Learn How To Make Money Online Through Pay Per Click (PPC)

With the growing technological world, almost every business has realized the importance of online presence. Therefore, they have started investing in SEO. You must have an idea about a new trend developed in Internet marketing in the last few years. Many of you have surely come across with several internet ads that promise you a lot of money with only a few clicks of the mouse in a day. But in reality, it is not as simple as that. Yes, you can definitely make money online but, it is necessary for you to first understand the underlying mechanism.

Today, you can observe a rapid transformation in the advertising this is because of the quickly changing technological world. The internet is playing a major role in this as now people sitting in any part of the world can easily access different markets that were earlier not accessible due to the geographic restraints. This has given birth to a new world of how to make money online.

If you are planning to make money online and want to be a successful marketer, it is an advice for you to include Pay Per Click in your marketing strategies. Make sure that your advertising help you to convey your message clearly to as many people as possible. PPC advertising is one of the best and easiest way to generate traffic and make money online.

As per calculated stats, Google enjoys 70% of the search engine market and on the other hand, rest of the search engines combined effectiveness is lesser than Google. Because of this, AdWords is termed as the most popular form of advertising for any business.

In the case of Pay Per Click, you pay only when someone clicks on your ad or goes to your business website. Although, you have to pay for every click on your ad but in return you will receive positive leads from all around the world that will help you gain more business. This is how more and more people all around the world will come to know about your products and services and you can gain business from them. One of the critical mistake that most often small business advertisers make is trying to make campaigns with less of research. You can easily put your ads online but making them effective and generating money from them is another thing. A proper understanding of testing, keyword research and constant tweaking of your campaign is essential to make your campaign a profitable one.

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Learn Search Engine Optimization Rules

To develop search engine favorite highly ranked, traffic attracting website and SEO copy writing, you do not need to be a search engine optimization guru or hire an SEO. Search engine optimization (SEO) businesses that promise to raise your rankings in the search engines, in my opinion, have little value in their offers. Instead, I encourage you to observe and apply the following recommendations, which represent the best current thinking as to how to achieve a high ranking in the search engines.

The first and most important of all SEO copy writing rules is that you must over-deliver quality content. The search engines use crawlers or spiders to crawl through your web site and collect data for page rank and relevance rank. Google’s spider is Googlebot. The best way to ensure that spiders keep coming to your website and update your information is by adding valuable content. To help the crawlers or spiders, you should always link to new content from your home page. The real secret to high rankings and high conversion rates is to give your visitors high quality content. It should over-deliver the specific knowledge that comes from your own real experience. Your distinctive way of expression should be reflected in you writings.

And most important of all, your content must be for the visitor under all circumstances. Know what your reader wants. Your content must be of very high quality. You need to blend your knowledge and passion. Build relationships. Once you are satisfied with the over-deliverance and quality of your content you can work with these further rules to make your website search engines favorite. Remember, Quality Content attracts both humans and search engine spiders! Download Google Toolbar, a free tool that shows the page rank of websites on a scale of 1 to 10. If you site’s rank is zero, it is not included in Google’s database. The most highly ranked sites are ranked between 8 and 10, while a page rank of 5 to 7 depicts strong content. If your site is ranked anywhere between 1 and 4, you still need work to do.


Following are important search engine optimization rules for seo copy writing with meta tags where needed; These simple search engine optimization rules shall optimize your web page both for the humans and search engines.

File Name: Make sure that you name each page on your website according to your Specific Keyword, such as the one given below. It should form its file name which, in turn, becomes part of its URL. For example, for a the keyword “plan a website” the File Name should be “plan-a-website.html”, which in turn becomes part of its websites URL i.e. http://www.Basic-Affiliate-Marketing-Help.com/plan-a-website.html.

Page Title: Your Page Title appears at the very top of a browser window. Though it is invisible to most humans as they never actually see the title after they arrive on your page! When ranking for relevance, Search Engines give special importance to these words. So include your Specific Keyword in your Page Title too.

Description: Your Description is your advertisement. Search engine visitors see this on Search Engine Result Page. So include your Specific Keyword in your Page Description too.

Headline: Every page starts with a Headline. Your “top-of-the-page” Headline is the first thing that humans will read on your Web page. The headlines are more important than the regular body copy for both your human readers and the search engine spiders. Always include your keywords in the heading tags, preferably as the first words of the heading.

Keywords: The Keywords tag is designed to tell the search engine what keywords are important to your page, and thereby how people should be able to find you when they search. But this Meta tag has almost completely lost its relevance as far as search engine positioning is concerned – it hardly affects the rankings these days. Each of your site’s pages must focus on one Specific Keyword. Always enter it as the first keyword.

Text Page Search Engine Optimization Rules: Your page should not be shorter then 200 words. It should not be too long either. Sprinkle the keywords throughout the copy of your content. More keywords in the start and end of the page and scattered in the middle part. The nearer your Specific Keyword is to the beginning, the higher the engine scores it. The first sentence must include the specific keyword. However this repetition should not be visible to your human visitors. Make sure the content is consistent and persuasive. Don’t simply repeat your keywords over and over. You may also choose to enter some general keywords. A logical repetition of keywords increases the likelihood that search engines will assess your site as relevant to your desired topic. Avoid overuse of keywords, however. You could get penalized by search engine for keyword packing, and ignoring these all important search engine optimization rules.

Search Engines today are sophisticated at recognizing the topic of a page. So while they need your Specific Keyword and/or its root, don’t put too many keywords. They’ll “feel” manipulated. Follow these search engine optimization rules while writing your excellent content, use synonyms, related words and phrases and General Keywords, all of which help the Search Engines realize what the topic of this page is about. Proper Specific Keyword placement, together with smart selection and usage of synonyms, related words and General Keywords will not only satisfy both the Search Engines and human visitors, it will increase the overall relevance of your page (and likely provide you with excellent ideas for content). For your image files include your keyword in the image name. Here is an example, “plan-a-website.gif”.

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Search Engine Optimization – Keyword Research – Learn From Your Competition

Whether I am helping a client set-up their website for the first time or I am assisting them with their existing site, I make sure that I assess their competition's keyword strategy. This enables me to understand the key terms where my clients will be competitive and which must be incorporated into their sites. But perhaps more importantly, it provides me with valuable insight as to how I can differentiate my clients' sites from their competition and generate for them an effective SEO strategy to drive relevant traffic to their site and away from their competitors.

I start my research by viewing their code. To do this you will 1) need to have their website open in your browser. 2) Go to the left-hand corner of your browser and click on 'View'. 3) From the drop-down menu click on 'Source'. A text box will then open showing the code. You may want to print the file but just be aware that the file could be many pages long. 4) If you decide to print, take out a red pen and go through the file and circle every keyword and or keyword phrase. Otherwise, take notes when and where keywords / keyword phrases appear and what those terms are.

Once you have this list you are ready to perform your own analysis by using a tool such as Google Keyword Tool to assess the keyword (or keyword phrase) potential and to find out similar phrases that terms are more targeted to your company's purpose. So make sure that each time you receive the tool's results page that you read the results to at least to the point where the page says "Additional keywords to consider". You will find a wealth of information. Go through the full list of terms you found in your competitors' code as well as test others that you came across in the tool's results page that you think have potential for your business. After this exercise you will, undoably, have a long list of possible keywords or keyword phrases. Your next task is to narrow these down to just the amount that can be optimally used without any potential repetitions from 'black hat' practices (SEO tactics that Google frowns upon such as 'keyword stuffing' that they penalize companies for). I will address this in future articles. Optimized Usability-

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