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Small Business Web Design & SEO Tips to Boost Your Website Ranking

If you are an entrepreneur, then it is very important to understand the trends & challenges of the business market in today’s competitive world. As a startup, you must have to compete with the industry giants in your business.

Online business is now overlapping the traditional way of business. Hence, it is very important to create a strong online presence for your business. No wonder you had to deal with those industry giants too.

The primary requirement for creating an online presence for your business is “A Website”. A website, that helps to establish a brand. A website, that helps to grow your online presence. A website, that helps to build trust in the market & brings you business.

In order to have such a website, you need to focus on two things.

  • Website Design(UI/UX)
  • SEO

There are two options to build a website. Either you hire a freelance web designer or an agency who can build you a website or you create a Job vacancy – pay salary to a web designer who can make your website in-house right in front of you.

If it is a small website that didn’t need frequent changes, then hiring a freelance web designer or web design agency is the best option. Simply, contact some of the website designers or website designing agency. Spend some time on their work portfolio. Analyze & evaluate their work. Talk with them about your business and then select the best you think for your business website.

If your website needs daily updation, then you can hire a web designer/developer to work in-house so that quick changes can be done according to your preference.

However, you can also hire an agency who can work for you on a routine basis or as website maintenance contract.

Whatever the way you choose, make sure to follow these Web Design Tips for Small Business Website

The second thing you need to focus on is its SEO.

It is highly advisable to hire an internet marketing agency who can handle your total internet marketing because such agencies have skilled experience experts along with the needful resource through which they can rank your website better in search engines.

You can also hire an SEO expert who can work for you in-house. Analyze your requirement. Depending on your business, you can choose either. Whatever you choose, make sure to follow this SEO checklist for your small business. It will help you to take care of your rankings in search engines and brings you a business and qualified leads.

Posted by Anwar in SEO, 0 comments

Pay Per Click Advertising Can Boost Page Ranking

The search engine results page is the place to be if you want people to find out about your business. The practice of search engine optimization is the way to get there, but there is more to SEO strategy than slapping some keywords in your title and calling it good. There are many things you can do to improve your site's visibility, and PPC is one of them.

What Does Pay Per Click Have To Do With Page 1 Ranking?
Google says that their ads do not influence a site's position in the search results, and that's true, at least in theory. There's no fruit to the conspiracy theories that the search engine giant is skewing the search results in favor of the site's that pay them the most money.

So what does pay for advertising have to do with SERP rank? The answer relies on an understanding of how the search engines work.

If you've spent any time looking into search optimization, you're already well aware that links are an important part of success. When somebody sends a link your way they also send a message to Google that your site is worth paying attention to. It is even better if the links come from high profile sites that have a lot of clout in your niche.

What many people do not realize, however, is that search ads can be used to boost your link building efforts.

How to Attract Links with PPC Ads
The error that many site owners make is in thinking that they need to build all of the links to their site on their own. In reality, you'll have the most success if you can get some natural links from all corners of the web, not just places that allow you to submit your own content with a link back to your site.

Search ads are a good way to accomplish this. If your site is filled with high quality content that can not easily be found elsewhere, then reputable bloggers will naturally link to your site whenever they want to share the information they discovered on your site. Of course, they need to find your site in order for this to happen.

This is where search ads can make a huge impact. Ads are a quick and easy way to put your site in front of an audience, and an audience becomes a natural source of links. Some of the largest names in the SEO industry have search ads, even though they already rank very well. They would not do it if it was not working for them.

The key to success early on is your choice of cost per click . This is about visibility, not immediate profit. Look for keywords that get searched for often, but are not hugely profitable. This makes it simple to buy ads that cost you a very small amount of money per visitor, which is a great way to build your web presence.

Call 214-310-1356 for more advice from a local Pay per Click company.

Posted by Anwar in SEO, 0 comments

SEO Tips to Boost Rankings in the Era of Mobile-First Index

The rise in the number of smartphone users has made mobile the new normal. Realising this, Google rolled out its mobile-first index, giving mobile versions of websites an upper hand when it comes to ranking. So, marketers must focus on mobile more than ever. If you need help optimising your website for search engines in the mobile era, keep reading.

Create a Responsive Website Design

In order to rank well, responsive website design is the most critical change that you need to make. Responsive websites offer the value of two for one – they rank well on both desktop and mobile. Moreover, the design seamlessly fits the size of any screen across devices.

Optimise Content for Mobile

Mobile visitors look for the same content experience as desktop visitors. So, your content must be properly optimised for the mobile so that users can quickly find what they are looking for. You need to create content using short paragraphs, along with the addition of media, such as screenshots or infographics to make reading enjoyable.

Make Use of Infographics

The attention span of mobile users is lower than desktop users. In order to arrest and retain their attention, you can use interesting and engaging infographics. It has been proven that attractive-looking content gets shared more than three times across digital platforms compared to text-only content. The more your content is shared, the more chances your website gets to become visible on search engines and obtain a higher ranking position.

Improve Navigation

As aforementioned, mobile users lack patience; therefore, you need to remove any kind of hindrance or obstacles that visitors might have to face whilst navigating your website. You can avail affordable SEO services in order to get a professional audit report, as well as, solutions.

Link Building Strategy

For your SEO success, you must continue to build links to your desktop pages. Even though the world is moving into the mobile-first index, the importance of link building is not declining. Besides that, you must also consult with a professional SEO expert and come up with a link building a mobile strategy to make sure that your website ranks above your competitors.

Optimise On-site SEO

Once you have designed and built a responsive website, it is time to manage on-site SEO for your mobile website. From optimising title tags to H1 headers, you need to pay attention to every little detail and make sure that they are SEO-friendly. Tags in mobile, for instance, varies from tags in the desktop. Whilst desktop has about seventy-one characters, mobile gets seventy-eight characters.

Speed Up Page Load Time

Building a website for mobile with a focus on fast page speed might seem like a daunting task. However, it is important to remember that the page speed on mobile can directly impact your SEO rankings. As per reports, slow load times result in approximately ten percent increase in bounce rate and four percent decrease in conversions.

Optimise for Local Search

Unlike desktop users, mobile users are generally searching for products, services or information that are available locally. Reports also suggest that the intent of mobile users is usually to take an action. This clearly shows that you need to optimise your mobile website for the local search so that you are present at the right time and in the right place where your potential customers are looking for products or services relevant to you.

So, do you think you are prepared for mobile-first index? Follow the aforementioned tips to get started and do not let the mobile-first experience stop you from ranking well on search engines. However, to create a more in-depth SEO strategy, you must engage the services of experienced SEO professionals. Since these professionals are dedicated to continuously update themselves as per the changes in the digital world, they will be able to help you find the perfect solution.

Posted by Anwar in SEO, 0 comments

The 9 SEO Optimization Tips That You Must Follow To Boost Your Position In The Search Engines

SEO Optimization Tips To Improve Your Search Engine Rankings

SEO optimization tips anybody? In case you were not aware, SEO stands for Search Engine Optimization. I will now provide you with the on page SEO optimization tips that you should be using, to help you to achieve a first page listing. Every time that you are aiming to get a high ranking for your selected keywords, follow these organic SEO optimization tips. This way it will let the search engines know exactly what keywords you are trying to rank for. This list is in no particular order. I consider them all to be very important and so should you! Utilize all of them to see your search engine rankings go through the roof.

The Nine Golden SEO Optimization Tips

1. Correct use of the title tag is essential. This is the main title of the content at the top of the page and you must include your main keyword. Also make sure your main keyword is within the first 60 characters of the title tag. A good SEO optimization tip here is to also use another one of your keywords related to your main keyword in the title tag.

2. Correct use of the Meta keywords tag. Although the use of this tag is not as important as it used to be, you should still use it as you are highlighting what keywords you are trying to rank for.

3. Use the Meta Description tag properly. This is the description that will be displayed on the results page. Make sure it draws peoples attention and compels them to click on your website, when they are looking at the results pages.

4. Correct use of the Headings tag. The three headline tags are similar to the title tag, in the fact that they identify what is contained within them. Good use of your main keyword and relevant keywords within the H1, H2 and H3 tags is essential.

5. All of your posts, articles, reviews etc. should be a minimum of 500 words long. By doing this you will be rewarded as a trusted, authority site.

6. Ensure your content has a keyword density of 2-4%. This enables the search engines to know what keywords you want to rank for, without appearing too spammy by keyword stuffing.

7. Your keyword should be placed in bold, italics and underlined at least once within the article.

8. Use the image and alt tag correctly. Placing images inside your content is excellent for SEO purposes. The image and alt tag should then be named after a modified version of your main keyword. As search engines can not see what a picture is about, use your keyword as the name of the picture and the alt tag description, increasing your chances of ranking for that keyword. Modifying the keyword, makes it look more natural, reducing the risk of being seen as a keyword stuffer in the eyes of the search engines.

9. Use an external anchor text link on your page to a high PR authority page within the niche you are writing about. This is one of my favorite SEO optimization tips that hardly anyone uses, but works really well. Placing a contextual anchor link in your content to a non-competitor high PR authority site using your main keyword has its advantages. It will show the that you are not a sales type website, or afraid of providing your readers with other relevant content from authority sites.

Examples of high PR sites include Wikipedia and About.com. Of all the SEO optimization tips, this one is a real gem, I hope you agree! Every time you write a post or article, you will need to incorporate all of these tips. If you would like to do this automatically, there is a piece of software that I use that can do this for you. It's called SEO Pressor and is a real time saver. Click here to find out more details about SEO Pressor.

What Do You Think Of My SEO Optimization Tips?

These nine SEO optimization tips really will help with improving your rankings. Are you using all of them?

Posted by Anwar in SEO, 0 comments

Boost Website Ranking – A Simple Technique That Works

All of us want to have good rankings on Google, it is no secret. The better we rank, the more traffic we get and the opportunities for our business to profit also increases. This article explains one technique that can help your site, get better rankings on Google.

The Technique:

Google is a search engine that wants to give, its users the best experience possible, they hold their search engine to the highest standards. They want everyone to have instant satisfaction, when they are using their search engine.

One way to earn the respect of the big "G" is, to register your domain names for more than 1 year. Yes, this has come up on many SEO communities and many have agreed that having a domain name, registered for more than 1 year lends, instant credibility with Google.

If you register you web address for 5-10 years, then it tells Google that you are in business for a lengthy period and will stick around more than 1 year and not disappear. These builds trust with the super search engine and they will give you a SEO boost.

By doing this, you will not immediately rank, at the top of the Google results. All of these little factors add up to nice rankings in the end. next time you want to register a domain name, why not do it for 5 years and show Google how serious you are, about providing a quality business on their search engine. They will give you some on page SEO boost and you will be ahead of your competition.

As I have mentioned in my other articles, you still need to do some proper, off page optimize your sites to rank well on the big "G". Registering your web address for more than a year just makes the possibility of ranking better much stronger.

Posted by Anwar in SEO, 0 comments

How to Boost Web Site Traffic With SEO

SEO is important if you’d like to get your internet site listed at the very top of the search engine positions. You’ll have to design and write your pages not only for the client, but also for the search site spiders and crawlers. It doesn’t need to be hard and it does not need to make you rip your hair out in disappointment. By following some pointers on the way to go about writing your pages, you’ll find success with your internet site.

One of the first mistakes that most of the people make when planning a domain is they consider the whole internet site. Don’t focus on the whole site. Instead, create your landing-page with only that page under consideration. The remainder of the design will come later on. Next, reduce down your list of keyphrases to key phrases. Confirm they’re closely targeted phrases.

Remember that folk, when hunting for your internet site in the search websites, will search for general phrases, and not just keywords. After you’ve chosen your phrase to use, put it into a search website and see what comes up. This is a truthful way to test out the competition and to get a genuine look at how your keywords work.

Targeting a keyword that isn’t very popular could point you to keywords in niche markets. Fortunes have been built of niche markets in the Net community. Next you’ll be wanting to look at your meta tags. The tags are html code that lists the different words re your product on the internet page. Search sites look generally for detailed tags that tell the engine and visitor what the site is about. If there’s no tag, it’ll use alternative routes to search for info, like in a cached page of the directories. When setting up your keyword, include it twice, and make it a clickable title tag too. You must describe your info for your page with the keywords.

Be imaginative in the outline. Search websites like flexibility up to a point. Don’t overuse keywords because will hurt you with certain engines your internet site will be penalized, and drop in the search engine positions.

Ensure you utilize a header tag. Certain search websites use these tags heavily for rating the value of your website. When writing your page, use your principal key phrase or phrases right off the bat. A good inclusion would be twice in the 1st paragraph. Any other kinds of info about your internet site ought to include your keyword-targeted phrase also. Don’t think that that’s all you’ll need to do though. You are going to have to get others to note your internet site and click on to it from the SERP (search engine results page).

Continue using your keyword phrase or phrases in any text on the page. For example, if you’ve a blog set up on your website, use the keyword in your Meta tag about the web blog. You will have to submit your net page to the search websites. Sometimes the engines don’t pick up a site with the spiders and crawlers. In reality you may have to revamp your internet site with new Meta tags, and focused phrases and sub keywords. Don’t rush to do it though. First, learn if the search websites pick up your page. Often just two three weeks will suffice to determine if it’s occurred. It will take time and developing your confidence about your talents.

The great thing about SEO is that the results last. Many other marketing methods have instant but quickly ending results. But not SEO. The results may not happen instantly, but once you get them they will benefit you, your website, and your business for years and years to come. Be patient and invest some good quality time, and you can begin getting free advertising for life!

Posted by Anwar in SEO, 0 comments

SEO Training Tips to Boost Site Visitors

As we build are websites we are always looking for ways to increase site visitors. Without it then your effects were in vain. All you need to accomplish this is a few SEO training tips to help give you that edge. So lets get started with one I’m sure you all ready know.

Unique content is the first thing you must have. A well written page with keywords strategically placed can send your site soaring up the charts. Do your research to ensure that your information is accurate and current.

Links or Backlinks are another crucial thing you need to get that first page spot. This tells the search engines how popular you info is to others. Link back to your site with your top keyword phrase you want to be ranked for.

Page ranking is not as big a deal for SEO training tips as you think. A high page link from another website doesn’t mean that much if the site is not relevant to yours. Look for links that are directly related to the page.

Update your site regularly to boost site visitors. Search engines love finding new content and it will keep the robots coming to your site constantly.

Don’t optimize for one word. Instead pick word phrases to target your site visitors for what your page is all about.

A very important SEO training tip is to localize your results. Build state and city pages that can attract site visitors you would not normally get in the past.

For pictures on your website always include an “alt tag” because engine robots can’t read images. You can put content there to give it something to read and give you a place one search images results as well.

Lots of flash may wow a viewer but can slow down the search spiders and make the page not load as fast. This could have a negative effect on search engines.

Put your keyword phrase in your URL and use meta tags on your pages. If you decide to chance your URL name then use a 301 redirect to link your old content to the new page.

Make sure that you proof read everything before you make it live to the web. Broken links and misspelled words can lower your results and make you look bad to others who see your writing.

Now that you are armed with these SEO training tips make sure you put them all to use. If done right your site visitors could increase in a matter of weeks. To stay on top it takes constant work because you competitors what your spot as well.

Posted by Anwar in SEO, 0 comments