Engine

Starter Clicks But Engine Does Not Turn Over – Tech in Trunk?

If the car’s starter clicks and the engine does not turn over, this could be caused by several things. The most common cause of clicking when the car is being started is a low battery. Most people would assume that the starter is bad if it only clicks, but low-voltage can cause the starter to make this sound.

The battery is the heart of the starting and electrical system. If the battery has been drained or has a weak cell, this can cause the starter to only click. Many times the battery could just been drained due to a door left slightly open, making the dome light stay on. Other times a vanity light or a phone charger could be left on. During my time as a master auto technician, I’ve had a trustworthy co-worker close me up in the trunk so I could make sure the trunk light went off when the trunk was closed!

In order to test the battery it must have a good charge. If the battery is not charged completely the tester will indicate that it needs to be charged before testing can proceed. The first step when checking the starter and electrical system is to make sure the battery is in good condition. Most parts stores will check batteries for free. Once it’s determined the battery is good the rest of the system can then be checked. Loose or corroded connections can also cause a clicking and for the car not to start.

Starter

The starter solenoid on many Ford vehicle’s is on the inner fender well, on most other vehicles the starter solenoid will be mounted on the starter. The clicking that is heard many times is the solenoid. But low-voltage either from a drained battery, bad battery or poor connections can cause this. Most of the time if the vehicle can be jump-started the starter is okay. This would also indicate that the connections to the starter are good.

Alternator

Once the vehicle is running the alternator output can be checked. If the alternator is not charging the battery, it will be drained during the process of starting the car and driving. When the alternator is checked, the voltage and amperage output can be measured. Also the diode pattern will be checked to make sure the alternator won’t drain the battery when the engine is turned off. In the past do-it-yourselfers could disconnect the battery while the vehicle is running to check the alternator, if the car kept running the alternator was good. Doing this on computerized vehicles can be harmful. If the battery is disconnected while a computerized vehicle is running the alternator output can increase sharply allowing excess voltage to spike the computer.

Battery

When purchasing a replacement battery the cold cranking amps required for the vehicle should be checked. It’s best to purchase a battery with more cold cranking amps than the minimum required. Also when purchasing a battery you should consider if you want maintenance free or not. If the battery is hard to access or has a cover then a maintenance free battery is preferred. For instance on some Chrysler Sebrings and Chevrolet Corvettes the battery is located behind an inner fender and on a Chevrolet SSR. the battery is located underneath the bed where the spare tire would normally go. If installing the battery yourself be sure to notice which side is positive and negative in case you were sold the incorrect battery.

Terminals

The terminals should be free of corrosion and should tighten up well. Sometimes especially on import vehicles the battery terminals will be very thin and can have hairline cracks causing a poor connection. Avoid forcing the battery terminals on by tapping them. The battery casing can be damaged causing a leak, if the battery acid seeps out it can cause fast corrosion. If the battery terminal bolts will not tighten, then replacing the terminals is recommended. When the connections are tight you should not be able to twist them by hand.

Posted by Anwar in SEO, 0 comments

What Is SEO – Search Engine Optimization Explained

Search engine optimization is the technique of getting higher placement in the natural search results of Google, Yahoo and MSN. The search engines that matter the most are Google with a 62% marketing share Yahoo with 20% and MSN floating around with about 10% in market share 'that means the search engine you should choose is Google cause Google clearly has the highest percentage of people are searching on the internet.

What you can see on the screen of your PC when you open Google is a display of local search results, organic search results and paid advertising results. Paid advertising has really nothing to do with the organic search results even though they are really the same. Today were just going to be talking about organic "natural" search engine results and how you get higher placement.

The goal here is not just to get higher placement but to get more traffic to your website. By getting higher positioning for keywords that have the most value to you. You'll see over time by adding fresh content targeting specific keywords that you're trying to get traffic from.

Having higher replacement obviously is the goal if you can get into these top 5 positions you can drive a lot of traffic into your websites assuming you targeting terms that actually drive traffic.

Over time the SEO is not as fast as overnight and quick fix over time you can expect to get a lot of traffic from the search engine results as long as you nurturing a long-term campaign or search engine optimization. If done right you'll see your traffic increase from Google and Yahoo that's the exiting part imagine one day you getting no traffic and the next day you do a search engine optimization campaign by adding keyword targeted content and doing a few other things ill mention in a minute.

Your traffic will increase naturally without having to pay virtually anything and that's only gone grow as long as you set the right landscape.

What's involved in search engine optimization?

There are 2 pieces …

Content and structure & website visibility.

Search engine visibility which is really about getting mentioned on other websites and about links going to your site. Takes time and should not be done all at once.

Doing it all at once basically raises a flag to the search engines that you're trying to manipulate through search results. Done over time and getting into the right web directories such as Yahoo and open directories project can result in higher placement in the search results.

Press release is also payroll as long as you got mentioning here and hopefully some links. And also getting links from similar related websites can make a huge difference.

An example of how powerful online visibility can be from links alone is Adobe website. Adobe website comes up number 1 for the search term "click here". Which if you read in the Adobe website page you'll see that there's absolutely no reference of the search term "click here". It just does not exist …

So why does Adobe website show up number 1?

That's simple.

Google is powered by how many people are linking to the websites that the phrase that people use when this first was "Google booming" and basically having hundreds of websites that are linking to a webpage with a keyword that you targeting and Google historically figured it out that people were trying to manipulate that rhythm and now they're coming up with more synchronizing criteria.

So Adobe is still ranked 1 because there are 100's of 1000's of websites linking to Adobe with the term click here to download Adobe apps. But click here is a link text that actually dries that powerful search engine ranking and as it looks like one billion search results and Adobe has the 1 ranking for that search term.

I'm sure that does not have value to their campaign but it shows you how power of links. Get enough links to your webpage and you can have high placement for just about any search term you're going after.

So let's talk about website content and structure …

There are several different things that you can do to optimize your website.

Your search engine optimization team should understand that the core fundamentals of building a website that not only has valid source code but also offers engaging content such as video imagery and so forth and directly links Google to every single page on the website almost instantly so without have to wait for Google to index your website you can actually create terms of structure and data feeds you can actually create a list for the search engine and say please index this content that does not need help in terms of ranking higher for key words but it does help to get those pages indexed right
away.

The next thing that you can do here to optimize at the site level is to validate to broken links …

So run a program just to make sure that there's nothing broken on the website cause Google's crawling through we want to make sure that they do not hit any bad links otherwise they're drop of the page and discontinue.

Striping out excess source code from your website such as java scripts and styles and formats and using what we call table less and cascading style sheet based html code makes a huge difference in not only the low time of your webpage providing a better user experience but also makes the websites more intuitive to Google as its reading through all of the links on the website hopefully were using a static and textual based navigator rather than using images which can not be read as well by the search engines, same thing with flash.

We have to provide links that are made up of real words such as "marketing" or "promotion", again you want to have engaging content such as video cause it has people choose your result in Google search results I choose your listing make sure that their on your webpage and there engaged in your content and if the bounce back Google will record that and recognize that it is not being relevant to a website and possibly someone with the other search results.

Then there's something called page level SEO …

We do not do SEO only at the homepage, there's a few different SEO vocal points that I'm going to care about at rest of website's pages. We are going to care about not being explicit to the search engines … in other words we do not just put the keyword we are targeting in the title.

We are going to put some called action and we are putting some value proposition to compel the person who finds this particular link in Google to be more relevant than the other listings that show up. We are also tried to use descriptions on each page that include the introduction and that talk about the keyword theme other than just exploiting the page with keywords.

Heading is also an important role in what you're trying to do with your page level optimization for example there's a tag called H1 or hitting tag each heading tag on each page should be unique in other words I do not want every page on my website with H1 part of my overall heading.

Some templates online create a template with H1 that is the exact same for every page your basically telling the search engine that every page on my website has the exact same heading so using new headings on each page will help your search engine optimization person insure that that's one of the criteria that their optimizing for.

Speaking of optimizing for search terms One of the things that your SEO especially should be doing is excessive keyword research …

Understanding the strongest most powerful keywords in terms of people who are actually searching and then creating categories around those search terms and then pages around those keywords that drive the most traffic.

Let's say I have the content tracing sheet about "remodeling". I'm gone to have a particular client write-up content around each of these keywords "home remodeling" so I'm going to have a page marked "home remodeling" and I'm write unique content. Probably 400-500 words of content with the image.

Next thing is looking at overall website visibility

So in website visibility what we're talking about is having mention and links from websites that make a difference. Such as the chamber of commerce and just other websites around the Internet that refer in one way or another to the website that were trying to get placement for. I'm not going to get a link to home assistants from an auto website I'm going to get one from websites that talk about remodeling in the title.

So your internet search engine visibility specialist or link specialist or link building expert their job is to try to get you the best links from websites that have the most relevant to you.

One of the ways that we do that is simply by asking those websites that we find that could be a good place for us to get a link from to please add a link to our site.

We do not do that by creating a reciprocal links or three-way links or any kind of manipulation we simply incentivize them and we say if you're interested because your terms are valuable to use well buy you a cup of coffee or send you a gift card.

The search engines do not see that as a pain for influencing links your simply going to go out to websites where it makes the most sense for you to get a link for your websites to get on.

People are busy so by thanking them you buy them coffee or something like that is a way to obviously get a very affordable like to your website from a page that has the most relevant for you so your link building specialist should be doing this day and night until they've discovered every single link that they need to get only from and try to engage in a conversation with that person who owns the page.

If done correctly SEO will both on the content level by having structured or organized ballet content, keyword optimize web pages having really good internal linking structure for keywords that were searching for.

Posted by Anwar in SEO, 0 comments

SEO – Search Engine Ranking, How to Change the Titles of Your Web Pages to Get More Website Visitors

Good page titles can make a very big difference in the number of website visitors that your website gets. For that reason, it would be a good check the titles your web pages

* Make sure that the titles of your web pages are descriptive. It should be obvious what to expect on the pages.

* If you can, add a call to action and benefits in your page title.

* Put the most important information at the start of the title. It's possible that search engines might shorten the title in the search result pages and the complete text will not be seen

* If you're not a large brand, do not use your company name in your page titles.

* Definitely – Do not use the same title for all of your web pages. Many beginners make this mistake.

People judge books by their covers and search engine results by their web page titles. If you would like to get as many website visitors as possible, you need to develop Google friendly titles for all of the pages on your website.

Getting listed on Google's first page is what we all desire. However when you find out that you receive a bunch of visitors by means of your high search engine rankings but only a few customers, that can be frustrating.How do you resolve that?

Well, search engine optimization is pointless if you do not convert your website visitors into paying customers.You'll actually lose money if you do not optimize the conversion rate of your website.

What can you do to improve the conversion rate of your website?

Drive traffic to the most relevant pages on your website

Your website visitors should come to the most relevant pages on your website. If you advertise on Google AdWords for the search term "buy orange safety gloves" then your landing page should be a page about orange safety gloves and your customer should be able to buy these gloves right on that page. This also applies for traffic that you receive through your normal search engine rankings.

Posted by Anwar in SEO, 0 comments

What Most Search Engine Optimization "Experts" Will not Tell You

I've talked to hundreds, if not thousands of clients about their websites, their visitors and the vital link between their websites' traffic and increased profitability. During these discussions, I've been privy to many insider stories about past experiences with previously hired search engine optimization experts and I can only wish that I documented the feedback that I've received over the last dozen + years, but I had no clue that these particular conversations would have been so surprising, so revealing and so frightening that I never thought to do so. Sure would have made for a spooky and spine-chilling Halloween story … but because it would not have been fiction, it would have bordered on the line of witnessing a real-life Horror and since I have not bought the "Halloween chills "binder on my liability insurance I'll save that story for another day …

Instead today I aim to teach you a thing or two about search engine optimization, and about what search engine optimization experts specifically do not want you to know. I'll empower you so that in turn you can help yourself to succeed. If you've got the time to learn and to execute, you will be able to take these steps to help increase your targeted traffic and of course your revenue as a result. You may not be able to do it as fast or as effectively as a search engine optimization expert that has years of experience, but at least it'll start increasing your revenue so that you can start to realize the value of search engine optimization services and make the decision as to when you want to invest in an experts skillset and at the same time have a better understanding of what they will be delivering.

Why am I doing this? Why reveal what SEO experts will not tell you? Because I can! Because I am 100% confident in my abilities and because I know that it takes years to gain the skills and experience that I have, and while you are perfectly capable of performing the steps that I'll outline, you'll invariably spend more time and lose significantly more money than you ever thought possible. I can hear you all now "But how can I be losing money if I'm not spending?" The answer is simple, you're losing money because your competitors continue to grow and reap the rewards while you experiment and tweak your SEO efforts in an attempt to gain higher search engine ranking.

So then … now let's get down to the details. Please note that my article will not cover the technical instructions, if you are unfamiliar with them, you should reasonably seek a professional because what could be a day or two of work, is more likely to exponentiate into a week or two of work and if done wrong could do more harm than good.

What is search engine optimization?

Search engine optimization (commonly referred to as SEO) is the optimization of your website's layout, content and connections to increase it's ranking within search engines. Each one serves a specific purpose:

Layout

Most companies offer more than one product or service and target many different types of clients. In order to reap optimal rewards from SEO, it's critical to market each product or service distinctly. It's also critical to consider the motivations for purchase from each of your target demographics at the same time.

Content

After carefully considering and determining your website's optimal layout, it's important to ensure that each page targets the most relevant keywords based on that that demographic is likely to use when searching for your products or services.

Connections

Connections refers to how many websites link to you. These links must be one-way links (not reciprocal) and must be of moderate to high quality (or at the very least not a website known for being a link farm or a spam haven). Consider the networking world, it's who you know, and the same applies to websites. If a high-traffic, reputable company links to your website, it increases your "value" to search engines just like when you're at a networking event and are introduced to a college by someone that holds authority and respect in the community.

Where do I start?

While I could never teach you everything in one article, here's a quick little exercise to get you thinking, to whet your appetite and to help you determine if you want to go through the motors and try to increase your own search engine rank, or if you'd rather hire someone else to do it. There are 4 steps to do. For this example, I'll use a local farm:

Step 1: Identify supporting information

– What are my products / services?

o Days

§ Jumping pillows

§ Pumpkin patch hayride

§ Children's discovery barn

§ Cedar mazes

§ … etc.

o Nights

§ Haunted hayride

§ Barn of terror

§ Stalkers

§ Gathering of the Ghouls

§ … etc.

– What are my target demographics and what are their main motivations?

o Teenagers / young adults

§ Thrills, fear, dates

o Children / parents *

§ Entertainment, group activities, shows, togetherness

o Weddings

§ Unique and memorable experience, unforgettable photos, romance of the country setting

o Corporate

§ Team building, showing appreciation, marketing

* To get children to sign up, you must captivate their interest but at the same time you also must convince the parents that it's a good idea. Marketing to children is always a two-dimensional challenge; both the child and the parent must be considered.

Step 2: Plan layout

– Determine the association of products / services to their target demographics

– Determine if you will layout your website primarily based upon products / services or target demographics.

Step 3: Plan content

– Research most searched keywords (try using Google Analytics, it'll take some learning but it's worth it)

– Start optimizing your content (both visible and hidden)

o Review content and revise according to target (s) based upon searched keywords ( Please note: this can be challenging because you will want to retain the appeal of your copy, but at the same time will want to reap the rewards of search engine optimized text. Take your time and tread carefully, rushing this can be disastrous to the marketing value of your copy) .

o Ensure that "hidden" content is optimized based on optimal search keywords (eg page titles, image "alts", link "titles", etc.)

o Ensure that your meta tags are optimized for users (the word used in your META tags are typically used as the description in search results, more enticing text easily easily triple or quadruple targeted traffic!)

o Determine if you want to separate your content by product / service or by target audience. Outline cross-sell opportunities and ensure that they are linked together

Step 4: Plan connections

– One of the most important aspects of your search result ranking is calculated based upon who (and how) websites link to yours in order to determine your rank in search engines. One-way (non reciprocal links) are important and ensuring that the keywords used within the links are chosen carefully to help increase your rank can go a long way. On the other hand, being linked to websites that carry negative reputations can penalize you and possibly even blacklist you from search results. Do not hire SEO "experts" that can not provide testimonials that you can actually verify; if they use techniques not sanctioned by search engines they can do more harm than good! Mybest advice here is to take your time, write some quality articles (that include a link or two back to your site) and post it on relevant article websites; communicate and provide value to individuals in forums that are relevant to your industry, ensuring that your forum signature always links back to your website and add your company to industry listing sites that are geographically and / or industry relevant. If you only add 5-6 links a week you'll soon see this exercise alone resulting in your rank increasing methodologically and as your momentum picks up you'll be unstoppable!

So, what's the big secret that most search engine optimization "experts" do not want me to know?

It's all of the above. Once you know how really complex and how much work there is to do when optimizing a website for higher rankings in search engines, you will realize that there's no easy way to automate this as a service. Most SEO "experts" will simply target a few keywords based on the content that's already on your site, the layout of your site will not be optimized and if they offer any of the services identified in the 4th step above, they'll post to the same websites, directories and forums each and every time they offer the service to a client. They've automated it to optimize their profits while keeping your cost down, at the expense of providing you a search engine optimization service that may increase your traffic but not your profits because they are not targeting your demographics appropriately.

What's the use of that you say? Well you're no different than the hundreds or possibly thousands of clients who've said that to me already. High quality search engine optimization that delivers lasting results takes time, patience and ongoing dedication but if your customers can not find you, or they find your competitor first – what is the true cost to your business? Only you can answer this, only you can change the future of your company, be proactive and do something about your search engine ranking today. Invest a bit of time each day, believe me, it'll pay off in rewards that are faster compounding and more consistent than investing in stocks, real estate or any other asset in the world.

Conclusion

I hope that you find this article informative and useful. While I've only touched the tip of the iceberg, my goal is to give you an overall understanding so that you can choose your next steps. If you choose to attempt your own search engine optimization, then I strongly recommend you check out Amazon (or your favorite online bookstore) and pick up a book or two that is highly rated and has been published within the last 6 months to ensure that the techniques taught are still current. Most of all, my goal is to ensure that you do not do anything to hurt your search engine positioning by making a mistake in your efforts. So many important lessons apply here but the most important one is to take your time and do it right.

Posted by Anwar in SEO, 0 comments

How to Search Engine Optimize (SEO) A Website

This article is a follow-up to my last entry about search engine optimization (or SEO), which you can also find on EzineArticles. While the first article provided a broad overview of what SEO is and how it can help you market your business, this one is meant to provide a more detailed outline of how the process works and some of the tasks you should perform in order to optimize a site. My intended audience for this article is web design firms and marketing companies who are looking to break into the world of SEO, but need a primer to help them get started.

Getting Started

There is one key piece of information to keep in mind throughout the entire optimization process, and it can be said like this: Search engines have one goal, and that is to return the most relevant results for any given search query. SEO is essentially the process of ensuring that those search engines understand that your site or your client’s site is, in fact, a good, relevant result for certain queries. For example, if you or your client owns a coffee shop in Philadelphia, then their website is absolutely a relevant result for the query “Philadelphia coffee shops”. However, the search engine algorithms can’t determine the relevance of a given page on their own if the site isn’t properly optimized. Let’s take a look at the key steps that are involved in optimizing a site, thus allowing the search engines to realize, “oh! This is a very relevant result for the query I was given”.

Choosing Your Primary Keywords and Phrases

Choosing the primary keywords and phrases which you will be optimizing for is one of the most important pieces of SEO. You need to find what I call a “middleground” keyword – something that’s not so broad that it’s useless to optimize for, but not so specific that no one is searching for it.

Consider a client who asks you to optimize for the phrase “real estate”. With very few exceptions, this is a perfect example of a keyword that is simply too broad to be worthwhile. Anyone searching for “real estate” will immediately realize that they need to refine their search beyond such a broad term. For example – are they looking to buy real estate, sell it, invest in it, or find a real estate agent? And are they looking for commercial properties or residential properties? To buy or to rent?

It should be immediately clear that optimizing for such a broad term is almost always a wasted effort. Not only because the optimization process itself will be excessively difficult, but because, more than likely, the traffic generated will not result in any sales ( “conversions”).

Now, let’s assume your client is ABC Real Estate in Bala Cynwd, PA, and they are residential real estate agents specializing in the Philadelphia market. They might ask you to optimize for “ABC Real Estate Bala Cynwd”. This is an example of a keyword that’s incredibly simple to optimize for (I probably wouldn’t even call it “optimization” since there is only one ABC Real Estate in Bala Cynwd, pretty much guaranteeing you the #1 result), but this keyword is almost useless for driving new traffic to the site. People searching for the company name already know about the company and probably know what the company does. You want to drive traffic from people who are searching for a product or service the company offers, even when the potential customer doesn’t know about the company yet.

“Homes for sale in Philadelphia” is a keyword to think about in this instance. We know from this query that the person performing the search is looking for homes for sale in Philadelphia. Our client is prepared to provide not only home search capability, but real estate agents who are willing to help the searcher in their quest for a new home. This is the kind of traffic you want to drive to the site. You should choose 2-3 similar keyword phrases to serve as the primary search goals. It’s important to note that your site will not be locked into appearing for only those phrases, if you perform the optimization correctly. Now, let’s take a look at how you actually go about doing that.

Site Structure

The first thing to look at when tasked with optimizing a site is the structure of the site itself – the HTML code, the URL/link structure, and the title and meta tags. If the site doesn’t exist yet, but you will need it to be optimized once it’s built, this section still very much applies, so read on.

Navigation

One of the most common problems I see with poorly-optimized sites is a navigation system that is effectively invisible to search engines. Oftentimes, the main navigation was created with javascript or flash, and no alternative sitemap or links are provided. While search engines such as Google are getting much better at identifying links embedded in javascript and flash, it is still a much better idea to provide a plain HTML/CSS based navigation system. You can do this without sacrificing any of the javascript or flash functionality or changing the user experience at all, so there is no reason not to do it. If your navigation is javascript based, make sure you are using a “pure CSS” menuing system, meaning that you can code your navigation as if it were a normal div based menu, but the script will transform these tags into javascript-powered dropdown menus. Some of the menuing systems we use at Context are: Superfish, OpenCube, and SmartMenu. If your navigation is flash based, you can use a dynamic flash publishing script (see swfobject) that will transparently replace the HTML-based navigation with your flash element. In both of these cases, the search engines will see the original HTML and CSS based navigation elements, which are much easier to traverse and index than their javascript or flash-based counterparts.

A Note about flash based sites

If your site is done completely in flash, you may want to re-think your design, instead using flash for a header, footer, and/or borders, but leaving the main content as HTML and CSS. Otherwise, I recommend essentially building two full versions of the site – one in HTML and one in Flash. As I mentioned above, search engines are becoming much more effective at indexing flash pages, but you are still doing yourself a disservice in terms of SEO if your site is 100% flash based. Also, completely flash driven sites can often degrade user experience, but that’s a topic for another article.

URL Structure

Now let’s talk about URLs. Search engines like very clean URLs, the kind you see at the top of this (or any WordPress-based) blog. Even if your site is driven by dynamic content, you will want to rewrite your URLs to look like static pages. For example, rather than having /product-view.php?fromcat=5&id=32, you will want a url that looks more like /products/32/this-is-the-product-name.html. Not only is the actual URL part of what search engines look at when determine what a page might be about (which is why we include the product name), they also have a much easier time indexing static URLs as opposed to complicated dynamic URLs with a string of variables at the end. There are many ways to accomplish the rewriting, and it’s usually not very difficult. The easiest way is to use Apache’s mod_rewrite module, which lets you transparently redirect one URL to another, while the visitor only sees the original. If you are using ASP.net on IIS, there is an excellent rewrite module for IIS6, and IIS7 has built-in rewriting capabilities. Finally, development frameworks such as Fuse for PHP or Ruby on Rails have extensive “routing” functionality which allows very fine grained control over the URL structure.

Title and Meta Tags

The “title” and “meta” description tags are very important in SEO. These tags are your first chance to explain to a search engine what your site is all about, and you should follow some guidelines when generating these tags:

  1. The title and meta description tags should include your primary keywords and phrases, but only once. Don’t repeat “Philadelphia coffee shop” five times in the title tag, because the search engines will penalize the site for keyword stuffing.
  2. While there are no strict rules on length, the title tag should be no longer 60-80 characters, the meta tag around 200 maximum.
  3. The title and meta tags need to be different for every page. Even if the title or meta description tags for some pages don’t actually include your primary search phrases (and they don’t have to), they should be clear and relevant to every individual page.

Content

It is a common SEO adage that “content is king”, and although the SEO process has gotten a bit more complex over the years, it is still largely true.

Your site should contain as much useful, unique content as possible. Simply plastering bits of text all over the site won’t do you much good, but the best thing you can do to optimize a site is to provide high quality content that people actually want to see or read. Developing such content can be tricky, but here are some basic guidelines:

  1. Every page should have at least two paragraphs of relevant content. There are some exceptions here because some pages simply don’t require any text, but you should try to work in as much high quality, relevant (remember: HIGH QUALITY and RELEVANT) textual content as possible.
  2. Don’t rely exclusively on bulleted lists. Bulleted lists are fine and won’t hurt your positioning, but they should be augmented by rich prose, since larger bodies of text will net you the most gains in terms of SEO.
  3. Include your targeted search keywords and phrases in the content, but don’t “stuff” keywords by repeating them more times than is reasonable. There is a balancing act to be performed here, but as a general rule, I try not to include the same keyword or phrase more than once per two paragraphs. There are plenty of exceptions, however, so it’s something that you have to develop a knack for after some trial and error.
  4. Your home page is the holy grail of content for your site. Every single website only gets one home page, so the content there is weighed very heavily by search engines. Make sure your home page content is of a decent length (at least 2 paragraphs), contains your primary keywords and phrases (gracefully – don’t keyword stuff), and is well written and relevant.
  5. Include as much content on as many different pages as you can. Remember, though: high quality and relevant. Don’t create pages for the sake of having more pages – think about information that will be relevant to your potential customers and provide it through your website. For example, if you are optimizing for a coffee shop in Philadelphia, a page dedicated to how to identify & choose the best coffee beans might be a great resource. Oftentimes, you will be surprised and unable to predict some of the keywords and phrases that drive people to your site, but these relevant “landing pages” ensure that you can pick up good traffic that you weren’t necessarily expecting.

Inbound Link Building

Another essential piece of the SEO puzzle is getting other sites to link back to yours. There are several ways to do this, but also some pitfalls to avoid.

  1. Directory submission – this is the process of simply adding your site to online directories that list and link to external sites. There are a few important things to remember when submitting your site to directories, however:
    • There are a lot of good free directories that do not require a reciprocal link. Don’t get caught up paying for every submission (though there are some directories that are worth paying for).
    • Make sure that the directory itself is in good standing with Google. You will want to check its Page Rank (Google’s 1/10 score of the importance of a site). The easiest way to check page rank is to install the Google Toolbar
    • Make sure the directory links directly to your site and doesn’t first go to a tracking page. If the link is not direct, it is essentially useless.
    • Try to find directories that allow you to specify the anchor text – the text that people will be clicking on to get to your site. Make the anchor text one of your primary keyword phrases, e.g. the words “Philadelphia coffee shop” should link to philacoffeeshopsite.com.
  1. Press release distribution – Your client should have press releases that outline the current happenings at their company. These should be posted as text (instead of or in addition to PDF) format both on the website, but also on aggregate press release sites that allow you to submit your own press release. You should also include links back to your site directly in the press release
  2. Social Networking & web 2.0 – There are many sites available that allow you to post your own business profiles on the web. Hotfrog and Merchantcircle are good examples of such sites, and I recommend adding a listing there for any site you are optimizing. Additionally, if you have interesting, relevant content to share with the public, consider posting it to aggregate sites such as Digg.com.

Conclusion

Hopefully this article provided insight into the SEO process, and can act as a “getting started” primer for companies who are looking to expand their services offerings. I do not recommend that business owners attempt to optimize their own site, because you will not get the results you expect, and your time is better spent running the business. Hire a competent SEO company instead, and work with them to position your site for ideal keywords and phrases.

Posted by Anwar in SEO, 0 comments

Local Search Engine Optimization Tips

Search engine marketing needs a new local search engine optimization feature to enlist better Google, Yahoo and Bing results. Search marketing optimization services have changed priority with Google’s places local search optimization causing many former page one websites to drop. This local marketing opportunity means that search marketing can be achieved by using better effective local search engine optimization allowing for lesser ranking websites to be seen on many page results. Google local places search engine marketing takes priority of websites using local optimization and address optimization. The if your business is closer to the pointer of Google maps it could mean higher ranking for your website. Social media marketing, directory, review results. A sample of local search indexing, local social media sites is below.

  1. Yelp
  2. CitySearch
  3. InsiderPages
  4. YahooLocal
  5. DealerRater
  6. JudysBook
  7. TripAdvisor
  8. Edmunds
  9. Zagats.com
  10. OpenTable

Also

  1. UrbanSpoon
  2. DemandForce
  3. Kudzu
  4. Yellowbot
  5. CityVoter
  6. DexKnows
  7. SuperPages
  8. MenuPages
  9. LilaGuide
  10. Vitals.com

Search engine marketing is based on link structure or link popularity with links coming from outside sources. Local search engine marketing now relies more on local social media links to rank websites and local social media. Social media marketing can utilize local marketing with Facebook places, Google places, Google maps and local tweets from twitter. What is the best SEO strategy? Search engine optimization and on page keywords was the former strategy and until very lately backlinks were the main focus of search engine optimization services, now a website say for “cosmetic surgeon marketing company” or “Attorney SEO company” can achieve page one results with a small amount of backlinks. Google places look at local websites yelp, yahoo local, and local listings, Google maps and local social media marketing websites as a major link to local business. Plastic surgery, lawyers, attorneys, law firms, are all viable local based business services which will benefit from local SEO.

Local search engine optimization is still best to keep a website optimized for keywords beyond local search marketing needs. SEO services will offer local listings as part of their services but many only provide the most obvious map, yahoo optimization. Social media marketing along with local search optimization has reached a point of equaling of trouncing many SEO strategies. Search engine marketing or SEM is also a candidate for local search engine marketing strategy. Search engine marketing can culminate in lead generation for professional services say attorney or doctor, plastic surgeon. These services require Local SEO to land the potential client to the website and then proceed to actually sell the services. How is this done? Client lead to client sell is a symbiotic strategy involving the services knowledge, reliability and pricing structure to lure the client to the best services possible.

If your services provides the best possible scenario for the client, sales happen. What can be a simple internet search from a potential client seeking say ” best SEO company ” and finding them on Google maps and then looking at the SEO firms reviews on yelp or a video tutorial on YouTube means the clients last stop may be the actual website yet they are already keenly interested in the vortex of experience, results and price of SEO. Local search SEO is probably the most cost effective local optimization. Competing with huge budget SEO was a severe challenge only a few months ago. Also outsourcing SEO has changed in as much as search engines can see local IP addresses and what is obviously a non American or U.S. IP address. What does this mean to SEO? It means SEO services from abroad cannot utilize local search marketing as before, it also means the social media used by outsourced SEO cannot mitigate to local indexing like a US. based IP can.

SEO in many larger cities can be adapted to local search optimization along with social media marketing, video marketing, multimedia enhancement to not only rank pages higher but to generate real client conversion and sales on the internet. Search optimization companies who do not supply video production, local search optimization and social media marketing services are at risk of leaving their clients out in the cold in terms of local leads and brand awareness. Video marketing Facebook marketing and twitter real time updates all contribute to creating user trust and awareness. Video production and informational marketing strategies sets the tone for creating authority in your field. Clients want to know who they are dealing with in important matters of legal and medical services. Video can bring real trust and brand awareness right to the clients choice of “keep watching” or ” move on” in a way this is like giving a consultation without the hassle.

If a potential client see’s your face, likes what they hear the next contact will be a strong one. If a potential customer has decided they simply do not like your face or demeanor it would be a waste of your time to consult anyway. SEO services are abound all over the internet for the search ” best SEO company” however taking into account practicality, face to face client trust and testimonials along with price structuring for almost any services we are the best choice for local search marketing, local optimization, social media marketing and SEO

Posted by Anwar in SEO, 0 comments

SEO – 5 Questions To Ask An SEO (Search Engine Optimizer)

We’ve dealt with many companies and websites in a search engine optimization capacity. The search engine optimization world is one surrounded by mystery. Although there is a thriving online community, search engine optimization is not typically offered as a course at schools or universities around the country. It is very much a skilled learned through experience.

But, often time’s companies or “SEO experts” don’t know exactly what they’re doing. Not only is this unacceptable as you may be paying these companies or individuals good money, but in the long run some techniques employed by less experienced search engine optimizers or those willing to take short cuts can cause your site to become permanently banned by the search engines.

Over the years we’ve learned that education is the key to success. Whether you’ve just begun the process of looking for a company to provide search engine optimization services, are well along the process, or already have a company you’re dealing with and want to make sure they’re doing things correct this is a helpful and simple 5 question guide:

1) Can you get my website to the top of the search engines?

This is an important question, and one you may have already planned to ask. What you want to look for is whether or not the company digs deeper and what their response is. For example you should expect to hear things like:

  • what would you like to rank for?
  • are their competitors in your market that you believe have a great web presence with search rankings you would like to emulate?

Without intimate knowledge of your industry as well extensive research it is hard to know what you really need to rank for and whether the terms you think are important will actually drive results.

Additionally watch out for too quick of an answer. Although a great search engine optimizer may be able to get you to #1 for something you want, it should never be guaranteed and it isn’t an overnight process.

2) Once my site is created, how do you make sure I show up on the search engines?

Many search engine optimizers or firms will talk about website submission. In reality all that is really needed for search engines to know that your website is there is a link (from any site on the Internet) back to your site. Some firms may talk about repeated search engine submission, but this is completely unnecessary and could actually end up hurting your rankings as the repeated blasts may be considered spam. One key thing to look out for when discussing this question is the mention of sitemaps and webmaster tools. Many powerful websites (content management sites, shopping carts, etc.) can automatically create a sitemap (a single file that shows the location of every page on your site). When this file is setup under a search engine’s webmaster tool console it can help significantly to increase your rankings and should be a staple of any search engine optimizers toolset.

3) What is link building, do I need it, and how do I do it?

3 questions in 1, I know, but this one is important.

Although on-page optimization (the way your website is built, text, etc.) is important, link building comes in at a very close second. Yes you do need link building! And the company you commission needs to assist in this process. If they don’t mention this run the other way. Your website needs links-in from other websites across the Internet to help you rank well. Links act like votes of confidence – the more you have, the more powerful your site. There are a number of quick ways to get links, but link building is a long process, but well worth the time or expense.

One thing to watch out for in link building campaigns is the creation of many smaller websites that then link back to your main site. Although in theory it is not a bad idea the truth is because of the nature of the search engines it is a colossal waste of time and money that would be better spent actually building quality links to your main site – from existing established sites throughout the Internet.

4) How do you measure the SEO process?

The advent of new tools and technology has made the measurement of search engine optimization and your website’s overall success easier than ever. Another key component to a successful search engine optimized site or campaign is the installation of proper metrics tools and the review both by the company being commissioned, as well as you the site owner. Like many things search engine optimization varies depending on a number of different factors, so implementing techniques is important, but measuring and refining are key next steps.

5) Do you start with pay per click marketing?

A good search engine optimization campaign should start with pay per click marketing and the company you commission should at least suggest this, even if you are opposed to it.

Why should you start with pay per click marketing?

Well, to understand why you have to start with pay per click marketing you have to first understand the difference between paid search (PPC) and organic search (search engine optimization). Organic search engine optimization is a long process. When you first launch your site it can take weeks or months for the search engines to even place you. On top of that, it will take months and sometimes years to rank well for competitive terms. Additionally, organic search engine optimization is not done for thousands of different key terms and phrases. It typically involves just a handful of terms, and is very specific.

Pay per click marketing or paid search on the other hand is immediate; allowing you to get in front of your audience right away and usually includes thousands of key phrases. You will literally pay for ads or listings when certain key phrases are searched for.

So, before you spend the time and money on all of the little details that help your site rank well organically (search engine optimization) how do you know what terms to select?

Research! And the best way to accumulate that research (while bringing in qualified customers) is through paid search. Paid search is the ultimate research tool and will help weed out less popular or less desirable terms and illuminate well performing key terms all while driving desirable traffic that will help your site get customers, leads, sales, etc.

Ask these five questions, analyze the answers questions carefully, and use your best judgement!

Posted by Anwar in SEO, 0 comments

Search Engine Optimization Classes for Top Rankings

As you may already know, SEO is actually an acronym that stands for Search Engine Optimization. The primary aim of this practice is the improvement of your website's visibility in the results page of search engines. Nonetheless, SEO is a very vast field and in order to make the best of it, you might want to consider a specialized SEO course.

SEO Training Classes

Generally speaking, SEO training classes can provide you with high-quality support and guidance. In case you decide to pursue an SEO course, you will also get to see fast and effective results. In fact, it will be your website that will actually show you how much you have learned and how much progress you have made.

On the other hand, a really effective, as well as affordable SEO training course, at times, being something quite difficult to find. In case a particular SEO course provider promises you quick results, it is most likely that you are facing a scam. It takes time and a lot of effort to learn how search engine optimization works.

Customer Dedication

An SEO course provider that offers high-quality services will be dedicated to your needs and the most important one is the actual development of thorough search optimization knowledge. A well-connected search engine optimization training course is necessary to develop and improve your competency with regard to proper and effective optimization strategies.

If the class you are taking is actually worth your time and money, you will be able to prove this fact by checking the ranking of your website every once in a while. If your SEO trainer teachers you valuable lessons, you will soon bring your website to the very top of any search results page.

Basic SEO Management Skills vs. Advanced SEO Training Classes

A basic SEO class will provide you only with the essential knowledge about search engine optimization. Furthermore, such a training course will teach you how to optimize your own website and improve your overall ranking statistics. Therefore, your SEO management skills will not be very valuable, if an online business is what you have on your mind.

In comparison, an advanced SEO training course will most likely teach you both the basics, as well as most or all the in-depth lessons that you need – if becoming a highly skilled webmaster is what you want.

What to Consider When You Opt For an SEO Course

Before you actually start an SEO training course, try to test the training-service providers you have chosen. Only after you do that, pick one and start your SEO training.

For instance, identify a few weak points that your website might have. When you get in contact with course providers, make sure that you ask them to take a short look at your website and identify a couple of flaws. If you receive well-intended answers, you have found yourself a reliable SEO course.

SEO Your Way to Success

You may have a native talent when it comes to web design and probably your website looks amazing. Nonetheless, that will not help you very much if a successful online business is what you want.

Sales mean money – your money! For that success to become a tangible reality, your website must be among the first results of any search engine. Only an expert SEO training company can measure up to expectations so high and teach you how to obtain such results.

Today's market is, without any doubt, the most competitive business environment the world has ever seen. To be among the winners, you need top-notch SEO lessons.

Posted by Anwar in SEO, 0 comments