Top Digital Marketing Trends in 2019

We are almost on the corner of the year 2018. But, I am sure it's not late talking about next years' big digital marketing trends. Somewhere between a robust plan of action for Q1, 2019 and making digital marketing strategies, it's good to know about how the market will shape up in the year 2019.

Below are a few trends which will rule the digital marketing all over the globe.

Video Marketing

One of the most effective digital marketing techniques next year will be video marketing. According to a report, 80% of the online content will transform into a visual representation. It will give an overview of the product and services with a tint of entertainment and humor.

Since the adoption of smartphones and social media platforms video is preferred as one of the best ways of marketing a product. A short video not only communicate a message effectively, but it is also capable of giving your campaign an emotional environment.

AI – The Future of Machines

According to a report from Adobe, soon machines will be decisive enough to make strategic marketing decisions. Is not it mesmerizing? Imagine all you have to do is to store all your data in a machine server and you will get suggestions for your marketing strategies. It's not over yet; these strategies will be in sync with your customer behavior patterns. AI will change the face of marketing immensely in the near future.

Automated Chatboxes

I am sure you must have encountered a chat box while surfing on the internet. Chat boxes are one of the most widely implemented applications of Artificial Intelligence. Not just they display results at a faster rate, also chat boxes are humorous and offer a personalized experience to the clients. Moreover, in a recent report from IBM, 85% of all the customer service interactions will be done by machines by the end of this year.

Voice Search

You must be listening about Alexa and Google Home these days. If not, read about it. A research report says, 65% of smart speaker owners say that they do not want to go back to a life without a voice-controlled assistant. Smart speakers will change the ways of data surfing.

Have you tried searching content through voice commands? That's where digital marketing comes into play. All the SEO you do on your website must rely on voice commands as well.

The fall of the Kingdom- Internet vs. TV

In this millennial generation, where a person spends more time using a phone or surfing internet television is merely a device to connect gaming modules. According to study, people will spend approximately 2.5 hours online and 2.7 hours spending their time on tube. This leads to a change in advertising pattern transformation from television channels to internet sites.

Content – The Trustworthy Soldier

We read articles, blogs, newsletters, and what not, on a daily basis. But what if you do not find genuine content which you can trust? Content is not just about facts and figures, it must be easy, clean, and lean. In the year 2019, content will have the same importance which it had earlier. It makes a data set trustworthy and genuine though any media.

If you still seek any information regarding the same, connect to us and let our experts help you with some deep-dive insights on digital marketing trends in 2019.

Posted by Anwar in SEO, 0 comments

Increase Your Twitter Following

My dog ??wants to go for a walk. "

"It's time for lunch, what should I have?"

If you're on Twitter, you've seen your fair share of these types of tweets, have not you? But there is more, way more, to Twitter than benign random comments. Twitter is a great business tool if used right. If used wrong, people will not follow you – let alone buy from you – and it will be a complete waste of your time.

Here are a few things I've observed when deciding whether to follow someone on Twitter or not:

Bio
If you want people to follow you, have a bio. If you do not have a bio, it's hard for others to tell at a quick glance what you're about. Do not make your bio one big pitch fest; that's sure to make people run the other way. Since you're using Twitter for business, have your bio say internet marketer, SEO enthusiast, writer, blogger, WAHM or whatever your business interests are. Keep in mind that people might find you through the search feature when they search for SEO, writer, WAHM, etc.

It's also nice to add your sense of humor at the end of your bio because when you make people chuckle, they're more likely to follow you.

Avatar
Please do not use the default avatar. Be a real person with a real face or even a brand logo. Many Twitterers will not follow you based on picture vs. no picture alone. Enough said.

Your Twitter Stream
What you tweet matters. When a potential follower clicks on your name they not only see your bio and picture, they look at what you tweet. Do you post only your promotions? That's an instant turnoff. Do you just tweet stuff out like you're not talking to anyone in particular? For example, are you only tweeting about your latest posts or articles you've written? People want to follow people who are having real conversations with others. They want to see that you respond to questions and help with problems. It does not matter how good the information is that you're sending out to Twitterspace, if it looks like you're not interested in communicating with real people, they're not going to want to follow you.

Bottom line – respond to other people's tweets, retweet other's tweets that you find value in, offer help, support someone who's having a bad day, and occasionally tweet your promotions.

Using Twitter successfully to grow your business starts with building relationships with others. But first, use the tips above to make your Twitter page appealing so you can grow your targeted followers. After all, you need to have followers before you can build relationships with them.

Posted by Anwar in SEO, 0 comments

SEO Tips to Boost Rankings in the Era of Mobile-First Index

The rise in the number of smartphone users has made mobile the new normal. Realising this, Google rolled out its mobile-first index, giving mobile versions of websites an upper hand when it comes to ranking. So, marketers must focus on mobile more than ever. If you need help optimising your website for search engines in the mobile era, keep reading.

Create a Responsive Website Design

In order to rank well, responsive website design is the most critical change that you need to make. Responsive websites offer the value of two for one – they rank well on both desktop and mobile. Moreover, the design seamlessly fits the size of any screen across devices.

Optimise Content for Mobile

Mobile visitors look for the same content experience as desktop visitors. So, your content must be properly optimised for the mobile so that users can quickly find what they are looking for. You need to create content using short paragraphs, along with the addition of media, such as screenshots or infographics to make reading enjoyable.

Make Use of Infographics

The attention span of mobile users is lower than desktop users. In order to arrest and retain their attention, you can use interesting and engaging infographics. It has been proven that attractive-looking content gets shared more than three times across digital platforms compared to text-only content. The more your content is shared, the more chances your website gets to become visible on search engines and obtain a higher ranking position.

Improve Navigation

As aforementioned, mobile users lack patience; therefore, you need to remove any kind of hindrance or obstacles that visitors might have to face whilst navigating your website. You can avail affordable SEO services in order to get a professional audit report, as well as, solutions.

Link Building Strategy

For your SEO success, you must continue to build links to your desktop pages. Even though the world is moving into the mobile-first index, the importance of link building is not declining. Besides that, you must also consult with a professional SEO expert and come up with a link building a mobile strategy to make sure that your website ranks above your competitors.

Optimise On-site SEO

Once you have designed and built a responsive website, it is time to manage on-site SEO for your mobile website. From optimising title tags to H1 headers, you need to pay attention to every little detail and make sure that they are SEO-friendly. Tags in mobile, for instance, varies from tags in the desktop. Whilst desktop has about seventy-one characters, mobile gets seventy-eight characters.

Speed Up Page Load Time

Building a website for mobile with a focus on fast page speed might seem like a daunting task. However, it is important to remember that the page speed on mobile can directly impact your SEO rankings. As per reports, slow load times result in approximately ten percent increase in bounce rate and four percent decrease in conversions.

Optimise for Local Search

Unlike desktop users, mobile users are generally searching for products, services or information that are available locally. Reports also suggest that the intent of mobile users is usually to take an action. This clearly shows that you need to optimise your mobile website for the local search so that you are present at the right time and in the right place where your potential customers are looking for products or services relevant to you.

So, do you think you are prepared for mobile-first index? Follow the aforementioned tips to get started and do not let the mobile-first experience stop you from ranking well on search engines. However, to create a more in-depth SEO strategy, you must engage the services of experienced SEO professionals. Since these professionals are dedicated to continuously update themselves as per the changes in the digital world, they will be able to help you find the perfect solution.

Posted by Anwar in SEO, 0 comments

How to Get Facebook Likes – 4 Proven Ways

If you’ve just set up a Facebook fan page, your next concern would most likely be how to get Facebook likes for it. Truth is, there are countless techniques out there that you may employ at some point with the time-honored trial and error approach. But if you want quick results, you should focus on these tested techniques for increasing Facebook likes.

Leverage Existing Networks

It makes more sense to devote your initial efforts to getting more Facebook likes to people you already interact with. Ask your relatives, friends, colleagues, employees, and online contacts on Facebook and other social networks to like your Facebook page. While it may be tempting, don’t jump to Facebook’s suggest feature for asking them to like your page. It’s wiser to stagger your like campaign prioritizing the people closest to you or are already familiar with your Facebook fan page and the business, service, product or brand you’re promoting. You can then proceed farther away from your social circle until you’re satisfied with the likes you’re getting.

Tasks:

· Include your Facebook page vanity URL in your email signature

· Chat with your online contacts about liking the page

· Post like buttons and a Facebook Like Box on your Website or blog

· Ask friends and relatives to promote your Facebook fan page if they can

Connect to Your Offline Activities

This is an often ignored method for getting Facebook likes, but connecting your offline activities and marketing efforts to your Facebook like campaign can be a very effective strategy. In fact, it’s a lot better to ask this as a favor in person than say, sending a request or email. Discuss your Facebook fan page and its benefits to the people you meet whenever possible. Include your vanity URL on your marketing and promotional materials.

Tasks:

· Include your Facebook like page URL on your business cards, brochures and ads

· If you have a brick-and-mortar store, post notices about your page on prominent areas

· Discuss your Facebook fan page on networking events you attend

· Find other Facebook like page owners in related industries to exchange links with

Run a Facebook Ad

This one will cost you some money, but if you’re serious about your Facebook like page campaign and you implement the ad wisely, you’re sure to see handsome returns. The idea here is to use Facebook’s in-house advertising platform to reach out to your target demographics and markets who might not find you otherwise. It’s actually rather easy, because Facebook’s ad wizard can help you whittle down your ad exposure to your desired demographic, i.e. people who have liked similar pages, live in the same locality, within your target age bracket, etc.

Tasks:

· Limited budget? Run ads only on select parts of the year when you need more exposure

· Align your Facebook ad with an existing promotion, limited offer or key development

· Run themed ads on special occasions and holidays

Post Exclusive Content and Special Offers

Ever heard of a reveal tab? It’s a custom Facebook page tab that serves as a default landing or welcome page for non-fans. In it, you can welcome non-fans to your page with information and a call to action for them to click like. But it you’ll definitely get more likes if you try to offer exclusive or premium content for liking your page, such as a discount, a free report, a great video or some other incentive. It’s used in a lot of pages, and is one of the most powerful ways to get more likes.

Tasks:

· Decide on what exclusive offers you can provide your likers

· Hire a designer or better yet, get a software to help you customize your Facebook page

· Don’t forget to monitor your success rates

Posted by Anwar in SEO, 0 comments

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Posted by Anwar in SEO, 0 comments

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Posted by Anwar in SEO, 0 comments

Strongman Solution Selling Model

Solution selling is complex and very exciting. Whether you’re selling Business Process Automation (BPA) or another form of solution, it is likely that you have a tough job that involves a great deal of complexity.

This stuff’s chess; it ain’t checkers.

There may be dozens of decision makers, and while all of them may not be required to say “Yes,” chances are that ANY of them could say “No.” You could be faced with all sorts of competing projects across the enterprise, and political and financial landscapes can change quickly.

STRONGMAN offers a compelling model and simple acronym to help you succeed in your solution selling.

I’ll spell it out and then very briefly speak to each key area.

S-T-R-O-N-G-M-A-N

S is for Solution

T is for Timeline

R is for Review

O is for Options

N is for Need

G is for Galvanization

M is for Money

A is for Authority

N is for Negotiation

These are critical areas to address in your sales cycle.

S, Solution.

Whether or not the prospect fully agrees at the onset of the engagement, you need to be sober in your assessment of whether or not you have a bona fide, legitimate solution for them. Otherwise, why bother?

T, Timeline.

If the customer has a legitimate project that you are selling to, what is the exact timeline? The implementation timeline? Is there a compelling event or deadline driving this project?

R, Review.

Forget about entertaining and servicing a prospect that is not actually in review of the project. If they are simply in research mode (vs. review mode), I would suggest that you balance this project with more advanced-stage opportunities in your pipeline to increase your sales success.

O, Options.

What options exist for your customer? Chances are there are at least five options:

1. Your solution

2. Your competitor(s’) solution,

3. Build it themselves or develop it in-house

4. Do Nothing

5. Improve or upgrade their existing process (perhaps by adding resources or conducting training). You need to be able to sell against their available options, especially the option that most companies choose — which is “improve or upgrade existing processes.”

N, Need.

Is there a need, do you understand the need and does the customer agree with you on what their need is?

G. Galvanization.

This is my favorite one. Remember, you are not in sales to entertain and serve — not completely anyway. If you are working with customers who are not returning your calls promptly, not bringing other key contacts into meetings, not exposing you to post-purchase processes or display other key indicators that they are not as active and committed to the sales process as you are, you should either gain their commitment or move on.

M, Money.

If there is a project in motion, is the funding of the project pre-approved? Does that funding meet your solution’s cost and all of the related costs — such as the staff the prospect will need to devote to deploying your solution? Are you sure of the fiscal cycles? Is the funding coming from resources such as:

1. Project Budget,

2. Cap Ex (Capital Expense requiring a high level sign off),

3. Op Ex (Operating Expense)

4. Departmental Budget

And keep in mind, most companies have the ability to overspend on budgets, or borrow from other budgets, at about the same rate my wife does — which means they can do it — so don’t ever let a negotiator whittle you down solely because of a specific budget.

A, Authority.

A Champion is one thing, an Authority is another. Is the senior executive even aware of the project? Who is the specific authority relative to: signing contracts, producing purchase orders, reviewing legal documents, developing and implementing training programs, technical review and implementations, user acceptance, etc? If you are selling solutions, you had better be exposed to a variety of individuals with legitimate authority over each one.

N, Negotiation.

Many times the real selling doesn’t start until it is time to negotiate. But you want to hear the saddest piece on solution selling: The negotiation process is typically when the sales rep gives up the most concessions and it is also the point at which, in most cases, the customer has already made the decision to go forward. They’re exposing the sales rep to resources that are post-purchase resources (such as legal, technical deployment folks, training folks, purchasing people) and somehow the sales rep feels obliged to start whacking away on their own proposal. It’s insanity.

That’s STRONGMAN. I’ve used it for almost ten years in my own business and as a tool for enhanced empowered sales training. I hope you find it an effective model for your solution selling success.

Posted by Anwar in SEO, 0 comments

A Couple of Ways of Getting a Great SEO Consultant For Your Business

Finding a reputable SEO consultant will be very important in growing and generating a sustainable revenue from your Internet business. You will want to spend some time researching the different consultants and making sure that the services being offered meet your needs.

Researching the consulting firm and the services that they provide is going to help you to find the consultant who can provide the services you need. When you have a clear idea of ??what your expectations are and what services you want from the consultant you will be able to narrow down your search for a reputable consultant more easily.

Narrowing down the multitude of website consultants available will be much easier if you remove those consultants from your list immediately that present a red flag. A company that makes any guarantees about raising your ranking or getting you to number one within a specific period of time are a scam. No website or company can make a promise about what the major search engines will or will not do. In addition, a consultant that is vague and does not provide detailed information about their methods and techniques for the services they provide is also a red flag.

When you see a sales pitch it will be easier to move on than to read the entire sales letter. A reputable SEO consultant does not need to write a long sales letter telling you why you need SEO. If you did not need SEO you would be looking for a consultant. The website will be easy to navigate and read, it will give you information about the services they provide and the qualifications of their staff. You will not have to scroll down pages and pages of sales verbiage to get the meat of what they offer.

Once you have removed the websites that are obviously not real consultants you can focus on those companies that seem to have real products and services to offer. These websites will have details about the services they provide as well as pricing for their services.

You will find that the services provided by consultants will vary. Some will only provide SEO services and will not work with your website or other marketing efforts. Other sites provide full services that include e-mail marketing, social media optimization, multi-variable testing, PPC and a lot more. These sites are generally a little more expensive on the front end, but save you a lot of money over the long term.

You will hear a lot about black hat SEO methods. Some providers may say that they use these methods and there is nothing to worry about. However, both BMW, Germany and Ricoh Germany found out differently in 2006 when they were removed from search engines for using deceptive practices. Do not take a change on having your business banned from the marketplace because of black hat methods that you do not know about. If the consultant uses keyword stuffing, cloaking, hidden text, link farming, cookie stuffing, or spamdexing, you do not want to employ that consultant.

The SEO consultant that you select should also make any needed changes to your website to generate growth and relevance of the site for your target audience. They will be able to show you the steps that they take in terms of optimizing your business. Their mission will be to generate a steady increase in traffic and ranking for your site. By partnering with a consultant who has your goals in mind, you will be able to focus your efforts on other areas of growing your business.

Posted by Anwar in SEO, 0 comments
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