SEO Tips – Search Engine Optimization Tools For Better Rankings

If you use SEO to drive traffic to your website, your life will be much more easier if you will use some SEO tools. This article comes with tips to a few very important SEO tools that may help you to optimize your website more effectively.

Tip # 1:
Google pagerank checker. There are many online tools allowing to check your website's pagerank. If you do not want to use online tools, there is an alternate called Google Toolbar. This toolbar can be installed to your browser and will show you pagerank values ??of all pages you surf. This tool may be important for those who are selling links because customers are interested to buy links on websites with strong pagerank.

Tip # 2:
Keyword density tools – these search engine optimization tools are important when building up your website. They are able to check your keyword density and the best SEO tools also check the keyword prominence and another important SEO factors. To use keyword density tool simply add your website URL and the tool will analyze it. Ideal density of single keyword may be between 3% – 6%. Keyword density of phrases may be a little higher.

Tip # 3:
Search status – Firefox extension. This extension can highlight nofollow links, ie links which are ignored by search engines. Why is this important? If you plan to build backlinks using articles, forum posting or blog commenting, you should make sure that the links you are building are dofollow otherwise you only lose your time. Search status also comes with a few other functions like showing backlinks, indexed pages, whois or robots.txt.

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Benefits of Social Media: Why Is It Important?

Social media is being used for all sorts of purposes these days. Oh, you haven’t become part of it yet? Are you wondering what all the fuss is about? Read on to find out some of the advantages for you and your business when you become involved with the social media of today.

Keep Track of the Competition

You can join competitors Facebook pages or follow them on their Twitter or other social media accounts. This will allow you to see what is going on with them so you can formulate plans to get a leg up on them

Getting the Brand Established and Making Others Aware

YouTube, Twitter and Facebook are the three major social networks right now. Publicizing your brand on them will make people aware of your business. If you still need to create an online image for your business, the social media sites are where you should start today.

A More Personalized Approach to Pitching a Product

The social media allows you a more personalized approach for pitching a product. You can even engage customers in conversations and ask them how they like your product. Encourage them to give you feedback so that you can better know how to serve them.

Build More Customer Trust and Loyalty

Communicating with your customers in a more personal fashion makes them feel more like friends than just customers. This will make them have more trust in you and they will want to do business with you more than your competitors.

Helps Showcase Your Products

It is easier to showcase your products with social media. This brings attention to them much faster than other forms of promotion.

Listen to the Opinions of Your Customers

Social network websites are an effective method of listening in on the opinions your customers have on not only your products but also the company as a whole. Use these opinions constructively to improve your products to meet their desire or needs better.

Have More Effective Customer Service

You can use social media to give more effective customer service. This is a convenient way for your customers to ask questions and get the necessary answers. It is also cheaper than special phone setups and long distance charges.

In addition to the above things that social media does for your business it can do the following for you personally:

Develop Your Own Reputation

The social media sites are a good way to get your name known throughout the Internet and for you to discuss what you are interested in. This is the way to develop a reputation online, which is important for making business contacts or looking for a new place of employment.

The above are just some of the ways social media can be used to promote you and your business venture. It is so popular today that it would be to your advantage to make use of it.

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How to Set Your Social Media Goals For 2018

Social media specialists are all over the place and there are a lot of various opinions on what’s forward within the always altering panorama.

On this put up we will have a look at setting your targets based mostly on what you have performed thus far and the way you must modify it so that you’re getting probably the most out of your content material advertising.

In case you’ve by no means taken inventory of your social media or set targets, then that is the article for you.

It is essential to measure the successes and failures actually and to set your ego apart and admit that a few of what you probably did could have been wasted effort.

For tips about easy methods to enhance your social media attempt our article: Incorporate Content material Advertising and marketing into Twitter

1. Test Your Stories

Do you retain reviews? You positively ought to so you’ll be able to assess the efficacy of what you hung out placing on-line. A report can look any method you need however in the event you want path Smartsheet has a free social media report template to get you began.

Search for metrics like engagement as a substitute of impressions. With impressions and low clicks, you are doing extra hurt than good. Have a look at how your content material carried out and create classes for all of it.

This data is like your potential leads all telling you what they appreciated or did not. Take that into consideration when planning out 2018’s content material.

Every social media platform gives free analytics on the profile’s efficiency, so you’ll be able to see what you have shared that resonated and what fell flat. Search for patterns and subjects that present customers had constant curiosity in one thing you’ll be able to then repeat.

You possibly can even take the step of beginning paid promotion for your online business in the event you’re up for a problem!

2. Research Your Web site Analytics

Google Analytics is a good free instrument supplied by Google that’s important to planning your social media in 2018. Why? That is the place you learn how a lot of what you probably did truly drove visitors to your online business.

In case you do have it arrange, then examine your Acquisition part for Social after which Community Referrals. You can see the previous 12 months by deciding on the earlier 12 months because the date vary.

It will present you simply how many individuals have clicked in your social media posts and landed in your web site.

This may not matter with regards to what you shared nevertheless it does matter in the event you’ve performed posting that factors individuals towards your web site.

It’s best to all the time incorporate some sales-oriented messaging that reveals your consumer’s your online business so when you do not need to be a serial self promoter you do not need to be absent any self promotion totally.

3. Set Your Objectives

The primary two steps ought to offer you an understanding of the place you’re and now it is time to take that data and plan the place you are going.

What drew clicks? What received shared? What labored and what did not?

If one thing seems off and is clearly not working then assess whether or not your time can be higher spent elsewhere. One other challenge could be the viewers of a platform dwindling. Genuinely look out for platforms which have misplaced their viewers as a result of, whereas uncommon, it has occurred previously.

Are you spending lots of time posting to Fb? Strive placing a few of that effort into Instagram in case your goal market can also be on that platform. On common the approximate Instagram model follower development is 6 – 8% per 30 days. It’s possible you’ll not be capable of recreate that, however you must see some stable numbers in the event you’re posting good pictures often.

When had been your posts only? Pinterest developments present elevated utilization in the summertime and round Christmas with spring and fall seeing massive dips. Have a look at your reviews and in the event you used Pinterest see in case your stats align with this. Plan a posting schedule so you recognize when what you put up could have probably the most impact.

Whenever you set your targets take note it’s possible you’ll not attain them and that is advantageous. So long as what you are doing is sincere then you definitely’re in higher form than most.

Put up real content material about your online business and share content material you see as having honest worth to individuals enthusiastic about what you do. You will not solely develop your followers and associates, however you will develop them with individuals who have worth to greater than the potential optics of excessive numbers on a profile.

An important stat is your backside line. You might be spending your time advertising your self on social media for a motive and when you have skilled social media specialists serving to you then you definitely’re spending your cash too.

Your predominant objective out of all of it’s: did this assist my enterprise? If the reply is not any, then have in mind that your earlier targets (or an absence of them) had been incorrect.

Do not fret doing any of this by the way in which. The most important mistake you can also make is to permit this to turn out to be a chore relatively than a optimistic a part of your online business. Whenever you’re having fun with your self, you will discover you share higher content material and also you convey that emotion by way of to potential shoppers, which is a lot better than placing out a notion that you just’re agitated.

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Invest in SEO Tools to Get High Website Ranks and Know How to Get the Right On

When it comes to the online marketing of your website you can ignore the presence and importance of the role offered by SEO and its related tools. The major objective of SEO tools on the internet is to ensure high website rankings during search engine results. They are very effective for the online marketing of your website and they help to generate a heavy flow of inbound traffic to your site with ease. Investment in the right SEO tools is a wise and prudent choice. You get the maximum gains for your website and at the same time an enhanced web presence too.

Investing in search engine optimization tools is not difficult if you are aware of the right methods to do so. These SEO tools are available in the form of software that can be easily attained online. Good SEO software will give you the maximum benefits with the features that it offers. When you are investing in any SEO software you must be fully aware about the features that it offers you. You should be aware of both the benefits and the drawbacks of the tool so that you know what works for you and what does not. Knowing both the positive and the negative sides of the software tool keeps you prepared. In the case of SEO tools you also must be aware of the customer support services in case you need assistance.

The above SEO tools also have to be updated at regular intervals. Before you invest in any SEO software you should be aware of any post update costs that you may have to incur. In such a case be informed to avoid any unprecedented future expense. You should also check customer reviews in order to choose the best one. Getting a feedback from people who have already used the product can help you make the right choice.

When you are going in for the investment of SEO tools ensure that you carry out the above factors. Do not invest in any SEO software that gives you irrelevant material. Invest time and opt for the right package so that you can optimize its full utility for your site.

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Signature Links As a Traffic and SEO Tool

You can not go to many forums without seeing what are known as signature links. They are the little lines of text at the bottom of posts. Most of the time they have links back to the poster's sites. The question is are signature links effective for search engine optimization and traffic generation? Although there's a lot of controversy on the subject the answer is yes and no.

Yes signature links are good for traffic on sites where people are discussing topics close to your business or website content. If you chose popular ones to participate on you can bring 30 or more visitors to your site per day. They also do in fact give you backlinks and can help with search engine optimization allowing your sites to rank a little higher when someone does a search for a keyword. However by themselves they are weak. No one should have their sites supported in search engine results by signature links in forums. Now notice I stated signature links in forums. The truth is there are signature links in a lot of other web 2.0 sites that are not forums. Most of these signatures are on pages where other content can be added such as blogs and articles. These mimic full pages and not just lines at the bottom of a forum post. They can create balance to your backlinks. They are on sites where you can participate and add content and input just as you would a forum

Still any backlink strategy that relationships on one thing is not good. So finding sites where you can exchange links, creating great content that people will want to link back to naturally and blogging (Along with article writing) should be added to signature linking. Furthermore as the net evolves you should move away from signature links in forums and replace them with sites that allow you multiple ways of linking to you site (while building content for the sites you participate on). These are no longer hard things to find if you know how to look and several services provide lists for those who are too busy to look for them. The last thing that people should be doing is actually buying signature links which is also a common practice. Even if forum linking like that is still viable it only takes a wave of the hand by Google – or the forum software developers -and all such links can be countable worthless. That day is almost certain to come if it has not already.

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The Top 5 SEO Tools Recommended By Experts

The process of impacting the exposure of a website or page in a web software system is search engine optimization (SEO). As a rule of thumb, the higher ranked (or earlier), and more often a website or web page appears in the search list, the more traffic it will receive from the users search engine. Among the plethora of SEO tools available currently in the market, choosing the best SEO software is a crying need in modern businesses.

Listed below are 5 of the Top SEO Tools currently available and their SEO Software Review.

IBP (iBusinessPromoter)

IBP is a multiple award winning and one of the Top SEO Tools available. It keeps abreast with the latest Search Engine algorithms and aims to put your website ahead of the curve. IBP gives you maximum visibility on the world’s most popular search engines such as Google, Yahoo and Bing. It provides an optimal suite of promotional tools like Optimization Advice, Search Engine Submission, Rank Checker, Keyword Density Analysis, Daily Word Search and HTML Validator among many others. These tools continuously monitor the popularity and visibility of your website and suggest optimization whenever necessary.


Web CEO is one of the Best SEO tools suites suitable even for the marketing novices, site owners and Webmasters who perform SEO occasionally. However this powerful suite offers enough flexibility for experienced power users. Its intuitive user interface makes automating repetitive tasks a breeze. It offers all features essential to SEO including standard features like Optimization Advice, Article Submitter, Rank Checker, Keyword research as well as advanced features like PPC (Pay per Click) Manager, HTML Validator and the ability to create link pages.

SEO Powersuite

The SEO Powersuite identifies the need for your website to get maximum exposure in popular search engines and thus does exactly this with a set of 4 SEO tools. These offer all the power and flexibility of the Top SEO Tools in the market. Functionalities such as link building, competitive analysis, Website rank calculation and crawling websites for SEO related data to improve website ranking are just part of the immense suite of tools, SEO Powersuite provides. The 4 major tools provided by SEO Powersuite are SEO Spyglass, The Link Assistant, Website Auditor and Rank Tracker. The power and ease of use make one the Best SEO software available.


SEMrush is an online marketing toolkit, which gathers data critical to the needs of SEO and link building. Using the powerful array of tools which SEMrush can discover keywords relevant to the content of the website, locate lucrative PPC (Pay per click) keywords, monitor website ranking, assesses site for technical snags and familiarizes you with online marketing strategies. What makes SEMrush, one of the Best SEO Software, unique is that it also provides a Social Media tool to help promote your website through major social networks.


SEOprofiler provides you with a smart and powerful set of automated tools to handle all your SEO needs with ease. It comes packed with optimization tools for enhancing layout and coding of web pages making it easier for search engines to find these. As an add-on it comes with a keyword research tool giving you a competitive edge as it constantly monitors keywords being used by competitors. SEOprofiler remains of the Best SEO Software provider due to its handy integration with Google Analytics giving you reliable and expansive statistics

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SEO Tools For Keyword Research – 8 Popular Keyword Tools Reviewed

Keyword research is the first and most important stage of every marketing plan. It’s one of those activities where the choice of tools determines the success. So here are 8 most powerful and effective SEO tools for keyword research you should certainly be using:

1. AdWords Keyword Tool

You enter some of your keywords and the tool gives you a list of keyword suggestions accompanied by traffic and competition stats for each search phrase. The tool is originally designed for Pay-Per-Click advertisers but it works just as well for organic SEO research.

2. Google Search-Based Keyword Tool

An SEO tool from Google that suggests keywords on the basis of what users are actually searching for on Google. There are two ways you can use this tool: you can feed in seed keywords just like with AdWords Keyword tool and get keyword ideas derived from them, or you can specify your website URL and the tool will locate the keywords in your texts and make keyword suggestions that it thinks are relevant to your niche.

3. Keyword Discovery

Aggregates search traffic statistics for all major search engines and generates new keywords based on this data. The tool offers advanced keyword research features such as keyword effectiveness calculator, competition research and Pay-Per-Click bids evaluation.

4. Wordtracker

Another popular SEO keyword tool that works similar to Keyword Discovery and AdWords Keyword tool, the difference being that Wordtracker uses metasearch engines, such as Dogpile, to evaluate the number of searches for the keywords and keyword suggestions. Metasearch engines are special search portals where each user query is rendered in several search engines e.g. Google, Yahoo!, Bing, Ask and others, and the search results from all these search engines are compiled into one list.

5. Google Suggest

This is not strictly a keyword research tool but it’s still a great way to discover new search terms you are probably missing out on. When you go to Google and search for something you’ll see a toolbar with keyword suggestions that appears as soon as you start typing in your search query into the search box. That’s Google Suggest tool. The keyword suggestions you get there are based on search queries made by real users which makes this information a gold mine for any online marketer.

Bear in mind that when you’re signed into your Gmail or another Google service account the general keyword suggestions will be mixing with the search queries that you made before which hold little value for you.

Overall using Google search is a bit tricky and even unhandy because you can’t copy the suggestions and need to put them down on paper first, but you can make use of it in a much more effective way with the help of other SEO tools, like Rank Tracker (described below).

6. Yahoo! Search Assist

A keyword tool from Yahoo! that functions just the way Google suggest does. If you target Yahoo! search traffic this tool should certainly be in your arsenal, because the search trends differ on the two search engines.

7. Ask TypeAhead Search Suggestions

Same as Yahoo! Search Assist and Google Suggest only by Ask.

8. Rank Tracker

This powerful SEO tool gives you access to all of the above listed keyword research tools. You can generate keyword suggestions using any of the tools on the list, plus make use of additional keyword research mechanisms such as word mixer, popular misspellings, etc. The tool calculates KEI (Keyword efficiency index) that tells you how popular each keyword is and how tough it is to get a high ranking for it. You can choose different sources to get search traffic data from: Google AdWords Keyword Tool, Wordtracker, etc. By comparing the stats aggregated from multiple sources you can get the best idea of how many people actually search for each keyword.

Besides being a powerful keyword research tool Rank Tracker is also an advanced rankings checker which allows you to research new keywords and monitor your website’s positions for them without having to switch back and forth between various applications.

These are some of the most popular and most effective SEO tools out there for keyword research. The data you can get from each of them gives you unlimited marketing potential. When used right this insight will bring you massive exposure for your website and roof-breaking sales. And when combined together the effect from these keyword research SEO tools magnifies ten-fold. So go get them, make them working towards your bottomline and I wish you good luck with your business!

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Harms of Social Media

We need to see the potential harm of social media

Prior to 1794, farms across the world could only pick cotton as fast as humanly possible. In the late 18th century, Eli Whitney discovered the cotton gin and a simple process done since 500 AD was instantly improved upon. This invention took 1200 years and a lot of hard labor before it was discovered. Once this invention was created it caused efficiencies but also caused concern for a decreased need for labor.

Nowadays we are on a logarithmic scale of technological advancement, leaving us with much less time to evaluate the benefits and risks of new products. As new inventions are created, they are often able to be used instantly without fully understanding the downside.

Social media is an arena that is expanding daily and allowing immediate communication like we have not experienced before. There are a lot of benefits to social media and the adoption rates are unprecedented. Information is capable of being instantly disseminated, allowing businesses and individuals to be more informed and efficient. This new media has also allowed friends and family to stay connected and for new ideas to be formed.

There is no doubt in my mind that social media has positively impacted our society, however, I worry more about our tendency not to focus on the harms social media may bring.

Addiction to instant feedback

One of the largest segments of our population that regularly use social media is our children. As a child develops their personality, they are making decisions about how they will react to every situation. As they progress through school, they will make decisions and actions that affect the way they are perceived.

With social media, the feedback is instant and after posting a picture or a simple statement, they can receive gratitude and excitement from messages that are sent to them following the post. This can create such a positive response that often times leaves a child with an increased urge to do it again. If the video or picture that was posted generated a great response, they often want to find something more spectacular the next time they post.

A desire for acceptance and popularity has existed since the beginning of time, though, now with the ability to communicate with friends for 24 hours a day, the scene is changing. The ability to update a status or post a picture from a phone allows kids to instantly react without thinking. Usually these actions are benign, but can at times cause irreversible harm.

Recently, social media has been in the press relating to adolescents who got hospitalized after being dared on social media. As a child growing up, many kids will dare others or try something because their friends challenge them. Online, you can become infamous throughout the world instantly and this has a draw for many kids.

Just recently a child was hospitalized after putting a bottle rocket in his pants and others were hospitalized after holding cinnamon in their mouth for a minute. The danger is that these kids may or may not know that these stunts are dangerous. It may not be evident that a video seen online is not a credible source

Bullying online

Cyber bullying is another harmful product of social media. The internet is the new playground that our children live in and it is an unregulated often unsupervised place. Most parents would not let their children play in a park that they have not visited, though, many of us are not aware of what are children are doing online.

As I mentioned above, social media can be a place where children can find acceptance and popularity. It also can be a place that is feared and causes psychological harm. If most children are using social media and another child who tries is left out, this could cause that child to feel alone. On a more extreme level, what might have been contained at school now may be non-stop 24 hours a day. There are many instances that have resulted in fatal outcomes that were caused by cyber bullying. Most recently, a college kid from Rutgers committed suicide after parts of his social life were exposed on social media. This is becoming a larger problem and we need to be more aware of it.

I don’t have a solution for cyber bullying but strongly feel that we should be aware of it and open to discussing it with our community and children.


As a child growing up in Commerce Township,Michigan, I was outside playing sports all day and night and would spend time with family on the weekends engaging in conversation. Now, when I attend family events, I see many of my family members glued to their phones. It worries me that we are being accustomed to quick messages and short hand typing that we will soon become a society of less social individuals and poor communication skills.

As we move forward, I think it is imperative that we understand there are many benefits to social media, but also acknowledge the downside. I am striving to promote a balance between electronic and verbal communication so we don’t diminish our personal contact.

In addition, I believe it is prudent for us to gather as a family, community and a country to sort out the role social media has in our lives. Our children need us to discuss that there are more things important than achieving notoriety and also that we are there if they need us. It may be difficult to eliminate a dangerous dare or cyber bullying, but we should do our best to minimize the damage and help our children become adults without harm.


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