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Promote Your Brand Through Pinterest

Are you using Pinterest to help market your business?

Just in case you're not familiar with Pinterest … it's an online tool to help you collect and organize pictures and images that inspire you.

Although the website is popular with individuals, it's proving to be a great business tool as well – it can raise the visibility of you and your brand.

As it's a fast growing social media site (with over 70 million users) it's considered to be an essential marketing tool for businesses.

Through Pinterest you can create a series of theme boards ranging from personal interests to business services and products.

You decide whether you want your boards to be public or secret. I use secret boards tourate ideas for future events, travel and style.

My public boards include business tips, business articles, images for my events and related areas of interest for small business owners such office environments, entrepreneurial style, business travel and working from home.

For many users Pinterest is a way to share new ideas by pinning and repining pictures and images. And like blogs you can raise your profile by liking and adding comments to pins.

Although you can not buy products directly from Pinterest it's a great marketing and brand awareness tool as your Pins can be seen, pinned and re-pinned by thousands of other users.

So how do you get the best out of Pinterest? Here are 10 tips to try out …

1. Pin at least daily to maintain your visibility. I notice that whenever I spend time curating my boards I attract more followers, likes or repins. It's worth investing 5 or 10 minutes to get noticed.

2. Give others a feel for you and your brand by creating boards with images that reflect your values ??and qualities . Are you fun and quirky, modern and stylish, expensive and luxurious?

3. Include pins with links back to your blog posts and articles . When someone clicks on the image it will take them to the original article or website.

4. Include a link to your Pinterest boards from your website and use Pinterest buttons so that others can pin directly from your site.

5. To increase your exposure you can Tweet your pins either directly from Pinterest or through your usual Twitter posts.

6. Create secret boards that only you or your team can view. It's a great way to share ideas for new projects, brand designs, locations and events.

7. Include a vision board for your business and lifestyle. Although you can keep this secret and for your eyes only, making it available to others will give them an insight into the interests, goals and aspirations of the person behind the brand.

8. Add a board which tells the story or gives the background on your company. Innocent Drinks include things that they've learned about being in business as well as their approach to sustainability.

9. If you are hosting a workshop or event or just want to provide news updates then you can add images, photographs and videos that generate excitement and interest

10. Provide access to your free content such as video, audio or radio shows by pinning an image with a link back to your records

As visual marketing is on the increase Pinterest is a simple addition to your marketing and branding toolkit, that offers a way to positively share your ideas, services and products.

Posted by Anwar in SEO, 0 comments

React JS: New Trend in Web Development

The ecosystem of the front-end is constantly emerging and evolving and some tools are becoming immensely popular in the market for revolutionising the web development workflow. Undoubtedly, this ReactJS JavaScript library is one of them.

The big name like Facebook manages this library along with its super-efficient developer community. Moreover, other popular and leading firms like PayPal, Apple, Netflix (recent sensation) are using this framework. Let’s dig into the list of persuasive reasons and find out how this framework is changing the face of web development.

> Facilitates Maintenance and Boosts Productivity

Sometimes, any system update can become a major headache as any sudden change can affect the complex logic of the system and its working activities. To get rid of this problem, Facebook supplemented this JavaScript library with such an ability that can reuse the system components! Developers find it as an amazing feature.

All components have own set of logic that makes it easy to define, handle and manipulate. This approach makes sure that the application has consistent look along with facilitating the codebase maintenance.

> Easy Process to Write Components

JavaScript has an optional syntax extension JSX. With this extension, developers can easily write own components. Hence, devising custom components and high volume applications using this JSX become smoother. The subcomponent rendering becomes easier as well. Moreover, it accepts the HTML quoting. You can make the source simpler and cleaner with React.createElement. Conversion of HTML mockups to ReactElement trees becomes remarkably efficient using ReactJS.

> Stable Code

Sometimes, any change in the child structure can affect their parents. To avert this issue, ReactJS follows only the down data flow. While changing any particular object, developers can simply change the state and can make the necessary changes. In this way, only that particular components would get updated and the data binding structure would make sure consistent app performance and code stability.

> Virtual DOM

Most of the latest engines and platforms suffer from an annoying bottleneck issue. To deal with it, Facebook introduced the concept of Virtual DOM. This virtual representation of the DOM (document object model) makes sure that any change first leaves an effect on it and then it gets reflected on the real DOM tree. It makes sure that the entire process consumes the least time. Moreover, this process guarantees better app performance and enhanced user experience.

> Strong Community Support

The engineering team of big fortune names like Facebook. Instagram is working behind ReactJS. Moreover, this JavaScript library has external support. For instance, the GitHub repository of React has almost more than 1100 contributors. The users can ask their queries on Reactiflux Chart, Stack Overflow, Freenode IRC etc. and with the help of this big community support, they can easily get the solutions.

Other than all the above-mentioned points, ReactJS offers some excellent design and debugging toolset that is very helpful to the developers. Moreover, it comes with a bunch of inbuilt SEO facilities. This framework is not only easy to work but also easy to learn.

So, when you are working on the single page application and looking for rapid development, ReactJS is definitely worthy of your time and attention.

Posted by Anwar in SEO, 0 comments

Twitter Marketing – How to Use Twitter Properly

Without you have been hiding under a rock for the past year, you have very reasonably heard of the social phenomenon called Twitter which has exploded on the social media scene. Now housing millions of users around the globe, twitter is quickly becoming one of the most popular sites on the internet today.

The main reason why twitter has become so important is because of the amount of exposure you can create for yourself and your business (ie the larger your following the more exposure you have). Twitter marketing is an extremely powerful strategy to market your business opportunity because it provides you with 100% free traffic and clicks.

However, as quickly as spam has damaged the internet, so has the vast number of users on twitter who are completely unaware of how to properly implement twitter marketing strategies. How often have you seen people tweet things like that, "Make money online" or "Click here to look at this amazing business opportunity!" How often do you have actually click on their links?

In order to be successful with twitter marketing, your primary focus must be on building relationships with your followers. If you constantly spam your followers with products and products to buy, your reputation with be damaged very quickly and you will be unfollowed by essentially everyone.

When you focus your twitter marketing efforts on relationship building and providing your followers with valuable content, they will begin to see you as a teacher and a mentor. This is extremely important because the more information you simply give away, the easier it is to ask for something in return.

In any relationships there is always a give and take portion. If you focus your twitter marketing on primarily just being a giver as opposed to a taker, your followers will respect you more and will feel more inclined to help you out.

So how do you do this if you are just starting out? You need to constantly study and fill yourself with valuable information so that you can simply just give it away to people. You will become far more attractive than everyone else on twitter because you will stand out as opposed to fitting in with everyone else.

I hope you got a ton of value out of this short article and that you will be able to apply these strategies into your business to have success.

To learn more about the cutting edge strategies that are enabling the top 1% to have success in this industry, make sure you read the resource box below and click on the link for more information.

See you at the top,
Michael Stead

Posted by Anwar in SEO, 0 comments

The Most Common Reasons Why Facebook Ad Campaigns Fail

With over 1 billion registered users, Facebook has become the most widely used social media website. Because of this popularity many businesses have started to view it as a method of advertising and have spent time and money specifically designing ad campaigns for Facebook. However, not all of these ad campaigns are successful, if you have run and ad campaign on Facebook and it has not met with the success you anticipated, we are going to explain the most common reasons that these types of campaigns tend to fail and what you can do to fix them.

· Failure To Include A Call To Action – Anyone familiar with Facebook ads knows how small of an area they have to work with. Users only have 90 characters to get their point across, and because of the limits many business owners fail to include a clear call to action. Many people simply assume that readers will know to click on the ad for more information, which is not always the case. When creating a Facebook ad, you should not ignore the importance of a call to action.

· Choosing The Wrong Type Of Ad – When creating an ad for Facebook, advertisers are presented with different options. With so many different options to choose from, advertisers often choose the wrong one for their specific needs. Advertisers can choose between Marketplace Ads and Premium Ads, with Marketplace Ads being the least expensive choice and offer the highest reach. These types of ads should be used for businesses that are trying to get more likes for a specific page. Premium Ads should be sued when a business is trying to promote a specific product or service. If you are unsure about the type of ad you should choose, you may want to use the helpful tutorials that Facebook offers.

· Not Adding Additional Value – Today's shoppers are always on the lookout for discounts or bonuses when they make a purchase. If you fail to include some type of incentive to attract customers to your website, your ad will likely be overlooked. In order for your ad to be noticed by the appropriate type of customer you should offer discounts, brochures, and eBooks and items that are only available to those who click on your ad.

· Making Your Ad Too Spammy – When you create a Facebook ad it is important that you imagine how it will appear to users. A common mistake made by advertisers is too include too much text or irrelevant images, both of these elements can lead to their ad being classified as spam. To keep this from happening to you, you should create interesting headlines and use images that appeal to users.

Posted by Anwar in SEO, 0 comments

Social Commerce With Pinterest and Facebook

Social commerce is not a new term but it's one that is getting paid a lot more attention slowly by businesses. It refers to the use of social media in e-commerce to encourage the buying and selling of a business's products or services to consumers online.

Facebook was once the leader of social commerce but Pinterest has quickly been on the rise and looks to be taking over in the top position for social commerce. One survey conducted by Boticca.com shows that Pinterest users spend an average of $ 180 on e-commerce sites whereas Facebook users only spend $ 85 on average.

These numbers show that social media sites are having a lot of influence on consumers and help to drive online sales. Just because one may be showing more promise at one time or another does not mean that the other should be ignored. After all, social media is an ever-changing flow and what works well today may be slow tomorrow.

To get the most results, you want to utilize both Pinterest and Facebook for your business marketing. Each has proven to be helpful in driving customers to e-commerce sites and will continue to do so in the future.

Here are some of the tactics that your business should consider when taking advantage of the marketing opportunities that are easily available through social media.

Facebook Offers

A while back, Facebook introduced "deals," which was completely flopped and was quickly replaced by Facebook Offers. These are really taking off, allowing businesses to offer fans exclusive offers for their products and services. The company creates a great offer, like free shipping on an order or a coupon for 50% off. Users can click on "Get Offer" and an email will be sent to their inbox.

The great thing about these offers is that once they are claimed, a notification appears in their friends' news feeds, meaning more exposure for your offer and more potential customers being reached. You can post an offer that is good at your physical location, with users printing off the coupon to present in person, or your online site with a promotion code to enter in at the time of purchase.

Just make sure that you can fulfill your offer. You do not want to offer a free donut and then have 50,000 claims when you will not be able to make that many donuts to give away!

Pinterest Board Optimization

Pinterest is all about the visual appeal. You want to have pictures of your products that are great to look at. You want to entice users to not only repin your products to their boards but also to click through to your website and make a purchase.

Take plenty of pictures of each product until you find the images that are most appealing. Have pictures of someone wearing or using your product too. You can also add the price so that it appears in the top left corner of the image. This lets users know that the item is for sale and for how much.

Integrate Social Media to Your E-Commerce Site

With social commerce, it's important to integrate social sharing into your website. With each product, include a way for users to share, recommend, like and pin to their social networks. When people are shopping online, they like to let others know what they like, what they are buying and what they are adding to their "wish list."

Make it easy for them by adding all of the share buttons to your site, especially for individual items. This is essentially free advertising, so do not overlook this important part of social commerce.

What social media platform do you use the most for your social commerce marketing? Have you found one to be more useful than another? What have your results been?

Posted by Anwar in SEO, 0 comments

Guides In Renovating Your Bar

Are you looking for ways to transform your pub and get it looking new and fresh? There are a large number of techniques to do so, but most come at an affordable cost. When you are sporting a minimal spending budget, you needn’t have a restricted range, since the appearance of your bar influences the number of clients you have. Learning to get along with your clients is essential and is their pleasure, which is the reason why we have found some cheap ways to modernise your pub.

1.) CONSIDER THE LAYOUT OF YOUR BAR

Occasionally you do not even have to spend a cent to make a brand new sense. You may do that by simply altering the layout. Think about your spacing and your design attentively as this creates a great or bad initial impression when customers walk throughout the door. By way of example, as opposed to seats sporadically put, give them purpose. So regardless of if somebody wants to have a personal conversation with a buddy or enjoy an alcoholic drink following a tough afternoon – there is something for everyone. Even though, do bear in mind the theme of your pub, since your layout can distinguish between a calming night and crazy one.

Keep with the tone and texture you want individuals to get. In case there are little seats and much more room to dance, then you’re anticipating individuals to get up and party, not relax.

2.) BUY MINIMAL ACCESSORIES FOR YOUR BAR

Chalkboard, decorated used liqueur bottle or beautifications are perfect on the walls. Some minimal new decorations can go a considerable way to renovate the look of your pub. Keep used alcohol bottles and place fake flowers in them for a decorative look. You do not wish to add too much to the fact that it looks busy and cluttered, but a little accessory every now and then could make the major difference.

The pub itself is the central purpose, so pay special attention to the decoration of this well. Keep taps clean and glistening and in case you’ve pumps which are not labeled or have tags hanging off – revive them. People should not have to ask should you sell a certain beverage, they ought to be capable to see whether you do. A sticky bar is the worst. It can get someone out whenever you put your drink down and your sleeve is covered with residue from last week’s alcohol. Not only is it necessary to help keep your work surfaces clean and tidy, but sand them or buy new work surfaces and it’s going completely transform the pub’s look from the moment you put in it.

3.) CHANGE OR UPDATE YOUR FURNITURE AND FIXTURES

Scuffed seats, broken legs and older handles do not look the most attractive. Although investing in new ones may be very pricey, check out outlet stores like eBay to obtain a discount. If you are absolutely positive that you do not wish to invest a cent, it’s well worth buying covers the seat to make it look as though they’re new. Give the grips a twist down too because they may be unhygienic and look tatty. For shelves that are looking a bit outdated, sand them down and blot them another color to provide a brighter feeling in the room. Even though you might think they go unnoticed, you’d be amazed at how much a person’s eyes could reach when they first enter your bar. Light switches, plug sockets and door handles could be contained in your little spending budget so the area is refurbished with a very little hassle. And in case you still possess the very same drapes as the day you opened, purchase neutral coloured ones.

Carpets look nice and comfy, but they are never appropriate for a busy environment and therefore are too hard to keep. Give your bar a bit of character by taking up the carpeting and trimming down the beneath flooring. This could be incredibly fashionable and give your location charisma at a minimal cost. Or perhaps replacing an older carpet could make a big difference- rather a darker shade that does not show noticeable dirt marks.

4.) TAKE A LOOK AT THE EXTERIOR OF YOUR BAR

We are all guilty of judging a store or restaurant based from its exterior, and your clients are no different.

A bar that has cluttered windows with older paint shavings around the frame isn’t inviting. We are not implying you need to purchase new windows because that is not exactly inexpensive, but opt for a regular window cleaner and re paint the window frames, so it is going to make the major difference. De weeding and potting plants on each side of your entry tells a client an awful lot about the interior of your bar. General maintenance like jet washing the sidewalk and repainting your door could make it look 10 years newer. Solar panel lights and repainting the brickwork out are only some simple tricks to keeping things under control and it will only cost you about £30.

Clearly we have not seen your bar and thus do not know exactly what needs doing. However, the key is to shop around and spend money on little things that will then have a significant impact at the end. Think like a client and what they need. First of all, cleanness and easy accessibility are a few areas to expand on. Then, you can focus on the finishing touches like re designing your menu and purchasing new cocktail glasses.

Occasionally you’ve to spend money to do money! Have you revived your bar recently? We would really like to see your pictures. Tweet us, write to us on Facebook, or label us in them on Instagram to keep the dialogue going.

Posted by Anwar in SEO, 0 comments

How to Upload Audio to Facebook

Audio should not be overlooked online. It's in high demand and provides several benefits.

With audio, people can bring it anywhere. They can listen to it while driving, walking, running or riding a public transport.

It is also easy to produce using free software and can easily be shared online on blogs, websites and social media.

On Facebook today, users can also share their favorite audio files wherever it is their own compositions, music of other artists or their podcasts.

One of the easiest ways to share you audio on Facebook is via a video with audio.

Here's how.

Step 1: Upload file

Facebook does not provide storage space for videos and audio files.

But it does allow users to upload these files on the site for sharing with friends and collections.

To upload your video, go to your Timeline or profile page and on the status box, click Photo.

You will then be asked "Add to Post?" Confirm by clicking on it.

You will soon be shown the browser button which you can use to upload your video file.

Once you've found the file on your computer, you can add a short message or description on top where it states "Say something about this …" Click Post when you're done.

You can also upload your file on the News Feed page.

On the top of the page where the status update box is located, you will see the Add Photos / Videos option below Update Status. Click on it and then confirm by clicking the Add to Post? option.

Then do the same step by searching for the file using the Browse button, put a description if you like and then hit the Post button when you're done.

Step 2: Share the link

If you have a video uploaded on YouTube or an audio file uploaded somewhere online, you can share them on Facebook by posting the link or web URL.

What you should do first is search for your file and get the link.

Once you have copied the link, go back to Facebook and look for the status update box either on your Timeline or on the News Feed.

Paste the link in the box and wait for it to display the image and short introduction on the site. You may type a message or description on top before hitting the Post button.

Step 3: Use third-party services

A third option is to use third-party services. Most video and audio sharing sites today provide social media buttons making it easy for users to share files on their favorite social media sites.

On YouTube, for instance, below the video are sharing options such as the embed code and social media buttons to include Facebook, Twitter, Google+ among others.

To share a YouTube video on Facebook, simply click the Facebook icon below the file.

On the window that will appear next, choose where you'd like to share it by clicking the down arrow next to Share option on the left. Click on your preference then type a message or description on the box below that says "Write something …"

When you're sure about the file and your message, click the Share link button below to share it on Facebook.

Posted by Anwar in SEO, 0 comments