Simple SEO Tips Anyone Can Use for Better Search Engine Ranking

You've built your website or sales page, submitted a Google site map, it's been indexed, and now you're checking Google and your weblogs every day to see where you rank and how many visitors you've gotten. But there does not seem to be much happening, does there?

A common misconception about SEO (Search Engine Optimization) is that once you've built your website, you'll automatically start attracting visitors. Another misconception is that once your site has been indexed by the various search engines, you'll get a high ranking in the SERPs (Search Engine Results Pages) for any and every keyword you like. In reality, the process of optimizing your site for the search engines – in other words, getting ranked for specific keywords – requires you to have a strategy, as well as putting in some degree of effort.

Surprisingly, you can achieve 75-80% of the maximum SEO by taking a few simple steps when you put together your webpages.

First, you need to decide which keywords to target. Generally speaking, you will do best by choosing no more than three keywords or phrases per page (that's per page, not per website). This requires a balance between what most people in your target market tend to search on, and what words have less competition – such that you're more likely to get a higher ranking quicker than otherwise. If you do not know what keywords your prospective customers tend to search on, look at your competitors and what keywords they are ranking on. You can also look at the source code for their home page and see what keywords are in their "meta keyword" tag at the top of the page.

Once you've decided on the keywords to target, it's time to strategically include them on the pages of your website. Consider which pages should be optimized for which keywords. You'll want the headline and lead paragraph to begin with, or at least include, you are chosen keywords. After that, it's a matter of sprinkling them through a given page in the following manner …

Now consider the "title" tag . Keywords placed in the title tag of a webpage are the largest "on-page" factor for how and where search engines rank that web page in the SERPs. Other tags to which the search engines tend to give greater weight are the heading tags, particularly the H1 and H2 tags (in that order or priority). Apart from this, you want to have your keywords appear through the text of the page.

Much has been written about using a particular level of keyword density (ie the degree to which keywords appear in proportion to the entire volume of text on the page), however current thinking is that your keywords should appear as natural as possible. Excessive keyword frequency will not only turn off visitors but also raise "red flags" among the search engines. We've all seen webpages that are obviously written to include keywords. More times than would be natural. The search engines are acutely aware of the various tactics used by people to gain greater rankings and, where they believe that a site is guilty of "search engine spam", are quick to drop those sites from their indexes alike. This is not a risk worth taking!

Another thing to consider when building your website is to remove any obstacles to search engine indexing. Search engines can not "read" images, Flash movies, CGI scripts or dynamically generated pages, so while having these on your website will not necessarily harm your ranking, they will not help it either. In general, the cleaner looking the text in your source code, the easier it will be for search engines to "see" your keywords.

If you are using images and Flash movies, for example, it's a good idea to give them a file name that contains the key words, and (in the case of images) use the key words in the relevant "alt" tags .

Providing keyword word rich links between your web pages is another useful way of improving your search engine results. Remember, search engines typically index website content. In general, the more quality, topic-relevant content, the better. And of course the more useful the content, the more likely others will actually link to your site – an "off-page" benefit to search engine optimization.

Optimizing your website for the search engines involves both planning and implementation. Think carefully about which keywords to target and then carefully construct your website to make the best possible impact on the search engines. There is, of course more to search engine optimization than just on-page factors. However, it's important (and easy!) To ensure that your website is designed for maximum favorable attention from the search engines.

As with so many other things, a few simple steps can vastly improve your website performance and ranking, whether your goal is ecommerce, Internet Marketing, Affiliate Marketing, or simply increasing website traffic [http://www.improveyourinternetmarketing.com/category/ beginners /].

Posted by Anwar in SEO, 0 comments

Ecommerce and Social Networks

The marketplace is no longer dominated by large manufacturers with extensive marketing budgets. Because of the internet, and particularly because of social networking, small and medium-sized manufacturers now have the ability to reach the same audiences as their larger competitors. For instance, organizations that are active on Facebook have the potential to reach at least 70 million potential customers. That's a lot more consumers than any small or medium-sized organization that could have reached prior to the advent of social media. Thanks to social networking, every firm can compete for the attention of the same large audience, giving small and medium-sized businesses the leg up they need to survive in today's economy.

Some organizations may be confused about how tools like social media relate to ecommerce. In short, social media is the mechanism that engages customers in such a manner that they take one of the following actions:

  • They interact with your organization personally, such as by purchasing one of your products, signing up to receive your newsletter, or entering one of your contests; Egypt,
  • They tell their friends about their interactions with you, generating positive word of mouth around your product and creating stronger brand awareness among customers' peers.

Once individuals hear about the positive experiences you are creating for your customers, they will be more likely to try your products in the future.

Many organizations that establish social networking accounts are tempted to simply promote their products via their social networking pages; however, organizations that are most successful in their social media efforts typically engage their customers in other manners, as well. Examples include:

  • Distributing exclusive product updates or coupons.
  • Conducting protests and / or giving away prizes through their social networking sites.
  • Announcing new products or company news.
  • Surveying customers, asking for their input and opinions.

All of these efforts have one trait in common: they are all focused on engaging the customer in a meaningful manner.

Regardless of how your company decides to use social networks, one fact remains the same: as a small or medium-sized manufacturer, you now have the power to compete with your largest competitors on a level field.

Posted by Anwar in SEO, 0 comments

How to Avoid Social Media 'Soup Du-Jour' Syndrome

A small business owner and I met the other day to discuss social media and how it can help her business. She said she was overwhelmed by all the different platforms and sites and was not sure which one was the best way to go. Her perception is that social media tools are 'soup du-jour' and she felt as soon as she made a choice of which tool to use another would take its place resulting in wasted time and money and missed business opportunity.

The variety of options can be overwhelming and make each platform seem like the 'soup du-jour'. Look at Social Media as you do any other marketing tool in your mix and chose the platform based on how it will help achieve your goals and you will have success. It is no different from any other marketing tool you use to reach customers. Both marketing tools and social media platforms should be chosen based on which will most effectively reach your target audience to meet your goals with the resources you have available. How you message and how you communicate with your audience are the differences.

Commitment is Key to Avoiding Soup du-jour Syndrome

You can commit and believe in your choices if you do some work up front. That work includes taking time to set your goals and plan. No marketing tool, social media or other will succeed in helping you reach your goals if you do not do the work up front. If you do not, the result is you will have wasted precious time and money with little success.

Top Social Media Platforms

The top platforms can help a business meet its goals depending on the target audience and each requires different capabilities, time and resources and include; social networking, multimedia, blogs and microblogs. Some of the most popular are Facebook, (social networking site), LinkedIn (social networking site for professionals), MySpace (social networking for the creative, artists / musicians), YouTube (video sharing site), Flickr (photo and video sharing site) ), Mashable (news blog) and Twitter (microblog).

Follow These Basic Steps When Going a Social Media Platform for Your Business

Develop your Marketing Plan

What are your Social Media goals – these should support your Marketing goals

Develop your Social Media Plan

Look at and focus on the top platforms and sites as a start

Chose the most effective of these to reach your audience and based on your capabilities and resources. Who are your customers? Do they even have a twitter account to follow your business? If not, twitter is probably not your best choice. Are you able to post blogs consistently? Do you have the resource to develop content and video to post on YouTube?

Posted by Anwar in SEO, 0 comments

Get Lots of Traffic to Your Website From Forums – Create Back Links and SEO

Forums are a great way to kick start the traffic to any web page. Links are easily produced and use of forums is generally free. Most forums that are available on the internet today have a signature function. This is a couple of lines of text that will appear at the end of every post you make and is customisable by the user. By adding a brief description of your web site followed by a link is a sure fire way to entice traffic. Every time you reply to a thread or take part in a discussion you will be creating a back link.

Bank links from forum posts do not hold much value however when it comes to things like Google Page Rank. Because of how easy they are to acquire Google and other search engines tend to disregard them in that sense. What they do do though is provide a unique way of generating targeted traffic. The traffic will be targeted if the forum you use relates to your website.

There are 2 things you must remember to make forum post back links work.

1. Only use forums that are jam packed with users. The more users that are moving round the forum the more likely you are to get a signature click. You can easily check to see if a forum has a large quantity of users by checking how many times each post is viewed. Most forums these days tend to give this information at the start of every thread.

2. Ensure that you use a signature that will entice people to click your link. Use something as bait and think about what the customer wants.

Another thing to remember is not to spam the forum. If it is clear that your sole intention of being there is to drive traffic to your own site then you will be directed for spamming. The best way which benefits everyone is to take part in as many discussions as you can and frequently answer other user's questions. Forum traffic is extremely easy to acquire and used in the right way can be a great method of promotion for your website.

Posted by Anwar in SEO, 0 comments

Sobering Our Social Media Addiction

When social media (Facebook & LinkedIn) first became popular, I thought it was an incredible medium. I continuously received visits from high school friends or business contacts, Before long, I had hundreds of contacts on each site, and thought I was quite well-connected. I too, reached out to others to build my networks even more.

As an entrepreneur, I thought all the online networking would help grow my business services company. I even posted online ads through both mediums. I eagerly entered this new online world with high hopes for future business and personal connections. These endeavors were the future – I had entered the Internet 2.0 edition.

Questioning the importance came slowly, yet my gut told that there were issues. Out of the hundreds of clients over eight years in business, not one client told me they found out about my company through social media. They may have reviewed my resume, yet we did not become introduced through a social media medium.

Another sense of doubt came from political commentary. I started reading memes or comments from the same people over and over again especially as an election approached. As fake news emerged, it became obvious that many of these postings were complete nonsense. Beyond accuracy, the postings insulted the reader, who believed differently.

As a part-time business instructor, I place considering emphasis on entrepreneurship. I ask students how they will market their business to obtain new customers. The most common response is "I will blast my message all over social media." There you have it. The key to success in the digital age is to shout as loud as possible through our social mediums.

Marketing and sales channels come and go, yet one thing remains the same. Crafting messages that motivate people to improve their lives through your product produces new customers. People hate to receive shouts, yet they love conversations which improve their lives or companies.

When it comes to public policy, no one will change their voting choices by receiving insults. Am I going to change my ideas from the consistent shouting of someone I barely knew in high school? Let's think through what we post on social. If you do want to post political stuff, consider something with humor or thoughtfulness that may motivate someone to stop and consider another point of view.

There is a role for social media in business. Creating channels for branding, customer service, and product feedback is important for overall business development. However, the idea that your more you post, the more your business will grow is completely false. Marketing is complex. Branding, messaging, multiple channels, product quality, and reputation all contribute to new sales.

Social media can be fun to see vacation photos, reconnect with varied people, and be entertained. Let's wise up! There is no magic pill for marketing other than hard work. Outside of work, pick up the phone or meet people in person. You may be surprised, your personal network will be real instead of digital. Come on America, our true future awaits.

Posted by Anwar in SEO, 0 comments

Reasons to Create Your E-Commerce Website With Magento

Thanks to the growing popularity of e-commerce web development today it has become crucial for online merchants as well as shop owners to develop high quality, reliable and secure e-commerce websites to promote their products and services. There are numerous open source e-commerce platforms available in the market which claim to offer everything that an online store requires.

But, among them all, Magento has earned the trust of web developers as well as online merchants around the world. It has achieved tremendous success and popularity as an e-commerce web development platform in the past few years. Today, if you Google around for any e-commerce site, you will find the essence of Magento in it.

But what makes Magento the right choice for the development of any kind of e-commerce store or site? Well, there are some special reasons which make it the right choice to create your e-commerce website. I have listed out a few of them, so let's take a look at each one in detail.

Reason 1: Wide range of features it offers.

Magento offers loads of rich features for your e-commerce web development venture. Features like catalog management, site management, catalog browsing, analytics & reporting, product browsing, checkout etc. have made it one of the best feature-rich e-commerce platforms in the market today.

Reason 2: It is highly compatible with SEO.

Search engine friendly URLs and various inbuilt SEO tools make it highly compatible with search engine optimization. Moreover, tools like URL rewrite, Google site map, auto-generated site maps etc. make it easy for potential buyers to find your site on all the major search engines.

Reason 3: Provide ample support to mobile e-commerce.

With the growing popularity and usage of smartphones, it has become crucial for online store owners to get their products & services into mobile devices and Magento helps you do it with ease by providing a mobile version of your site to attract and convert the visitors into customers .

Reason 4: Offers most advanced options for marketing.

It offers great options for marketing and promotion of your products and services by tracking user behavior based on their purchases. Moreover, it helps online store owners to create successful and effective email marketing campaigns.

Reason 5: Effective extensions.

It has a wide range of extensions which help you add more advanced and futuristic features & functions within your e-commerce shopping cart. It offers both free and paid extensions to boost your site performance.

Reason 6: Huge community of developers!

It has a huge community of developers constantly making efforts to enhance its performance as well as help you solve your issues or problems related to Magento.

As we can see, there are many advantages to be gained by choosing Magento for your next e-commerce website development venture. The world is selecting Magento, why do not you?

Posted by Anwar in SEO, 0 comments

SEO Tips – Tags Are Important

When writing a post or listing a product, most people never forget to add a title. Sometimes people think a relevant title and a good description are all you need to get your post or product noticed. Wrong! Technology and doing business online has changed a lot even in the past year. What was once a hobby has now become a part-time or full-time job opportunity. This is why the market online is more competitive. More and more people are shopping and working online. This is why it is important to make sure your website is as search engine optimized as possible. Tags are a must to get your website, post and product in the search engines, which is how people will find you online. Don’t forget to take advantage of using as many tags as possible. Make sure you are using the right tags.

There was a time when not many people knew what tags were or how to use them. Now more people are finding out what they are. Often times when listing a product or posting to social media, there will be a tags section. Some people don’t notice it or choose to ignore it. Don’t ignore it! Tags are like keywords or phrases people use in search engines. This is how people will find what you have online.

Is it relevant? That is one of the questions you need to ask when choosing a tag for your product or post. If you are selling handmade scarves or posting an article about making scarves, you want to make sure people interested in that subject or product find your item. You will need to use tags that describe what you have posted. How to make scarves is a good tag to use for a post describing how to make a scarf. Buy scarves for women is a good tag to use for a scarf for woman you are selling. These tags are relevant to what has been posted. Getting the right people to your website helps increase the possibility for sales.

Is it a search term or keyword? This is another question to ask when posting a tag for your item. You can get creative with tags but if no one is searching for that phrase you won’t get the right people to your website. You want to avoid using descriptive words like pretty, awesome, gorgeous or those kinds of words in your tag. By all means use them to describe your product, but most likely these are not words people use when searching for products or information.

You can use keywords in your description that can also be used as tags. Sometimes you may need to check a keyword tool to make sure you are finding relevant keywords and phrases to use as tags. These tools can help you to find relevant search terms that may not be as popular as others. This means less competition. It also means these tags will still get people to your website. Make sure your tags are relevant, actual search terms and the right keywords. Knowing these tips will help you to make your business online even more productive.

Posted by Anwar in SEO, 0 comments

Increasing Search Engine Rankings Through PR

PR articles have always had an important role as part of the marketing communication and services mix. As a communication practitioner in the B2B field, I've personally been involved in preparing hundreds of these articles.

PR articles are extremely effective pieces, not only because of their pulp, but but also because of the believability factor. Their use in an editorial environment makes them better believed than paid ads.

The editorial environment is encountered not only in the trade magazines, but in the web through E-zines.

Marketing communication practitioners, both consultants and clients alike, are well aware of the pull that that press release articles can achieve. But they may not be aware of what these articles can do in improving search engine rankings of their web sites.

This is done in two ways, first of all linking back to a website, through information on the press release article. Contact details of the article's author should have the URL of the client's website.

The other way is through the inclusion of keywords in the article. In the Web 2.0 world, placing keywords in client's website Meta tags is not enough. The web robots of today search web content, on page, but also off page looking for keywords in the many news items found on the web.

With the powerful database management capabilities of today's search engine, picking up these keywords is a much easier task than it was in the web's early days (Web 1.0).

Here, optimizing links and use of keywords in PR articles help improve search engine rankings, because search engines list sites with the most backlinks and keywords in the top of each keyword listing.

Recognizing that the Web 2.0 world paradigm may be a tad confusing for most communication practitioners, we, at JG Marketing Services, include SEO (search engine optimization) considerations as part and parcel of the PR preparation services we offer.

Companies that prepare their own PR articles are well advised to keep the use of keywords in their articles. It's not a matter of repeating the keywords so that the articles tend to lose relevancy, but to make sure that these are included in the text and, of course, the headline, as much as possible.

Web robots do their things and count the keywords and relate these back to backlinks contained in the article.

Looking at this, very simplistically, the more of these keywords, the better the rankings.

Definitely there's more to this than just making sure keywords are used. But, suffice it to say that marketing communication practitioners should be aware of the need to include these keywords.

Posted by Anwar in SEO, 0 comments
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