How to Get Facebook Likes – 4 Proven Ways

If you’ve just set up a Facebook fan page, your next concern would most likely be how to get Facebook likes for it. Truth is, there are countless techniques out there that you may employ at some point with the time-honored trial and error approach. But if you want quick results, you should focus on these tested techniques for increasing Facebook likes.

Leverage Existing Networks

It makes more sense to devote your initial efforts to getting more Facebook likes to people you already interact with. Ask your relatives, friends, colleagues, employees, and online contacts on Facebook and other social networks to like your Facebook page. While it may be tempting, don’t jump to Facebook’s suggest feature for asking them to like your page. It’s wiser to stagger your like campaign prioritizing the people closest to you or are already familiar with your Facebook fan page and the business, service, product or brand you’re promoting. You can then proceed farther away from your social circle until you’re satisfied with the likes you’re getting.

Tasks:

· Include your Facebook page vanity URL in your email signature

· Chat with your online contacts about liking the page

· Post like buttons and a Facebook Like Box on your Website or blog

· Ask friends and relatives to promote your Facebook fan page if they can

Connect to Your Offline Activities

This is an often ignored method for getting Facebook likes, but connecting your offline activities and marketing efforts to your Facebook like campaign can be a very effective strategy. In fact, it’s a lot better to ask this as a favor in person than say, sending a request or email. Discuss your Facebook fan page and its benefits to the people you meet whenever possible. Include your vanity URL on your marketing and promotional materials.

Tasks:

· Include your Facebook like page URL on your business cards, brochures and ads

· If you have a brick-and-mortar store, post notices about your page on prominent areas

· Discuss your Facebook fan page on networking events you attend

· Find other Facebook like page owners in related industries to exchange links with

Run a Facebook Ad

This one will cost you some money, but if you’re serious about your Facebook like page campaign and you implement the ad wisely, you’re sure to see handsome returns. The idea here is to use Facebook’s in-house advertising platform to reach out to your target demographics and markets who might not find you otherwise. It’s actually rather easy, because Facebook’s ad wizard can help you whittle down your ad exposure to your desired demographic, i.e. people who have liked similar pages, live in the same locality, within your target age bracket, etc.

Tasks:

· Limited budget? Run ads only on select parts of the year when you need more exposure

· Align your Facebook ad with an existing promotion, limited offer or key development

· Run themed ads on special occasions and holidays

Post Exclusive Content and Special Offers

Ever heard of a reveal tab? It’s a custom Facebook page tab that serves as a default landing or welcome page for non-fans. In it, you can welcome non-fans to your page with information and a call to action for them to click like. But it you’ll definitely get more likes if you try to offer exclusive or premium content for liking your page, such as a discount, a free report, a great video or some other incentive. It’s used in a lot of pages, and is one of the most powerful ways to get more likes.

Tasks:

· Decide on what exclusive offers you can provide your likers

· Hire a designer or better yet, get a software to help you customize your Facebook page

· Don’t forget to monitor your success rates

Posted by Anwar in SEO, 0 comments

The Niche Blog Pack – 299 Niche PLR WordPress Blogs With Content

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Posted by Anwar in SEO, 0 comments

Strongman Solution Selling Model

Solution selling is complex and very exciting. Whether you’re selling Business Process Automation (BPA) or another form of solution, it is likely that you have a tough job that involves a great deal of complexity.

This stuff’s chess; it ain’t checkers.

There may be dozens of decision makers, and while all of them may not be required to say “Yes,” chances are that ANY of them could say “No.” You could be faced with all sorts of competing projects across the enterprise, and political and financial landscapes can change quickly.

STRONGMAN offers a compelling model and simple acronym to help you succeed in your solution selling.

I’ll spell it out and then very briefly speak to each key area.

S-T-R-O-N-G-M-A-N

S is for Solution

T is for Timeline

R is for Review

O is for Options

N is for Need

G is for Galvanization

M is for Money

A is for Authority

N is for Negotiation

These are critical areas to address in your sales cycle.

S, Solution.

Whether or not the prospect fully agrees at the onset of the engagement, you need to be sober in your assessment of whether or not you have a bona fide, legitimate solution for them. Otherwise, why bother?

T, Timeline.

If the customer has a legitimate project that you are selling to, what is the exact timeline? The implementation timeline? Is there a compelling event or deadline driving this project?

R, Review.

Forget about entertaining and servicing a prospect that is not actually in review of the project. If they are simply in research mode (vs. review mode), I would suggest that you balance this project with more advanced-stage opportunities in your pipeline to increase your sales success.

O, Options.

What options exist for your customer? Chances are there are at least five options:

1. Your solution

2. Your competitor(s’) solution,

3. Build it themselves or develop it in-house

4. Do Nothing

5. Improve or upgrade their existing process (perhaps by adding resources or conducting training). You need to be able to sell against their available options, especially the option that most companies choose — which is “improve or upgrade existing processes.”

N, Need.

Is there a need, do you understand the need and does the customer agree with you on what their need is?

G. Galvanization.

This is my favorite one. Remember, you are not in sales to entertain and serve — not completely anyway. If you are working with customers who are not returning your calls promptly, not bringing other key contacts into meetings, not exposing you to post-purchase processes or display other key indicators that they are not as active and committed to the sales process as you are, you should either gain their commitment or move on.

M, Money.

If there is a project in motion, is the funding of the project pre-approved? Does that funding meet your solution’s cost and all of the related costs — such as the staff the prospect will need to devote to deploying your solution? Are you sure of the fiscal cycles? Is the funding coming from resources such as:

1. Project Budget,

2. Cap Ex (Capital Expense requiring a high level sign off),

3. Op Ex (Operating Expense)

4. Departmental Budget

And keep in mind, most companies have the ability to overspend on budgets, or borrow from other budgets, at about the same rate my wife does — which means they can do it — so don’t ever let a negotiator whittle you down solely because of a specific budget.

A, Authority.

A Champion is one thing, an Authority is another. Is the senior executive even aware of the project? Who is the specific authority relative to: signing contracts, producing purchase orders, reviewing legal documents, developing and implementing training programs, technical review and implementations, user acceptance, etc? If you are selling solutions, you had better be exposed to a variety of individuals with legitimate authority over each one.

N, Negotiation.

Many times the real selling doesn’t start until it is time to negotiate. But you want to hear the saddest piece on solution selling: The negotiation process is typically when the sales rep gives up the most concessions and it is also the point at which, in most cases, the customer has already made the decision to go forward. They’re exposing the sales rep to resources that are post-purchase resources (such as legal, technical deployment folks, training folks, purchasing people) and somehow the sales rep feels obliged to start whacking away on their own proposal. It’s insanity.

That’s STRONGMAN. I’ve used it for almost ten years in my own business and as a tool for enhanced empowered sales training. I hope you find it an effective model for your solution selling success.

Posted by Anwar in SEO, 0 comments

A Couple of Ways of Getting a Great SEO Consultant For Your Business

Finding a reputable SEO consultant will be very important in growing and generating a sustainable revenue from your Internet business. You will want to spend some time researching the different consultants and making sure that the services being offered meet your needs.

Researching the consulting firm and the services that they provide is going to help you to find the consultant who can provide the services you need. When you have a clear idea of ??what your expectations are and what services you want from the consultant you will be able to narrow down your search for a reputable consultant more easily.

Narrowing down the multitude of website consultants available will be much easier if you remove those consultants from your list immediately that present a red flag. A company that makes any guarantees about raising your ranking or getting you to number one within a specific period of time are a scam. No website or company can make a promise about what the major search engines will or will not do. In addition, a consultant that is vague and does not provide detailed information about their methods and techniques for the services they provide is also a red flag.

When you see a sales pitch it will be easier to move on than to read the entire sales letter. A reputable SEO consultant does not need to write a long sales letter telling you why you need SEO. If you did not need SEO you would be looking for a consultant. The website will be easy to navigate and read, it will give you information about the services they provide and the qualifications of their staff. You will not have to scroll down pages and pages of sales verbiage to get the meat of what they offer.

Once you have removed the websites that are obviously not real consultants you can focus on those companies that seem to have real products and services to offer. These websites will have details about the services they provide as well as pricing for their services.

You will find that the services provided by consultants will vary. Some will only provide SEO services and will not work with your website or other marketing efforts. Other sites provide full services that include e-mail marketing, social media optimization, multi-variable testing, PPC and a lot more. These sites are generally a little more expensive on the front end, but save you a lot of money over the long term.

You will hear a lot about black hat SEO methods. Some providers may say that they use these methods and there is nothing to worry about. However, both BMW, Germany and Ricoh Germany found out differently in 2006 when they were removed from search engines for using deceptive practices. Do not take a change on having your business banned from the marketplace because of black hat methods that you do not know about. If the consultant uses keyword stuffing, cloaking, hidden text, link farming, cookie stuffing, or spamdexing, you do not want to employ that consultant.

The SEO consultant that you select should also make any needed changes to your website to generate growth and relevance of the site for your target audience. They will be able to show you the steps that they take in terms of optimizing your business. Their mission will be to generate a steady increase in traffic and ranking for your site. By partnering with a consultant who has your goals in mind, you will be able to focus your efforts on other areas of growing your business.

Posted by Anwar in SEO, 0 comments

Search Engine Optimization Copywriting: How Themed SEO Content Differs From Regular SEO Writing

Since Google’s Panda Update back in February of 2011, webmasters have been moving away from keyword density driven content to themed content. If you’re a freelance SEO content writer and haven’t started providing this type of copy to clients, you could be doing them a big disservice. Here we discuss why.

FYI, you can charge more for themed SEO articles – anywhere from $50 to $75 per article on the low end, on up to a few hundred dollars on the high end.

Why “Regular” SEO Web Content is No Longer Good Enough

In order to get rid of a lot of MFA (made for AdSense sites) – many of which were set up by spammers just to get clicks on those Google ads – Google cracked down on keyword-density driven content. You know, those short, spammy articles that repeat the same keywords over and over again just to rank high in search engines.

A search engine’s job is to return the most relevant, “quality” results to web surfers. And by and large, most keyword-stuffed articles just don’t do that. Many are nothing more than general info you can find all over the web – with the relevant keyword stuck in over and over again.

In order to prevent this, in its Panda Update, Google dumped a lot of sites that had this type of content in favor of those that followed what I call their “SEO writing guidelines.”

These guidelines could be deemed the foundation of writing themed SEO content. As an aside, I reference Google here because it’s by and large the most popular search engine. FYI, the three largest ones are Google, Bing and Yahoo!

What Exactly Is Themed SEO Content Writing?

Instead of focusing a specific keyword phrase, for example, themed web content focuses on a myriad of keyword phrases – in the same article.

Remember, search engines are just robots, they’re not human. So, they if they read a block of content with the word “apple” in it, they don’t know if you’re talking about apple pie or apple computers. And this is what themed SEO content is all about. It helps search engines accurately discern what a piece of content is all about — and keeps keyword stuffed content from rising to the top of search engine results.

The Difference between a Themed SEO Article and a Regular SEO Article

Let’s explain by way of an example. Let’s say you write a blog about homemade apple pies and you write a post about how to make an apple pie. Some of the “keyword” phrases that search engines would expect to find in that post are how to bake apple pie, apple pie recipe, make an apple pie, how to make a apple pie from scratch, etc.

See how there are many different ” keyword phrases” there are and how they’re all interrelated? Conversely, a keyword-stuffed, SEO article on this topic might just have the phrase “apple pie recipe” repeated over and over again.

Because themed SEO web content takes longer to write – and tends to rank higher in search engine results – as an SEO writer, you can charge more for it – a lot more.

Learn more about how to write themed SEO content, Google’s SEO writing guidelines and 11 other things you need to know to succeed as a search engine optimization copywriter in 2013.

Posted by Anwar in SEO, 0 comments

Dealing With Reduced Penis Sensation – How to Increase Penile Sensitivity

Reduced penis sensation, or RPS, is popularly believed to be a side effect of aging. However, men as young as their teens and early twenties, as well as older men, often report lack of penis sensitivity. In some cases, the problem affects only certain parts of the penis, but some men are able to experience very little in the way of tactile stimulation, making it difficult for them to enjoy sexual activity.

Men with RPS often experience loss of confidence, frustration, and even depression and anxiety; in some cases, men may also develop erectile dysfunction. However, understanding the causes of RPS and making the right choices about penis care may be effective in restoring sensation and increasing enjoyment of intimacy.

Definition of RPS

According to the article “All about Penis Sensitivity Issues,” reduced penile sensation is diagnosed when a man has normal erectile function and sex drive, but has difficulty achieving sufficient physical arousal to reach an orgasm – often because physical stimulation has little effect on the penis.

Causes of RPS

A number of factors can contribute to reduced penile sensitivity, most of them related either to circulatory or nerve issues. Reduced circulation to the area due to obesity, cardiovascular problems, diabetes or prolonged sitting can result in some loss of sensation. Nerve damage related to penis trauma, circumcision, prostatectomy or spinal injuries may also result in lost sensation.

Another leading cause of sensory loss to the penis is simply a thickened outer layer of skin, which may develop as a result of friction (from rough clothing, aggressive masturbation, and other forms of chafing). This keratinized layer of skin can block tactile stimuli from manual stroking, oral sex or penetration, limiting a man’s ability to experience sensual pleasure.

RPS or ED?

While RPS may eventually lead to erectile dysfunction, they are not the same thing. Men with decreased sensitivity may have no problems at all with their libido, and they may obtain erections through visual stimulation or mental imagery.

Men who are concerned about erectile dysfunction and do not achieve erections during the day may attempt the following test:

Before going to bed for the night, tape a thin strip of paper securely around the penis. If the ring of paper is broken in the morning, this is a fairly good sign that a nocturnal erection has occurred. As an alternative, a doctor can test erectile function by applying an electrical current to the penis to stimulate an erection. If arousal is achieved, then the problem is most likely related to RPS. If no erection occurs, then treating for ED may be necessary.

Impact of reduced penis sensation

As already noted, RPS may lead to erectile dysfunction. Men with reduced sensitivity may also find it difficult to reach an orgasm; in some cases, they may not be able to achieve orgasm at all.

Aside from the physiological issues associated with RPS, men may suffer from loss of self-esteem, anxiety that they may never be able to enjoy sex again, and even depression. Relationship difficulties are also a common occurrence.

How to increase penis sensation

Men who are experiencing lack of sensation can take a number of steps to improve the situation. First and foremost, it is important to optimize all other aspects of health; this can help to rule out some physiological causes for RPS, as well as improving a man’s overall self-image and sense of well-being and confidence. Quitting smoking (a big factor in loss of function), limiting intake of alcohol and maintaining a healthy body weight are an important part of this process.

Visual imagery during intimate sessions can also do a great deal for penile stimulation; whether this comes from watching an adult film or from visualizing erotic scenes depends on the preference of the individual.

Rejuvenating and softening the penis skin and supporting circulatory and nerve health with the right nutrients is also recommended. A specially designed penis vitamin formula (most health professionals recommend Man 1 Man Oil) can provide the penile tissue with the nutrients it needs to regain its supple tone and responsiveness to erotic stimulation.

Posted by Anwar in SEO, 0 comments

Top 9 Teeth Whitening Myths Busted and Common Questions Answered

Myth 1 – Teeth Whitening ruins your tooth enamel

Not generally true! Professional Teeth Whitening product suppliers mostly use Hydrogen Peroxide or Carbamide Peroxide as the active ingredients in their tooth whitener gels. The chemical Hydrogen Peroxide (HO) is a bleaching agent which converts into water (HO) and releases an Oxygen molecule (O) in the process of the chemical reaction. Both Water and Oxygen are common, safe components of our everyday lives.

The Oxygen particles penetrate the rough surface of your tooth (even though they appear smooth, they are microscopically rough, rod like crystal structures) and dislodge staining particles. I like to explain this by imagining the TV commercials which show how a clothes washing powder with oxygen lifts stains from your clothing.

The “bleach” Hydrogen Peroxide is not the same as household bleach containing ammonia, or other low-end, acid based tooth whitening products, and can be swallowed, within limits. In fact our own bodies produce Hydrogen Peroxide naturally!

Acidic products can remove enamel from your teeth. Look for teeth whitening products using Hydrogen Peroxide which is pH balanced, meaning they have no, or low acidity levels. Putting acidity into perspective, you should be aware that everyday Orange Juice is shown in lab studies to soften (and potentially erode) tooth enamel by many times more than a professional hydrogen peroxide based tooth whitening gel could, if used correctly.

Myth 2 – Teeth Whitening is not Safe

Not true! Cosmetic Teeth Bleaching with Hydrogen Peroxide has been in use for 100 years. Most recognized dental bodies worldwide endorse tooth bleaching as a generally safe practice, when simple safety steps are followed. Any professional supplier of teeth whitening products will include adequate instructions for the safe use of their product.

Safety vs Risk with tooth whitening is generally centred on 2 main issues: Exposure of the gel to the gums and soft tissue of the mouth or lips, and tooth sensitivity. Both can be minimized by using professional products and minimizing the amount of time the bleaching gel is exposed to the gums or teeth.

As with any cosmetic procedure, there are potential risks. Thankfully with professional teeth whitening any side effects experienced are temporary and are not permanent. As with most cosmetic procedures, you may have to endure some discomfort to look better. Sometimes I call this “Vain Pain”.

Myth 3 – All whitening Gel is the same

Not true! Of the two major professional gel options, there is Carbamide Peroxide and Hydrogen Peroxide. Both produce the same active ingredient Hydrogen Peroxide, but Carbamide Peroxide acts SLOWER on the teeth and is recommended for use only with an Accelerator Light (I will talk about that later) or for overnight use. Carbamide Peroxide concentrations contains roughly 1/3 of the active ingredient, Hydrogen Peroxide. As an example, 35% Carbamide Peroxide is roughly equal to 12% Hydrogen Peroxide.

Because Hydrogen Peroxide is an unstable chemical which reacts immediately, it is more expensive to produce. Many vendors offer only Carbamide Peroxide based products as a result. Stabilized Hydrogen Peroxide, while the most difficult and expensive to produce, reacts immediately on contact with the teeth and is best suited for short duration tooth whitening treatments without an accelerator light.

Myth 4 – Teeth Whitening Accelerator Lights don’t work

Not generally true! Except in some cases. There are businesses who sell only take home teeth whitening kits, and some Dentists, who say that the LED Lights and other accelerator lights are just a gimmick and don’t work.

There have been many studies conducted which show that the use of a professional accelerator light does indeed accelerate the oxidization (the release of oxygen and chemical bleaching reaction) of tooth whitener gel. This is especially true with Carbamide Peroxide based whitening gels which react much slower chemically.

Ask yourself, how many Dentists and Cosmetic Dentistry businesses offer an “in-office”, “chairside”, “instant whitening” or “Power Whitening” treatment? Many of them! Now why would they offer this treatment if the accelerator lights did not work? From my own professional experience, there is no doubt that the professional quality Blue LED Accelerator lights enable a faster tooth whitening result when using Carbamide Peroxide gel. In our own studies and observations having worked with thousands of clients and compared the results with the same gel, over the same time period, with and without the LED Accelerator Lamp, we are sure there is a noticeable improvement with the light under these conditions.

But, not all Accelerator Lights are the same. Some Dentists use older technology lamps such as Plasma, UV and other technologies. These technologies function at a light spectrum which is known to cause heating or burning of the skin tissue and heating of the tooth surface to release the oxygen in the gel, unfortunately that can also mean UV damage to your mouth, gums and lips. There are also mini handheld LED Lights you often see in TV Commercials – these are only toys and do not have enough power to have any effect.

Another case of where an accelerator light doesn’t work well is if the provider uses a mouth tray to hold the gel against the teeth, and this tray is coloured, is a “Silicone Impression” tray, or is a Pre-Filled Foam tray. These types of mouthguard trays do not allow the light frequency to pass through them and there are no accelerated bleaching effects as a result.

Modern, professional teeth whitening accelerator lamps all use LED light in the blue light spectrum, at a specific frequency which excites the oxygen release from the chemical, and accelerates the tooth whitening process. They are often known as “Cool LED” or “cold” light accelerators because they do not heat the teeth or surrounding tissue. As a result, they are perfectly safe, and the technology is FDA Apparoved.

Myth 5 – You need to go to a Dentist to get professional whitening results

Not true! Today, you can buy in Australia, professional strength tooth whitening products which you can use at home or as a service with a professional accelerator light and assistance – and not just from the Dentist.

Dentists are exclusively allowed to use the VERY STRONG bleaching gels, over 16% Hydrogen Peroxide, and up to 35% Hydrogen Peroxide. At these strengths of whitening gel, the real risks are tooth sensitivity and gum trauma. Dentists therefore use a special gum barrier which they apply to your gums prior to applying the strong gels. A Dentist will usually get a better whitening result in the same amount of time as a non-dental treatment, but there are costs to consider, both financially and in increased tooth sensitivity when using the stronger Dentist-only treatments.

For many years the Dentist’s had the cosmetic teeth whitening market monopolized because professional teeth whitening technology was too expensive for anyone else. Today, the price and availability of professional tooth whitening products means you have many more choices and options.

Myth 6 – Teeth Bleaching Gels from anywhere other than USA, Australia or UK are unsafe

Not true! First of all, in this modern world, you may not even know it but products appearing to be manufactured by a good American or Australian brand are most likely actually manufactured in China. This is true with all types of products and technology worldwide, due to simple economics.

There are many brands of teeth whitening products available in the market. You don’t need to be concerned where they were manufactured, because it makes NO DIFFERENCE. The active chemical, Hydrogen Peroxide is the same the world over. Because Hydrogen Peroxide is also used as a disinfectant, bacteria can’t live in this chemical and it will always be safe (ie; germ and bacteria free) to put Hydrogen Peroxide based gel into your mouth regardless of where it came from or how it was manufactured.

If the Hydrogen Peroxide gel is past its use by date or chemically expired, you will know right away, because the gel turns a milky white colour which shows that it is already oxidized and will no longer be effective at whitening your teeth, it won’t cause any harm.

Myth 7 – You need customized Mouthguard trays to get best whitening results

Not true! While Dentists offer custom mouth trays which costs a lot of money, there are also many home whitening kits providing the boil-n-bite thermoshrinking mouthguards which will work equally as well. The totally custom trays may be a little more comfortable to wear, but they need to be, because in general, a Dentist’s at-home teeth whitening kits require you to have the tray in your mouth for long periods of time, over weeks of use. There are non-dentist products which only require short time duration usage, so it doesn’t matter as much if the mouthguard is less comfortable.

The other problem with mouthguards which are too form-fitted is that the gap between the teeth and the surface of the mouthguard is so small, that only the thinnest layer of whitening gel can fit between. The problem with this is less chemical = less whitening result, so you need to use the mouthguard and gel more frequently, over longer periods of time to get a good result.

Myth 8 – All teeth are the same and whitening results should be like the “Hollywood” smile

Unfortunately, some people have unrealistic expectations and can be disappointed with their teeth whitening results. This is not because professional teeth whitening products don’t work, because they ALWAYS WORK to some degree. It’s because they fail to understand that each person’s teeth are unique in mineral composition, which means that tooth bleaching will produce a different result for each person. If your teeth are genetically more yellow than someone else, your results will not be as white, no matter who’s product you use, how many times you try to whiten your teeth, or what the strength of the gel is. And some people have deep staining from antibiotics, tetracycline etc. which can’t be easily removed and may never be fully removed. Also, there are people with genetically grey or blue tinted teeth for which Hydrogen Peroxide bleaching does not work as well as yellow or brown colour tints.

People see the Hollywood Stars on TV and in Movies and believe they can get their teeth bleached to look like the movie stars. Unfortunately, that is not possible. Chemical Teeth Whitening has its limits of effectiveness and will not produce the pure white colour (for most people) you see on Movie Stars. Does that mean that movie stars are just genetically lucky? No, it means that movie stars have often paid many thousands of dollars for Porcelain Veneers to straighten their teeth and make them pure white. Of course you have this option too, if you have the money, but a tooth whitening with Hydrogen Peroxide generally makes a noticeable difference in whiteness and brightness of natural teeth, at a much lower cost than Veneers.

Myth 9 – If I have Caps, Crowns, Veneers or Dentures so I can’t whiten my teeth

Not true! While Hydrogen Peroxide only whitens natural teeth, it also cleans all surfaces, including man-made surfaces of caps, crowns, veneers and dentures. Some dentists say that hydrogen peroxide can weaken the bond of some of these artificial substances, or attack the metal components, but you should check with your Dentist about your specific case before whitening your natural teeth if you are concerned.

It is always better to whiten your natural teeth FIRST if you are going to be getting any caps, crowns etc. fitted. This is because the dentist can then match the colour of the artificial substance to your now whiter, natural teeth, giving an overall whiter smile.

Common Questions and Answers about Teeth Whitening:

Does Whitening Toothpaste work?

The problem here is that there is not a strong enough concentration of any chemical, and it is not concentrated on your teeth long enough to make ANY noticeable difference to the whiteness of your teeth. The only real “whiteness” if you can call it that, which is created by toothpaste is actually the abrasive action of the toothbrush or paste against your tooth enamel. This scratching DOES wear down tooth enamel and also removes large chunks of staining material on the tooth surface, but not the tiny staining particles which make teeth look more yellow. This is the same thing with “Tooth Polishes” which only act like a fine sandpaper to remove tooth enamel while brushing and will cause increased tooth sensitivity with prolonged use tooth enamel thins.

As with the Risk vs Reward argument, while there is significant damage caused to tooth enamel from tooth brushing over time, on balance this is better than the consequences of not cleaning your teeth.

Don’t be fooled by those expensive “whitening toothpastes” – they do not make a noticeable difference to the whiteness of your teeth, they are abrasively removing enamel from your teeth and you’re better off spending your money on something that does work.

Who is suitable for Teeth Whitening?

The generally recommended rules to define people who are suitable for teeth whitening are:

  • Over 16 years of age (due to potential development of the teeth prior to this age, parental consent may be required)
  • Not Pregnant or Lactating (this is an additional safety measure to protect babies, although you would not generally be able to swallow enough Hydrogen Peroxide from a normal teeth whitening treatment to harm your baby)
  • No known allergies to Hydrogen Peroxide. If you have ever developed skin irritation when bleaching your hair with Hydrogen Peroxide, you may be allergic. But if you don’t know you’re allergic, it will become evident in the first few minutes of a teeth whitening treatment, and you can simply stop the treatment. Any side effects, no matter how discomforting will disappear in a few days with no permanent damage.

Aside from these conditions, teeth whitening is not advisable for people with Dental Braces, people with gum disease, open cavities, leaking fillings, recent oral surgery, or other dental conditions. If in doubt, I recommend you visit your Dentist prior to using a professional strength teeth whitening product.

People with grey or blue tint colour to their natural teeth may also not benefit as greatly from teeth whitening using Hydrogen Peroxide, as people with yellow or brown tint colour.

If you have Gingivitis or Periodontal disease, any Hydrogen Peroxide bleach on your gum line will be painful and may produce a small amount of bleeding at the gum line. As a result, I don’t recommend whitening your teeth until these issues are under control with your Dentist. What is interesting however, is that reports have shown that Hydrogen Peroxide can kill the bacteria which causes Gingivitis, possibly preventing further damage.

What are the Risks with Teeth Whitening?

Whitening treatments are generally safe, however, some of the potential complications of these treatments include:

GUM IRRITATION: Whitening gel that comes in contact with gum tissue during the treatment may cause inflammation and/or blanching or whitening of the gums, gum line or inside lips. This is due to inadvertent exposure of small areas of those tissues to the whitening gel. The inflammation and/or whitening of gums is transient, meaning it does not last, and any colour change of the gum tissue will reverse within two hours, usually within 10-30 minutes. Persons with a history of mouth ulcers may develop temporary mouth ulcers which usually disappear within a few days after treatment.

TOOTH SENSITIVITY: Although more common with the in-Office Dentist Treatments using very strong bleaching gels, some people can experience some tooth sensitivity for a period after the whitening treatment. People with existing sensitivity, recently cracked teeth, micro-cracks, open cavities, leaking fillings, or other dental conditions that cause sensitivity may find that those conditions increase or prolong tooth sensitivity after a cosmetic teeth whitening treatment.

SPOTS OR STREAKS: Some people may develop white spots or streaks on their teeth due to calcium deposits that naturally occur in teeth. These usually diminish within 24 hours.

RELAPSE: After a cosmetic teeth whitening treatment, it is natural for teeth colour to regress somewhat over time. This is natural and should be very gradual, but it can be accelerated by exposing your teeth to various staining agents, such as coffee, tea, tobacco, red wine, etc. You should not eat or drink anything except water during the first 60 minutes after a teeth whitening treatment, and avoid tooth staining agents for 24 hours after (eat and drink white or clear coloured foods during this time).The results of a Hydrogen Peroxide based tooth bleaching treatment are not intended to be permanent, and can last up to 2 years when using professional strength treatments. Secondary, repeat, or touch-up treatments may be needed to achieve or maintain the colour you desire for your teeth.

How do I achieve best teeth whitening results?

Before answering this question, you should be thinking of the tooth whitening results from a single treatment, as a trade-off against the potential side-effects of a single treatment. The best answer is balance! Balance the potential results with the potential risk of side-effects. The highest concentrations of Hydrogen Peroxide produce the best results in the shortest time, but also have the highest potential side-effects. My recommendation is middle of the road – not the strongest, and not the weakest to get a happy balance of results and risk.

Before you undertake a professional teeth whitening treatment, have your teeth cleaned professionally. At least in the smile area, which is the upper and lower 8-10 front teeth. REMEMBER, teeth are opaque so cleaning the BACK of the teeth is very important to the overall whitening results you will achieve. A Dental Cleaning will remove any excess materials stuck to the outside of your teeth and permit the Hydrogen Peroxide to work best at bleaching your natural teeth, evenly.

Use a professional strength teeth whitening gel. Many Pharmacies, TV Ads and Internet companies promote teeth whitening products which use 3% or 6% Hydrogen Peroxide concentration. These just don’t work well at whitening teeth, and any effect they have takes a LONG time to achieve. The comparative cost difference is not that great between these low-end products and products of professional strength, but the time and effort required is. I recommend 12% Hydrogen Peroxide if available in your area, unless you are using a whitening treatment with a professional accelerator light which can use 35% Carbamide Peroxide. Of course the Dentist in-Office power whitening treatments generally use gel much stronger than 12%, but beware of the potential side effects.

Remember, if your teeth aren’t as white as you would like after the first treatment, you can always allow some time to monitor your gums and teeth for any side-effects, then take an additional treatment(s). Provided the product you are using is not too expensive, this is the best and safest way to achieve optimal teeth whitening results.

How long does Teeth Whitening last?

This depends on the product you use to whiten your teeth, and the lifestyle you lead.

If you are a smoker, or regularly drink red wine or use any other heavily coloured substances regularly, your whiter teeth will become stained again more quickly.

There is no absolute answer to this question, but in general, if you use a professional teeth whitening product for the full treatment as recommended, you may be able to keep the whiter teeth for up to 2 years if you are conscious of what you eat and drink, and maintain your teeth and oral health properly.

Most people are not saints and lead lives where they enjoy red wine or a curry etc. That’s fine, but if you want to keep your whiter teeth you should brush them 60 minutes after you have consumed the food or drink. Research suggests you should not brush immediately after eating because the acid formed in your mouth when eating makes the tooth enamel softer and abrasive brushing of the teeth during this period can be detrimental.

I also recommend the use of Teeth Whitening Pens. They apply a thin layer of Hydrogen Peroxide to the teeth, at any time or place, and will bleach any staining close to the tooth surface (if the concentration is strong enough). Whitening Pens active ingredient only works for 30 to 60 seconds on the teeth because saliva washes it away, so choose a Whitening Pen which uses Hydrogen Peroxide (not Carbamide) and is professional strength gel. Whitening Pens are generally not suitable for removing deeper stains.

I have tooth sensitivity problems, can I still whiten my teeth?

Yes, and you have several options. You could use a desensitizing tooth paste for approximately 1 month prior to whitening your teeth and if sensitivity is reduced, you can use any product. But be aware that your sensitivity will likely increase again during or after the treatment, so I suggest choosing a mid strength whitening gel where you can remove it quickly if discomfort gets unbearable.

The other option is a low strength whitening gel. This will work over a longer period of time, but sometimes also increases sensitivity because of the amount of time required on the teeth to get a good result.

Probably the best option, in my opinion, is a Teeth Whitening Pen of at least 12% Hydrogen Peroxide concentration. Because you can paint the gel onto specific teeth and because the gel is washed away by saliva in less than a minute, this may produce the best results, with the least discomfort.

What should I do immediately after I whiten my teeth?

  • Rinse the gel from your teeth and mouth without swallowing.
  • Brush your teeth within 60 minutes using a tooth paste containing Fluoride to help seal the teeth
  • Don’t eat or drink colored foods, or smoke for at least 60 minutes
  • If you have tooth sensitivity, use a desensitizing tooth paste
  • If you have tingling in your gums, purchase from the Pharmacy a preparation designed to soothe gums. This will help to prevent mouth ulcers forming (if you are predisposed) and decrease the discomfort and duration of any potential gum irritation.

The simple rule to the best Teeth Whitening results

Concentration of Hydrogen Peroxide (Strength) + Time on the teeth (Time) = Results (Effectiveness)

When factoring in Time, you should also consider the consequences of time:

  • More effort, meaning you may not complete the full treatment
  • More inconvenience
  • Enough active ingredient to chemically react over that time period. That is to say, just leaving any whitening gel on your teeth for 24 consecutive hours won’t help because the Hydrogen Peroxide normally is fully reacted and spent within 20 minutes.
  • Longer exposure of the mouthguard to the gums. Friction of the mouthguard can often cause gum irritation
  • Longer exposure of the bleaching gel to the gums. Once again, the risk of gum irritation.
  • Remember, there are limits to the whiteness achievable with natural teeth and these will vary with your tooth genetics, your lifestyle and the state of your teeth at the time of whitening.

More information and Teeth Whitening Product Reviews available by downloading the full report.

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