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Pay Per Click Advertising Can Boost Page Ranking

The search engine results page is the place to be if you want people to find out about your business. The practice of search engine optimization is the way to get there, but there is more to SEO strategy than slapping some keywords in your title and calling it good. There are many things you can do to improve your site's visibility, and PPC is one of them.

What Does Pay Per Click Have To Do With Page 1 Ranking?
Google says that their ads do not influence a site's position in the search results, and that's true, at least in theory. There's no fruit to the conspiracy theories that the search engine giant is skewing the search results in favor of the site's that pay them the most money.

So what does pay for advertising have to do with SERP rank? The answer relies on an understanding of how the search engines work.

If you've spent any time looking into search optimization, you're already well aware that links are an important part of success. When somebody sends a link your way they also send a message to Google that your site is worth paying attention to. It is even better if the links come from high profile sites that have a lot of clout in your niche.

What many people do not realize, however, is that search ads can be used to boost your link building efforts.

How to Attract Links with PPC Ads
The error that many site owners make is in thinking that they need to build all of the links to their site on their own. In reality, you'll have the most success if you can get some natural links from all corners of the web, not just places that allow you to submit your own content with a link back to your site.

Search ads are a good way to accomplish this. If your site is filled with high quality content that can not easily be found elsewhere, then reputable bloggers will naturally link to your site whenever they want to share the information they discovered on your site. Of course, they need to find your site in order for this to happen.

This is where search ads can make a huge impact. Ads are a quick and easy way to put your site in front of an audience, and an audience becomes a natural source of links. Some of the largest names in the SEO industry have search ads, even though they already rank very well. They would not do it if it was not working for them.

The key to success early on is your choice of cost per click . This is about visibility, not immediate profit. Look for keywords that get searched for often, but are not hugely profitable. This makes it simple to buy ads that cost you a very small amount of money per visitor, which is a great way to build your web presence.

Call 214-310-1356 for more advice from a local Pay per Click company.

Posted by Anwar in SEO, 0 comments

How to Reduce PPC – Pay Per Click Campaign Costs

If a landing page (home page for example) for an AdWords Campaign is not relevant to your ads, then Google will raise the minimum bid amount for those keywords. So to keep your costs low, you need to take into account 3 things:

1. Keywords / research that you require for your ad campaign
2. The landing page (home page for example)
3. The Google AdWords Ad

1. The keywords that want to bid on should be relevant to the product / service you are promoting. However it would be advisable to find out what keywords people are using to search for your product / service. To find out the best performing keywords for your PPC campaign there are many free online keyword tools, this will help you to build up your keyword list. You want to use the keywords that have good (CTR) Click Through Rates.

2. Landing page, ensure that the keywords you use for your PPC campaign are placed between the title tags, heading tags and page content. Include hyperlinks to the landing page from other pages on your website, ensure you use your PPC campaign keywords as the anchor text for your inbound links. Additionally optimize your hyperlinks with title attributes again use your PPC keywords.

3. PPC Ad. Always use the keyword / s that your using in your AD.

If you follow these 3 steps, you will definitely keep your cost per click (CPC) low. Optimizing a website involves editing content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

Posted by Anwar in SEO, 0 comments

Learn How To Make Money Online Through Pay Per Click (PPC)

With the growing technological world, almost every business has realized the importance of online presence. Therefore, they have started investing in SEO. You must have an idea about a new trend developed in Internet marketing in the last few years. Many of you have surely come across with several internet ads that promise you a lot of money with only a few clicks of the mouse in a day. But in reality, it is not as simple as that. Yes, you can definitely make money online but, it is necessary for you to first understand the underlying mechanism.

Today, you can observe a rapid transformation in the advertising this is because of the quickly changing technological world. The internet is playing a major role in this as now people sitting in any part of the world can easily access different markets that were earlier not accessible due to the geographic restraints. This has given birth to a new world of how to make money online.

If you are planning to make money online and want to be a successful marketer, it is an advice for you to include Pay Per Click in your marketing strategies. Make sure that your advertising help you to convey your message clearly to as many people as possible. PPC advertising is one of the best and easiest way to generate traffic and make money online.

As per calculated stats, Google enjoys 70% of the search engine market and on the other hand, rest of the search engines combined effectiveness is lesser than Google. Because of this, AdWords is termed as the most popular form of advertising for any business.

In the case of Pay Per Click, you pay only when someone clicks on your ad or goes to your business website. Although, you have to pay for every click on your ad but in return you will receive positive leads from all around the world that will help you gain more business. This is how more and more people all around the world will come to know about your products and services and you can gain business from them. One of the critical mistake that most often small business advertisers make is trying to make campaigns with less of research. You can easily put your ads online but making them effective and generating money from them is another thing. A proper understanding of testing, keyword research and constant tweaking of your campaign is essential to make your campaign a profitable one.

Posted by Anwar in SEO, 0 comments

Building Websites For Beginners – Tips to Get Someone to Click on Your Site

There are many sites on the Internet today that will offer you a way you can make a website to advertise your business on the Internet. Building websites for beginners does not have to be difficult, as a matter of fact if you follow some simple steps when making it you can get noticed right away. We are going to go over some important factors when you develop your new website, as well some good ideas on how to monetize your website so you can start earning money as soon as it hits the web. If you are looking for building websites for beginners you have come to the right place because I believe I was taught by the best.

Some important factors when it comes to building websites for beginners are as follows, Search Engine Optimization (SEO), word density, and finally the images you have on your website. We are going to start with SEO because this is the most important to your website. SEO is "the process of readying a website to be listed well in search engines. What this boils down to is simply relevancy.

The major search engines send out "web crawlers" they search your site to see how relevant your site is to your search terms you are going under, the more relevant they see your web page the higher rank you will get. This leads us to the next factor, word density. Word density is the amount of times a keyword should be repeated on a web page, this is usually qualified as a percentage. A good goal for example a 500 word web page would be between 2-5% word density for example. Last we have the images that you use on your website, they have to be as well relevant to your content that you have in that area of ??your web page, along with the content on your own page.

The next important thing in this article about building websites for beginners is how to monetize your web page. Once you have developed your new website now now have to advertise it on the Internet to draw attention to it, this will enable it to grow on its own. There are two ways that you can do this, the most common way is done through free methods like Article Marketing. Through Article Marketing you will write relevant article about your website that can draw your visitors attention to your site and hopefully this will turn into a sale. Although it is a proven fact that it will take about 40 people to come to your site for 1 sale.

This should put you in perspective to the amount of people you need to your site every day. So this method will take some work to get a steady income from it. The next common way for a website to achieve traffic would be Pay Per Click Marketing. In this method you would create an ad on the Internet through an website like ad-words in this ad that was found on the right hand side of the screen of a search query. This is paid advertising, by this I mean when you drive a visitor to your site via your ad you get charged every click, you want to be comfortable with this idea because if you just "wing it" you have a good chance to loose a lot of money.

Building websites for beginners is actually a very easy thing to accomplish if you set your mind to it and you are patient and do some research before you set up your website. Most of the work that you will encounter will come after you set up your website as you start to drive traffic to it. I hope this article was enjoyable and useful to you as building websites for beginners some times is a scary item to tackle though if you take it step by step and follow some rules you will be making money in no time.

Posted by Anwar in SEO, 0 comments

Organic SEO Versus PPC (Pay Per Click) Advertising – Part 1

SEO and PPC (Pay per click) Advertising are the most talked about terms, when professional are deciding upon an internet marketing strategy for their new campaign. But the factors that govern the dynamics of these two medium are deeper then the words in itself. Lets take a closer look at each to have a better understanding.

Organic SEO (Search Engine Optimization): The term organic SEO refer to optimization of the content of the website to ensure that it is search engine friendly with help of Content which is designed to speak to search engines and help websites to score good marks and rank well on the search engines. These are the basics that probably we all know about. Now lets go a little more into the intricacies of SEO.

  • With the rising competition, Organic SEO is not enough to help a website rank high and needs to be coupled with various strategies to ensure high rankings on search engines.
  • Organic SEO needs to be coupled with link building campaigns , regular content updates, article submissions, directory submissions, etc. to get desired results.
  • The cost of organic SEO driven campaigns is quite high can range any where from 500 $ to 5000 $ or even more depending on the competition the theme is facing.
  • There is always a high risk factor with seo campaigns as the results can never be guaranteed although a good hit ratio is possible with right strategies.

Seeing the downside of SEO should not disqualify you, as once the SEO campaign hit the first page of Google / Yahoo / MSN, the results that can be achieved from SEO campaign are the best.

The upside of SEO Campaigns

  • 80% Searcher on the web use the organic search results to locate information on the web.
  • The fact that your website ranks well in itself builds an impression and brand on the searcher that you are valid resource of what he was trying to locate.
  • SEO campaigns are reliably easy and less expensive to maintain once you have realized that relevancy with the search engines.

I have tried to give you an overview on Organic SEO strategy, in my next article we will throw light on the PPC Advertising. Stay Tuned …

Posted by Anwar in SEO, 0 comments