can do better than that. To get the improved search engine placement you want you must outdo the one who holds that ranking now.

In the strategy phase, you work with large numbers and statistics to decide whether a KW is worthwhile to consider. In the tactics phase you examine conditions, in general, where you want to be, to assess you will nave to do and what your website will have to become to compete in that arena.

In the final, close combat phase, it gets down to one-on-one, detailed analyses of how to outdo the specific incumbent holder of the ranking that you want.

At each level your definition of improved search engine placement changes, from into the top 500, to the top 30 to the specific target ranking position you want. In each phase you use different perspectives, thinking and tools. It’s a three phase process to get to the top.

For more info on how to get improved search engine placement, follow the links below…

Posted by Anwar in SEO, 0 comments

SEO for Business IT Marketing

Onsite SEO is related to everything on your actual website. Titles, meta decryption, internal linking, keywords density, sitemaps, alt tags for images and video. Keywords are the words or phrases that potential customers type when searching for your products or services on search engines.

Ranking high for relevant keywords matters because it brings your business to the top of the search results, helping you reach more potential customers. Offsite most important are: Listings refer to all the sites and directories where your business's information appears. Listings matter because they enable potential customers to find you or your business on relevant sites, and because they can improve your position on search engines like Yahoo, Google or Bing. If not, you're missing out on reaching consumers at the most critical stage of the buying cycle – when they're comparing products, price and services to choose a business. Do not assume that having a website is enough to succeed online. With many of your competitors already promoting themselves online, you need to make sure your web presence is effective as well on all major local search sites. The good news is that promoting yourself online and expanding your clientele can be easy and affordable. By investing in your online marketing, you can attract new customers while reducing your overall advertising budget!

One of these other SEO strategies is called ATO (Ad Text Optimization) which is a type of paid search advertising. Now, a successful SEO campaign can create organic traffic (a natural relevance to search terms instead of being an advertisement), but it could also include paid advertising, creating great quality web pages, setting up a way for owners to gauge their online success, and improving a website's conversion rate (which is the ratio of people who visit a site versus the amount of people who take action). The problem with SEO is that search engines change their algorithms and there are no guarantees on continued referrals. Because of this a business that may require a lot of help from search engine traffic could suffer losses if a search engine stops sending visitors to their site. This being the case it is advised to keep from dependence on search engine traffic. Most search marketers will share that it is better to receive traffic from links as they are stronger. For advice on how to link your business website to another website, you should seek professional company for help.

Posted by Anwar in SEO, 0 comments

SEO Consultants For Small Business

SEO consultants for small business organizations implement a variety of optimization techniques to enhance the visibility of these business websites. Reliable service providers in this field aim at long-term positive results. They focus on securing improved website traffic and thereby bringing about a substantial increase in your sales and profits.

Achieve Positive Results through Website Optimization Services

Internet users mainly depend on search engines for obtaining information about particular products and services. The success of all online business establishments mainly depends on their ranking positions in leading search engines. Therefore acquiring top positions in the initial result pages of search engines is of great importance. With effective optimization campaigns with the help of SEO consultants, your small business website can enjoy high ranking on major search engines such as Google, Yahoo, MSN and Alta Vista.

The important website optimization services that are offered by SEO consultants for small business organizations include:

o Keyword research

o Creation of powerful website contents

o Optimization of HTML codes

o Development of Meta tags

o Creation of reciprocal links

o Search engine marketing

o SEO copywriting

o Directory submission

o Submission to search engines

o Article submission

o Blog creation

o Regular monitoring and maintenance of ranking reports

Leading search engines conduct regular updates in their algorithms. And for bringing your website up to date with this procedure, expert SEO consultants will make use of advanced search engine placement techniques and tools. This guarantees superior results for your business website.

Depend on the Right SEO Consultant to Meet Your Objectives

For your website optimization requirements, it is ideal to depend on professional companies offering dedicated and cost-effective services. These companies usually have a thoroughly experienced team of web designers, content writers, SEO consultants and others to carry out the various optimization procedures.

Through the services of experienced and efficient SEO consultants for small business, you can create a powerful online presence. The website SEO services offered by them help small businesses stay on in the competitive online business world without making huge investments for advertising and marketing.

Posted by Anwar in SEO, 0 comments

Create an Economical Social Media Optimization Plan

Your Social Media Marketing campaign can be an economical component of your eMarketing strategy. As you develop and evaluate your social strategy, it’s worth noting that SEO remains a key component and including your targeted terms and phrases should be a big part of creating your content.

Social Media Campaign

The first step, should be to define your strategy by asking yourself, “what is it that my business needs?” Whether it’s brand awareness, more employees or more sales, it’s important to know what your goals are in order to develop an effective and Economical Social Media Marketing campaign.

Once you have your strategy defined, it’s then important to decide how you will evaluate your Return on Investment (ROI). A lot of people starting out, don’t really understand what the ROI is in social media, and really it’s a metric that is very much a reflection of what your goals are.

You can begin to measure your ROI by looking at what you have now, and then as you implement your social media plan, you can determine if certain aspects are improving. For example, you can look at how many twitter followers you have, and how many Facebook fans you have, how many mentions and clicks you receive, etc.

One of the first things you should start doing with your campaign, is to start listening. It seems that most people who get started with social media, see it as a way to broadcast a message in a similar way that they would through other traditional outbound marketing strategies (which are interruption based). With social media, we have an opportunity to start listening to those people who are already talking about your brand and engage in conversation.

The easiest way to listen for your brand is to set up real-time search, with a Customer Relations Management tool like Hootsuite, Tweetdeck, or Sprout Social. There are other tools available, and a quick search will reveal a suitable one for your needs.

Social Media Guidelines

Once you begin to engage in conversation, its important to know how, and this can be decided by the goals you’ve set for your campaign. What you say, will set a tone for the conversation and be a reflection of your company image, so you may want to establish a policy that outlines limitations, and the tone of messages (especially if your campaign involves a team working on your behalf).

Track Your Results

Determine which social media marketing channels are delivering website traffic. You can do this by setting up Google Analytics, or using some of the available Social CRM tools. You can also set up alerts with Google, and get notified when your brand is mentioned.

Now you’ll be able to quantify your campaign goals and collect data, like which tweets were clicked on, how many visits came from social media, which channels are performing the best/least, and so on. With Alerts, you will be able to review how and where your company is mentioned online and where possible (ie. Blogs) you can leave a comment.

Posted by Anwar in SEO, 0 comments

The Effectiveness of Social Media Marketing Requires Focus and a Good Team

If you visit any social media site lately as an online marketer, it is likely that you have had to deal with several business opportunities or product offerings. It seems that there is no end to marketing plans, new opportunities and marketing products being offered by people in all industries.

Since Google PPC is working against affiliate marketing you are seeing more affiliate marketers offering their products on Twitter and Facebook. Many marketers are finding social media marketing more effective and cheaper than PPC and other forms of advertising. This is taking social media into a different direction especially for the people involved in online marketing or network marketing.

It is funny when people who you rarely talk with start spamming you with an offer or opportunity. What do they expect to happen? Sales and marketing are both a people business. As a result you need to build relationships with people before suggesting products and opportunities to them. People do not want to take that time to do these activities properly, so they continue to fail or make very limited income online.

The problem is that people do not take the time to build a relationship to ensure long term success with regards to online marketing. The 3 to 5% who are succeeding know what the 97% do not understand. You need to focus on content and relationships before looking at sales.

Indirect marketing is the best way to marketing within the social media sites. What does indirect marketing mean? Provide content either written or video content, or invite people to webinars, teleconferences and other information rich & free platform to educate your potential clients in what you can provide them. You need to show them you are an authority in your industry.

A good social media marketing coach can help you develop your social media presence so that you can increase sales through more effective marketing. You need to learn how to market correctly from a coach or mentor who understands what you need to do.

Effective Coaching and Training can be found for Twitter, Facebook and LinkedIn, just to name a few social media sites, which provide quality leads because of their size and targeting. If you at all interested in marketing online within a social media site you need to learn how to do it properly or you will simply join the 97% of the people who fail in business.

Posted by Anwar in SEO, 0 comments
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