Pinterest And Automotive Industry

Pinterest is a rapidly growing social network founded in 2009 by Ben Silbermann. In December 2011 it hit the top 10 largest social network services with over 11 million visitors weekly. One month later, in January 2012 Pinterest had more visitors than YouTube and Google+. In March the same year, Pinterest became third most popular social network after Facebook and Twitter. In February 2013 it already had 48.7 million unique users worldwide, which means that it grows at 400 percent in just one year.

Before August 2012, Pinterest was not user-friendly as it is today, because a registration was not so simple. For user to register, an invitation was required. So if you do not have a friend who is already a registered member, you need to send a request to the administrator, which would later be approved, and you would get the invitation from the admin. Now it's not so complicated, you just need to type in your basic info and you're a registered member.

Pinterest and Automotive Industry is a social network based on pictures and videos you '' pin '' on your pinboard. You create Pinboards based on the content you want to post, and in that way way you connect with users with the same interests. It's simple, user friendly and interesting. The dashboard is vivid and full of content, but not unnecessarily cluttered.

That makes Pinterest ideal for promoting products and services to the audience with right interests. But brand owners are not using Pinterest for this purpose as they should.

Automotive is a word which represents any form of self-powered vehicle. Automotive industry covers companies and organizations involved through the design, and selling motor vehicles.

The Automotive industry began in the 1890, and for many decades the United States led the world in automobile production. In 2009 China produced more twice the number of cars made by the USA in second place. As do most industries, and automotive industry had many rises and falls. For example, car production in 2009 was 12 percent less than it was in 2008. But in 2010 it grew by 26 percent compared to the previous year.

The market is won by low prices and high quality products, but most important part is marketing. Advertising, or bringing products to targeted potential customers, is crucial, and the best way of advertisement are social networks. Brand owners are not using social networks to the extent as they should, mostly Pinterest, for it is less popular than Facebook and Twitter. But they are making mistakes, especially Car manufacturers, for Pinterest is ideal for promoting automotive industry and their products. People like cars, and they enjoy being the first to post a picture of a brand new model or to share with their friends. So cars are basically really popular, for all ages and genders, for all types of people. That makes it easier for car manufacturers to target the audience, and Pinterest is a right place to do it. So, for commercial use by Pinterest and Automotive Industry , will certainly be a right choice.

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Increase Your Network Marketing Leads With YouTube

Finding free network marketing leads for your business has many benefits. It takes leads to obtain rich income stability. I am sure as being involved in network marketing you understand that very clear.

How do you find these leads? It really may not be that difficult. Look today at one of the top proven methods of increasing your leads online.

Marketing for leads by online video

YouTube and other hosting sites for video have grown in popularity and has become a profitable method to generate free network marketing leads. In fact if you are not using online video for marketing you may have been left behind. Video marketing could very possibly be the answer to move your business to the next level. Right now is the time to start utilizing online video if you do not already. Catch the train now while you can. If you would like to move your network marketing business into a lucrative income streaming business by generating free internet leads get on board.

Do not let YouTube pass you by as just one of those fads. Look at some of the statistics and then decide if YouTube could just be the answer you need for your business.

Advantages of YouTube marketing

· 4th most visited site on the internet

· Over 22% of internet users visit YouTube

· Free service for anyone to use

· Effective video will increase traffic to your website

· Increased Google rating with YouTube posting

· Easy and quick

Just think with more than 22% of the internet users visiting YouTube how many of your target market are there just waiting for the next network marketing video to appear. Will it be your business or one of your competitors?

Who visits YouTube?

  • Over 66% of the men and women in the US over the age of 25 years of age have watched a video online at YouTube
  • Over 50% of YouTube users are over the age of 25
  • Approximately 25% of YouTube users are over the age of 35

How can you not get on the YouTube train for increasing your network marketing leads with a free service offering exposure to your target market?

Posted by Anwar in SEO, 0 comments

Everything You Need To Know About Instagram

When it comes to the social networks, Instagram is still fairly new and there are people out there who do not know how to use it properly. This puts many people off joining, but it is not difficult at all.

If they just took the time to have a look at the App and website, they will see that it is fairly easy to use.

If you want to join Instagram but you are put off by not knowing how to use it, then you should read ahead to know everything there is to know about Instagram.

What is Instagram?

Instagram is a social network that works with pictures only. When you sign up, you are given a profile and you can fill in some details about you, but after that, it is all pictures.

You take a picture, upload it to the App on your phone, or to the website on your computer and then you can give it a name, some tags, and you can even apply a filter.

You can choose to share the picture to other social networks, like Facebook and Twitter, and then once you push share, the picture is live and other people can see it on your profile.

Friends

Like other social networks, you can add your friends so that you see their pictures on your news feed and they see yours on theirs. They don’t have to be your friend in real life, but it is better to start off with people that you actually know.

You could also add businesses as friends. For example, if you like taking pictures of sneakers, then you can add all the brands and some of the famous collectors.

Then other people with similar interests will see you on their friends list and they will be more likely to add you as their friend. Once this happens, you will be branching out and you might have friends who you have never met in person.

Tags

You might be wondering what a tag is, since it is mentioned above. Well, a tag is a describing statement or name about your image. For example, if you have a picture of a hotel in Las Vegas, you can tag it with the name of the hotel and the location.

A tag always starts off with a hashtag, so it is easy to find. Then, users will search for keywords and your image will appear in the search results for that tag. Once more people can see your picture, you will start to get a lot more friends.

If you don’t add a tag to your image, then no one will see it. Only the people who are on your friends list will be able to see the image. If you want your images to be kept private, then this is fine, but if you want more friends with similar interests, then you should tag your images.

Limit

People tend to go over the top with their tags. They could have an image with over 20 tags on the image. The image will be listed in the search results for these tags, but Instagram will start to limit the amount of tags you use.

If you want to add more friends and reach more people, then you should use your tags wisely. You might be finding out which tag is the most popular and then uploading a picture for that tag.

Posted by Anwar in SEO, 0 comments

Digital Marketing Online Certification Training Course – Get Certified by Google

Did you know you could get certified by Google? Google provides a number of Digital Marketing training courses to help enhance marketing skills, some of them absolutely free of cost! Digital Marketing courses are not only helpful to those working in the field but also incredibly useful to entrepreneurs trying to make it in this fast-paced business environment. It is crucial in today’s business situation to have a working knowledge of each and every aspect of the business, and while courses are widely available for a range of other aspects, Digital Marketing was a subject rarely touched upon.

However, Google is helping millions of like minded individuals worldwide with an interest in the subject by providing these free courses. We’ve mentioned the top 5 courses you can enroll in, with Google today!

AdWords Fundamental Course

Learn the basic and intermediate aspects of AdWords and advertising online. The course touches up on how to set up AdWords, manage a campaign and also teaches you how to measure and optimize your AdWords campaign. You can take on the assessment after going through the study material and earn a Certification from Google. The assessment consists of 65 questions that need to be completed within an hour and a half. To earn the certification, you’ll need to score above 80%. The test is also available to take again in case you don’t make the cut the first time.

Squared Online

This program is a 5-month training course, 6 hours per week. Squared Online is a Digital Marketing Leadership course created by Google in partnership with Home Learning College. You will be guided by Industry experts and the course takes a unique, practical approach for training. This is a great course for anyone looking to boost their Digital Marketing training skills. The course focuses on Evaluating the relationship between digital innovations and changing consumer behavior and communicating how this relationship will evolve in the future. You will learn how to propose how an organization can build an effective digital presence that concentrates on consumer engagement and organizational objectives and how to use data from a variety of sources to generate insights and make strategic commendations amongst other important skills.

AdWords Display Certification

This online course teaches you to create, manage and optimize Display campaigns. It will also help you take advantage of Google Display Network with Display campaign settings. The Pre-requisite to take this course however is to complete the AdWords Fundamentals Course, which covers the basics. You can take an assessment to earn the certification. This is a beginner course and the material is always online, meaning you can take your time to study and take the assessment as you please.

Google Analytics Individual Qualification

This Google course covers basic and advanced Analytics concepts including planning, analytics principles, implementation, data collection, configuration, administration, conversion, attribution, reports, metrics and dimensions. Once you study the material provided, you can do this on your own time and it’s free, you can take the Google Analytics Assessment consisting of 70 questions to be completed within a time period of 90 minutes. To earn the certification for this course, you will need a score of 80% and above.

Google Digital Unlocked

Having partnered with the Indian School of Business in Hyderabad and FICCI, the content covered in the course will provide a foundation for basic Digital Skills. The course begins right from the basics with an Introduction and understanding of Digital Media. You will learn how to plan online strategies, gain insights on new developments in the digital world, build an online presence, be noticed by ads, work with Analytics and much more. It’s a full ranged course and you can take your time going through the material. There are small assessments for every topic, once you pass them, you can move on to the next topic and complete the course to earn your certification.

Posted by Anwar in SEO, 0 comments

LinkedIn Now Emerging As a David to Facebook's Goliath

In the aftermath of Facebook's monumental let down of an IPO, a silver lining is now emerging from the fog and frustration in the form of a social media trailblazer that has managed to quietly become an industry standard even amid an atmosphere of cynicism and acid reflux. That silver lining is LinkedIn, the professional social network now 160+ million strong, touting 2 sign-ups every second. In CEO Jeff Weiner's own words, "LinkedIn is in the business of connecting talent with opportunity on a massive scale," and while they are already set to accrue a net profit of $ 70 million this year, or double what they generated last year, it has once again become refreshingly obvious that defined purpose is a key ingredient in the recipe of success.

Much of the latest buzz can be attributed to last month's cover story from Forbes, in which George Anders, a leading contributor, reported a very interesting factoid based on calculations using ComScore's Web-usage data and the public financial filings of LinkedIn and Facebook. He has determined how much in dollars and cents each of the two social media giants are able to collect for every hour each user spends on their sites. The final verdict – for every $ 0.06 cents Facebook pulls in per user an hour, LinkedIn is able to generate roughly 21 times that at $ 1.30. While Facebook users on average can spend somewhere between 6 and 8 hours per month socially connected in the digital stratosphere, LinkedIn users conversely average a meager 18 minutes in comparison.

This statistic, as Anders points out, starkly exposes key differences in how the two rivals generate revenue. Facebook is largely bound to monetizing user interaction on a face-to-face basis through ad revenue, which currently accounts for around 85 percent of the company's income. With their user base approach a cool one billion, that is certainly nothing to gripe about, but recent estimates have found that the average Facebook socializer will click on just one out of every two thousand ads, though this may likely change once their Exchange program rolls out.

Under Weiner's savvy direction, LinkedIn on the other hand, is in the mid of an HR revolution and has devised three main sources of revenue generation, with the now-prestressive Recruiter Account being the focal point of their business model. While subscriptions and advertising continue to play strong roles, the shining star has become their corporate accounts, in the form of 'seats', which can cost as much as $ 8,200 per year. Through these coveted accounts, major corporations like Adobe, which currently holds 70 recruiter seats, have access to the global network's best and brightest, where they can refine searches, target potential candidates and initiate the hiring process within hours, or minutes even. While 70 seats can cost upwards of a half a million dollars per year, LinkedIn's corporate account services have become so invaluable, they are absolutely saving companies like Adobe millions of dollars in the long term.

It seems this is not where their prowess ends, because according to another study from Hubspot, LinkedIn is also four times better than its two main competitors for generating business to business leads. They reported back in January that for 2011 LinkedIn held the highest visitor-to-lead conversion rate at 2.74 percent, well beyond the rates of Facebook and Twitter at 0.39 and 0.67 percent respectively. While more recent tallies have shown LinkedIn's lead generation rate to have fallen slowly from what it last year, they are still riding tall at the front of the line, which is attributed primarily to their sole and laser sharp focus on business related issues.

So while the tech sector has certainly taken a dive since May, things are still looking pretty sweet for LinkedIn even with their stock price tumbling around 12 percent since Facebook went public. Pumping an aggressive 33 percent of revenue into sales and marketing, the company is certainly fixed on global growth on a gargantuan scale. And with more than half of all US corporations actively engaging social media in the hiring process and the majority of professional recruiters turning to LinkedIn as an identifiable asset, the company's future certainly looks bright.

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Top Digital Marketing Trends in 2019

We are almost on the corner of the year 2018. But, I am sure it's not late talking about next years' big digital marketing trends. Somewhere between a robust plan of action for Q1, 2019 and making digital marketing strategies, it's good to know about how the market will shape up in the year 2019.

Below are a few trends which will rule the digital marketing all over the globe.

Video Marketing

One of the most effective digital marketing techniques next year will be video marketing. According to a report, 80% of the online content will transform into a visual representation. It will give an overview of the product and services with a tint of entertainment and humor.

Since the adoption of smartphones and social media platforms video is preferred as one of the best ways of marketing a product. A short video not only communicate a message effectively, but it is also capable of giving your campaign an emotional environment.

AI – The Future of Machines

According to a report from Adobe, soon machines will be decisive enough to make strategic marketing decisions. Is not it mesmerizing? Imagine all you have to do is to store all your data in a machine server and you will get suggestions for your marketing strategies. It's not over yet; these strategies will be in sync with your customer behavior patterns. AI will change the face of marketing immensely in the near future.

Automated Chatboxes

I am sure you must have encountered a chat box while surfing on the internet. Chat boxes are one of the most widely implemented applications of Artificial Intelligence. Not just they display results at a faster rate, also chat boxes are humorous and offer a personalized experience to the clients. Moreover, in a recent report from IBM, 85% of all the customer service interactions will be done by machines by the end of this year.

Voice Search

You must be listening about Alexa and Google Home these days. If not, read about it. A research report says, 65% of smart speaker owners say that they do not want to go back to a life without a voice-controlled assistant. Smart speakers will change the ways of data surfing.

Have you tried searching content through voice commands? That's where digital marketing comes into play. All the SEO you do on your website must rely on voice commands as well.

The fall of the Kingdom- Internet vs. TV

In this millennial generation, where a person spends more time using a phone or surfing internet television is merely a device to connect gaming modules. According to study, people will spend approximately 2.5 hours online and 2.7 hours spending their time on tube. This leads to a change in advertising pattern transformation from television channels to internet sites.

Content – The Trustworthy Soldier

We read articles, blogs, newsletters, and what not, on a daily basis. But what if you do not find genuine content which you can trust? Content is not just about facts and figures, it must be easy, clean, and lean. In the year 2019, content will have the same importance which it had earlier. It makes a data set trustworthy and genuine though any media.

If you still seek any information regarding the same, connect to us and let our experts help you with some deep-dive insights on digital marketing trends in 2019.

Posted by Anwar in SEO, 0 comments

Increase Your Twitter Following

My dog ??wants to go for a walk. "

"It's time for lunch, what should I have?"

If you're on Twitter, you've seen your fair share of these types of tweets, have not you? But there is more, way more, to Twitter than benign random comments. Twitter is a great business tool if used right. If used wrong, people will not follow you – let alone buy from you – and it will be a complete waste of your time.

Here are a few things I've observed when deciding whether to follow someone on Twitter or not:

Bio
If you want people to follow you, have a bio. If you do not have a bio, it's hard for others to tell at a quick glance what you're about. Do not make your bio one big pitch fest; that's sure to make people run the other way. Since you're using Twitter for business, have your bio say internet marketer, SEO enthusiast, writer, blogger, WAHM or whatever your business interests are. Keep in mind that people might find you through the search feature when they search for SEO, writer, WAHM, etc.

It's also nice to add your sense of humor at the end of your bio because when you make people chuckle, they're more likely to follow you.

Avatar
Please do not use the default avatar. Be a real person with a real face or even a brand logo. Many Twitterers will not follow you based on picture vs. no picture alone. Enough said.

Your Twitter Stream
What you tweet matters. When a potential follower clicks on your name they not only see your bio and picture, they look at what you tweet. Do you post only your promotions? That's an instant turnoff. Do you just tweet stuff out like you're not talking to anyone in particular? For example, are you only tweeting about your latest posts or articles you've written? People want to follow people who are having real conversations with others. They want to see that you respond to questions and help with problems. It does not matter how good the information is that you're sending out to Twitterspace, if it looks like you're not interested in communicating with real people, they're not going to want to follow you.

Bottom line – respond to other people's tweets, retweet other's tweets that you find value in, offer help, support someone who's having a bad day, and occasionally tweet your promotions.

Using Twitter successfully to grow your business starts with building relationships with others. But first, use the tips above to make your Twitter page appealing so you can grow your targeted followers. After all, you need to have followers before you can build relationships with them.

Posted by Anwar in SEO, 0 comments

SEO Tips to Boost Rankings in the Era of Mobile-First Index

The rise in the number of smartphone users has made mobile the new normal. Realising this, Google rolled out its mobile-first index, giving mobile versions of websites an upper hand when it comes to ranking. So, marketers must focus on mobile more than ever. If you need help optimising your website for search engines in the mobile era, keep reading.

Create a Responsive Website Design

In order to rank well, responsive website design is the most critical change that you need to make. Responsive websites offer the value of two for one – they rank well on both desktop and mobile. Moreover, the design seamlessly fits the size of any screen across devices.

Optimise Content for Mobile

Mobile visitors look for the same content experience as desktop visitors. So, your content must be properly optimised for the mobile so that users can quickly find what they are looking for. You need to create content using short paragraphs, along with the addition of media, such as screenshots or infographics to make reading enjoyable.

Make Use of Infographics

The attention span of mobile users is lower than desktop users. In order to arrest and retain their attention, you can use interesting and engaging infographics. It has been proven that attractive-looking content gets shared more than three times across digital platforms compared to text-only content. The more your content is shared, the more chances your website gets to become visible on search engines and obtain a higher ranking position.

Improve Navigation

As aforementioned, mobile users lack patience; therefore, you need to remove any kind of hindrance or obstacles that visitors might have to face whilst navigating your website. You can avail affordable SEO services in order to get a professional audit report, as well as, solutions.

Link Building Strategy

For your SEO success, you must continue to build links to your desktop pages. Even though the world is moving into the mobile-first index, the importance of link building is not declining. Besides that, you must also consult with a professional SEO expert and come up with a link building a mobile strategy to make sure that your website ranks above your competitors.

Optimise On-site SEO

Once you have designed and built a responsive website, it is time to manage on-site SEO for your mobile website. From optimising title tags to H1 headers, you need to pay attention to every little detail and make sure that they are SEO-friendly. Tags in mobile, for instance, varies from tags in the desktop. Whilst desktop has about seventy-one characters, mobile gets seventy-eight characters.

Speed Up Page Load Time

Building a website for mobile with a focus on fast page speed might seem like a daunting task. However, it is important to remember that the page speed on mobile can directly impact your SEO rankings. As per reports, slow load times result in approximately ten percent increase in bounce rate and four percent decrease in conversions.

Optimise for Local Search

Unlike desktop users, mobile users are generally searching for products, services or information that are available locally. Reports also suggest that the intent of mobile users is usually to take an action. This clearly shows that you need to optimise your mobile website for the local search so that you are present at the right time and in the right place where your potential customers are looking for products or services relevant to you.

So, do you think you are prepared for mobile-first index? Follow the aforementioned tips to get started and do not let the mobile-first experience stop you from ranking well on search engines. However, to create a more in-depth SEO strategy, you must engage the services of experienced SEO professionals. Since these professionals are dedicated to continuously update themselves as per the changes in the digital world, they will be able to help you find the perfect solution.

Posted by Anwar in SEO, 0 comments
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