A Content Marketing Strategy to Improve Your Site’s SEO Score

The Golden State Warriors basketball team has already broken a number of NBA records in their pursuit to break the longest win streak in NBA history. However, even if you’re not a fan of the NBA or the Warriors, there are lessons that can be drawn from the team’s tremendous feat. Our team sat down this week to discuss content marketing, a popular marketing strategy, and how website owners can take a lesson from the Warriors to improve their content marketing… and their SEO score.

SEO is a strategy that takes some effort, and, contrary to some peoples’ beliefs, just because you rank for a keyword today (especially a keyword or keyword phrase that is competitive) doesn’t mean your competitors won’t put their own strategy in place to “steal” your relevancy through a more consistent and persistent SEO effort. Just like the Golden State Warriors, if your team (or you, if you’re the owner or sole proprietor) doesn’t show up every day and produce quality work, eventually you’ll struggle to compete with those “teams” that are executing day in and day out. But what do you do when you’re just starting out and/or operating on a tighter budget, and you don’t have much money to spend on a professional to handle SEO for you? We suggest you start with publishing relevant content. And often.

This may seem pretty obvious, but when we speak to many of our clients this is one thing we almost always advocate that they do even if we’re writing some of the content for them. Why?

• Your content will be unique and Google LOVES unique.

• It allows you to showcase a little of your expertise to prospects and partners, and can keep people coming back to your website for future ideas.

• If your targeted keywords are part of the content, it will help increase your page rank over time.

• You control the quality of the content. No third party can possibly care as much about your business and your industry as much as you, so your own content will help that enthusiasm shine through.

• You can be timely and relevant in the topics you speak about, which is an easy way to latch on to what’s trending and increase your odds that your content ranks.

So how does your company become the Golden State Warriors of content marketing and SEO? Here’s a process we would suggest:

1. Explore Google Trends and pull from ideas that have been popular in recent weeks. People always ask us why we advocate this, and it usually stems from this question: “None of the trending topics are ever about my industry, so why would I use this?” First off, the trending topics don’t need to be about your industry. Take the article you’re currently reading, for example. While we write this, the Golden State Warriors are trending as a result of their (currently) undefeated season in the NBA. So, what if the title of our article was, “How Content Marketing Can Be Improved By Analyzing the Golden State Warrior Winning Streak”? What would we write about? Maybe we would draw parallels between a team-written blog with consistently well-written and detailed articles and why not relying on a single player to win a game is the reason Golden State continues to beat its opponents. The reality is, it doesn’t matter. You just want to draw readers in, and take advantage of what people are already searching for on the Internet.

2. Once you’ve found an idea for your latest post, just start writing. Writing about what, you ask? Anything! Not every article needs to be researched and sourced, and not every article needs to be 3,000 characters long. Just look at Twitter. Twitter gives you 140 characters to convey a message, yet how many people view these tweets and act upon them in some way? Millions! The point is, don’t worry about the length. Worry about the quality and completeness of a thought, and whether it will get your readers to act.

3. Now that you’ve written your article, it’s time to maximize it’s benefits to your website through internal and external links. Internal links have great SEO benefit because they allow readers to easily transition from one page to another based on what they’re reading and the actions you want them to take. They also keep people from “bouncing”, or coming to your website and immediately leaving, and increase the amount of time spent reviewing the rest of the content on your website. So, read through your article and find words or phrases that can be used to link to other parts of your website. External links, on the other hand, are links that lead readers to another website. For example, above I linked to Google Trends. Why? It’s looked upon favorably by Google when you’re not constantly building links just to your site, and it also gives you an opportunity to swap links with another website. Let’s say that there is a complementary product (but not direct competition) that you referenced in your article. You could reach out to that other company to let them know, and ask them if they would mind putting your link somewhere within their website. What’s the benefit to you? It’s free advertising to their readership, and if their page rank is higher than yours it’ll give your website an SEO boost if visitors come to it through the link on that higher page ranked site.

4. With your article written, and links embedded, you’re probably wondering where to post your content. Before Google’s Panda update, which we saw more of a penalty around duplicate content, people who spent time creating quality articles thought it best to get it out on as many websites and social media accounts as possible. We no longer believe this is optimal. Even though we know you spent all that time writing a great article and want to make sure you maximize the number of eyeballs on it, it can actually do you more harm than good to repost your content in multiple locations. That’s why we suggest you put content in a single location only, or you make sure that any of the publishing websites you use (for example, Search Engine Journal) will allow you to use a rel=canonical reference to ensure Google doesn’t penalize you for duplicate content!

5. Lastly, if you want to go above and beyond with your content marketing, forum discussions and the like can be a great way to increase the number of backlinks to your article. Reddit, for instance, has emerged as a really powerful social medium for expertise in certain areas. If you join groups relevant to your industry, you’ll likely find tons of user-generated questions that you can answer (and reference your article in) that will give you a static link back to your article for future Reddit users with the same question. For the record, it doesn’t have to be Reddit. You can do this same strategy on all social media websites.

So, if you’re looking to improve on your content marketing strategy and also want to save some of your SEO budget, we suggest you start with the process outlined above. The Warriors didn’t become the team they are today overnight, so keep doing the right things week in and week out and eventually you’ll be dominating your competition! And if you don’t know how your website currently ranks, or just want a second opinion, we suggest you check out our Free SEO Report.

Good luck and good writing!

Posted by Anwar in SEO, 0 comments

7 Free SEO Tools to Improve Your Rankings, Measure Your Competitiveness and Succeed Online

A quick search on the Internet for search engine optimization tactics will bring up a variety of different tips, suggestions and guidelines. With so many conflicting ideas, it can be difficult to know where to turn for a real expert opinion. For a fresh look at successful SEO principles, try following examples from what the most successful bloggers and companies are already doing. Check out this list of free SEO tools that can help you to start obtaining better results.

In order to get the most from these tools, you’ll need to take note of a few general areas within the field of SEO. By focusing on these particular principles one at a time, you can easily implement a new strategy that will take care of itself in no time. Consider focusing on your keyword optimization, links and publicity and the quality of your content. When your site is properly optimized for keywords, users can easily find your pages from a simple search term. Links back to your site from other credible sources lend you authority, showing users that your site deserves to be trusted and improving your rankings in the eyes of major search engines. Finally, the quality of your content is also essential. You need to deliver excellent content consistently if you want to provide value to your visitors and show search engines that your site is worthy of traffic.

Though you might eventually want to invest in a premium service to track your efforts, the following free SEO tools are fantastic resources for anyone beginning a new website or blog, as well as for the users who like to try a new strategy before laying down the cash. Check out these seven popular tools that can help you improve your rankings and bring you more traffic.

1. Wordtracker

With Wordtracker, you can easily figure out what search terms your customers are looking for with their keyword tool. There is also a feature that allows you to see which of these terms are not being targeted by your competitors. For owners of new sites and blogs, Wordtracker also features a tool that can help you find keywords for your site and figure out when and where they should be used on your site. Wordtracker is a great free product for anyone looking to get started in keyword optimization.

2. KeywordSpy

If you’re interested in coming out on top over your competitors, the search tools in KeywordSpy can help you. KeywordSpy offers users the opportunity to figure out the keywords a competing business is using, as well as to see how much the other company is spending on Adwords. You can also look for popular keywords and tips on integrating keywords into ad copy in order to improve profits.

3. Xinu Returns

Users who need a good all-around tool will love the simplicity that Xinu Returns offers. This option focuses on helping you to figure out your page and SEO ranks, while also helping you determine where your backlinks are coming from. With options to check out your own site and others, it’s easy to track links, bookmarks and rankings in one simple place. Xinu Returns makes SEO easy, saving you time and streamlining your efforts.

4. Compete

Compete is specifically designed for users to track their competitors and compare their standings. You ‘ll receive access to analytics on searches and traffic numbers for other sites, which can help you determine how much progress you’re making with your other SEO efforts. Whether you’ve been blogging for three months or three years, you can benefit from the search tools and reports offered in Compete. The information you’ll receive can change the way you view your own site and help you to get a clearer picture of your efforts.

5. Website Grader

Though you can easily compare some numbers yourself with tools like Compete and Xinu Returns, the tools offered in Website Grader can save you time and trouble. Website Grader is easy to use and gives you instant results. You simply put in your own web address, along with several of your competitors, and you’ll receive statistics and a grade to tell you how you’re doing. In addition to giving you numbers and reports for traffic, Website Grader also shows you your results in social media and SEO. This is a great way to get an all-around review of your SEO efforts and to study up on what the competition might be doing better.

6. Seomoz

For the entrepreneur on the go, Seomoz is an easy to use toolbar that can easily be activated while visiting any website. When you use the toolbar within the Mozilla Firefox browser, you can instantly receive analytic data each time you open up a new website. You’ll get a great overview of the page while you browse, allowing you to investigate further or move on quickly to the next source. When you’re looking for your competition early on, Seomoz is a great way to figure out who you’re really up against and who you should be paying attention to.

7. SEO Book

SEO Book is a great comprehensive source that shows you numerous premium and free SEO tools. You’ll find information easily categorized and searchable so that you can find a tool for any of your needs. Be sure to check out their RankChecker tool to see how your keywords are ranking in the search engines.

And now I’d like to show you how to piggy back off of major Social Media websites to get top ranking results. click here: Social Media Optimization

Posted by Anwar in SEO, 0 comments

Powerful Blog SEO Help To Improve Your Google Ranking

If you are looking for blog SEO help that will improve your rankings on the Internet, then I am going to share with you some tips and two simple tools that has improved my rankings tremendously.

First and foremost, if you want to improve Google ranking, you must make sure you are providing valuable content that will give people something worth visiting your blog for. Then, make sure you do not have duplicate content out there on some other site. Google looks at duplicate content and does not like it in regards to blog SEO rankings.

The other thing you want to make sure that you are not doing for your blog SEO ranking is creating a page on your blog or an article post on your blog that you then delete later. If it is indexed by Google and you delete it, then you have created a page break and Google does not like that. This will hurt your rankings too.

Another good tip to improve your blog SEO Google ranking for your page is to always have a graphic on your post, and an alt tag with the keyword you are ranking for. Pictures make things more interesting to the readers and will break up mundane looking text.

Speaking of keywords, you want to use the Google AdWords keyword tool to search for words that have low competition. That way you can rank better for the keyword, and you'll start to build credibility for your site. I found these keywords which rank low when I started this article: blog SEO and SEO help. You'll want your keywords in your title to also improve Google ranking.
Blog SEO help with tools that Google loves!

If you need some serious blog SEO help, use social media. Google loves social media. So if your site is visited and shared among any of the social bookmarking sites like Digg, Bebo, Blogger, Facebook, Twitter, FriendFeed, and so on, then your Google ranking improvements. A simple tool that I use to help me with my social media sharings is TribePro. Blog SEO helpIn Tribebro, initial membership is free and you will share other members' content in the tribe so that they will share yours. With TribePro's free membership, you are limited to the amount of shares per month, but it is better than nothing. If you want to make a really nice impact on your rankings, you'll definitely want to upgrade.

To experience an SEO help expert by your side every time you write an article, I highly recommend the SEOPressor plugin to improve your Google ranking. Before I used this tool, I was seriously missing ground on my Google ranking and I could not figure out why. So I needed some powerful blog SEO help fast. SEOPressor Plugin was recommended to me and I am glad I got this plugin tool. It literally saved me money, time, and frustration. Then, boom, my rankings came back within a week!

I did not start out with TribePro and the SEOPressor Plugin when I first started blogging. I wish I had found this SEO help back then! I had to go through some needless trial and error, like we all do. But I do know that had I had these two powerful tools earlier, I would have saved time because of the effectiveness of this SEO help. So if you want some serious blog SEO help that works, sign up with TribePro and get the SEOPressor Plugin to improve your blog SEO rankings.

Posted by Anwar in SEO, 0 comments

Improve Your Hotel Business By Utilizing Hotel SEO

Hotel SEO fascinates and intrigues the hotel industry. Hotel SEO comes from an SEO background that sustains all components of that 3 letter acronym. Now more than ever, hotels must have the advantage over the competition to survive in these rough environments. Hotel SEO could help a hotel of any size get a lead in the search engines results. It has a unique system that combines on-site search engine optimization with off-site techniques like link building and social media marketing. All aspects of marketing your hotel online must be accomplished in harmony.

Generally, hotel SEO services involve leveraging any asset to make a buzz regarding your hotel or hotel chain. It is imperative to consult with a service to plan and build your SEO strategy. Rest assured, they are aware that web optimization of your web site or creating a new optimized internet site is among the most effective generator of targeted visitors on the internet. If you’re thinking about banner advertising or email marketing, you will see that the cost per customer acquisition is high. The service will work with you to improve your site and help analyze content strategies so you receive the best targeted sales and traffic results possible

SEO should be a primary element of any kind of hotel advertising plan. The Internet has had a tremendous effect on hotel advertising. Every day there are millions of potential clients doing geographically targeted online searches for hotel accommodation, hospitality, wedding venues and conference facilities via the major search engines. Search engines are therefore the greatest direct advertising channel for hotels of all budget levels and locations. Hotel SEO is the primary internet marketing tool to unlock that possibility.

SEO is a tool employed to get more traffic to your business’ web site and increase its position in search engine results. While there are a lot of software packages available that claim to guarantee a high ranking, it’s just impossible to make such a result with software alone. It’s because SEO doesn’t work in a totally predictable way. To begin with, consider working with an SEO company to increase your presence and visibility on the web. These experts can help you to position yourself in order to get the coveted first page results on Google, Yahoo and Bing. It’s possible to handle your optimization internally, but it is very unlikely that you’ll be able to master all the specialized systems as well as stay at the top of the hottest trends in search.

Hotel online marketing has been changed by hotel SEO. Hotel accommodation is normally searched for using locational searches. The more valuable and popular keywords tend to be very competitive. One particular alternative is paid search. But a complete dependence on paid search implies higher costs of customer attraction. Search engine optimization, even in a basic form, will minimize those costs by watering down the dependence on paid search traffic. A well structured SEO strategy can lead to the vast percentage of hotel customers being acquired via organic search. Hotel SEO has therefore become the most crucial marketing tool for communicating with the hotel visitor.

Posted by Anwar in SEO, 0 comments

How to Improve Your Search Engine Ranking by Making "How To" Articles

Every day, multiple types of people are connecting to the internet and searching for information. The Internet is well known for holding tons of knowledge and information from all over the world. One major way that people are getting their information is by searching for "How To" articles. When someone needs to know how to build a birdhouse for instance, it is quick and easy to go to their favorite search engines and simply type "how to build a birdhouse". This is why the Internet is crawling with "How To" websites full of "How To" videos and articles. You can use this fact to your advantage when promoting your website or business.

Why do the search engines like these articles? They are designed to provide the most relevant result for the term searched. This means that if you are searching for "how to bake a cake", the best result would be a good article and maybe a video with instructions. The way that we can take advantage of this is by writing "How To" articles related to your business or website, then submitting them to how to websites. Then, when somebody is searching for something related to your business or website, they will stumble upon your article and, as long as you provide a link, they may navigate to your website.

Another great advantage of posting these articles is the backlinks associated with them. When you post a relevant article with lots of relevant keywords, then you have a link to your website, the search engines will rank your website higher. This is a basic idea to improve search engine ranking … the more links you have on the Internet pointing to your website, the more valuable the search engines believe you are.

The keywords and content associated with your "How To" articles will boost your search ranking greatly. Not only can you post these articles on "How To" websites, but you can put them directly on your own website. This will increase the amount of content on your website and the number of keywords, as long as they are written with search engines in mind. You will notice the more and more content and keywords you have on your website and all over the internet pointing to your website, the better search engine ranking you will get.

Get started making "How To" articles today. They will increase your traffic, increase your search engine ranking, and make your website more useful and more enjoyable. More and more people are creating these articles and videos and reaping the benefits of it so now is the time to build a free website and get started with your how to articles today.

Posted by Anwar in SEO, 0 comments

SEO Services to Improve Your Business

The number of websites is increasing at a rapid rate. There are more than a billion web pages in the internet which has also increased the competition among online marketing websites. The quality of service provided by Indian SEOs is widely accepted. A SEO has to do a lot of work to promote the products and services of a company.

The experienced SEOs from India are providing great services to their customers. They are constantly involved in promoting their client's business. They increase the page ranking of the client and also make the website search engine friendly. Indian companies are providing excellent training to the SEOs. There are many attractions of Indian SEO services which made them the best choice they are:

• Dedicated service throughout the time specified.
• Constant reviews and suggestions.
• Top ranking in search engine.
• Blogs and articles related to your business.
• Effective optimization of your website.
• Consider increase increase in the number of viewers.
• Suggest the best strategy for your business.
• High page ranking.
• Information management of your products and services

The selection procedure for a SEO worker in India is highly complicated which results in excellent work from them. The time schedule of Indian worker will be optimal for companies in other continent to outsource their business. The professionals will be constantly updated in the latest online marketing technologies. Many SEO services are highly confident in their work and they are ensuring money back guarantee for their business commitments. They can increase the number of potential customers for your products and services. They assure you a detailed report about the various competitors and their new strategies. There are certain marketing techniques that follow like Email marketing, Blog marketing, article marketing, interactive marketing etc to promote the website of their client.

Posted by Anwar in SEO, 0 comments

SEO – Link Building Services To Improve Your Business

We stay in an extremely technologically advanced world where pretty much every business relationships on the internet and computers to not only run their businesses but promote them as well. Due to this fact it is extremely important to have a high quality website for your company and to have it built in a manner that will help you to climb up on keyword search engine searches for particular keywords that relate to your companies products and services. This all comes down to how well your website is search engine optimized or SEO'd as it is also referred to.

The concept of SEO is something that is relatively new to the market and something that not too many business owners are familiar with. To put it simply it is the art of getting your particular website as high up on the various search engines for certain words or keywords. For example, if you have a business that sells car parts you want your business to come up near the top when someone types in car parts into a search engine.

Using an SEO company to improve your position

Unless you have search engine optimization experience and knowledge you will need to use an SEO company to help improve your position on the internet. There are hundreds of these companies available and they will use link building techniques to help you achieve a higher position on the worlds most popular search engines. Link building is the creation of numerous links from various locations across the internet to help increase the amount of traffic that your website receives on a monthly and annual basis. Obviously, the more people visit your site the better chance you have of getting more business.

Having a successful website is the key to making a successful company in the modern age in which we stay. The various back links that these companies will create account for approximately 75 percent of what search engines such as Google look for when they are calculating where your website should appear from various searches that are typed in. Obviously, the higher you are on the search engine the better chance you have of receiving more traffic. Therefore the more back links you have the more chance you have of receiving higher levels of traffic.

Choosing the best SEO Company

Choosing the best internet marketing company can be an extremely difficult decision. As there are so many companies offering link building services it can be hard to know which one will offer you the best service for the lowest price. The key is to obtain as many different quotations as you possibly can and also research each company on the internet before you actually consider making a decision. All SEO companies will promise results but not all can deliver so make sure that you are choosing one that can deliver the results that you are paying for.

Posted by Anwar in SEO, 0 comments

Top 5 Web Analytics Tools To Improve Business Performance

Every business generates data and records them as part of its operational requirement. The data, particularly related to websites of companies, can come in many forms such as the number of users visiting your site and their locations or better, the number of them purchasing products from your site among others.

If left unattended the data can be treated as plain gibberish occupying precious server space whereas if analysed with proper tools and acted upon, can be transformational to the business. The methodology of web data analytics includes measuring the user traffic, predicting performance, gauging customer satisfaction levels and other attributes of business by using statistics and computer programming.

Why web data analytics is important

  • To find out current level of performance of your website and areas of improvement
  • To extract actionable information to improve marketing strategies, boost performance and improve decision making
  • To know the profile of users and understand their browsing & buying patterns
  • To predict changing user behaviour, market dynamics, and their impact on business

As the challenges before businesses become more complex and patterns of data more unwieldy, the use of analytics tools has become important more than ever before. Thus, to leverage the functionality of the available tools or services to the benefit of your business, engaging professional online advertising services with the right expertise can be a thoughtful strategy. Let’s discuss the top five web analytics tools that are widely used in most companies of today, and the ones you can readily use to help transform your business.

Google Analytics: Arguably the most popular among all the existing web analytics tools, this comes free with the following attributes. However, a subscription based version called Google Analytics 360 is available as well for enterprise users.

  • Tracks and collates the source of web data spread across channels, devices, and locations
  • Tracks the user activity on a website on the basis of performance related metrics such as total number of visits, transactions, revenue etc
  • Analyses user activity on the site including areas (pages) from where users seem to have bounced off
  • Provides detailed reports that can help to improve digital marketing strategies like social media campaigns, besides aiming at better targeting of search engine rankings, and conversions

An important aspect of Google Analytics related to online advertising is called Google AdWords, which offers bespoke services such as Pay Per Click (PPC) and Cost Per Acquisition (CPA). Known to be the highest revenue earner for Google, this paid marketing service is used by advertisers and web marketers to display product listings, advertising copies, and video content high on Google SERPs.

However, the only area where Google Analytics lags is in providing the description of real time data in its entirety, which it does to some extent but with a few data points only.

Kissmetrics: Unlike Google Analytics, Kissmetrics provides comprehensive web related data about user activity on a real time basis. It shows individual user activity over a period of time spanning across devices, locations and time. It gives an insight into individuals or specific user groups, and is specially useful for mobile apps and ecommerce sites. And yes, it doesn’t come free with charges starting from $200 per month.

Clicky: The tool provides comprehensive real time data on individual user activity, search rankings, and video analytics. Interestingly, it provides a heatmap traction of users in real time through an online widget. The best part is that it is free up to 3000 daily page views but charges $19.99 per month beyond that.

The tool alerts you as well when your site goes offline. It does so by keeping a tab on your site from five different locations worldwide. Thus, it helps companies to work towards real time optimization of business data to arrive at better outcomes.

Woopra: This real time analytics tool has a unique live chat feature that allows site owners or web marketers to chat with users visiting the site. This feature can give important insights about a site from a user’s perspective and helps to improve shortcomings (if any).

Also, by using the tool’s AppConnect feature you can connect with other platforms like Salesforce, WordPress, HubSpot, MailChimp etc. It is available in both free (up to 30,000 actions per month) and paid versions (up to $1,199.95 per month and higher with advanced enterprise level features.)

FoxMetrics: Available at $299 per month, the site provides actionable information to web owners relating to users’ browsing behaviour over a period of time including making sales. By using the tool you can even follow up with customers who have abandoned shopping carts through targeted emails and offers. The tool allows you to create user surveys and feedback forms apart from directing the users to pages that suit them better.


Web analytics tools can provide important insights into user traffic, various facets related to it, and its changing dynamics. However, such information won’t be of any use unless suitable action is taken towards improving the user experience and thereby possible conversions. In the article, top 5 web analytics tools have been discussed in terms of their usage in digital marketing. Readers are invited to give their comments on the same.

Posted by Anwar in SEO, 0 comments