Drive

Drive Traffic to Your Site Using YouTube

Make your Video

There are 3 ways to make your videos

1. Use a camcorder, then transfer the video to your computer, where you can then edit it, with the editing software that came with the camcorder.

2. Most webcams come with software that allow you to record video and audio directly to your computer, then you can upload it to YouTube.

3. YouTube has an application built in called quick capture which can directly record your video to YouTube from your webcam.

I would prefer to use the camcorder method, and then import it and edit it into my computer, so that I can watermark the video before, after, and through the video with my website url.

Method 1 and 2 will require you to upload your marketing video to YouTube manually.

What on earth do I make my videos about?

Anything you want! It could be a How-To video on search engine optimization, affiliate marketing, even products that you offer for sale.

But wait. It also could have a short movie, a comedy skit, a parody, even whats rolling around in your mind.

If people enjoy it, they will probably check out your website. That is why I recommend that you watermark your video with your website url.

So now your drawing traffic that would have never visited your site.

Drive more traffic

YouTube offers video community called groups, when you upload your videos you can sort them into the relevant groups. where you can have discussions within that group. I suggest you join the groups that fit the theme of your video.

YouTube also offers whats called video responses where you respond to someone elses video its a good way to get your video noticed, but once again, I suggest you stay relevant to the topic of the original video.

As a final note, embedded videos from YouTube that are played, are listed as a referring url, and will be displayed on the YouTube video page. This is an added bonus, as it will allow search engines to crawl your site faster, and give you a little Google page rank bonus.

Posted by Anwar in SEO, 0 comments

6 Best SEO Tools To Drive Growth For B2Bs

Search Engine Optimization (SEO) is extremely important, and will continue to be as Google continues to make changes to how they evaluate quality content. With each update, Search Engine Optimizers (SEOs) learn and adapt to keep websites ranking well in Search Engine Results Pages (SERPS).

When your website ranks well in search results, potential customers find it more easily, giving you a greater audience for your content and a greater opportunity to convert leads into customers. This is the case whether your business is B2B or B2B2C. Understanding the way your customers search will allow you to reach them at that moment with the right content to drive conversions and ultimately revenue.

The 6 best SEO tools we have found to analyze and optimize your site and drive growth are:

MOZ

Moz offers tools to help you with every aspect of your SEO strategy and optimizations. You can easily conduct keyword research, check keyword rankings, and complete technical audits for your site.

  • Keyword Explorer – Search for keywords and get volume data.
    • Pro Tip: You can customize your keyword suggestions to help you find more relevant data. The “are questions” filter is a great way to instantly search for blog topics around your keyword based on real searches. Google loves it when you provide answers to questions asked by the public!
  • Open Site Explorer – Dig into your backlinks to see if they’re high quality links or spam that may be hurting your rankings.
  • Crawl Test – This is the new and improved SEO audit tool! You’ll see details on these critical elements and more:
  1. 4XX
  2. 5XX
  3. Meta Data (Title and Description Issues)
  4. Duplicate Page Content
  5. Duplicate Page Title
  6. Long URL
  7. 301 & 302
  8. Too Many Links on Page
  9. Robots.txt details
  10. Rel Canonical
  11. Internal Links
  12. External Links
  13. Page Authority

You can download the report(s) in PDF format and then download the details of each section in CSV format so you can create a cohesive document for your audit report findings!

  • Rank Tracker – Check to see if you’re ranking for your keywords. This tool also holds info for previous rankings so you can see your progress.
  • On-Page Grader – Simply drop in your page URL and the keyword you’re optimizing for and Moz will give you a letter grade and a breakdown of what factors impact the grade and how you can improve.

SCREAMING FROG

This SEO Spider Tool reveals the key issues with your site that you need to know from an audit in order to improve and optimize your website. Having some redundancy between your SEO tools means you will miss fewer errors. There is a free version (limited features) and a paid version with expanded features. You can save the spider crawl to review later, and also export individual issue reports in CSV format.

SEO POWER SUITE

This tool is similar to Moz in that it allows you to take a more wholistic approach to SEO. SEO Power Suite is great for both keyword research and technical audits. It comes with several tools to help you with the different components of your SEO strategy. PDF Reports and downloadable CSV details mean it’s easy to extract the data from these tools. Connect these tools to your Google Analytics and AdWords accounts for a complete look at all your data.

  • Rank Tracker – Automatically checks up to 329 search engines, allows you to designate competitors to compare your results to, lets you choose as many keywords to get data for as you want, and shows rank progress over time.
  • SEO Spy Glass – Dig through your backlink data to determine if your link building efforts are successful.
  • Web Site Auditor – This auditor tool checks all the essential SEO factors for your site including missing and duplicate meta data, broken links, robots.txt file, xml sitemap, 301 and 302, 4XX and 5XX, missing alt text, and more.
  • Link Assistant – Manage your links intentionally and strategically.

WEB TEXT TOOL

Web Text Tool is great for grading your on-page optimizations. Insert the page URL and keyword and the Web Text Tool will give you a percentage grade and it will show you exactly how to improve it! Make your changes right there in the tool and export either a Word doc with the HTML for your new optimized content, or a PDF that shows what your optimized page will look like.

GOOGLE KEYWORD PLANNER

Discover related keywords with volume trends and get specialized data for your AdWords campaign. Google Keyword Planner is free to use and extremely helpful to supplement keyword research data.

SERPS

There is a free version of SERPs that can be used to supplement keyword research and ranking data. There is also a paid version for conducting multiple searches at once and unlocking other advanced features.

  • Keyword Rank Checker – Check your keyword rankings and customize your targeting by search engine, device and location!
  • Keyword Research Database – Get keyword ideas from an expansive keyword database with volume and CPC data for each.

Equipped with these SEO tools, you will be on top of your SEO strategy, confronting and fixing errors quickly, improving your overall link profile, establishing domain authority, optimizing for organic search, and selecting the perfect keywords for your website and for your paid search campaigns.

Posted by Anwar in SEO, 0 comments