LinkedIn Now Emerging As a David to Facebook's Goliath

In the aftermath of Facebook's monumental let down of an IPO, a silver lining is now emerging from the fog and frustration in the form of a social media trailblazer that has managed to quietly become an industry standard even amid an atmosphere of cynicism and acid reflux. That silver lining is LinkedIn, the professional social network now 160+ million strong, touting 2 sign-ups every second. In CEO Jeff Weiner's own words, "LinkedIn is in the business of connecting talent with opportunity on a massive scale," and while they are already set to accrue a net profit of $ 70 million this year, or double what they generated last year, it has once again become refreshingly obvious that defined purpose is a key ingredient in the recipe of success.

Much of the latest buzz can be attributed to last month's cover story from Forbes, in which George Anders, a leading contributor, reported a very interesting factoid based on calculations using ComScore's Web-usage data and the public financial filings of LinkedIn and Facebook. He has determined how much in dollars and cents each of the two social media giants are able to collect for every hour each user spends on their sites. The final verdict – for every $ 0.06 cents Facebook pulls in per user an hour, LinkedIn is able to generate roughly 21 times that at $ 1.30. While Facebook users on average can spend somewhere between 6 and 8 hours per month socially connected in the digital stratosphere, LinkedIn users conversely average a meager 18 minutes in comparison.

This statistic, as Anders points out, starkly exposes key differences in how the two rivals generate revenue. Facebook is largely bound to monetizing user interaction on a face-to-face basis through ad revenue, which currently accounts for around 85 percent of the company's income. With their user base approach a cool one billion, that is certainly nothing to gripe about, but recent estimates have found that the average Facebook socializer will click on just one out of every two thousand ads, though this may likely change once their Exchange program rolls out.

Under Weiner's savvy direction, LinkedIn on the other hand, is in the mid of an HR revolution and has devised three main sources of revenue generation, with the now-prestressive Recruiter Account being the focal point of their business model. While subscriptions and advertising continue to play strong roles, the shining star has become their corporate accounts, in the form of 'seats', which can cost as much as $ 8,200 per year. Through these coveted accounts, major corporations like Adobe, which currently holds 70 recruiter seats, have access to the global network's best and brightest, where they can refine searches, target potential candidates and initiate the hiring process within hours, or minutes even. While 70 seats can cost upwards of a half a million dollars per year, LinkedIn's corporate account services have become so invaluable, they are absolutely saving companies like Adobe millions of dollars in the long term.

It seems this is not where their prowess ends, because according to another study from Hubspot, LinkedIn is also four times better than its two main competitors for generating business to business leads. They reported back in January that for 2011 LinkedIn held the highest visitor-to-lead conversion rate at 2.74 percent, well beyond the rates of Facebook and Twitter at 0.39 and 0.67 percent respectively. While more recent tallies have shown LinkedIn's lead generation rate to have fallen slowly from what it last year, they are still riding tall at the front of the line, which is attributed primarily to their sole and laser sharp focus on business related issues.

So while the tech sector has certainly taken a dive since May, things are still looking pretty sweet for LinkedIn even with their stock price tumbling around 12 percent since Facebook went public. Pumping an aggressive 33 percent of revenue into sales and marketing, the company is certainly fixed on global growth on a gargantuan scale. And with more than half of all US corporations actively engaging social media in the hiring process and the majority of professional recruiters turning to LinkedIn as an identifiable asset, the company's future certainly looks bright.

Posted by Anwar in SEO, 0 comments

Top Digital Marketing Trends in 2019

We are almost on the corner of the year 2018. But, I am sure it's not late talking about next years' big digital marketing trends. Somewhere between a robust plan of action for Q1, 2019 and making digital marketing strategies, it's good to know about how the market will shape up in the year 2019.

Below are a few trends which will rule the digital marketing all over the globe.

Video Marketing

One of the most effective digital marketing techniques next year will be video marketing. According to a report, 80% of the online content will transform into a visual representation. It will give an overview of the product and services with a tint of entertainment and humor.

Since the adoption of smartphones and social media platforms video is preferred as one of the best ways of marketing a product. A short video not only communicate a message effectively, but it is also capable of giving your campaign an emotional environment.

AI – The Future of Machines

According to a report from Adobe, soon machines will be decisive enough to make strategic marketing decisions. Is not it mesmerizing? Imagine all you have to do is to store all your data in a machine server and you will get suggestions for your marketing strategies. It's not over yet; these strategies will be in sync with your customer behavior patterns. AI will change the face of marketing immensely in the near future.

Automated Chatboxes

I am sure you must have encountered a chat box while surfing on the internet. Chat boxes are one of the most widely implemented applications of Artificial Intelligence. Not just they display results at a faster rate, also chat boxes are humorous and offer a personalized experience to the clients. Moreover, in a recent report from IBM, 85% of all the customer service interactions will be done by machines by the end of this year.

Voice Search

You must be listening about Alexa and Google Home these days. If not, read about it. A research report says, 65% of smart speaker owners say that they do not want to go back to a life without a voice-controlled assistant. Smart speakers will change the ways of data surfing.

Have you tried searching content through voice commands? That's where digital marketing comes into play. All the SEO you do on your website must rely on voice commands as well.

The fall of the Kingdom- Internet vs. TV

In this millennial generation, where a person spends more time using a phone or surfing internet television is merely a device to connect gaming modules. According to study, people will spend approximately 2.5 hours online and 2.7 hours spending their time on tube. This leads to a change in advertising pattern transformation from television channels to internet sites.

Content – The Trustworthy Soldier

We read articles, blogs, newsletters, and what not, on a daily basis. But what if you do not find genuine content which you can trust? Content is not just about facts and figures, it must be easy, clean, and lean. In the year 2019, content will have the same importance which it had earlier. It makes a data set trustworthy and genuine though any media.

If you still seek any information regarding the same, connect to us and let our experts help you with some deep-dive insights on digital marketing trends in 2019.

Posted by Anwar in SEO, 0 comments

Increase Your Twitter Following

My dog ??wants to go for a walk. "

"It's time for lunch, what should I have?"

If you're on Twitter, you've seen your fair share of these types of tweets, have not you? But there is more, way more, to Twitter than benign random comments. Twitter is a great business tool if used right. If used wrong, people will not follow you – let alone buy from you – and it will be a complete waste of your time.

Here are a few things I've observed when deciding whether to follow someone on Twitter or not:

Bio
If you want people to follow you, have a bio. If you do not have a bio, it's hard for others to tell at a quick glance what you're about. Do not make your bio one big pitch fest; that's sure to make people run the other way. Since you're using Twitter for business, have your bio say internet marketer, SEO enthusiast, writer, blogger, WAHM or whatever your business interests are. Keep in mind that people might find you through the search feature when they search for SEO, writer, WAHM, etc.

It's also nice to add your sense of humor at the end of your bio because when you make people chuckle, they're more likely to follow you.

Avatar
Please do not use the default avatar. Be a real person with a real face or even a brand logo. Many Twitterers will not follow you based on picture vs. no picture alone. Enough said.

Your Twitter Stream
What you tweet matters. When a potential follower clicks on your name they not only see your bio and picture, they look at what you tweet. Do you post only your promotions? That's an instant turnoff. Do you just tweet stuff out like you're not talking to anyone in particular? For example, are you only tweeting about your latest posts or articles you've written? People want to follow people who are having real conversations with others. They want to see that you respond to questions and help with problems. It does not matter how good the information is that you're sending out to Twitterspace, if it looks like you're not interested in communicating with real people, they're not going to want to follow you.

Bottom line – respond to other people's tweets, retweet other's tweets that you find value in, offer help, support someone who's having a bad day, and occasionally tweet your promotions.

Using Twitter successfully to grow your business starts with building relationships with others. But first, use the tips above to make your Twitter page appealing so you can grow your targeted followers. After all, you need to have followers before you can build relationships with them.

Posted by Anwar in SEO, 0 comments

SEO Tips to Boost Rankings in the Era of Mobile-First Index

The rise in the number of smartphone users has made mobile the new normal. Realising this, Google rolled out its mobile-first index, giving mobile versions of websites an upper hand when it comes to ranking. So, marketers must focus on mobile more than ever. If you need help optimising your website for search engines in the mobile era, keep reading.

Create a Responsive Website Design

In order to rank well, responsive website design is the most critical change that you need to make. Responsive websites offer the value of two for one – they rank well on both desktop and mobile. Moreover, the design seamlessly fits the size of any screen across devices.

Optimise Content for Mobile

Mobile visitors look for the same content experience as desktop visitors. So, your content must be properly optimised for the mobile so that users can quickly find what they are looking for. You need to create content using short paragraphs, along with the addition of media, such as screenshots or infographics to make reading enjoyable.

Make Use of Infographics

The attention span of mobile users is lower than desktop users. In order to arrest and retain their attention, you can use interesting and engaging infographics. It has been proven that attractive-looking content gets shared more than three times across digital platforms compared to text-only content. The more your content is shared, the more chances your website gets to become visible on search engines and obtain a higher ranking position.

Improve Navigation

As aforementioned, mobile users lack patience; therefore, you need to remove any kind of hindrance or obstacles that visitors might have to face whilst navigating your website. You can avail affordable SEO services in order to get a professional audit report, as well as, solutions.

Link Building Strategy

For your SEO success, you must continue to build links to your desktop pages. Even though the world is moving into the mobile-first index, the importance of link building is not declining. Besides that, you must also consult with a professional SEO expert and come up with a link building a mobile strategy to make sure that your website ranks above your competitors.

Optimise On-site SEO

Once you have designed and built a responsive website, it is time to manage on-site SEO for your mobile website. From optimising title tags to H1 headers, you need to pay attention to every little detail and make sure that they are SEO-friendly. Tags in mobile, for instance, varies from tags in the desktop. Whilst desktop has about seventy-one characters, mobile gets seventy-eight characters.

Speed Up Page Load Time

Building a website for mobile with a focus on fast page speed might seem like a daunting task. However, it is important to remember that the page speed on mobile can directly impact your SEO rankings. As per reports, slow load times result in approximately ten percent increase in bounce rate and four percent decrease in conversions.

Optimise for Local Search

Unlike desktop users, mobile users are generally searching for products, services or information that are available locally. Reports also suggest that the intent of mobile users is usually to take an action. This clearly shows that you need to optimise your mobile website for the local search so that you are present at the right time and in the right place where your potential customers are looking for products or services relevant to you.

So, do you think you are prepared for mobile-first index? Follow the aforementioned tips to get started and do not let the mobile-first experience stop you from ranking well on search engines. However, to create a more in-depth SEO strategy, you must engage the services of experienced SEO professionals. Since these professionals are dedicated to continuously update themselves as per the changes in the digital world, they will be able to help you find the perfect solution.

Posted by Anwar in SEO, 0 comments

How to Get Facebook Likes – 4 Proven Ways

If you’ve just set up a Facebook fan page, your next concern would most likely be how to get Facebook likes for it. Truth is, there are countless techniques out there that you may employ at some point with the time-honored trial and error approach. But if you want quick results, you should focus on these tested techniques for increasing Facebook likes.

Leverage Existing Networks

It makes more sense to devote your initial efforts to getting more Facebook likes to people you already interact with. Ask your relatives, friends, colleagues, employees, and online contacts on Facebook and other social networks to like your Facebook page. While it may be tempting, don’t jump to Facebook’s suggest feature for asking them to like your page. It’s wiser to stagger your like campaign prioritizing the people closest to you or are already familiar with your Facebook fan page and the business, service, product or brand you’re promoting. You can then proceed farther away from your social circle until you’re satisfied with the likes you’re getting.

Tasks:

· Include your Facebook page vanity URL in your email signature

· Chat with your online contacts about liking the page

· Post like buttons and a Facebook Like Box on your Website or blog

· Ask friends and relatives to promote your Facebook fan page if they can

Connect to Your Offline Activities

This is an often ignored method for getting Facebook likes, but connecting your offline activities and marketing efforts to your Facebook like campaign can be a very effective strategy. In fact, it’s a lot better to ask this as a favor in person than say, sending a request or email. Discuss your Facebook fan page and its benefits to the people you meet whenever possible. Include your vanity URL on your marketing and promotional materials.

Tasks:

· Include your Facebook like page URL on your business cards, brochures and ads

· If you have a brick-and-mortar store, post notices about your page on prominent areas

· Discuss your Facebook fan page on networking events you attend

· Find other Facebook like page owners in related industries to exchange links with

Run a Facebook Ad

This one will cost you some money, but if you’re serious about your Facebook like page campaign and you implement the ad wisely, you’re sure to see handsome returns. The idea here is to use Facebook’s in-house advertising platform to reach out to your target demographics and markets who might not find you otherwise. It’s actually rather easy, because Facebook’s ad wizard can help you whittle down your ad exposure to your desired demographic, i.e. people who have liked similar pages, live in the same locality, within your target age bracket, etc.

Tasks:

· Limited budget? Run ads only on select parts of the year when you need more exposure

· Align your Facebook ad with an existing promotion, limited offer or key development

· Run themed ads on special occasions and holidays

Post Exclusive Content and Special Offers

Ever heard of a reveal tab? It’s a custom Facebook page tab that serves as a default landing or welcome page for non-fans. In it, you can welcome non-fans to your page with information and a call to action for them to click like. But it you’ll definitely get more likes if you try to offer exclusive or premium content for liking your page, such as a discount, a free report, a great video or some other incentive. It’s used in a lot of pages, and is one of the most powerful ways to get more likes.

Tasks:

· Decide on what exclusive offers you can provide your likers

· Hire a designer or better yet, get a software to help you customize your Facebook page

· Don’t forget to monitor your success rates

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Strongman Solution Selling Model

Solution selling is complex and very exciting. Whether you’re selling Business Process Automation (BPA) or another form of solution, it is likely that you have a tough job that involves a great deal of complexity.

This stuff’s chess; it ain’t checkers.

There may be dozens of decision makers, and while all of them may not be required to say “Yes,” chances are that ANY of them could say “No.” You could be faced with all sorts of competing projects across the enterprise, and political and financial landscapes can change quickly.

STRONGMAN offers a compelling model and simple acronym to help you succeed in your solution selling.

I’ll spell it out and then very briefly speak to each key area.

S-T-R-O-N-G-M-A-N

S is for Solution

T is for Timeline

R is for Review

O is for Options

N is for Need

G is for Galvanization

M is for Money

A is for Authority

N is for Negotiation

These are critical areas to address in your sales cycle.

S, Solution.

Whether or not the prospect fully agrees at the onset of the engagement, you need to be sober in your assessment of whether or not you have a bona fide, legitimate solution for them. Otherwise, why bother?

T, Timeline.

If the customer has a legitimate project that you are selling to, what is the exact timeline? The implementation timeline? Is there a compelling event or deadline driving this project?

R, Review.

Forget about entertaining and servicing a prospect that is not actually in review of the project. If they are simply in research mode (vs. review mode), I would suggest that you balance this project with more advanced-stage opportunities in your pipeline to increase your sales success.

O, Options.

What options exist for your customer? Chances are there are at least five options:

1. Your solution

2. Your competitor(s’) solution,

3. Build it themselves or develop it in-house

4. Do Nothing

5. Improve or upgrade their existing process (perhaps by adding resources or conducting training). You need to be able to sell against their available options, especially the option that most companies choose — which is “improve or upgrade existing processes.”

N, Need.

Is there a need, do you understand the need and does the customer agree with you on what their need is?

G. Galvanization.

This is my favorite one. Remember, you are not in sales to entertain and serve — not completely anyway. If you are working with customers who are not returning your calls promptly, not bringing other key contacts into meetings, not exposing you to post-purchase processes or display other key indicators that they are not as active and committed to the sales process as you are, you should either gain their commitment or move on.

M, Money.

If there is a project in motion, is the funding of the project pre-approved? Does that funding meet your solution’s cost and all of the related costs — such as the staff the prospect will need to devote to deploying your solution? Are you sure of the fiscal cycles? Is the funding coming from resources such as:

1. Project Budget,

2. Cap Ex (Capital Expense requiring a high level sign off),

3. Op Ex (Operating Expense)

4. Departmental Budget

And keep in mind, most companies have the ability to overspend on budgets, or borrow from other budgets, at about the same rate my wife does — which means they can do it — so don’t ever let a negotiator whittle you down solely because of a specific budget.

A, Authority.

A Champion is one thing, an Authority is another. Is the senior executive even aware of the project? Who is the specific authority relative to: signing contracts, producing purchase orders, reviewing legal documents, developing and implementing training programs, technical review and implementations, user acceptance, etc? If you are selling solutions, you had better be exposed to a variety of individuals with legitimate authority over each one.

N, Negotiation.

Many times the real selling doesn’t start until it is time to negotiate. But you want to hear the saddest piece on solution selling: The negotiation process is typically when the sales rep gives up the most concessions and it is also the point at which, in most cases, the customer has already made the decision to go forward. They’re exposing the sales rep to resources that are post-purchase resources (such as legal, technical deployment folks, training folks, purchasing people) and somehow the sales rep feels obliged to start whacking away on their own proposal. It’s insanity.

That’s STRONGMAN. I’ve used it for almost ten years in my own business and as a tool for enhanced empowered sales training. I hope you find it an effective model for your solution selling success.

Posted by Anwar in SEO, 0 comments
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