Advertising

Pay Per Click Advertising Can Boost Page Ranking

The search engine results page is the place to be if you want people to find out about your business. The practice of search engine optimization is the way to get there, but there is more to SEO strategy than slapping some keywords in your title and calling it good. There are many things you can do to improve your site's visibility, and PPC is one of them.

What Does Pay Per Click Have To Do With Page 1 Ranking?
Google says that their ads do not influence a site's position in the search results, and that's true, at least in theory. There's no fruit to the conspiracy theories that the search engine giant is skewing the search results in favor of the site's that pay them the most money.

So what does pay for advertising have to do with SERP rank? The answer relies on an understanding of how the search engines work.

If you've spent any time looking into search optimization, you're already well aware that links are an important part of success. When somebody sends a link your way they also send a message to Google that your site is worth paying attention to. It is even better if the links come from high profile sites that have a lot of clout in your niche.

What many people do not realize, however, is that search ads can be used to boost your link building efforts.

How to Attract Links with PPC Ads
The error that many site owners make is in thinking that they need to build all of the links to their site on their own. In reality, you'll have the most success if you can get some natural links from all corners of the web, not just places that allow you to submit your own content with a link back to your site.

Search ads are a good way to accomplish this. If your site is filled with high quality content that can not easily be found elsewhere, then reputable bloggers will naturally link to your site whenever they want to share the information they discovered on your site. Of course, they need to find your site in order for this to happen.

This is where search ads can make a huge impact. Ads are a quick and easy way to put your site in front of an audience, and an audience becomes a natural source of links. Some of the largest names in the SEO industry have search ads, even though they already rank very well. They would not do it if it was not working for them.

The key to success early on is your choice of cost per click . This is about visibility, not immediate profit. Look for keywords that get searched for often, but are not hugely profitable. This makes it simple to buy ads that cost you a very small amount of money per visitor, which is a great way to build your web presence.

Call 214-310-1356 for more advice from a local Pay per Click company.

Posted by Anwar in SEO, 0 comments

Organic SEO Versus PPC (Pay Per Click) Advertising – Part 1

SEO and PPC (Pay per click) Advertising are the most talked about terms, when professional are deciding upon an internet marketing strategy for their new campaign. But the factors that govern the dynamics of these two medium are deeper then the words in itself. Lets take a closer look at each to have a better understanding.

Organic SEO (Search Engine Optimization): The term organic SEO refer to optimization of the content of the website to ensure that it is search engine friendly with help of Content which is designed to speak to search engines and help websites to score good marks and rank well on the search engines. These are the basics that probably we all know about. Now lets go a little more into the intricacies of SEO.

  • With the rising competition, Organic SEO is not enough to help a website rank high and needs to be coupled with various strategies to ensure high rankings on search engines.
  • Organic SEO needs to be coupled with link building campaigns , regular content updates, article submissions, directory submissions, etc. to get desired results.
  • The cost of organic SEO driven campaigns is quite high can range any where from 500 $ to 5000 $ or even more depending on the competition the theme is facing.
  • There is always a high risk factor with seo campaigns as the results can never be guaranteed although a good hit ratio is possible with right strategies.

Seeing the downside of SEO should not disqualify you, as once the SEO campaign hit the first page of Google / Yahoo / MSN, the results that can be achieved from SEO campaign are the best.

The upside of SEO Campaigns

  • 80% Searcher on the web use the organic search results to locate information on the web.
  • The fact that your website ranks well in itself builds an impression and brand on the searcher that you are valid resource of what he was trying to locate.
  • SEO campaigns are reliably easy and less expensive to maintain once you have realized that relevancy with the search engines.

I have tried to give you an overview on Organic SEO strategy, in my next article we will throw light on the PPC Advertising. Stay Tuned …

Posted by Anwar in SEO, 0 comments