Content

Search Engine Optimization Copywriting: How Themed SEO Content Differs From Regular SEO Writing

Since Google’s Panda Update back in February of 2011, webmasters have been moving away from keyword density driven content to themed content. If you’re a freelance SEO content writer and haven’t started providing this type of copy to clients, you could be doing them a big disservice. Here we discuss why.

FYI, you can charge more for themed SEO articles – anywhere from $50 to $75 per article on the low end, on up to a few hundred dollars on the high end.

Why “Regular” SEO Web Content is No Longer Good Enough

In order to get rid of a lot of MFA (made for AdSense sites) – many of which were set up by spammers just to get clicks on those Google ads – Google cracked down on keyword-density driven content. You know, those short, spammy articles that repeat the same keywords over and over again just to rank high in search engines.

A search engine’s job is to return the most relevant, “quality” results to web surfers. And by and large, most keyword-stuffed articles just don’t do that. Many are nothing more than general info you can find all over the web – with the relevant keyword stuck in over and over again.

In order to prevent this, in its Panda Update, Google dumped a lot of sites that had this type of content in favor of those that followed what I call their “SEO writing guidelines.”

These guidelines could be deemed the foundation of writing themed SEO content. As an aside, I reference Google here because it’s by and large the most popular search engine. FYI, the three largest ones are Google, Bing and Yahoo!

What Exactly Is Themed SEO Content Writing?

Instead of focusing a specific keyword phrase, for example, themed web content focuses on a myriad of keyword phrases – in the same article.

Remember, search engines are just robots, they’re not human. So, they if they read a block of content with the word “apple” in it, they don’t know if you’re talking about apple pie or apple computers. And this is what themed SEO content is all about. It helps search engines accurately discern what a piece of content is all about — and keeps keyword stuffed content from rising to the top of search engine results.

The Difference between a Themed SEO Article and a Regular SEO Article

Let’s explain by way of an example. Let’s say you write a blog about homemade apple pies and you write a post about how to make an apple pie. Some of the “keyword” phrases that search engines would expect to find in that post are how to bake apple pie, apple pie recipe, make an apple pie, how to make a apple pie from scratch, etc.

See how there are many different ” keyword phrases” there are and how they’re all interrelated? Conversely, a keyword-stuffed, SEO article on this topic might just have the phrase “apple pie recipe” repeated over and over again.

Because themed SEO web content takes longer to write – and tends to rank higher in search engine results – as an SEO writer, you can charge more for it – a lot more.

Learn more about how to write themed SEO content, Google’s SEO writing guidelines and 11 other things you need to know to succeed as a search engine optimization copywriter in 2013.

Posted by Anwar in SEO, 0 comments

Advantages of SEO Content Writing

No matter what type of business you own, if you have an online presence through a website, then it is important to take it to the top of search engines to boost up its visibility. By having your site appear on the first page of major search engines, you can generate more web-traffic and thereby enhance the popularity of your website. Moreover, having more number of customers or visitors also implies improved brand awareness. In fact this could even mean a rise in the sales. In order to reap all these benefits, SEO copywriting can play a pivotal role. There are many advantages of SEO content writing, one out which is already mentioned above. The rest are stated below –

* It is one of the most low-cost marketing techniques that can give off huge returns. Though it may cost some money, it is definitely worth investing in.

* SEO copywriting ensures that a website gets fresh content regularly. Also when fresh content is added to your website from time to time, you are likely to get repeat visits by your customers, which further make your website searchable. Fresh and new content would also show that your site is well-maintained.

* Unique and original content writing is what the search engines look for, in order to rank a web page higher.

* Keywords play an important role in the success of a website. Web content which focuses on the keywords results in a focused website. Search engines usually give preference to websites having focused content and display them on top of the search results. Effective SEO content makes use of various keyword related techniques to get more visitors on the website.

* SEO copywriting offers information in good quantity that would tempt the visitors not just to peruse your complete content, but also to explore the other content present within your website.

* If they find your content helpful, then they would create back links by linking to your content. These backlinks would make your website more popular. In fact by hiring the services of a professional SEO content writer, you can create a good number of regular visitors who would frequently visit your website to read content regularly.

Not having an SEO friendly content in your website may cost you hard as no any major search engine would rank your website high on the search engines. In fact some of them may not even include your website in the search results. So, in order to make the most of SEO content writing, do not hesitate to invest in the professional services.

Posted by Anwar in SEO, 0 comments

A Content Marketing Strategy to Improve Your Site’s SEO Score

The Golden State Warriors basketball team has already broken a number of NBA records in their pursuit to break the longest win streak in NBA history. However, even if you’re not a fan of the NBA or the Warriors, there are lessons that can be drawn from the team’s tremendous feat. Our team sat down this week to discuss content marketing, a popular marketing strategy, and how website owners can take a lesson from the Warriors to improve their content marketing… and their SEO score.

SEO is a strategy that takes some effort, and, contrary to some peoples’ beliefs, just because you rank for a keyword today (especially a keyword or keyword phrase that is competitive) doesn’t mean your competitors won’t put their own strategy in place to “steal” your relevancy through a more consistent and persistent SEO effort. Just like the Golden State Warriors, if your team (or you, if you’re the owner or sole proprietor) doesn’t show up every day and produce quality work, eventually you’ll struggle to compete with those “teams” that are executing day in and day out. But what do you do when you’re just starting out and/or operating on a tighter budget, and you don’t have much money to spend on a professional to handle SEO for you? We suggest you start with publishing relevant content. And often.

This may seem pretty obvious, but when we speak to many of our clients this is one thing we almost always advocate that they do even if we’re writing some of the content for them. Why?

• Your content will be unique and Google LOVES unique.

• It allows you to showcase a little of your expertise to prospects and partners, and can keep people coming back to your website for future ideas.

• If your targeted keywords are part of the content, it will help increase your page rank over time.

• You control the quality of the content. No third party can possibly care as much about your business and your industry as much as you, so your own content will help that enthusiasm shine through.

• You can be timely and relevant in the topics you speak about, which is an easy way to latch on to what’s trending and increase your odds that your content ranks.

So how does your company become the Golden State Warriors of content marketing and SEO? Here’s a process we would suggest:

1. Explore Google Trends and pull from ideas that have been popular in recent weeks. People always ask us why we advocate this, and it usually stems from this question: “None of the trending topics are ever about my industry, so why would I use this?” First off, the trending topics don’t need to be about your industry. Take the article you’re currently reading, for example. While we write this, the Golden State Warriors are trending as a result of their (currently) undefeated season in the NBA. So, what if the title of our article was, “How Content Marketing Can Be Improved By Analyzing the Golden State Warrior Winning Streak”? What would we write about? Maybe we would draw parallels between a team-written blog with consistently well-written and detailed articles and why not relying on a single player to win a game is the reason Golden State continues to beat its opponents. The reality is, it doesn’t matter. You just want to draw readers in, and take advantage of what people are already searching for on the Internet.

2. Once you’ve found an idea for your latest post, just start writing. Writing about what, you ask? Anything! Not every article needs to be researched and sourced, and not every article needs to be 3,000 characters long. Just look at Twitter. Twitter gives you 140 characters to convey a message, yet how many people view these tweets and act upon them in some way? Millions! The point is, don’t worry about the length. Worry about the quality and completeness of a thought, and whether it will get your readers to act.

3. Now that you’ve written your article, it’s time to maximize it’s benefits to your website through internal and external links. Internal links have great SEO benefit because they allow readers to easily transition from one page to another based on what they’re reading and the actions you want them to take. They also keep people from “bouncing”, or coming to your website and immediately leaving, and increase the amount of time spent reviewing the rest of the content on your website. So, read through your article and find words or phrases that can be used to link to other parts of your website. External links, on the other hand, are links that lead readers to another website. For example, above I linked to Google Trends. Why? It’s looked upon favorably by Google when you’re not constantly building links just to your site, and it also gives you an opportunity to swap links with another website. Let’s say that there is a complementary product (but not direct competition) that you referenced in your article. You could reach out to that other company to let them know, and ask them if they would mind putting your link somewhere within their website. What’s the benefit to you? It’s free advertising to their readership, and if their page rank is higher than yours it’ll give your website an SEO boost if visitors come to it through the link on that higher page ranked site.

4. With your article written, and links embedded, you’re probably wondering where to post your content. Before Google’s Panda update, which we saw more of a penalty around duplicate content, people who spent time creating quality articles thought it best to get it out on as many websites and social media accounts as possible. We no longer believe this is optimal. Even though we know you spent all that time writing a great article and want to make sure you maximize the number of eyeballs on it, it can actually do you more harm than good to repost your content in multiple locations. That’s why we suggest you put content in a single location only, or you make sure that any of the publishing websites you use (for example, Search Engine Journal) will allow you to use a rel=canonical reference to ensure Google doesn’t penalize you for duplicate content!

5. Lastly, if you want to go above and beyond with your content marketing, forum discussions and the like can be a great way to increase the number of backlinks to your article. Reddit, for instance, has emerged as a really powerful social medium for expertise in certain areas. If you join groups relevant to your industry, you’ll likely find tons of user-generated questions that you can answer (and reference your article in) that will give you a static link back to your article for future Reddit users with the same question. For the record, it doesn’t have to be Reddit. You can do this same strategy on all social media websites.

So, if you’re looking to improve on your content marketing strategy and also want to save some of your SEO budget, we suggest you start with the process outlined above. The Warriors didn’t become the team they are today overnight, so keep doing the right things week in and week out and eventually you’ll be dominating your competition! And if you don’t know how your website currently ranks, or just want a second opinion, we suggest you check out our Free SEO Report.

Good luck and good writing!

Posted by Anwar in SEO, 0 comments

The 8-Step SEO Content Marketing Action Plan

In today's digital world, online content is doing the heavy lifting that in the past was accomplished only with sales teams, cold calling, advertising, business networking events, and public speaking gigs. With strategically designed and published content, you can be in many places at once, influencing people and driving sales year after year, without actually being present or doing the work over and over again.

Business owners of the past would be passionately envious of the amount of leverage the internet has given us to cast so much influence, so far and wide, in such little time. The key is to have a strategy. And while engineering an all-encompassing strategy takes time and fortitude, the seven tips below will give you the insight you need to get your plan off on the right foot.

Step # 1: Nail Down Your Specific Marketing Niche

This may sound elementary – but I've found that most clients I work with are really selling themselves short when it comes to identifying their target audience. There are often more groups of people that are target audience candidates than business owners realize. Ask yourself these questions:

1. What other types of businesses could make money or gain clout by offering the solutions I provide to their customers?

2. What kind of tutorial information can I share with fledgling businesses in my own niche? (Publishing content that actually helps your young competition can position you as a leader in your industry).

Identifying your organization's particular targeted demographic is an important step for any sale initiative, but it's uber-critical during any online campaign. Remember, the copy that you deliver has to immediately pique the interest of those that receive it. The best way to ensure this happens is to deliver your message to your most relevant audience.

Step # 2: Identify and Sharpen Your Key Talking Points

There are probably hundreds of things that you have experience with that you can write about. However, your goal is to become an authority on specific things rather than a "Jack of All Trades." Spend some time listing out three to five main content talking "containers" that you will focus on and write about. By "container" I mean narrow category. For example, our company does all types of content marketing from newsletters, to articles, to web content, to press releases. Each of these is a niche category. However, a large majority of content marketing is focused on SEO press releases. Within this "container" we address many specific issues from writing headlines, to writing quotes, to analyzing the best time to publish.

Which 3 to 5 areas of your business do you excel at and can you carve out a niche as an authority?

Step # 3: Publish Authority Content In Numerous Places, in Numerous Formats

Publishing content only on your website or blog gives you limited exposure. Your goal is to be "everywhere" – to leverage the exposure and communities of other content portals to reach new audiences. There are so many places to publish your content and a variety of formats in which to publish it. A few of my favorites are:

• Biznik, IdeaMarketers, Evan Carmichael (publishing articles)

• Hubpages: Add video, images, and other multimedia to your articles to turn them into complete "how to" resources

• Online PR Media (press releases)

• Slideshare (slideshows)

• Scribd, Docstoc, PDFcast (PDFs)

• YouTube (videos or screencasts)

• Guest blog posts

• Trade journals and magazines

It may seem daunting to create so much content for so many places. However, a single piece of content can be published in multiple ways. For example, a large 'how to' tutorial published on Hubpages can be trimmed down for a smaller article, then converted into a PDF. You can take the main points from that article and put it into a slideshow format. You can then create a video screencast where you narrate your slideshow and publish it on YouTube.

Step # 4: Create Your Business' Email Subscriber List

For years we resistant building an email list … I suspect we're not the only ones. We were afraid to "bother" people with emails – but we could not have been more wrong. In one year, we built our Online PR Media email subscriber list to more than 20,000 and it was one of the best decisions we ever made. When you provide valuable content to an already interested audience, it can do wonders for brand and loyalty building. Plus, when you have a new product or service, you have a direct access to people who have already expressed that they like what you have to offer.

Some ways to boost your subscriber list:

1. Offer a valuable free download in exchange for joining your list. This might be an informational ebook, checklist, how-to, case study – or anything else that will help your target audience achieve its goals.

2. * VALUABLE TIP * Use an email parser to automatically add emails to your list whenever someone goes through your checkout process or sign up process. The parser automatically "triggers" the double opt-in process when someone enters their info (meaning, they still need to double opt-in by verifying the email). Applying AWeber's email parser has been the single most influential way that we have built our list to it's current size.

Step # 5: Coordinate A Social Media And SEO Strategy

Social media has long since proved itself more than a passing fad. If you have not yet created a social media strategy, it's time to start. Open a Twitter account, gather up your staff and start brainstorming consistent Facebook post ideas to keep your biz firmly on the social media horizon. It's a great way to strengthen your already existing search engine optimization approach and can instantly boost your online visibility.

Think back to step # 1 and consider your target audience. Instead of only crafting messages to customers, craft content toward those "peer" companies that you can partner with. Seek out and communicate with journalists that write in your niche or that could leverage your knowledge for their stories and publications.

Look back to step # 2 and create tweets and messages in advance around your core topic areas. One of your goals is to be a "content curator" on the areas where you are an expert. This means not only sharing your content on the topic, but from others as well. Social media is a two-way street. Create content that opens dialog. Create content that praises people that deserve praise and recognition. Apply the real world rules of social networking to the online realm and you may just discover more opportunity than you ever imagined.

Step # 6: Implement A Calendar For Your Content Marketing

Deciding to put together a plan of action for your new promotional endeavor is great – but it's imperative to ensure that your ideas actually get implemented! Put together an editorial calendar / agenda that will outline a step by step plan of who, what, and when to ensure that nothing slips through the cracks.

This requires discipline … Although we are a content development company, we often get so focused on customers that we lack time to publish our own content regularly. During the times that we have an editorial calendar, our content creation productivity is astronomically higher then we do not. If you have to, assign someone on your team to manage your content development plan. Give them the authority to bug you and to do whatever it takes to get the job done!

Step # 7: Stay Visible With Your Targeted Demographic

All too often, business owners have a ton of great, informative content to distribute during the first round of the campaign, only to find themselves struggling for things to blog about, to write newsletters about, or to Tweet and Facebook about. It's critical to stay on top of news and info in your industry and to keep your finger on the pulse of your target audience so that you do have things to write about.

As a busy business owner, this can be very time consuming. You may be thinking … "Yeah right! I do not have the time for that!" There are a few tips you can implement to make this process more manageable:

1. Use an RSS feed reader to pull in a list of industry blogs and journals to browse through a daily or weekly basis.

2. Search through Twitter using keywords to discover new ideas and conversations on your niche topics.

3. If you do not have time or you're finding that you're not doing this on at least a weekly basis, you may want to hire someone to go through information for you and pass along what they feel are the most important bits of info.

Step # 8: Monitor And Analyze Results Yielded For Optimal Success

Finally, as with any advertorial indemnifier, it's paramount to always carefully analyze and monitor results delivered from your campaign. Procure an analytics application / tool that will help outline volume and source of visitors as they navigate through your copy from initial click all the way through to conversion. Having a system in place to effect gauge results is the only way to really know what's working and what needs tweaking.

Consider implementing a "how did you hear about us" field on your checkout form. When people write or call, make it a practice to ask how specifically they learned about you. This can be an uncomfortable question to ask sometimes, but the answers may fascinate you. They will give you insight as to what is working so that you can place more effort in those areas.

I understand that for the busy business owner this can seem daunting. Do not hesitate to outsource some of the work to your team or to an assistant or to a company that develops content. You can have someone write "core" content and then add your own flair and deep-expert knowledge. You can hire a virtual assistant to actually submit the content once you've created it. The most important thing is to establish a plan and get started!

Posted by Anwar in SEO, 0 comments

SEO Website Content Generator – Unbelievable Technique!

No doubt that SEO Website Content Generator clearly gained popularity among many Webmasters in recent years simply because it is revolutionary. The best thing about this Auto-Content technology is that you do not have to be an expert editor for example in order to benefit from it. Read the following review and find out how this solution can quickly help you get more traffic.

Some background

In simple words SEO Website Content Generator performs an auto-research on the Internet – it looks for as many sentences and paragraphs as possible that are related to specific keyword (s) that you provide. After quickly collecting all relevant data into one central database, it will analyze and sort each piece of data under specific subtopic group. Now that everything is ready all you got to do is to easily construct yourself new readable article (s) that can be quickly added to your website (s) or blog (s).

Main advantages

Now that we understand how it works, let's see what is in it for us:

* Significantly reduces the time and effort spent on tedious proofreading and editing tasks.

* You can write on any topic even if writing is not your strength or passion.

* Highly effective for affiliates who focus on multiple niches.

* Enables you to setup new sites, WebPages, and Blogs much faster.

* The new contents are completely your own, so there are no plagiarism issues.

Summary

Thanks to this advanced Seo Website Content Generator any on-line marketer can finally get the opportunity to produce free and unlimited WebContent for any need. The first step you need to take is to check it by yourself and experience how it easily takes any on-line business to the next level. It would not be hard to find other advantages provided by this program simply because it is about providing you with a truly powerful webmarketing tool that can take any internet-based business to the next level.

Posted by Anwar in SEO, 0 comments

The Important Role of Content in SEO

When one hears “SEO,” it’s almost automatic to start thinking of technical matters such as links, website indexing, and so forth. One crucial element that people tend to overlook but has quite the impact is content and producing quality content that assists SEO.

But what exactly does content have to do with search engine optimization?

Keywords

Keywords are the most crucial factor in getting your page noticed by search engines. Given the process of users inputting queries when searching online, making sure your content matches their queries via the right keywords is the trick to appearing on the results of potential customers.

Targeting Your Audience

Whether you’re aiming for local customers or an international audience, including the necessary keywords in your article or blog post should be done with as naturally as possible. For example, if you’re a baked goods store in Toronto looking for a better presence among your local customers, you can’t just place “bakeshop in Toronto” randomly within each paragraph.

It’s not just a matter of not appearing spamm-y (and avoiding penalization), it’s also about actually providing content that audiences will stop and pay attention to. Even if your ultimate goal is to advertise to users, quality should remain top priority.

Different Kinds of Content

SEO marketers and writers typically come up with different kinds of content to place the necessary keywords in. These are some of the most used types, and each one helps to contribute to a level of variety in terms of website content.

Articles

Almost every website is bound to contain a whole bunch of articles. Articles can literally be about anything – from informative pieces to features on an event. Also, they’re typically lengthy and leave a lot of room for elaboration.

Similar to what you’d read in a magazine or newspaper, while they’re not completely formal in tone, they’re not to be overly friendly, either. Articles typically keep a sensible tone that helps introduce important keywords and even establish an air of authority as well.

Blog Posts

Another very popular type of web content is blog posts. These are typically a bigger hit with younger audiences because of the playful tone used as well as the shorter length of the posts.

If your branding allows for it, blog posts can be great for when you want to appear more casual and personal to your audience. They also make it easier to “naturally” incorporate keywords into the text.

Infographics

With infographics, meanwhile, you get to really start diversifying your content since images are now involved.

From serious statistics to quirky (but still educational, of course) comics, infographics allow you to present matters such as product information to your audience in a way that’s easier to absorb thanks to the assisting images and introductory and concluding paragraphs containing the keywords.

Videos

Videos are the ultimate content diversifier – you move from just making the audience just look at/read something to creating a more dynamic experience thanks to moving images and even sound.

Videos don’t have to be published as often, but when they are, they should come with a paragraph or two of explanatory/introductory/concluding points where you can casually slip in keywords.

Making Sure Your Customer Gets Something Out of It

Apart from providing your customers your pitch, it’s important that you’re actually giving them something to take away from your posts as well.

Remember, these are people and you’re asking for their time. Respecting that, providing content that will be worth their while should be part of any effective site as it shows customers that you acknowledge them as humans and not as mere cash factories.

Helps You Build Domain Authority

Domain authority is the top factor in dictating the ranking of a website. You can go to sponsored content (aka PPC ads) all you want, but that’s all temporary. If you want a good ranking that actually sticks around, you’ll have to work on your domain authority.

Links

The best way to boost your domain authority is with links that lead back to your site, and such clicks that lead back to your site are made possible by your content being placed on popular sites. These inbound links are best achieved with engrossing content that’s well-written just for your audience and in accordance to their interests.

When your content is interesting and presents accurate information useful to your audience, you’re well on your way to becoming a go-to site for users, and with a better volume of regular traffic with little bounce rate, your website’s ranking is bound for better visibility.

Content is definitely more than just a website filler – it plays quite the significant role in getting you that increase in traffic.

This is why getting an SEO services agency with well-coordinated technical and content production teams is key in ensuring that your online campaign is geared toward a single goal, and that is building a presence for your site and better brand awareness for your company.

Posted by Anwar in SEO, 0 comments

8 Secret Tips To Optimize Your Content For SEO

This article is especially for my readers who want to learn everything about SEO. Here I will share with you all the extensive and the advanced SEO techniques you need to know to be successful. I present to you the most advanced SEO strategies that exist. These are the proven methods to increase the rank of your website. With these proven strategies you can speed up the site performance, and get more targeted traffic. Here are eight secret tips to better optimize your content for search engine optimization.

Accessibility And Indexation

Do you know what matters the most for SEO? The content! But is that it? The answer is NO! You might have a website full of amazing, creative and unique content, but if the search engines like Google do not index the site, the search engines can’t crawl the site properly; the unique and attractive content and a beautiful website will not matter at all.

Performance And Website Speed

You may know that site speed is not a large factor in listing the website at the top. It affects the ranking by 1%, but that 1% is often neglected. Google may not give it that much importance, but think of it like this, if your website is quick, easy to load, responsive, then the visitors will be happy visiting it again, any authentic SEO expert services provider will tell you that. Make sure that you understand efficiency makes the user experience better. Once the users get a quick response, they have a better control of the experience.

Now that the search engines index your website let us go further to the next level. The second allows you to analyze & control the performance of your site and also the speed.

Advanced Search

Today SEO is not just about the back links or tags. SEO has evolved over time. The search engines will not rank your website if it is not relevant. Once you understand this part; you will get ahead of others.

SEO Expert Services Prefer WordPress

WordPress is an excelled source. We say source because it is. You will find that almost every blog is created in WordPress. It is an excellent CMS with dozens of capabilities which are SEO oriented. Most of the people know the basics of WordPress, so we will skip those and take things one step ahead.

Advanced Research For Data

When you are running an SEO campaign, it’s like being a detective. It is fun, and it is challenging. To ensure the best you need to get the data or let’s say, pull the data from different sources available on the web. There are many ways in which you can dig the data from various sites.

Research For Keywords

Keyword research is a big thing in SEO. You must have used the popular Google AdWords tool. We suggest you do not stick to only a single tool. Try other dozens of tools available on the web.

Techniques For Link Building

You may use penguin and panda to create the links. But still, you will need some excellent strategies and techniques to make sure that your content is out there. You need to deploy proper methods to ensure that the people see and read the content, and they link back to it.

Other Search Items

It may be easy to rank the text i.e. the content or the article but what about the media on the site? How will you rank the photos? How will you get good ranks on the mobile search? A good SEO expert services provider will also look into these things and will optimize the content for you in a fruitful way for your business.

Posted by Anwar in SEO, 0 comments

Tips To Generate SEO-Friendly Content

If you are writing content for your website, then definitely you want it to reach to the target audience. That’s precisely why your content should be SEO friendly. Here are some tips to generate SEO friendly content:

1) Create informative, interesting content

The content that you create should be of high quality and interesting enough to engage your audience. If your content is not unique or is just stuffed with keywords, search engines will penalize your website on one hand and on the other your visitors will definitely go away from your website, never to return again. So, the first tip is to create informative, interesting and easy to understand unique content.To find if your content is 100% unique, there are several plagiarism tools available. Copyscape is one such tool where you can check the originality of your content.Only if the content is unique, you can get a better rank in SERPs.

2) Captivating Headings and Sub headings

A captivating heading can capture your visitor’s attention and convince them to stay on your website. Brainstorm your headline and try to fit in within 55 to 60 characters as this is precisely what Google displays on the SERP.

Content that has heading and subheadings along with the relevant keywords gets more weightage by the search engines. As such, Google ranks such content higher and your website will enjoy better page rank. Another advantage of using headings and subheadings is that it makes for an easy read. When people like what they read, they are more likely to share it on social media. For this, you may use the structure of H1 to H6 or insert H2 and H3 headings at the relevant places in the article body.

3) Links

Linking your website with some of the authority websites will have a positive impact on your website. So, create outbound links with authority websites. Creating outbound links with authority websites gives an impression that you have a sound understanding of what you are writing and that you are going one step further to support your content. It also adds to the transparency and trust. However, you must avoid using anchor texts such as “here” as it does not do any good to your website ranking.

4) Article Length

While Google loves longer article, it must be understood that the span of reader’s interest is quite limited. Therefore, you need to strike a balance in your content. It should neither be too short nor be too long. While the minimal length of the article stands at 300 words, there’s no upper limit. However, an article that’s around 700 to 800 words would be perfect.

5) Keywords and Keyword density

Before you write an article for your website, find out the keywords that you should be targeting. The keywords should be placed in the article title, headings, subheadings, and in the first and the last para of your article. The key here is not to overdo it. Maintaining 1% keyword density is good for search engine. Also, try to use variations of the keyword in the article for optimal results.

6) Pictures speak volumes

Add images to your article to make it attractive to your visitors. Optimize the image and tag it with the keyword for SEO. The key would be to make the image smaller, without compromising on the visibility. Adding images with bigger file sizes will slow down your page loading speed and may shoo away the visitors. Also, add alt text or title to your image. Think from a user’s perspective when you name the images.

7) Share your content

If people read something they really like, they readily share it on social media. So, to make people share your content, give them the option to do so. You can “AddThis” or “Sharethis” website to add the social media buttons to your website. If the content goes viral, your website will automatically be ranked higher.

Apart from these simple techniques, you can hire an SEO Company for advanced SEO Services and get higher page ranks in the search engines.

Posted by Anwar in SEO, 0 comments