Semantic Search Engines Effect on SEO

Being an internet marketing consultant and well aware of new technology, I decided to share a few words about semantic web technology. This term is not new for industry experts, as lots of search engines including Google, Yahoo and Bing are refining their search capability semantically. So the question is how these new techniques and algorithm used by engines will diversify and affect the current ongoing optimization strategies?

SEO experts and professional implement techniques by writing clean and validated HTML to provide easier access to crawlers. They also follow good looking website structure at the presentation layer; add appropriate meta tags, title, description and keywords. They also focus on internal linking and content optimization to increase in-bound and out-bound links. Some individuals, even organizations also practice black hat methods in order to achieve or retain high ranking. But in future as far as semantic web optimization is concerned it would not be easy to cheat the algorithms because of the following reasons.

  • More intelligent engines.
  • Recognition of semantically tagged data.
  • Understanding of how audience thinks and behaves online.
  • Tagging by the end-users.
  • Keywords generated by API's.

Dramatic growth of information available on the internet turning search engines significant source to find quality and relevant data. Here we have to rely solely on the result provided, and some websites may also monopolize by displaying paid advertisement. However semantic web technology turns new ways very effective and popular.

The current optimization techniques will definitely effect the traditional way of doing internet marketing. But companies already have been working on new ways to co-op with the changes, either they have in-house team or they are outsourcing the services and doing clean and legal optimization might not be affected. They are already familiar with the process of tagging, and have optimized the web contents semantically instead of ad hoc approach.

In order to maintain the ranking, experts have to follow the semantic web standards and tools such as XML, RDF, OWL, SPARQL etc. Search engines will keep on changing their algorithms for better results and provide most relevant information on the internet. However paid advertising will not be affected by these changes. Any search engine will never reveal the secret of their result at first place.

Posted by Anwar in SEO, 0 comments

Optimize PDFs for Search Engines

As competitive as the online world becomes, it also is crucial that a website is noticed online. As repetitive as this might be, search engine optimization ensures that your web content appears when a user is searching for it. It is essential that search engines can read the content from a website therefore optimizing PDF files as well as normal HTML/ XHTML web content would be an excellent step to take.

Search Engines rate websites based on their relevancy to content and keywords, but also on many quality links the sites has – outgoing and incoming. The same way Search Engine Optimization specialists can optimize websites, PDF documents can be optimized too.

How to optimize a PDF file:

  • Make all PDF’s in text format, so that the search engine can read it;
  • Complete the document’s properties, (especially the title) – what usually happens is that people forget to set a title, that way the search engine will pick content from the PDF file and it might not be exactly what you would want.
  • Optimize text, by making sure that selected keywords are there and can easily be identified;
  • Add links to PDF files, so that readers can always be redirected to your website;
  • Save files at the lowest possible Acrobat version, so that readers can easily open it, and search engines can find it;
  • Sizes should be kept as small as possible, if files take too long to download users will abandon the site;
  • Place links to your files on your web page where it can easily be found, i.e. closer to the root level of the site’s file structure.
  • Specify reading order, in terms of text and headlines;
  • Publish articles in different directories that directly link to your PDF documents

In order to achieve a higher ranking, it is important to use a set of well chosen keywords and relevant content, by optimizing PDF files. They can achieve a higher number of links and the opportunity to have more content associated with your website and your business, which would ultimately affect one’s ranking on the most popular search engines.

Posted by Anwar in SEO, 0 comments

Truth About Search Engines

Getting rank high on search engine for the particular keyword you are targeting can definitely boost your traffic and sales. There’s no doubt about it if it is done correctly.

There a lot of factors that will influence your search engine results and there’s no guarantee that you will end up there. Most people have fallen into the idea that SEO companies can help then get the results that they want. As for me, all I can say is, if they can promise you that, take a hike and run as far away as possible.

Below are the few things that you need to factor in when implementing your search engine optimization strategy.

Rule #1: No Guarantee

Whatever you do, do not try to trick the search engine. Do not go into any black hat method just to get rank high for just a moment because it will get you ban forever. The rule is very simple. You must make your website or blog logical. All the content on your site or blog is primarily for visitors and not search engine crawlers.

There’s no guarantee to search engine ranking and there’s no shortcuts to search engine success. There’s only hard work and playing by the rules in developing good relevant contents on your website or blog .and the links to your website or blog

Rule #2: Write good relevant content

Believe it or not, your content is what that will determine whether site visitors stays and come again to visit your website. Great content brings repeat visits and increases the chance of conversion.

Even if your website site is technically perfect for search engine robots, it won’t do you any good unless you also fill it with great content. Keep adding relevant content to your site regularly.

Rule #3: Use search engine friendly and user friendly design

Keep your design neat and clean and avoid using long query URL. Use short and easy to remember URL. Do not over do your URL with keywords and more keywords. Just one will do that best describe your page.

Do not clutter all your content and links. Easy to navigate site will be appreciated by site visitors.

Rule #4: Get relevant links

Both reciprocal and one way links works for search engine success. Be prudent in your link exchange.

Good links improve your web page’s equity on the search engine and bad links make a dent in your equity and credibility. Be selective in reciprocal linking. Only exchange links with relevant site or blog.

Getting relevant links from a higher page rank site will improve your search engine rank too. It ask as a vote of confident the site gave to your site and so search engine will see it as a good vote thus it will improve your search engine standing.

Rule #5: Getting visitors to stay on your site

This has always been overlooked by most site owners. If you want to rank high on the search engine, you must make your visitors to stay long on your site. It just does not make sense to Google if all your visitors just stay 3 seconds at your site!

This shows that your site doesn’t provide good relevant content to the readers and believe it or not, it will have an effect on your search engine standing.

So the idea is also to make your visitors to stay slightly longer at your site if you want to have a higher search engine ranking.

These are some of the important factors you need to take note when building up your site for search engine success. There are also other factors which I do not include here.

Posted by Anwar in SEO, 0 comments

SEO – How to Write For the Web and the Search Engines

Whenever you write an article for your website, you are not just writing an article for your website, you are writing it for search engines too. Thus, that brings up the topic of how to write for the web and the search engines. Really, these are two different things. Writing for the web means writing for your website. This is information that you need on your website to attract people to your website.

This can be information about your products, or it could be information about a service that you provide. It could even be information about things related to services or products you provide. However, when you write for search engines, you are trying to include keywords that search engines are going to pick up on that will lead them to ranking your website higher in web searches. Thus, you have to write for both of these at the same time, and this can be hard to do.

So how can you write for both of them at the same time? The first thing that you have to do is come up with the keywords that you want to use. The keywords are important to search engines, because those are what they use to rank your site. You always want to include your keyword, or keywords, in your headings. This will help in the ranking of your site.

You have to make sure that these keywords, however, fit with the information on your site. This means that you are going to have to write articles that are about the products and services that you sell. These articles will have information in them about your products, but they will also be laced with keywords. These keywords, however, are for the search engines to help rank your site.

If you have never written keyword rich text articles for your website, then it can be hard to do. You have to make sure that the articles flow naturally, but at the same time, you have to make sure that the articles have keywords in them. This is something that takes time and skill. This is why a lot of people choose to hire freelance writers to do this kind of work for them. Freelance writers, the ones that are SEO writers anyway, specialize in adding keywords to articles that you want them to write for your site. You give them the keywords you want used and the topic you want them to write about, and they take care of the rest. Then you can post that article on your website.

To Your Success!

Posted by Anwar in SEO, 0 comments

SEO Tools To Improve Site Ranks On Search Engines

Search Engine Optimization is very important in improving your online presence. Search engine rankings are the most important for any business because the higher you are ranked, the more visible you become and since the more traffic your website receives. However, to be ranked high and to make improvements to your online presence you must play your role. You can use some SEO tools to improve your rankings.

Local Campaigns – Local SEO campaigns are some of the most effective in improving search engine rankings. Local marketing will highlight your business within your locality and can be integrated with local listings and maps to make it easier for your customers to find you. Considering that most people like services that are closer to them, the local campaigns will most definitely rank your website higher making all the difference for your business.

Website optimization – This kind of optimization should fetch you value from all search engines to give you more visibility. The main objective is to ensure that your site appears on the first page of the engines using approaches such as keywords, Meta tags, titles, ALT tags and links. They are all significant in strengthening the site and they can set you apart even in the face of stiff competition. The rank results from this approach will give you an easy time selling the products or services you have.

Link building – Link building strategies pattern keywords of niches to a specific business site and remain to be very essential in giving your site identity. The search engines will direct users to the site and determine result rankings. It can be a challenging tool if you are new to SEO but you can get professional help from SEO companies offering all kinds of services to improve your website.

Inclusive campaigns – Inclusive SEO campaigns integrate all SEO elements to rank the site highly on search engines. The inclusive campaigns are cheaper compared to handling every SEO tool individually, but they can come with quality challenges because all elements are handled together and are not given intention attention. However, when working with a reputable SEO company, you can still enjoy effective quality inclusive campaigns to boost your website rankings. Consider what the company can do for you before hiring the services.

Competitive analysis – The analysis gets you familiar with the market to offer you direction for your SEO campaign. By knowing how the market is currently, you will be in a position to decide whether to go on with an intended campaign or not. Using competitive analysis, you take a step towards reducing your niche so that you can lower competition by making your website stand out from the rest thus improving rankings in the process. With the analysis, even when entering a very competitive market, you will have an easy time deciding what strategies to use and how to best use them to make your business stand unique. SEO experts can help you with the analysis.

Posted by Anwar in SEO, 0 comments