Google Tag Manager – An Overview

A few years back, webmasters were maintaining the entire website and indeed it was a tiring job for them. Later the JavaScript method was used by the Google Analytics, but it required certain technical integration by webmasters in order to add the required codes to the website. The Google tag manager follows the list, which is a free solution for maintaining browsed website tags. Google tag manager makes it easier for the developers to manage the website tags, including Facebook, Twitter or even a small code of JavaScript.

Tag Structure:

A well-designed structure is significant in accomplishing all the web process. The Google tag manager has a structure that is similar to the structure of Google Analytics. It is a boosting element in Search engine optimization services.

A short description of its structure

  • Account – Account creation is the initial step in this process. A company needs only one account, multiple websites can be managed in a single account by creating new containers.
  • Container – Container creation is the next part in this tag structure. The container holds necessary tags for a specific website. It's simple to create a container, select an account and click on the create container for a fresh container.
  • Tag – Tag creation is the next step in this structure. Once you're set with creating new containers, the next process is to create tags for your website. Google reduces the occurrence of errors by providing templates for its own tags. To create a "new tag", move to the container section and choose the tag section where you can find a "new tag" button. Some of the tags include Custom image tags, GDN Remarketing, AdWords conversion tracking, Universal Analytics, etc.
  • Triggers – Once the tag is created, a prompt will be given to fill a few details for each tag type. This Trigger is also used as a trigger to fire the tag.

This structure is followed by most of the internet marketing companies to establish a strong presence in their online business.

Pros of using Google tag manager:

The successful SEO process does not happen effortlessly. It's the constant work of webmasters and SEO experts who carefully measures the traffic analysis and online advertising campaign. Google Analytics, crazy egg, AdWords, etc. are the valuable assets for the digital marketers in an internet marketing company. Google tag manager offers several benefits in accomplishing each SEO task.

Check out the few benefits:

  • Save your time – It will allow you to alter the code snippets at any time without the help of a web developer. These changes will be in effect immediately.
  • Enhance the Speed – Adding more tags and placing more snippets of code will lag the performance and loading time of your site. With this tag manager, you will have a new web experience by making the codes cleaner and streamlined. It will improve the speed as well as the performance of the site.
  • Easy error fixing – No need of reworking on the same codes, tag manager makes it easy to debug the fault codes and launch it immediately.
  • Improved tag management – A website contains multiple tags and plentiful of codes. Tag manager will manage the entire tags and codes. It will clean up the website codes and makes it easy using different versions.

Conclusion:

The SEO process is the backbone that strikes your brand name among the billions of web users. The Google Tag manager is a successful guide on bringing up effective SEO process. With this tag manager, it's possible to get the analytical information of your site without deleting the excessive codes or tags of the site. This creates a better user experience as well as operational experience.

Posted by Anwar in SEO, 0 comments

Using Social Media to Grow Your Business – Why Use Social Media Sites As a Marketing Strategy Today

Social media use is no more only for sharing thoughts, information and data across the web, internet marketers now use it to market their businesses. It is becoming impossible to hear a guru talk about marketing and not hear him mention this marketing strategy and why your business needs to take advantage of it. Social media, networks and the tools behind them are a fantastic way to promote your business.

Here are reasons for using social media to grow your business:

1. Name branding

Social media sites like Facebook, Twitter and Digg enable you to make a presence where your customers are and to reach a huge number of potential clients. If you want to appear relevant and in-step with the latest advances in technology, your potential customers will want to see you on these sites as well. Also, using social network sites enable you to portray yourself as a leader. People buy into you before they buy what you have to sell.

2. Social network site contents influence search results

Search engines like Google are increasingly indexing and ranking posts and other information from social media sites. For instance, YouTube videos are optimized for indexing by the major search engines. Furthermore, your profiles rich with keywords, especially those on Twitter, LinkedIn and Facebook, often rank with major search engines.

3. Site traffic generation

Posting updates on social media sites regularly and linking them back to your site will generate traffic for your site. For example, Digg generates traffic to your site if you post articles and blog posts regularly.

4. Targeted audience

Using social network sites enable you to reach targeted potential customers for your marketing purposes. Your profile when created to reach your targeted audience will attract people in your niche and you can directly engage consumers in conversation with these sites tools.

5. Cheap marketing strategy

Using social network sites is a cheap way to market your business. Actually, if you do not engage some social media tools for fast results, it is absolutely free. All you need to do is to set it up and you are ready to market your business.

6. Community benefits

Social media sites is also a place to update your skills and when you have a problem and throw it open in the media site, you will get answers from different people who use them. It is a platform for sharing information and if you can do that within the comfort of your home without spending any money on transportation, then it is indeed a great opportunity for your business.

The benefits of using this internet strategy is such that anyone that is not using it today to communicate or connect with other people is impeding the progress of his business. Social media integrated with internet marketing has become a MUST for every online business. Is there anything that will stop you from using this marketing strategy now?

Posted by Anwar in SEO, 0 comments

Social Media Marketing 101

The last couple of years have seen social media take the world by storm. The Facebook community is larger than the population of most nations and growing exponentially. Video marketing coupled with social media is a very powerful marketing organization and increasingly businesses are turning to social media networks to reach their customers. Those who have stumbled upon this great medium have realized that they can target their video marketing campaign on these platforms to drive more traffic to their websites, boost revenues and create brand identity.

Video marketing on social media platforms leverage the power of viral marketing to a new high. The world is getting connected more and more and communications are more open and transparent. Once your video is launched in social media sites like Facebook, twitter and LinkedIn, it can travel across communities and spread like wildfire. In order to make this effective, the video content must drive a powerful sales message and promise value to potential customers. Otherwise like any other weak campaign, even video marketing can fall flat on its face.

You must chalk out a thorough social media marketing strategy, which must include your objectives of branding, networking, and traffic generation, back links to your website and blogs and to create a buzz about the products on offer. Put yourself in the shoes of your target audience, think the same thoughts, feel the same emotions and experience the same desires and tailor your video marketing to suit this purpose. The video should be a combination of being persuasive, informative and inductive to call for action. If the last part is ignored or glossed over, than even a great looking video will fail in its purpose of generating business.

Be uniform in all your messages and sales copies across all media platforms including social media. A familiar theme in updates and episodes will help in creating a memorable identity and the customer can recall without difficulty your signature, helping you build up your brand. Incoherent and disjointed sales copies pulling in different directions, be it plain sales copy, web content or video content, will frustrate the target and they will lose interest.

If you are a niche marketer or a volume marketer, your video must not be all hard sales messages. Try to include interesting tit bits, advice, suggestions and latest information, so that people on your mail list and otherwise look forward to your next video. This will create a strong bond with your target audience. The video should not be hard, aggressive and in your face type. If the content is interesting and compelling, it by itself will do the selling for you. Many people are put off and feel cornered and pressurized by hard selling messages in any form including video marketing.

The ball game in social media marketing is quite different. A major on your friend list and community will cotton on to what you are driving at, if you link back to you home page. Try to link back to internal pages and create deep links which show the viewer that you are more interested in being informative. This will build trust and also subtly do the selling for you.

Posted by Anwar in SEO, 0 comments

Learning SEO: 4 Reasons It's Now a Must for Freelance Online Writers

Can you imagine not having a cell phone these days? I'm not saying you have to have an iPhone, but how many people do you know who do not have at least a basic cell phone? Not many, right? Well, the same can be said about the progress of learning how to write SEO content as a freelance online writer.

I learned – and added – writing search engine-optimized content to my skill set in 2007. And boy, am I glad I did, for the following reasons.

I. Stand Out from the Competition

Writing SEO content sets you apart from the competition because it's still new for many online writers, who have not taken the time to learn what this form of writing is all about.

But have you ever looked at the requirements at a lot of online jobs laTely? You'll see things like: Knowledge of SEO best practices an asset; knowledge of content management systems; working knowledge of search engine optimization; know how to write content that drives traffic, social media writing skills a plus; etc.

All of these skills you pick up when you learn SEO copywriting – and it sets you apart from freelancers who do not know what this form of technical writing is all about.

II. Qualified for More Jobs

Piggybacking on the last point, you can apply for – and land – a lot more jobs when you have this skill. No longer do you have to skip over those jobs when you see them online, or wonder what the heck they're talking about when they say things like keywords, anchor text, or on-page SEO.

You'll know!

III. High Earning Capability

The 2012 average salary for "Writers and Authors" according to the US Bureau of Labor Statistics was $ 55,940 per year. The entry-level education according to the site was a Bachelor's Degree.

Compare this to SEO writing, where the average salary as of this writing (Winter 2014) is $ 66,000 according to jobs search site SimplyHired. And, you can learn SEO and be on your way to a lucrative, home-based writing career in as little as a week – really!

IV. Recession-Proof, Work-from-Home Job

The job outlook for "Writers and Authors" according to the US Bureau of Labor Statistics site for the next decade (2012-2022) was slower than the average for all occupations- at 3 percent.

Now compare that to the job outlook for SEO content providers. It's growing faster than unwanted weeds in a well-tended garden. Proof?

A 2012 study conducted by New York-based technology company Conductor showed a 112% year-on-year rise in demand for professionals who list SEO titles and skills on their LinkedIn profile [this includes SEO writers], with pay packages going up to $ 94,000 .

The reason is, search engine optimization is all about how companies get found online. If you can help businesses do that, they'll pay handsomely for it, and as Google and its pesky algorithm changes are not going anywhere soon, if you'll stay up on their guidelines, you'll be an in-demand online writer ie, create a recession-proof business for yourself).

Posted by Anwar in SEO, 0 comments

Defining Social Media Optimization

Social media optimization refer to a process or set of methods for alluring web visitors to the website. It is a process with which a marketer promotes and publicizes the company or its products and services through the social media. A businessperson aims at using this form of promotion to build the brand image of the company among the web visitors. A marketer can spread a word about his company through Internet.

SMO methods can be performed using the social networking sites such as Facebook, Twitter and much more. You can also use blogging to trace the impression of your company. You can create your own blogs and post the comment related to the business or the organization. A marketer can also post the link of the website of the organization. This promotes your organization in a comprehensive and unique manner. A person can also incorporate the images and video files that demonstrate the product of the company. A marketer can use RSS feeds, social news, user rating, polling tools, sharing buttons and other such methods to promote the company. The company can make its presence felt through online forums. You can post your comment on any subject related to the industry where you are working.

A business owner can also use viral marketing to promote the website of the organization. In viral marketing, you can attach video and audio files to the social networking sites. One can share these videos or animated files by inserting them in the social media and sharing with other web visitors. These videos or audio files should lead a web visitor to the website of the company. You get an opportunity to share knowledge of your products as well as demonstrate their usability through the videos. Another method can be organizing polling tools. You can post a question on the company website and motivate the web visitors to vote. This helps you in collecting and analyzing opinion of the prospective customers about the product.

With all the above mentioned methods and strategies of SMO services , a marketer can win publicity for the organization. You can spread a favorable word about the organization through Internet.

Posted by Anwar in SEO, 0 comments

Why Backlinks For SEO Are So Important

These days, online business can be a complete success if you use the World Wide Web as one of your many marketing tools. Unfortunately, if you were born into an age before the computer, terms like backlinks for SEO will mean little to you. However, it is not hard to learn what they are and how important they are too.

When you build a site for your content or for your service that you wish to offer, you need it to be high up in the search engine rankings. What this means is that when someone types in a keyword to search for some information or a product that they wish to buy, then your site or content comes up top.

There are several ways that you can make this happen and indeed ensure that your web is high rated, and it is not as hard as you might first believe. If you have created your site yourself, then chances are that you know a lot about computers and will know just how to keep your web active at all times as well as full of fresh content.

If you however do not have the time to create a website, or indeed you just do not know how, then you may employ the likes of a WordPress expert for your needs. Once your page is up and running, once again, you must make sure that it is constantly being updated and rising up in the rankings. To get your pages to the top and more importantly to stay there, you will have to make sure you use the most up to date SEO practices.

One of the best ways of encouraging your ratings to keep going up rather than down is by using backlinks. This process is not hard and it simply means you should link your content to other pages or other sites that are owned you.

When you complete this process properly, when a visitor lands on your site and your page, chances are that he will be redirected to more of your content before finally leaving the net. Linking your content is not a hard job and you can find some very easy to follow instructions over the Internet to help you as a beginner.

What you do need to be aware of though, is that this is a process that is ongoing and that you need to aim to dedicate some time every day to your site if you really want it to be a success. What this means of course that not only do you need to build backlinks to your content each day, you need to add fresh and interesting content too.

With every new article you add to your page or site, you will need to make sure that you link it correctly with backlinks for SEO. When you find that this whole process is simply taking you too much time, then you can employ a freelance specialist who will dedicate a certain amount of hours to your site and ensure that that the content is always fresh and linked to your other sites and information .

Posted by Anwar in SEO, 0 comments

Social Media: An Important Tool in Network Marketing

Social Media and Network Marketing

Social Marketing is defined as method of driving traffic (potential clients or customers) through the use of networks or outlets. Social Media is an important tool that can help generate web visitors and eventually convert these visitors into customers and long-term revenue.

Network marketing, sometimes referred to as MLM, is a method of marketing that utilizes independent associates or representatives in order to reach potential clients or customers. MLM marketing can be done through offline or online means. Most independent marketing associates or representatives choose to build their business through offline means. This form of contact usually entails contacting their friends, family or other acquaintances by reaching out to them with a personal conversation or telephone call. The online pathway of MLM marketing is often ignored by most marketers. It’s important to note that utilizing Social Medium and marketing through online means can be a very profitable venture for marketers.

Consisting of using Social Media networks to convert web visitors into clients or customers, Social Media can be a driving force in maintaining or providing interest. For MLM marketers, the key goal is to branch out. MLM marketing is based on helping and meeting other individuals, which is closely aligned to the goals of many of the major social networks. A marketer that can utilize social networks to further grow their business can reap serious profits. A successful Social Networking marketing plan is crucial for long-term development of any MLM marketing business.

Social marketing techniques have become increasingly important in businesses today. Social Media has become a new frontier that is being utilized to create and maintain interests in products and services. Big name companies and businesses are already following the trend by joining many of the major social networks. MLM marketers need to jump into the Social Network fray. Rather than utilizing only offline means, marketers should also consider online marketing techniques.

The biggest problem of Social Networks for network marketers is management. There are a variety of Social Media networks, each with their own flavor and audience markets. It sometimes become difficult to focus on each social networking account. This can be solved by using tools that can help network marketers manage a variety of accounts. Social Media has become an important platform to meet other individuals that share the same interests. Individuals who are currently ignoring social networking will eventually venture onto a social network in the future. It is emphasized and strongly encouraged that all network marketers create a Social Media marketing plan now, rather than later.

Many of the products and services that are offered for network marketing are from brand name companies. Utilizing Social Media is a great way to spread a business, as well as find new recruits, it’s also a useful tool that can greatly expand any network marketer’s business growth. MLM is based on the idea of expanding your network of representatives. Being able to connect with and grow relationships with individuals and creating interest in your business are two of the most important benefits of utilizing Social Networks.

MLM marketing was created by reputable companies looking to market their product and services through friends and families. Likewise, social networks exist to connect friends and families. A network marketer can be very successful in combining these two fields. Current network marketers use social networks to spread interest regarding their products and services, as well as to find newer recruits. In the end, Social Media can only play a beneficial role in expanding an independent business.

Summary

MLM Marketing is for people who enjoy helping other people. The MLM industry is a great field for individuals who are willing to get the education they need to start their own business and who want to assist other people in the furtherance of their business. The ability to branch out to other individuals, as well as the ability to create interest for a product or service is an invaluable tool for network marketers. Regardless of the difficulties in maintaining a Social Media marketing plan, there are a significant amount of benefits for any aspiring network marketer. Network marketers who utilize Social Media for their independent business will have a great return on their investment of both time and energy.

Posted by Anwar in SEO, 0 comments

Maximizing Your Search Engine Optimization Reach

You and your company may have one of the best looking websites in the world but if no one clicks on it then all your efforts come a cropper. Most often, people having an interest in what you do, would use a popular search engine for finding the most appropriate website to visit. Search engines can deliver localized searches and can point the searcher to your website. This has spawned a big industry known as search engine optimization (SEO).

It's very important to understand that almost all major search engines of the world, continuously attempt to extend to their visitor the best possible experience with regard to online search. Accordingly, these engines would rank your website based on how appropriate it is to match up to the interest of the visitor. They can even track how a particular visitor uses your website. Based on such an analysis, the engine can either downgrade or upgrade your ranking.

As the owner of a website, you have to decide whether you want to improve the rank of your website in a search engine by improving the website itself or by buying some advertising. Depending on the amount of money you want to spend on paid advertising, your website would appear more frequently to those people who have expressed interest for your content. If you are not quite game for paid advertisements, you can make certain changes for your website that would make it more friendly to the major engines. This will absolutely improve the position of your website on the search engine. In no case would the purchase of paid advertising soway the engines to allot a more preferential position to your website.

You can also consider to hire someone, either as an employee or a consultant, who will make changes to your website that would eventually lead to better search engine positioning. This could be a vital decision and there are some engine optimization experts who can provide you with some valuable services like recommending changes to your website, reviewing your website, improving relevant keyword search, developing content and training your web designers with the tricks of the trade .

Regardless of whatever mechanisms you want to adopt to maximize your SEO reach, there's no guarantee of a high position in a particular engine. While some experts claim that they can influence an engine to improve the website's rank, in reality, only a better website can return a better result.

Posted by Anwar in SEO, 0 comments
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