The Most Common Reasons Why Facebook Ad Campaigns Fail

With over 1 billion registered users, Facebook has become the most widely used social media website. Because of this popularity many businesses have started to view it as a method of advertising and have spent time and money specifically designing ad campaigns for Facebook. However, not all of these ad campaigns are successful, if you have run and ad campaign on Facebook and it has not met with the success you anticipated, we are going to explain the most common reasons that these types of campaigns tend to fail and what you can do to fix them.

· Failure To Include A Call To Action – Anyone familiar with Facebook ads knows how small of an area they have to work with. Users only have 90 characters to get their point across, and because of the limits many business owners fail to include a clear call to action. Many people simply assume that readers will know to click on the ad for more information, which is not always the case. When creating a Facebook ad, you should not ignore the importance of a call to action.

· Choosing The Wrong Type Of Ad – When creating an ad for Facebook, advertisers are presented with different options. With so many different options to choose from, advertisers often choose the wrong one for their specific needs. Advertisers can choose between Marketplace Ads and Premium Ads, with Marketplace Ads being the least expensive choice and offer the highest reach. These types of ads should be used for businesses that are trying to get more likes for a specific page. Premium Ads should be sued when a business is trying to promote a specific product or service. If you are unsure about the type of ad you should choose, you may want to use the helpful tutorials that Facebook offers.

· Not Adding Additional Value – Today's shoppers are always on the lookout for discounts or bonuses when they make a purchase. If you fail to include some type of incentive to attract customers to your website, your ad will likely be overlooked. In order for your ad to be noticed by the appropriate type of customer you should offer discounts, brochures, and eBooks and items that are only available to those who click on your ad.

· Making Your Ad Too Spammy – When you create a Facebook ad it is important that you imagine how it will appear to users. A common mistake made by advertisers is too include too much text or irrelevant images, both of these elements can lead to their ad being classified as spam. To keep this from happening to you, you should create interesting headlines and use images that appeal to users.

Posted by Anwar

Its M.Anwar, Online Nick “theanwar.com”. This is my Main Blog. I am Now CEO Of Fastech Consulting Services in Short FCS. I am SEO Analyst,WordPress Enthusiast, Web Entrepreneur, Workaholic and Loving Man. In This Blog I Express How I See The World and What I Learn from Every Day Journey and How My Mind rules..I breathe,eat and live online @ Marketing a * I received Masters of Interanational Business degree from University Of Wollongong,Sydney,Australia in 1999 and Pursued Advance Diploma in Information Technology,IIBIT,sydney Australia in 2000 and PGDBM with International Marketing as specialization from Kakatiya University,India *Hands on experience of Optmizing more than 200 websites in online Marketing industry and well equipped to handle any kind of search engine optimization &marketing work with guaranteed results * I use only Ethical/Organic SEO,SEM,SEP and SES practises to acheive Top rankings across Google.com,Yahoo.com,MSN.com,Altavista.com,AOL.com,Alltheweb.com,Lycos.com and many more Search Engines..

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