How to Reduce PPC – Pay Per Click Campaign Costs

If a landing page (home page for example) for an AdWords Campaign is not relevant to your ads, then Google will raise the minimum bid amount for those keywords. So to keep your costs low, you need to take into account 3 things:

1. Keywords / research that you require for your ad campaign
2. The landing page (home page for example)
3. The Google AdWords Ad

1. The keywords that want to bid on should be relevant to the product / service you are promoting. However it would be advisable to find out what keywords people are using to search for your product / service. To find out the best performing keywords for your PPC campaign there are many free online keyword tools, this will help you to build up your keyword list. You want to use the keywords that have good (CTR) Click Through Rates.

2. Landing page, ensure that the keywords you use for your PPC campaign are placed between the title tags, heading tags and page content. Include hyperlinks to the landing page from other pages on your website, ensure you use your PPC campaign keywords as the anchor text for your inbound links. Additionally optimize your hyperlinks with title attributes again use your PPC keywords.

3. PPC Ad. Always use the keyword / s that your using in your AD.

If you follow these 3 steps, you will definitely keep your cost per click (CPC) low. Optimizing a website involves editing content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

Posted by Anwar

Its M.Anwar, Online Nick “theanwar.com”. This is my Main Blog. I am Now CEO Of Fastech Consulting Services in Short FCS. I am SEO Analyst,WordPress Enthusiast, Web Entrepreneur, Workaholic and Loving Man. In This Blog I Express How I See The World and What I Learn from Every Day Journey and How My Mind rules..I breathe,eat and live online @ Marketing a * I received Masters of Interanational Business degree from University Of Wollongong,Sydney,Australia in 1999 and Pursued Advance Diploma in Information Technology,IIBIT,sydney Australia in 2000 and PGDBM with International Marketing as specialization from Kakatiya University,India *Hands on experience of Optmizing more than 200 websites in online Marketing industry and well equipped to handle any kind of search engine optimization &marketing work with guaranteed results * I use only Ethical/Organic SEO,SEM,SEP and SES practises to acheive Top rankings across Google.com,Yahoo.com,MSN.com,Altavista.com,AOL.com,Alltheweb.com,Lycos.com and many more Search Engines..

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