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Search Engine Optimization Copywriting: How Themed SEO Content Differs From Regular SEO Writing

Since Google’s Panda Update back in February of 2011, webmasters have been moving away from keyword density driven content to themed content. If you’re a freelance SEO content writer and haven’t started providing this type of copy to clients, you could be doing them a big disservice. Here we discuss why.

FYI, you can charge more for themed SEO articles – anywhere from $50 to $75 per article on the low end, on up to a few hundred dollars on the high end.

Why “Regular” SEO Web Content is No Longer Good Enough

In order to get rid of a lot of MFA (made for AdSense sites) – many of which were set up by spammers just to get clicks on those Google ads – Google cracked down on keyword-density driven content. You know, those short, spammy articles that repeat the same keywords over and over again just to rank high in search engines.

A search engine’s job is to return the most relevant, “quality” results to web surfers. And by and large, most keyword-stuffed articles just don’t do that. Many are nothing more than general info you can find all over the web – with the relevant keyword stuck in over and over again.

In order to prevent this, in its Panda Update, Google dumped a lot of sites that had this type of content in favor of those that followed what I call their “SEO writing guidelines.”

These guidelines could be deemed the foundation of writing themed SEO content. As an aside, I reference Google here because it’s by and large the most popular search engine. FYI, the three largest ones are Google, Bing and Yahoo!

What Exactly Is Themed SEO Content Writing?

Instead of focusing a specific keyword phrase, for example, themed web content focuses on a myriad of keyword phrases – in the same article.

Remember, search engines are just robots, they’re not human. So, they if they read a block of content with the word “apple” in it, they don’t know if you’re talking about apple pie or apple computers. And this is what themed SEO content is all about. It helps search engines accurately discern what a piece of content is all about — and keeps keyword stuffed content from rising to the top of search engine results.

The Difference between a Themed SEO Article and a Regular SEO Article

Let’s explain by way of an example. Let’s say you write a blog about homemade apple pies and you write a post about how to make an apple pie. Some of the “keyword” phrases that search engines would expect to find in that post are how to bake apple pie, apple pie recipe, make an apple pie, how to make a apple pie from scratch, etc.

See how there are many different ” keyword phrases” there are and how they’re all interrelated? Conversely, a keyword-stuffed, SEO article on this topic might just have the phrase “apple pie recipe” repeated over and over again.

Because themed SEO web content takes longer to write – and tends to rank higher in search engine results – as an SEO writer, you can charge more for it – a lot more.

Learn more about how to write themed SEO content, Google’s SEO writing guidelines and 11 other things you need to know to succeed as a search engine optimization copywriter in 2013.

Posted by Anwar in SEO, 0 comments

Natural / Organic Search Engine Optimization: Its Pro’s and Con’s

Search Engine Optimization has emerged as a powerful Internet Marketing tool in recent years. Search Engine Optimization is the success story behind most of the web portals on internet. Search Engine Optimization is a complex, and articulate subject which requires deep understanding of Organic SEO.

Search Engine Optimization is one of the techniques followed by webmasters, and seo experts across the world to make their respective websites rank on top. Without going into details of Search Engine Optimization techniques, I will take you through the various benefits, and drawbacks of this form of Marketing.

Some of the benefits are: –

1) You can optimize you website for keyword, and you don’t need to pay a single penny to search engines like google, yahoo, and msn.

2) Some of the top level PPC keywords like “Online Casinos”, can cost you around thousands of dollars. If you can optimize your website for the same keyword on Natural listings, then you can make your website a golden goose.

3) Your Google PR depends upon the number of inbound links to your website. Websites with higher PR are considered as popular websites, whereas those with lower PR are considered as low traffic website.

Some of the drawbacks of Natural Search Engine Optimization are: –

1) It’s requires great efforts to make a website come on top for competitive keywords.

2) It requires deep understanding of each and every aspect of SEO.

3) You have to constantly monitor your website.

There are several other benefits, and drawbacks pertaining to Natural Search Engine Optimization. It requires dedicated efforts to make a website come on top for competitive keywords. Natural Search Engine Optimization is the real test of any professional Seo.

Best of Luck

Seohawk, India

Posted by Anwar in SEO, 0 comments

Search Engine Optimization (SEO) For Marketing on the Internet

Search Engine Optimization (SEO) For Marketing on the Internet can be a great experience and quite rewarding for those that take the time to learn the foundational aspects to its over-all strategies. There aren’t any secrets to how you rank high with the major search sites except that successful SEO tactics and strategies are as infinite as they are varied. You want to know what it takes to have successful SEO? I will show you where to begin using certain processes to succeed in leveling the playing field between you and the many marketers that have recently come into the Internet marketing world.

First of all, before we talk about search engine optimization, you have to recognize foremost how search engines work. As well, you will have to understand other pieces of the search engine puzzle. These are:

1. What is an SEO?

2. Search Engine Optimization Process

3. Keywords

4. Linking Scheme

What is an SEO?

Search engines primarily want to give the user the most fitting and latest data to match the search phrase that was used by the individual user. Search engines are complex pieces of technology that allow users to quickly find relevant web sites by hunting for something they want by simply typing a word or a phrase into the search engine. Of course, the information will be useless if it doesn’t relate to the term being searched. If the data found is old it won’t help the user either. The data relevancy is extremely important and is why the user will always expect the latest information in order for it to be useful to them. As an Internet marketer, you will be very successful at getting your marketed campaigns up in the search rankings if you update your web site each day and add some extra pertinent information.

Search Engine Optimization Process

Search engine optimization (SEO) is the procedure by which online marketers use strategic articles to increase their web site’s overall relevancy in search results. SEO is something you are going to have to master if you want to have a successful Internet marketing business. The Internet has grown tremendously and the challenge for the best spot in rankings has created a massive market. With that in mind, understanding the fundamental elements of SEO is primary for online business success so lets look at technique familiarization next.

Using effective search optimization techniques will enhance the page ranking of your web site. In order to get there you will have to use certain methods to increase your site’s page rank. I believe that the most important way to do this is to supply high quality content to the site regularly. You would think that everyone out there is using this simple concept but there are so many web sites that fail to provide content that folks find interesting. This is where you can shoot your site straight to the top of the rankings because a site that offers content that is well-written, interesting, and updated regularly will stimulate visitors who are likely to return again and again to the site in the future. Do you see the power in this tiny bit of knowledge? If you can set your web site apart from those lifeless, uninteresting web sites then do it because you will definitely have a greater chance of attaining high page rank through search optimization.

Keywords

Keywords are a significant component for effective search engine optimization. If you place highly convertible keywords (words that folks place into search engines) and phrases in your content, you’ll find that your site will begin to get a larger influx of visitors. You need to make sure that the keywords and phrases you have on your site are the keywords and phrases that your site is essentially optimized for so that you are targeting your market properly. If you use lots of keywords in your content (i.e. article), you will likely have more online visitors finding your site at the top of search engines when they search using those specific keywords. If you are persistent with these methods, then your overall search engine optimization will increase which will lead to higher page rankings. So remember that relevant keywords will benefit your site so always make sure to use words that make sense to the material you have on the particular site!

Linking Scheme

Lastly, you should develop a linking scheme to enhance your search engine optimization. This not only provides free publicizing for your site, but it also gives the impression that your website is more significant because of its associated links. You will have many more visitors because of more sites directing back to your site. Of course, the more incoming links you have directed to your website, the higher it will be placed in the search engines. Although this process is a bit more involved, the rewards can be extensive and residual because with more “back-links” the longer your site remains towards the top!

Conclusion

Always bear in mind that search engine optimization methods are central in increasing your site’s rankings. You want to make sure that you write keyword rich, high-quality articles (content) and that you link your site to other sites and then connect them back to yours again. All this along with a good coaching or mentoring program will enable your business prosper for life!

Posted by Anwar in SEO, 0 comments

Search Engine Optimization Traffic – Secrets You Need to Know About Outranking Your Competitors

If you are going to get more rankings for keywords in your market you are going to have to make sure you can outrank the other sites that are higher than yours in the rankings. In this article I want to show you exactly how to make this happen so you can get a massive amount of visitors to your site and get rankings that will last for years to come.

The Biggest Problem People Have With SEO …

When it comes to getting more rankings most people are worried about the fact that they will never be able to get higher placements than the sites that are above their. People became very intimidated by the fact that there are a lot of sites who have a lot of links and who have a lot of rankings.

You have to realize that if they got there, you can get those rankings as well! You need to make sure you are not focused on running from all the competitors in your market. You need to understand that having competition is a great thing as you can easily figure out which keywords are going to work to bring you buyers.

If you see that a keyword has a lot of other competitors ranked for it you are going to know that there is probably a lot of people trying to get visitors to their site and get those visitors to buy what they are selling.

So make sure you embrace your competitors and stop trying to find keywords to rank for that have no competition.

Here Is Exactly How You Can Outrank Your Competitors And Get More Visitors To Your Site …

First – You have to make sure you are focused on only optimizing your site for a couple of search terms.

You need to realize that if you are in a market where there is no other competitors you can try and rank for dozens of keywords at the exact same time. But if you are trying to rank for terms where there are lots of other people doing the same thing, you are going to have to make sure you focus on only one or two keywords.

That way you can focus your efforts on doing a few things really well.

Second – You have to make sure you are only ranking for the keywords that you know will work to send you buyers.

Do not waste your time with search terms because they sound good, look good or have a high search volume. Go after the ones that make the most sense for what you are trying to sell in your market.

That way you will be able to make more profits and you will not have to waste as much time.

Posted by Anwar in SEO, 0 comments

Understanding Simple Search Engine Optimization for Business Owners

Individuals beginning an internet business may wish to have a SEO company to help with their optimization or marketing of their website. The SEO services company will take their information and add marketing through internet marketing, or search engine marketing. To do this, a company will need information about the website and will need to make sure the site has a good domain name. Choosing a domain name is easy if the individual knows what they are offering on the website. A good domain name will incorporate the website into its name. This will help drive traffic to the website and help the domain to reach a higher level on the internet each time it is searched.

Search engine optimization can be important when an individual is trying to market their website and gain ranking. To do this one will need to drive traffic to their website through Google AdWords services and AdWords management. Individuals can use link building and links to drive traffic to their site as well as using articles that are linked to the original site. Adding keywords to an article will help individuals to type these words in to the search engine to locate the article or website through the keywords. These keywords can be something that individuals would think have when they saw the website.

Keywords, Google AdWords services, and SEO services are all things used to drive traffic to a website. The more traffic to the website, the more the individuals will see the site climb to the top of the Google search engine. This will help with search engine optimization. Internet marketing through using key phrases, words, and ad words will help an individual's site to reach the top. Reaching the top means every time one or two words, that are the keywords, are typed in the search engine, the site will pop up. It may not begin on the top but it will ever make its way to the top if the individual uses a good SEO company to manage their marketing. Individuals that are inexperienced with developing and managing a site will appreciate the capabilities of the companies that do SEO.

The websites with the most traffic to them will stand the best chance of having the most success on the World Wide Web. Individuals that take the time to do a good job of sending traffic to their site will stand the best chances of having great amounts of traffic to their site. A good marketing campaign will help drive the traffic and will help the website owner to manage their site after the services are complete. They will monitor how the site is doing and make sure that the site is continuing to remain on top. If the site begins to slip, the managers will do more marketing and management so that the site will return to the top of the search engines lists. When a keyword is typed into the search engine, they will know that they were smart to hire a SEO agency handle their marketing and optimization.

Posted by Anwar in SEO, 0 comments

The 7 Highly Non-Effective Habits of Search Engine Optimization (SEO)

Getting your website to rank on the top of the most well known search engines is the greatest thing for your internet marketing. That alone will increase you websites visibility, but the hardest question is, HOW?

The process of Search Engine Optimization is complex and it raises many questions on how to properly optimize your own website or hire a specialist SEO agency. Fact of the matter, SEO is hard work and a very difficult process that takes time and a lot of analysis.

Here are 7 things you should not do when building your SEO campaign

1) Putting search engines before users

First off, Search Engine Optimization is the process your website undergoes to help it obtain the best possible listings. You want to be at the highest ranking you can possible to attract traffic from your target audience. But a main concern to remember is not to forget about the needs of the end-user when modifying your website for SEO. Is your website still visual appealing, use-capable, and functional for the needs of your viewers. So when taking up an SEO campaign, remember to produce well-written and designed content to sell your website. Because at the end of the day, your website carries the image of what you do and is your 24 hour salesman.

2) Link spamming

Another main issue of bad SEO is link spamming. You do not want your website chasing after as many links as possible that have no relevant use or value to the user. And more specifically, search engines now rank links based on the authority of the sites they come from. So spamming your links like all forms of spamming decreases the value of your websites presence. So Quality over Quantity is the idea here. Focus on link-building efforts on relevant websites so you can increase your ranking in the Search Engine Optimization game.

3) Disregarding link text

Anchor text of a link should be written very precisely. Search engines now use anchor text as an indicator of internal links (links from 1 page to another). Search Engines like Google want to list the best websites up top. So your user experience needs to be amazing. An example of what not to do would be using an anchor text like "click here". It adds little information and value to where it's going.

4) Not tracking progress

The best way to measure if your Search Engine Optimization is working for your website is to track progress from the beginning. This is probably the most crucial element of seeing what works and what does not. Adding collecting proper statistics can help you decide on what new changes to make, pointing you in the right direction.

5) Choosing the wrong keywords

Choosing the right keywords for your website is important. Finding keywords takes a lot of time and analysis to get the best keywords that people are using in search engines. It's best to choose a few precise keywords that the content of your website targets than to overload your website with every keyword you can think of.

6) Overlooking accessibility

Accessibility is an important element of Search Engine Optimization. Crawlers look to see how accessible your website is to all users regardless of disability and impairments. The ADA stress on creating websites that are helpful for disabled people. Allowed a visually impaired person the opportunity to access your website by having it use-able for them now helps your SEO results too. But not only that, the screen readers they use to view sites can only read words so making a link text as descriptive as possible helps dramatically. It goes a long way to help someone these days.

7) Not planning your SEO strategy

Last, but not least … you can not have an effective Search Engine Optimization (SEO) campaign without plan or direction. Plan for a useful strategy and map out the points of interest. Set short term objectives that move you towards the number 1 ranking.

Posted by Anwar in SEO, 0 comments

SEO Strategies – The Truth About Search Engine Optimization

The Importance of Being Online

Did You Know? Right now, over 81% of people first search online before making a purchase vs using yellow pages, newspapers, traditional “offline” methods.

Did You Also Know? – 60% of traffic that comes to the websites is from searches-From people typing in what they are looking for in Google, Yahoo & MSN/Bing. Now, if your website is not on the first page of the search engine results, then unfortunately you are nowhere. So knowing that, I am sure you would like to know how to achieve first page search results…and it begins with proper SEO strategies.

Let’s get started!

First things first!

“A little bit of information is a dangerous thing”

Well the same holds true for too much information when it comes to SEO or Search Engine Optimization. When you are taught how to drive, was it necessary for you to have an understanding of the combustion engine, correct valve timing or be able to rebuild a transmission?

Of course not!

You simply needed the facts of getting your car going safely and smoothly down the road to your destination. Otherwise you will never get out of the driveway or be too overwhelmed and never learn to drive…never achieving your desired results.

Marketing Lesson #1 “You cannot steer a parked car!”

Unfortunately there is a lot of miss information that seems to be right in line with what people are trying to sell you online today. Imagine that?

The three reasons for this are simple:

1. SEO Companies, Gurus and Consultants want you to believe that only their big brains, experience and magic wands can make your site optimized and that little old you has NO chance, so do not bother and pay us lots of money.

2. Pretend Gurus and Consultants learn a few tricks and sell their wares unscrupulously all over the web for cheap leaving you with a crappy e-book and no results.

3. Lastly, there are the true webmasters out there who take On-Page optimization well beyond where it needs to go. (in my humble & profitable opinion) If you don’t believe me, go ahead and buy one of those 200 page e-books that expect you to have degree from M.I.T. and a full working knowledge of website coding. I would rather eat glass…I know this because I have read not one of these, but dozens before seeing the light.

In other words, they tend to try and paint the Mona Lisa within every site but forget to invite anyone to the museum. I.E. All tech and no marketing. Remember, we did talk about the importance of getting the car moving didn’t we?

Dispelling the Myths of Search Engine Optimization

  • PPC or paid advertising is much cheaper and faster. WRONG. Paid advertising is only as good as long as you are paying for it, where On-Page optimization is a onetime set up. Natural Search Traffic is still 60% of all traffic & you will pay more per click in advertising if your site is NOT optimized.
  • SEO results take months, if not years, to achieve. WRONG. In fact, you can expect immediate results within a few days. Nobody has the time or patience to wait these days…
  • Optimal SEO results can only be achieved by an SEO expert. WRONG. No technical knowledge or SEO expertise is needed to achieve major success when you use the right SEO Strategies.
  • Hundreds of links are needed before I can start to see significant results. WRONG. Have you ever heard the saying, “Work smarter, not harder”? You can maximize your results with very little linking.
  • The Google algorithm is complicated and takes over 100 factors into consideration. It’s impossible to achieve maximum SEO results without targeting them all. WRONG. There are key areas that have the greatest bearing and weighting over search engine results. In fact, these key areas make up the majority of the search algorithm.
  • SEO software yields the best results. WRONG. Simply put, if you know the key areas to target, you’ll outperform any SEO program EVERY time. It’s not a complicated process if you know what you’re doing. (famous last words)

What is SEO All About Then?

All right, you’ve been patient. Here are the essentials of what you need to know about WHAT Search Engine Optimization is all about and then I’ll get to the “HOW TO’s” in just a minute. Let’s walk before sprinting into uncharted territory.

OK so here’s you first curve ball… there are two kinds of Search Engine Optimization! What? Who knew? Well I did and now so do you.

There is “ON PAGE” SEO and “OFF PAGE” SEO.

On-Page SEO is the method of configuring your website’s size, layout, text, photos and videos so that they are easy to find by the search engines when someone is searching for them online.

Off-Page SEO happens outside of the website. It is the method of distributing valuable and relevant content about your products and services onto the internet in the form of blog posts, videos, articles, forums, podcasts etc. that all point back to your website to help raise its rank in the search engines as well as drive traffic.

Now there is a middle man (more like a Judge) in the process and that is the search engines themselves like Google, Yahoo & Bing/MSN. They go around creeping and crawling around the internet and index or rank your website based on their own formulas known as algorithms.

No one knows the exact formulas (except those web geeks at Google, but they’re not talking) but we have established some definite Do’s & Don’ts when it comes to optimizing your website. The other thing to understand is that the Google’s & Yahoo’s use both On-Page & Off-Page optimization when ranking your website. For now, we’ll concentrate on the On-site SEO which is the foundation for all other web marketing anyway.

Even paid web traffic from ads will cost you less with an optimized website because the search engines will reward you for playing by their rules…And simply the one theme that governs the rules of the search engines is to protect the consumer.

The Search Engines primary job is to bring the most RELEVANT results (websites, videos, articles etc.) to the consumer or person doing the search based on the search term they type in. For example: If you were to Search for “Snake Poison Antidote” on Google, you would be less than pleased and understandably angry if it pulled up websites on snakeskin handbags and boots. You get the idea.

Getting Started with SEO Strategies

1. KEYWORDS: Prior to the SEO (or the process of correctly placing the right search engine friendly elements on your site) Optimization really begins with understanding the search terms people are using to look for products and services in the first place. These search terms are commonly known as “Keywords”. Proper Keyword research is where most people (even seasoned marketers) fail before they even get started. Fortunately there are plenty of free and paid tools you can be using in no time to pick out the best terms to optimize your site with.

2. PLACEMENT: After you have thoroughly done your keyword research, it is time to strategically place them in all the elements* of your site (Header, Title, Description, Meta Tags, Navigation Links, Images, H1, H2, H3 tags, Alt Tags, Body etc.) to effectively have Google and the others to index or take account of all of them to be able to rank your site’s relevance for those keywords.

*Note: All of these “elements” are simply fields easily accessible to fill in on most commonly used website platforms.

Ok, that’s it!

It can’t be.

Yes it can! Sort of…

Like I said there are much geekier aspects of on-page optimization which includes things like which type of site structures to use, frames, types of scripts etc. However, with the advancement of template driven and WYSIWYG* sites, many of these aspects are already pre-coded for optimization or ease of readability for those Search Engines out there doing their creeping and crawling thing…also known as indexing.

*WYSIWYG (What You See Is What You Get)- An interface that provides the user with the ability to point and click to insert objects, images & text into most sites today.

So with Keyword Research and proper Placement in your site are the broad strokes of On-Page Search Engine Optimization. However, “How” to do the right and profitable Keyword Research for your niche and “How” to place them properly in all the elements of your sites is where you earn your stripes.

Your SEO Strategies Next Step

Fortunately I have put together a step by step guide that will not only walk you through on-page optimization but also how to drive FREE traffic through off-page optimization as well.

Remember that Search Engine Optimization is an Investment, not an Expense. Unlike paid ads, the efforts you put in to truly optimize your site today will continue to pay off well into the future.

With a proper search engine optimization guide, you can easily dominate search-engines like Yahoo, Google and MSN. Ranking high on search-engines is easy and can be very profitable for your website.

Posted by Anwar in SEO, 0 comments

Starter Clicks But Engine Does Not Turn Over – Tech in Trunk?

If the car’s starter clicks and the engine does not turn over, this could be caused by several things. The most common cause of clicking when the car is being started is a low battery. Most people would assume that the starter is bad if it only clicks, but low-voltage can cause the starter to make this sound.

The battery is the heart of the starting and electrical system. If the battery has been drained or has a weak cell, this can cause the starter to only click. Many times the battery could just been drained due to a door left slightly open, making the dome light stay on. Other times a vanity light or a phone charger could be left on. During my time as a master auto technician, I’ve had a trustworthy co-worker close me up in the trunk so I could make sure the trunk light went off when the trunk was closed!

In order to test the battery it must have a good charge. If the battery is not charged completely the tester will indicate that it needs to be charged before testing can proceed. The first step when checking the starter and electrical system is to make sure the battery is in good condition. Most parts stores will check batteries for free. Once it’s determined the battery is good the rest of the system can then be checked. Loose or corroded connections can also cause a clicking and for the car not to start.

Starter

The starter solenoid on many Ford vehicle’s is on the inner fender well, on most other vehicles the starter solenoid will be mounted on the starter. The clicking that is heard many times is the solenoid. But low-voltage either from a drained battery, bad battery or poor connections can cause this. Most of the time if the vehicle can be jump-started the starter is okay. This would also indicate that the connections to the starter are good.

Alternator

Once the vehicle is running the alternator output can be checked. If the alternator is not charging the battery, it will be drained during the process of starting the car and driving. When the alternator is checked, the voltage and amperage output can be measured. Also the diode pattern will be checked to make sure the alternator won’t drain the battery when the engine is turned off. In the past do-it-yourselfers could disconnect the battery while the vehicle is running to check the alternator, if the car kept running the alternator was good. Doing this on computerized vehicles can be harmful. If the battery is disconnected while a computerized vehicle is running the alternator output can increase sharply allowing excess voltage to spike the computer.

Battery

When purchasing a replacement battery the cold cranking amps required for the vehicle should be checked. It’s best to purchase a battery with more cold cranking amps than the minimum required. Also when purchasing a battery you should consider if you want maintenance free or not. If the battery is hard to access or has a cover then a maintenance free battery is preferred. For instance on some Chrysler Sebrings and Chevrolet Corvettes the battery is located behind an inner fender and on a Chevrolet SSR. the battery is located underneath the bed where the spare tire would normally go. If installing the battery yourself be sure to notice which side is positive and negative in case you were sold the incorrect battery.

Terminals

The terminals should be free of corrosion and should tighten up well. Sometimes especially on import vehicles the battery terminals will be very thin and can have hairline cracks causing a poor connection. Avoid forcing the battery terminals on by tapping them. The battery casing can be damaged causing a leak, if the battery acid seeps out it can cause fast corrosion. If the battery terminal bolts will not tighten, then replacing the terminals is recommended. When the connections are tight you should not be able to twist them by hand.

Posted by Anwar in SEO, 0 comments