Get More Reach With Social Media Marketing Strategies That Work for You

Your business is probably already on Facebook, Twitter, Instagram, LinkedIn and all of the other platforms you need to be in order to reach out to your customers. But even so, it does not feel like you're getting the proper transaction or posting the proper media to inspire the engagement that you know you need to get. In short, your social media marketing strategies are not well tuned and some might even say, non-existent.

Finding the Strategies for Your Niche

One of the main problems with many company's marketing strategies is that they are applying the same methods as a universal solutions program for their social media team. This means that essentially, they are taking social media marketing strategies that they've heard about and using them "as is" instead of tailoring them to their specific niche or industry.

For example, social media marketing strategies for restaurants are going to be very different from social media marketing strategies for Fortune 500 companies. Of course, when we put it like that, it looks very obvious – unfortunately, the constant failures of social media lets us know that it's not. The problem arises because not only are the consequences and goals of each industry very different, the means to the end have to be as well.

Why Using This Strategy for Your Industry is Vital

For instance, in our example above, a restaurant's marketing strategies should be to entice viewers to come in and eat. This means that taking pictures of different dishes and posting them up on Facebook, Twitter and Instagram is a good ploy. That creates salivation for the food and people are likely to Like, Share, Re-Tweet, etc. the picture. That keeps the restaurant fresh in the customer's mind and next time they are looking for a place to eat, they'll remember how good the food looked and make reservations.

On the other hand, a Fortune 500 company is not going to get much interaction off of photo media. Sure, Bob in accounting might be interesting to talk to, but a picture of him analyzing graphs on his laptop in the break room is not likely to inspire the right kind of interaction. That's because the goals of a Fortune 500 company on social media are likely to bring in more clients, keep current clients engaged and recruit top talent for the firm. The best way to do this would be to employ social media marketing strategies that establish the company as an industry leader. For example, sharing blog posts and articles that contain relevant and useful information is a great way to market yourself as on the forefront of the industry.

How to Tailor Your Social Media Marketing Strategies

Of course, with so many industries and niches out there, it would almost impossible to go through each one, showing you how to tailor your marketing strategies for your exact niche. Instead, it would be more time-efficient to go through how different goals affect your marketing strategies. Just think about what you're trying to achieve and then match it up with some of the following suggestions. Keep in mind that interaction is the ultimate short term goal for social media, so whatever gets you to that point-no matter how strange or unconventional it may be-will be best for your company.

  • Expand your Customer Base. If you're looking to expand your customer base through this marketing strategy, you're going to want to post content that is highly sharable and branded. This means that the more viral potential your posts have and the easier it is for those posts to be traced back to you, the better it is for business. A great way to do this is to post links to your blog on your website, provided of course the blogs are high-value in terms of information and content. This allows people to share the link to your website, meaning the more viral it gets, the more leads will be coming into your site. Be sure there is a strong CTA (call to action) at the end of the blog leading to your contact or sales pages. If your social media marketing strategies in the past have shown to be effective when media images and video are shared, make sure the pictures are watermarked with your brand.
  • Strengthening Your Current Client List . Another great benefit of this medium is that you can strengthen your current clients' loyalty. We all know that it cost more to bring in a new client than to retain a current one, so this is a big chunk of social media marketing strategies right here. The key is that you want to consistently provide value to your clients. This means that if you're in an industry where new information is constantly coming out, you should be the ones providing your fans with that info info first. Ask yourself this: what am I giving my followers in terms of value? If you can not list at least five things, you need to start doing a better job right away. Alert your fans to events that refer to their interests, share articles, posts, recipes, etc. Give opinions and loose advice but stay away from risk-the bottom line here is that you want your customers to remember why they need you in their lives every single day.

Using Your Social Media Marketing Strategies Wisely

When it's all said and done, when it comes to social media marketing strategies, whatever works for you is the best rules to follow. Social media is still a fairly young marketing game (compared to television, radio, print, etc.), so nothing is written in stone. Even the so-called "experts" in the field are still fine-tuning their marketing strategies, so you can expect things to change on an almost consistent basis over the next decade or so.

Until that time comes and it becomes a science, the best you can do is keep your ear to the ground and stay afloat with all of the latest information, techniques and trends.

Posted by Anwar in SEO, 0 comments

Effectively Increase Chances of Repeat Visits to Your Website

The ultimate goal of SEO / Online Marketing is not just to continuously increase website traffic but to establish a loyal following of visitors. With the ever growing competition, and highly exactly standards of online consumers nowdays, how does one manage that? Getting people to visit your site is one thing, but getting them to look up your site from time to time, may seen too ambitious.

It is important that we first differentiate repeat and casual visitors. Of course, you only need to put two and two together to surmise that repeat visitors have higher chances of sales conversions than the casual shoppers. Like any consumer, online shoppers tend to first window shop and repeatedly come back with a particular motive– to purchase. A difficult feat, yes but manageable through SEO / Online Marketing. Here are some helpful guides to do just that:

Provide a Continuous Stream of New Information

Give your visitors more reason to return but putting up fresh, interesting content on a regular basis. You can put that in the news and updates section or article resources page. This is one of the most basic and fundamental protocols of SEO / Online Marketing.

Educate Your Visitors About Your Business

The most effective way to gain the trust of your clients is to provide them transparency, giving out details about you and what you do. You can educate them about the business, the industry as well as providing them helpful tips and guides to help them.

E-Mail Marketing

With all websites valiantly competitive to catch the interest of consumers and using their own brand of SEO / Online Marketing, you should never slack at keeping them interested. You can do this by sending out regular newsletters and emails of topics that you feel will appeal to them.

As you can see, running a website is a continuous process, and yes, requires hard work and competitive SEO / Online Marketing strategies. It is important to have a reliable and capable partner to help you in the endeavor every step of the way.

Posted by Anwar in SEO, 0 comments

Use the Power of Social Media Promotion to Supercharge Your Traffic

We all know how important it is to have a content-rich website. Promoting these sites across the internet has in the past involved everything from search engine optimization to paid keyword referrals to link popularity campaigns. However, one of the most effective and reliably new methods to promote content-rich web sites these days, is through social media promotion.

What is "social media promotion" you ask? Simply, as defined by Wikipedia, social media:

"describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other."

Part of the Web 2.0 revolution; another catchphrase describing the new generation of web sites that have users that submit their own text, video and picture content; social media promotion can take many forms.

Typically, these technologies and practices take non-search engine forms and can involve such technologies as chat forums, message boards, blogs, podcasts, and wikis. Simply, social media can be considered ANYTHING that you can use to build a community to rally around. A well-run social media campaign can drive huge amounts of traffic to a website and can determine whether a new idea, website or startup extremely takes off or not.

There are literally dozens of social media sites active across the internet today. Below are brief overviews of what I would consider the five most popular:

Digg (digg.com/) – the big boy of social media sites. Digg was initially formed with a tech focus and is still the end all for all tech or computer specific content items that you wish to pull across to the masses. Digg has however become so popular that its scope has now expanded to cover most any item of interest.

del.icio.us (del.icio.us/) – a close second to Digg in the area of ??backlink generation. The primary purpose of del.icio.us is to store your bookmarks online; in that regard, it's actually more community-focused then Digg. The ability to store your bookmarks online and add more from anyplace in the world, actually encourages cross-linking amongst site members who share similar interests. This in turn allows you to promote your own content to a shared community with similar interests, generating those much needed backlinks for site promotional purposes.

Technorati (technorati.com/) – the recognized authority on what is going in the world of weblogs. The main strength of Technocrati is the ability to keep tabs on your online visibility. The site allows you to keep tabs on who is linking to you, where you are being referred online, what kind of progress your site is making, and how your competitors are doing in comparison. The site can be indispensable if you routinely visit a lot of blogs and want to be updated on them when their content changes.

Wikipedia (wikipedia.org) – online only since 2001, Wikipedia is now the world's largest reference website on the planet. The content of Wikipedia is free and collaboratively written by people all around the world. This site is so popular that a search of most terms will display a Top 5 Wikipedia result in Google. It is worth noting that if your website is not already one of the strongest entries on the web, a listing on Wikipedia could actually "outrank" your own website. Therefore, make sure this result is actually truthful and complimentary, whenever possible.

Facebook (facebook.com/) – primarily driven by young adults, this social media site now numbers over nine million users and is still growing. Facebook helps you keep tabs on members' profiles, at least those you can access. Recent changes to the site have made it very marketing friendly and a must-use if you have a college friendly product you wish to publicize. Members can purchase "facebook flyers," which starting at $ 5, can be displayed 10,000 times a pop. Pricing increases based on frequency and number of days shown. Facebook groups are also very popular and very loyal, find something that connects with your group or the site and the results can be very viral.

Getting your content noticed on these sites is not easy, but there are ways to prepare your content in such a way as to be considered "social media optimized." This SMO approach is becoming a new concentration area for current SEO firms and can involve any of dozens of different approaches.

Here are five effective SMO rules that you can implement immediately when preparing your content for future social media campaigns:

  1. Make your site linkable – also known as increasing your linkability, make it easy for outside parties and social media sites to link to your content. This can be done in a variety of ways, the easiest being to establish a blog on your site. If blogs are not your thing, maintaining free white papers, content-rich articles and resource pages that contain lots of useful links in one place, are great ways of increasing the linkable nature of your website.
  2. Make bookmarking or social tagging easy – adding bookmarking buttons has been around for awhile. Go beyond this, though, by including a "delicious this" text link at the bottom of a post, and a Digg button near the top of the article. This format has been shown to be the most effective for generating votes for your content.
  3. Start participating today – join the conversation on your site or in your site niche today. Start blogging on your own or make it a point to visit leading forums that target your audience and join the discussion. Answer some questions, provide some needed advice, and drop some "buzz" about your site at the same time; you will not be sorry.
  4. Reward helpful users – helpful or valuable users to your site that contribute noticeably to the site's content and audience should be recognized and rewarded. This can take the form of a simple PM thank-you or a note on the forums themselves. The result of this is two-fold: you keep these valuable community members on your site, and you gain vocal champions of your site to outside members and sites they in turn visit.
  5. Reward inbound site links – obviously the more inbound links your blog and site can generate, the better. This is still the singular method by which a site rises in the search rankings. Rewarding linking sites by providing them a permalink to use and listing them on your site in return. This simple act of acknowledgment provides the return gift of visibility and is never a bad thing.

The role of social media promotion to drive content is a continuously expanding field. Even an examination of the main sites referred above does not begin to cover the viral social content impact of such popular social media mechanisms as YouTube videos or Flickr photo slides and galleries.

If planned and implemented correctly, social media promotion can be invaluable. The site visitor is in command, so why not start building a relationship with them, even if it's on their terms?

Posted by Anwar in SEO, 0 comments

Social Media Tips For B2B Insurance Agencies

A strong social media presence can be challenging to accomplish for B2B (business to business) insurance agencies. Many B2B companies struggle to showcase their professionalism, and build an audience through social media marketing. Consider the following tips to help make sure your agency is maximizing your social media marketing efforts.

Create Your Online Persona

Your social media presence should have a well-defined personality. Informative, helpful, engaging, timely and relevant are all characteristics top B2B social media accounts consider when creating their online persona. Decide what your online voice will sound like. Will you be formal or informal, speaking to individuals or businesses, sounding like a reporter or an op-ed contributor? Will you be sharing company employee events, creating contests, reporting on industry changes or regulations, or all of the above? Your agency goal is to build rapport and a sense of community with both clients and prospects. But first you need to determine your social media persona.

Create a Written Strategy Including Prospect Scorecard & Buyer Persona

When creating your marketing strategy, ask yourself these questions:

  • Who is your target online audience – and how diverse is this group? Start by creating a Prospect Scorecard.
  • Which social platforms will best target that audience? You may have to search the different platforms to see which social media platforms are most applicable to your clients and prospects.
  • What type of content will that target audience find most useful? Would it be infographics, long-form articles, tech support information, breaking news commentary, regulatory updates, or some combination of all of these?
  • What are your short term and long term social media goals? Perhaps your short term goal is simply consistent content sharing. And your long term goal includes an ad budget for growth and prospect engagement.
  • How are your competitors using social media? You can learn a lot about what to do and what not to do by studying your competitors.

Comment on News & Regulations Relevant To Your Target Industries

Offering commentary on breaking news and changing industry regulations is a great way to demonstrate your knowledge in your industry and to provide your clients with insights on how to understand these updates. This can lead to higher engagement levels and increased exposure to your social media pages. You can use Google Alerts and social media alerts to monitor industry keywords and stay on top of dynamically changing events.

Organic Vs. Paid Posts

Once your insurance agency is consistently posting quality content, you can consider posts boosts and ads. You may want guidance with this, as the budget can get spent quickly, and multivariate split testing with compelling images and custom graphics can dramatically improve your reach and ROI.

Achieve A Respectable Follower Base

Looking professional and demonstrating a respectable number of followers and engagement level is half the battle when starting on your insurance social media marketing initiative. The top platforms your agency should leverage are: LinkedIn, YouTube, Facebook, Twitter and Google+, likely in that order, though your target markets could impact this. LinkedIn and YouTube can be very valuable to B2B businesses. LinkedIn is a good place to start, it’s very much a business centric platform. Then leverage YouTube using videos, recorded webinars or even simple voice over PowerPoint updates. Try to build up your follower base as quickly as possible, to a respectable number. For example, this might be 500 followers on LinkedIn, Twitter and Facebook. Though 5,000 or more would be great, initially your agency is striving to attain a baseline of professionalism and credibility.

Posted by Anwar in SEO, 0 comments

Are SEO Clients Being Conned

"Search Engine Optimization is not a legitimate form of marketing. It should not be planned by people with brains or souls.

Those are the first words in a recent article on the Powazek blog in which SEO practitioners are called con men, Faustian negotiators, cockroaches, third-world labor users, bastards, hackers, thieves, jerkwads, scammers, and spammers and anyone who buys their services a disreputable fool.

He's right. And he's wrong. Personally, I've never met anyone who fits that description, but I can imagine there are people like that out there. There are murderers and liars too and we just have to live with that. We certainly do not have to mix with them. Here's how I see SEO and where I agree with Powazek.

Marketing, for me, is "organizing ourselves to satisfy a need" and that makes helping an old lady across the road marketing. It makes it a powerful and beautiful force for good. If we, in our work, are helping others do what they need to do, that's fabulous. OK, it's even better if our clients are doing good things too.

So what does the SEO practitioner do?

  • If they clarify the subject of an article so it's easier to find by the people they know they can help, that's a good thing.
  • If they watch how people behave on their website and strip out the dross, that's a good thing.
  • If they spot what people are interested in and write about it, that's a good thing.
  • If they write stuff that's so interesting people bookmark it and pass it around their friends, that's a good thing.

And funnily enough, that's what Powazek has done. Written a great, noteworthy piece that I'm now commenting on. You may even seek out his original blog. And in the end you might buy his SEO services .. that's what he's selling.

One problem. Because writing articles raises your position in the Google search results more or less regardless of whether it's a good article or meaningless trash, and the slower takes less time to write, we are starting to get bogged down in trash.

It's for you to judge whether this article is good or trash. If any of you think it's good, maybe I'll be lucky enough to get bookmarked on something like Delicious.

And if that happens, Google will spot it. Social bookmarking tells Google which articles are good and which are trash.

Great articles will win in the end and trash will fail. It has to or the Internet will become a landfill containing a load of nothing very important hiding a few pearls.

So you know what to do. Use Delicious or any other social bookmarking tool. Vote for the content you like. Let the Internet know what you like. Let your votes build up the good stuff and leave the dross behind. Plus, you'll probably discover some pretty cool sites and not spend as much time sifting through trash yourself.

Posted by Anwar in SEO, 0 comments

Why You Should Opt for Social Media Optimization – SMO Course

Internet marketing has become very popular among businesses and a large number of entrepreneurs are using social media for customer engagement and client retention. SMO is a popular method of online promotion. A SMO expert creates accounts of organizations on different SMO platforms such as Facebook, Twitter, Google+, LinkedIn, Pinterest and Instagram. These social media websites are used widely by people across the globe. They enjoy great deal of popularity among users thus, they are a great medium to advertise products and services. Content posting, image posting along with video uploads about a product or service are effective marketing methods in SMO.

With continuous Social Media promotion likes can be increased on Facebook, followers can be increased in Twitter,-such activities are undertaken too spread information about a particular product or service. YouTube is another popular medium to spread awareness instantly across the globe. Video posting along with video promotion is done with its continuous optimization so that it reaches out to maximum number of people.

It is important to note that Social Media Optimization is not a one-time task as continuous optimization is required to maintain the online presence on social media on a continuous basis. It’s a continuous process, hence the services of SMO experts are required for a long time. Therefore, you can surely consider making a career in internet marketing.

If you want to learn social Media Marketing, then it’s advisable that you enroll for a digital marketing course that covers this aspect of internet marketing as well as other modules such as SEO -Search Engine Optimization., Google analytics etc. A few aspects covered in a SMO course are as follows:

· Facebook Marketing

· Twitter Promotion

· Creating YouTube channel and optimization of videos with content generation

· Creation of Google+ account and its optimization

· LinkedIn promotion

This course is gaining fast popularity among professional and students as they are getting aware of its immense potential for their career. Today, traditional marketing needs to be ably supported by internet marketing and thus the demand for trained professionals in SMO is increasing day by day. However, SMO doesn’t work in isolation as social media personnel has to work in complete harmony with SEO experts, content team along with the SMO manager so that the SMO plan is executed well and on a timely basis. Social Media Experts are required by all organizations who are investing in internet marketing. The whole campaign needs to be managed, hence the requirement of trained professionals and experts is on the rise. An organization needs good returns are good and wants that the main objective of getting the desired visibility among the target audience and increased sales is achieved.

If you are looking for an online digital marketing course, then you would be glad to know that these are available from reputed institutes. The cost is highly reasonable if we compare the ROI which is in terms of better understanding of the medium and the learning can be applied in a job with good pay package. You can opt for a SMO course from a reputed institute and get absorbed in the workforce immediately with a good salary.

Posted by Anwar in SEO, 0 comments

Importance of Keyword Research in SEO

One of the elementary things about search engine optimization is keyword research. People not familiar with the internet may be wondering what is a keyword and why are they so important for search engine optimization. Just recall the last time you searched for some information on the Internet. You might have typed some words into the search engines like Google, Yahoo, Bing etc. The words or the long tail phrase that you typed into a search engine to retrieve your information are the keywords.

In short keywords are the basic elements which drive traffic into any website. By optimizing the keywords as a part of your Web SEO you can drive a lot of traffic to your articles, videos, blogs etc. and increase your web ranking. Proper keywords ensure that only relevant visitors visit your website and you have a very targeted promotion. In today’s business scenario it is very important to be noticed and stand up among the crowd. Keyword research thus is one of the most important factors for successful internet marketing and web SEO.

Finding the right keywords will often determine the success of your website. Remember a visitor landing on your page through a irrelevant keyword won’t translate business for you although it might better your web ranking. You might be wondering how to go about a keyword research for your business. The best way to do a keyword research is to use the online tools which help you in knowing the popular words and the phrases that web users are using to find sites related to your business. They will also know the popularity of each of these keywords and phrases.

There are a few things that you should keep in mind while doing an online keyword research:

  • You need to understand your business while doing the keyword research. If you are selling used cars, the used car keyword is more important for your search engine optimization than a keyword such as automobile.
  • Single keywords do lead to the best search but such keywords are very competitive and you might not have a good SEO ranking using them. On the other hand long phrases are less competitive but their search frequency is also less.
  • If you are in a highly popular business think of some keyword or phrase relating to your website that your competitors may not have used for achieving a high web ranking.
  • Be smart while researching on the keywords and find those which are hot. Many keywords die a natural death and you should not make those the prominent keywords of your website.
  • Keep in mind your geography of operation. If you are selling pizzas in New York a viewer landing in your website from California won’t translate into business.
  • Do not use phrases which have more than three words as very few people type more than that.
  • Keyword research is a continuous process and should be done periodically to ensure that your website keeps ranking high.

A good keyword research is the foundation of search engine optimization. It will ensure you a better web ranking and also drive only the relevant traffic to your website.

Posted by Anwar in SEO, 0 comments

Social Media Channels For Customer Targeting

Today, any factor could influence your advertising or marketing efforts, from region, pricing, trends to competitive behavior. This is the reason marketers are utilizing high-end and interactive mediums to bring more visibility to their brands. They deeply analyze and evaluate the external impact on their brands and customer psychology. They also suggest that advertisers should emphasize on those efforts that could have a great impact on their business. Their analysis and practical approach helps them to build heavy volume and gain full control over their outcomes. In this way they can influence buyers and direct organic traffic to their business websites.

They try to win customer's trust by offering them exceptional social experiences where they can freely express as well as share their views, beliefs and passions. In order to engage customers with their brands, they try to turn visitors into fans, who become extensions of their company and finally get the brand out in the market. At the same time, they even measure and improve performance of their marketing efforts and enhance customer engagement levels on the social mediums. They use certain tools in order to identify and encourage customers towards their brands.

Engaging Customers

Moreover, they engage customers in different intuitive and interactive ways and develop attractive websites, Facebook business page and inspiring profiles. They also develop specific interest amongst their customers and indulge them in regular Q & A, product discussions, innovative ideas, polls, and reviews. They indulge their customers through contests, and more. This not only rewards their customers, but builds a soft corner in their hearts and ignites brand loyalty. In this way, customers also contribute in building ideal products and receive the exact product what they ever want.

Influencing Customers

Online marketers also identify key influencers in order to share their valuable content. However, it is the most basic thing that should be considered before initiating any SEO or SEM campaign. It significantly helps people to influence through Twitter, YouTube, company blogs, and other social channels. Furthermore, one may start making relationships from Facebook likes and contracts more fans. Today, more and more business owners are using social media and networking websites to spread their words. This is also helpful in overcoming traditional marketing channels and adopting new trends to impress, influence and reap benefits.

Conclusion

Online marketing and advertising is a daunting yet worth pursuit. It provides incentive opportunities for the marketers to develop their brands. It allows them to utilize its finest capabilities to focus and influence customers. Unquestionably, social media has successfully demonstrated a revolutionary fresh approach to online marketing that can automatically engages customers and highlight products or services. In fact, it allows marketers for real-time targeting; create winning strategies and create a smooth medium of interaction with them.

Posted by Anwar in SEO, 0 comments
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