Explained

What Is Affiliate Marketing? Affiliate Marketing Explained

What is affiliate marketing? An affiliate is like a salesperson who works on commission. If the salesperson introduces a potential customer to a new product, they will get paid only if that customer purchases the product. Most major online companies use affiliates as their salesforce. This helps internet businesses build a stream of traffic and it helps the affiliate make money.

Businesses that use affiliate marketers create coded links that help track where each customer learn about the products or businesses. When those links are followed to the businesses' web site, the affiliate makes a commission on sales. For instance, you have undublishedly followed links from reviews about items on Amazon.com. Amazon uses thousands of marketers to bring traffic to their site – one reason for their fast success in the marketplace.

Everyday products from shampoo to shoes, baby diapers to expensive electronics are all sold through affiliate programs. You can make a little extra money as an affiliate, or even make enough to live on. Top affiliates, often called super-affiliates, may make six or even seven figure incoming from their work. Most affiliates do not earn anywhere near that much – but there are many thousands of people who use affiliate marketing to add to their income each month.

Getting started as an affiliate marketer is simple – although succeeding at it usually takes some time. To get started as an affiliate marketer, you will need to sign up with at least one affiliate program. There are many options to choose from. Some companies use their own in-house affiliate programs. Others use intermediaries to manage the affiliate programs for them. Some big-name affiliate programs are ClickBank, Commission Junction and Linkshare.

You can locate potential programs by searching the name of a product or category you would like to promote and add the word "affiliate." So you could go to a search engine and type in something like "treadmills + affiliate."

Successful marketers use many methods to bring traffic to the offers they promote. You can get started with free methods like creating review nblogs. More experienced affiliates use their own web sites and mailing lists to attract an audience.

The real key to success in affiliate marketing is to promote products you really believe in. Sincerity matters – and customers can smell phony!

Posted by Anwar in SEO, 0 comments

What Is SEO – Search Engine Optimization Explained

Search engine optimization is the technique of getting higher placement in the natural search results of Google, Yahoo and MSN. The search engines that matter the most are Google with a 62% marketing share Yahoo with 20% and MSN floating around with about 10% in market share 'that means the search engine you should choose is Google cause Google clearly has the highest percentage of people are searching on the internet.

What you can see on the screen of your PC when you open Google is a display of local search results, organic search results and paid advertising results. Paid advertising has really nothing to do with the organic search results even though they are really the same. Today were just going to be talking about organic "natural" search engine results and how you get higher placement.

The goal here is not just to get higher placement but to get more traffic to your website. By getting higher positioning for keywords that have the most value to you. You'll see over time by adding fresh content targeting specific keywords that you're trying to get traffic from.

Having higher replacement obviously is the goal if you can get into these top 5 positions you can drive a lot of traffic into your websites assuming you targeting terms that actually drive traffic.

Over time the SEO is not as fast as overnight and quick fix over time you can expect to get a lot of traffic from the search engine results as long as you nurturing a long-term campaign or search engine optimization. If done right you'll see your traffic increase from Google and Yahoo that's the exiting part imagine one day you getting no traffic and the next day you do a search engine optimization campaign by adding keyword targeted content and doing a few other things ill mention in a minute.

Your traffic will increase naturally without having to pay virtually anything and that's only gone grow as long as you set the right landscape.

What's involved in search engine optimization?

There are 2 pieces …

Content and structure & website visibility.

Search engine visibility which is really about getting mentioned on other websites and about links going to your site. Takes time and should not be done all at once.

Doing it all at once basically raises a flag to the search engines that you're trying to manipulate through search results. Done over time and getting into the right web directories such as Yahoo and open directories project can result in higher placement in the search results.

Press release is also payroll as long as you got mentioning here and hopefully some links. And also getting links from similar related websites can make a huge difference.

An example of how powerful online visibility can be from links alone is Adobe website. Adobe website comes up number 1 for the search term "click here". Which if you read in the Adobe website page you'll see that there's absolutely no reference of the search term "click here". It just does not exist …

So why does Adobe website show up number 1?

That's simple.

Google is powered by how many people are linking to the websites that the phrase that people use when this first was "Google booming" and basically having hundreds of websites that are linking to a webpage with a keyword that you targeting and Google historically figured it out that people were trying to manipulate that rhythm and now they're coming up with more synchronizing criteria.

So Adobe is still ranked 1 because there are 100's of 1000's of websites linking to Adobe with the term click here to download Adobe apps. But click here is a link text that actually dries that powerful search engine ranking and as it looks like one billion search results and Adobe has the 1 ranking for that search term.

I'm sure that does not have value to their campaign but it shows you how power of links. Get enough links to your webpage and you can have high placement for just about any search term you're going after.

So let's talk about website content and structure …

There are several different things that you can do to optimize your website.

Your search engine optimization team should understand that the core fundamentals of building a website that not only has valid source code but also offers engaging content such as video imagery and so forth and directly links Google to every single page on the website almost instantly so without have to wait for Google to index your website you can actually create terms of structure and data feeds you can actually create a list for the search engine and say please index this content that does not need help in terms of ranking higher for key words but it does help to get those pages indexed right
away.

The next thing that you can do here to optimize at the site level is to validate to broken links …

So run a program just to make sure that there's nothing broken on the website cause Google's crawling through we want to make sure that they do not hit any bad links otherwise they're drop of the page and discontinue.

Striping out excess source code from your website such as java scripts and styles and formats and using what we call table less and cascading style sheet based html code makes a huge difference in not only the low time of your webpage providing a better user experience but also makes the websites more intuitive to Google as its reading through all of the links on the website hopefully were using a static and textual based navigator rather than using images which can not be read as well by the search engines, same thing with flash.

We have to provide links that are made up of real words such as "marketing" or "promotion", again you want to have engaging content such as video cause it has people choose your result in Google search results I choose your listing make sure that their on your webpage and there engaged in your content and if the bounce back Google will record that and recognize that it is not being relevant to a website and possibly someone with the other search results.

Then there's something called page level SEO …

We do not do SEO only at the homepage, there's a few different SEO vocal points that I'm going to care about at rest of website's pages. We are going to care about not being explicit to the search engines … in other words we do not just put the keyword we are targeting in the title.

We are going to put some called action and we are putting some value proposition to compel the person who finds this particular link in Google to be more relevant than the other listings that show up. We are also tried to use descriptions on each page that include the introduction and that talk about the keyword theme other than just exploiting the page with keywords.

Heading is also an important role in what you're trying to do with your page level optimization for example there's a tag called H1 or hitting tag each heading tag on each page should be unique in other words I do not want every page on my website with H1 part of my overall heading.

Some templates online create a template with H1 that is the exact same for every page your basically telling the search engine that every page on my website has the exact same heading so using new headings on each page will help your search engine optimization person insure that that's one of the criteria that their optimizing for.

Speaking of optimizing for search terms One of the things that your SEO especially should be doing is excessive keyword research …

Understanding the strongest most powerful keywords in terms of people who are actually searching and then creating categories around those search terms and then pages around those keywords that drive the most traffic.

Let's say I have the content tracing sheet about "remodeling". I'm gone to have a particular client write-up content around each of these keywords "home remodeling" so I'm going to have a page marked "home remodeling" and I'm write unique content. Probably 400-500 words of content with the image.

Next thing is looking at overall website visibility

So in website visibility what we're talking about is having mention and links from websites that make a difference. Such as the chamber of commerce and just other websites around the Internet that refer in one way or another to the website that were trying to get placement for. I'm not going to get a link to home assistants from an auto website I'm going to get one from websites that talk about remodeling in the title.

So your internet search engine visibility specialist or link specialist or link building expert their job is to try to get you the best links from websites that have the most relevant to you.

One of the ways that we do that is simply by asking those websites that we find that could be a good place for us to get a link from to please add a link to our site.

We do not do that by creating a reciprocal links or three-way links or any kind of manipulation we simply incentivize them and we say if you're interested because your terms are valuable to use well buy you a cup of coffee or send you a gift card.

The search engines do not see that as a pain for influencing links your simply going to go out to websites where it makes the most sense for you to get a link for your websites to get on.

People are busy so by thanking them you buy them coffee or something like that is a way to obviously get a very affordable like to your website from a page that has the most relevant for you so your link building specialist should be doing this day and night until they've discovered every single link that they need to get only from and try to engage in a conversation with that person who owns the page.

If done correctly SEO will both on the content level by having structured or organized ballet content, keyword optimize web pages having really good internal linking structure for keywords that were searching for.

Posted by Anwar in SEO, 0 comments

Search Engine Optimization Explained

In the world of website marketing, search engines are an essential key to success. They are the most important way to bring traffic to your website. Understanding how search engines work and what they require is an important first step to harnessing their marketing power.

The two types of search engines can be characterized as active and passive. An active engine utilizes crawl technology that consistently searches out websites, adds them to its database and creates listings automatically with what it finds. Passive engines require registration of your website directly with them and rely on editors to add your site to their directory. As search tools have evolved, many have adopted a combination of passive and active strategies.

Search engine optimization is the utilization of techniques that will insure that search engines find and include your website in their databases. There are proven methods to search engine marketing incorporating website design and content adaptation, and keyword strategy. The primary goal of these methods is to bring traffic to your site. The secondary goal is for that traffic to be targeted to your product. In the internet marketing game, exposure is essential. But marketing efficiency requires effective exposure to the right prospects.

Optimizing your website and blog properly will drive targeted traffic through the search engines. Currently Google generates approximately 70% of all internet searches followed by Yahoo and Microsoft. Recently Microsoft announced a joint venture with Yahoo and they released a new search tool called Bing, Yahoo and Microsoft hope that by teaming up they can put a dent in Google's huge lead in the lucrative search game.

Posted by Anwar in SEO, 0 comments

Unethical Search Engine Optimization Explained

If you've ever thought about hiring a professional search engine optimization (SEO) consultant or read about SEO as a subject then you may have seen the term "black hat" mentioned. Let's take a closer look at what black hat SEO really means.

To begin with, we'll revisit what is meant by the term search engine optimization (SEO). SEO referers to methods that improve search engine rankings for a particular website. Techniques can vary but will often involve making the most of the website by ensuring that its content and structure appeal to search engines, as well as visitors.

There are various schools of thought on how best to carry out such optimization. As far as the major search engines are concerned, there are ethical methods of improving search engine rankings and unethical methods.

Within the professional search engine community, ethical techniques are known as "white hat", while techniques that are viewed as unethical have been labeled "black hat".

White Hat SEO involves making the best use of the structure and content of the website to improve rankings. Black Hat techniques will often involve trying to fool a search engine into believing that a particular website is more relevant or highly regarded than it actually is.

Examples of Black Hat methods may include cloaking, which is where a search engine is effectively shown a different version of a website to visitors. Other techniques would include employing hidden text and links.

Although Black Hat SEO can have some impressive results, the major search engines are constantly trying to clamp down on such methods, banning websites who employ them.

For long-term results, ethical White Hat methods are the most effective.

Posted by Anwar in SEO, 0 comments

What is SEO Article Writing? – SEO Copywriting Explained

Many freelancers have questions about what is SEO; what is SEO copywriting; what is SEO writing. This article explains – in detail – what this is. And, how to make money from it as a freelance writer.

What is SEO?

SEO is an acronym for the phrase “search engine optimization.” Search engine optimization is all about doing specific things to your website to drive more traffic to it so that you can increase online sales – and traffic.

What are some of these “things?”

There are many, but here we will discuss what it is as it applies to freelance writers. And, this means writing text in a certain way so that web surfers (ie, internet users) can land on a particular site.

What is SEO As It Relates to Freelance Writers?

What freelance writers need to be concerned with is keywords. What are keywords? Keywords are the words and phrases that web surfers type in when they search for things online.

For example, let’s say you were interested in starting a foreclosure cleanup business. You may not know anything about it other than foreclosures are hot in the news right now and you are interested in starting this kind of company.

So, you log onto your favorite search engine, (eg, Google, Yahoo! MSN, etc.) and type in the keywords “foreclosure cleaning business” or “foreclosure cleaning” or “foreclosure cleanup” or some other relevant keyword phrase.

Note: When you type words into a search engine to find something on the internet, the words you type in are called a keyword (one word) or a keyword phrase (two or more words with commas in between).

How Businesses Get to the Top of Search Engine Results

When you type in these words and hit “ENTER”, a bunch of sites pop up and you start to surf (ie, click on the results) and start investigating the sites to see if they have the information you need.

The sites that pop up are the results that search engines like Google, Yahoo, MSN, et al think are the most relevant to the keyword phrase (aka search phrase) you typed in. Companies pay a lot of money to be among the first two or three pages in the results that search engines return.

Why SEO Copywriters are So In Demand and How They Make Their Money

One of the ways they get to pop up in the first two or three pages of results is to have relevant text that contains the proper keyword phrases. And, this is where you as an SEO copywriter can make a lot of money. You write the text that their site needs to pop up high in search engine results.

Many times, companies will simply give you a bunch of keyword phrases and let you write what you want — as long as it’s a certain length (usually 300-500 words).

There are many freelance writers – hundreds of thousands, if not a few million. BUT, only a tiny minority know what SEO is and how to write this type of copy. And, this is why they’re so in demand.

SEO copywriters have an in-demand skill. And, as more and more companies move larger portions of their advertising budgets to internet marketing, there is an even greater demand for their skills.

In the SearcheEngineWatch article, The SEO Copywriter: Wordsmithing the Web, William Flaiz, underscores the importance of an SEO copywriter. He writes:

“The role of the agency SEO copywriter is unique because…. Suddenly, the writer must optimize press releases, craft articles for social news, monitor social network communications, and develop wiki content…. a strong SEO copywriter is adaptable and capable of internalizing a lot of new information extremely quickly. These unique individuals have fast become the backbone of many SEO engagements. If content is king, then they [SEO copywriters] are the kingmakers.”

And this is why SEO copywriters can charge a premium for their services. If you’re looking for a way to start or maximize your income as an online freelance writer, then SEO copywriting is they way to go.

Posted by Anwar in SEO, 0 comments