Why Instagram Is So Powerful for Your Business and Personal Brand

Do you know how powerful Instagram is?

Most people by now have heard about the little app called Instagram; that has taken the world by storm. It doesn’t matter if you are a technology expert, that knows about the latest and greatest apps, or you can barely check your email. We can all agree that someone we know is always on Instagram. If you look around nowadays it’s a rare sight if you don’t see someone glued to their phone, completely unaware of what’s going on around them. It’s really interesting how much people use their phone while in the middle of a conversation, sometimes more focused on the phone than the conversation they are having with the person right in front of them. Has this ever happened to you, or maybe you even done this yourself?

It’s a different world we are living in now; as opposed to 10 – 20 years ago. Back then smartphones weren’t that smart, apps we not as prevalent, and people where not totally mesmerized by their phones, and more importantly, the apps they use on them. Nowadays you can use applications like Instagram to chat with friends whether by tagging them in something you saw, sending them a video message, replying to a story they posted, or even based on seeing something that reminded you of them. You can also get caught up exploring different cities, watching your favorite actor every day life, or your favorite comedian doing a live steam or some sport highlights from last nights game. None of this existed 15 years ago, back then people would turn to maybe the TV for entertainment but now people are spending more time one their phones than ever before and Instagram is where they are spending most of their time. Whether you own a business or want to build your personal brand… Instagram is definitely one of the platforms you need to utilized, here is why.

Did you know on Instagram you get access to over 800 million users every month. Instagram is quickly rising to the top of all social media platforms, and with a whopping 800 million users it has become one of the best platforms with which to reach your targeted audience. While Twitter has remained at 350 million users for a few years, Instagram has blown past that and will reach 1 billion users within the next year or two. As the old saying goes, “Meet your customers and people where they are.” And right now, they are on Instagram, and Instagram, is on their phone making it even more powerful. Take a look around, you can always find someone staring at their phone, and more importantly using Instagram.

Instagram makes Networking easier for you. The networking capabilities and extensive reach that Instagram has given us, on a global scale is unmatched. Smart people like yourself know they must take advantage of every opportunity to grow and expand their network. Instagram allows you to connect with people based on their interests, location, hash tags and mutual friends and contacts. The best part is you can build your network all around the world from your smartphone. Now this actually gives you a good reason for all the time you spend on Instagram.

Instagram maximizes your reach and engagement. Instagram has 58 times more reach and follower engagement than Facebook, and an astonishing 120 times more reach than Twitter. So building your Instagram audience is vital to your success now and even more so in the coming future. If your not building your targeted audience (people who are interested in your business or personal brand) it’s almost like not having a cell phone or email for people to contact you. It’s like a fisher men not having a fishing pole or net to catch fish, a barber not having clippers to cut hair, we’re sure you get the point by now. Start building your audience today so you can start gaining momentum and exposure fast setting you up for the future with a solid foundation to build on.

Instagram is fun and easy to use. For those who are familiar with Instagram, you already know how fun and easy it is to use. Whether you currently have a personal or a business account you probably already understand how powerful Instagram can be. People are able to explore different cities, countries, and continents right from their phone and also see and do live videos for their audience. You can join someone on a live video, interview style. and the possibilities are endless with new feature being added often. Instagram allows you to basically have your on TV network with out the TV network cost. Even better you are able to get live feed back from your audience with comments and engagement right as you are talking to them, that is more powerful than TV.

People love pictures now and always have and always will. For those who have never used Instagram before, it can be an amazing way to connect with people and build a targeted audience that is highly focused. You can build an audience that is local, nationwide, or international depending on your preference; brand, professions, or passion. There is an old saying, ” A picture is worth a thousand words.” Start using Instagram today, and let your pictures say thousands of words for you. People have always loved pictures for generations so you know Instagram is going to be here for the long haul.

Using Instagram you can create meaningful connections. Most people know by now that Instagram has been growing by leaps and bounds. Especially in the last several years, now the timing is perfect for you. Everyone knows someone that’s always on their phone checking their Instagram, and more importantly Instagram holds people’s attention. It has become one of the most powerful platforms that people and businesses can utilize to connect with others. Can you imagine connecting with new people and potential customers everyday simply from using Instagram. What if you were able to develop a rich, meaningful, connection with your audience. At the same time create and develop your own brand and presence in the minds of people all over the world. Not to mention also to stay up to date with friends and family, Instagram truly allows you to do it all and more.

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LinkedIn: 5 Executive Search and Recruiting Tips

In the mid of the economic decline there is a talent war heating up and companies are finally beginning to realize the value in utilizing social media outlets as a means of sourcing talent candidates for open positions. It is LinkedIn that has already begun to change the way businesses conduct their executive search and hiring efforts, even though Facebook and Twitter may be the more popular and far reaching social media sites today. LinkedIn has companies paying out large sums of money for its premium features, although the basic service is a valuable to in and of itself.

Here are ten tips identified for successfully using LinkedIn as a search source to help guide companies as they are starting expanding their recruiting techniques to include social media.

Understanding the Basic Function LinkedIn

LinkedIn is like all social media networks in the sense that its basic purpose is to connect people and organizations with one another. Unlike the others though, it has the added bonus of allowing its users to develop vast networking opportunities. It also opens up many prospects for tapping into tapping into upper-level, professional candidates when being used as a component of the hiring process.

Networking Efforts Through LinkedIn

All too often companies who do not worry about hiring issues until they arise, while many executive search firms and recruiters have already begun using LinkedIn to expand their professional networks, have not taken the time to begin building their networks and will leave LinkedIn overlooked for long periods of time. Employers must keep up with the site and be continuously building quality connections and developing solid networks in order for LinkedIn to be truly effective. This does require a small amount of time and energy but is not as time consuming as it may sound, though, the benefits are well worth the effort.

Using Advanced Search Options

LinkedIn offers its users with a wide collection of search options and parameters which can be used to allow companies to search for a very specific type of individual to make connections through their expanded networks. Also a company can save the search parameters once they locate the perfect set of parameters for the individuals they are trying to locate.

Searching LinkedIn Through Google

Google often provides the best means of doing just that since most users will keep their profiles viewable to the public for those companies trying to extend their searches beyond their extended networks and into the leaderer LinkedIn community. Google can often be a more effective tool for conducting these searches than the LinkedIn's own search options given the right search parameters,

Make the Extra Effort

Even though LinkedIn can be an outstanding source when conducting an executive search, this still does not mean, unfortunately, that other, traditional ways of recruiting should be forgotten. Despite its effectiveness, LinkedIn, not everyone has connected to social media and to neglect other options could have been to miss out on finding the perfect candidate so employers will still need to make an effective effort to read out through other networking options and contacting candidates through other networking options.

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How to Get Girls on Twitter

If you are confident enough about your personality and looks, you can get a lot of girls on twitter. All you have to do is upload a nice handsome picture that can catch interest, here are some ways you can do to find a girl in Twitter:

* All you have to do is to think of a nice pick up line that can generate the interest of all the girls in twitter.

* After creating a nice pick up line that can be read by all. The next things to do are to look through your messages. Scroll down all the messages sent by beautiful girls on twitter. Pick several girls that quickly get your attention.

* You can send her a direct message saying how interested you are in meeting her. Write a message stating your intention of knowing her personally.

* Write some flattering messages but do not flatter that much. It may sound like you are just trying to build up some words.

* You can send a direct message asking her phone number or you can give your phone number.

* When your phone ring start a nice conversion. Try not to sound very confident over yourself. Be as humble as you can to be able to build a good rapport.

* You have to find some similarities that can create connection with her. Ask her about her likes and try to relate your personal likes on her.

* Try to end your conversion with a nice message like "you are expecting to hear her voice again" or "you will be glad if you will get to know her more", nice lines like this can increase the interest of the girl to talk to you again.
Try these simple tips and go for a nice conversation with the most beautiful girls in twitter.

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Facebook for Accounting Firm Partners

Unless you have never been on the internet or have been away in a place that is unreachable by any form of communication, you will have a pretty good idea of ??what FACEBOOK is. While Facebook started out as a university project meant to keep students in touch with each other on a personal basis, savvy marketers have seen beyond its initial intentions and have quickly embroidered this social networking tool for their businesses.

Accountants are quickly learning to embed the use of Facebook Pages giving them the ability to present a professional, branded visibility and to connect successfully and represent their firm. These pages are easily accessed and maintained directly from within your personal account.

Recently, politicians have utilized Facebook to reach their constituents and potential supporters. Its impact as a political tool was felt during the recent US presidential election. All in all, Facebook has changed the way we share information and communicate with each other.

Need more convincing? Here are what other websites are saying about Facebook and why accounting firm partners should strictly consider being on it.

1) According to WIKIPEDIA : As of July 2010, Facebook has more than 500 million active users, which is about one person for every fourteen in the world. The sheer population of its users has often been compared to the population of the third largest country in the world. Facebook offers different types of accounts or pages that can be utilized for personal or business purposes. Whether you choose to keep separate accounts for personal and / or professional use, create a comprehensive profile, "friend" other members, update and post messages regularly to keep your Facebook community active and interesting.

2) Analytics Firm ' Hitwise ' made a stunning announcement during the early part of this year. According to their surveys for the week ending March 13, 2010, Facebook overtook Google in the United States to be the most visited website during that period. While some may argue that it is a fluke, it is not everyday that a website can overtake a gargantuan company like Google. That alone is a feat worth something.

3) CPATrendlines posted the results of a survey on its page on September 14, 2010 showing that 88% of Accountants are on Facebook. Whether it is for personal or professional reasons, it does not say but the important thing is, accountants are already there … and if you are not, should not you be?

With these things in mind, take the time to carefully consider your accounting firms next steps before discounting Social Media as a beneficial tool. Become a part of the Facebook community, go ahead open an account, create a profile and check it out. After all, there is nothing to lose, it's FREE!

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Pinterest And Automotive Industry

Pinterest is a rapidly growing social network founded in 2009 by Ben Silbermann. In December 2011 it hit the top 10 largest social network services with over 11 million visitors weekly. One month later, in January 2012 Pinterest had more visitors than YouTube and Google+. In March the same year, Pinterest became third most popular social network after Facebook and Twitter. In February 2013 it already had 48.7 million unique users worldwide, which means that it grows at 400 percent in just one year.

Before August 2012, Pinterest was not user-friendly as it is today, because a registration was not so simple. For user to register, an invitation was required. So if you do not have a friend who is already a registered member, you need to send a request to the administrator, which would later be approved, and you would get the invitation from the admin. Now it's not so complicated, you just need to type in your basic info and you're a registered member.

Pinterest and Automotive Industry is a social network based on pictures and videos you '' pin '' on your pinboard. You create Pinboards based on the content you want to post, and in that way way you connect with users with the same interests. It's simple, user friendly and interesting. The dashboard is vivid and full of content, but not unnecessarily cluttered.

That makes Pinterest ideal for promoting products and services to the audience with right interests. But brand owners are not using Pinterest for this purpose as they should.

Automotive is a word which represents any form of self-powered vehicle. Automotive industry covers companies and organizations involved through the design, and selling motor vehicles.

The Automotive industry began in the 1890, and for many decades the United States led the world in automobile production. In 2009 China produced more twice the number of cars made by the USA in second place. As do most industries, and automotive industry had many rises and falls. For example, car production in 2009 was 12 percent less than it was in 2008. But in 2010 it grew by 26 percent compared to the previous year.

The market is won by low prices and high quality products, but most important part is marketing. Advertising, or bringing products to targeted potential customers, is crucial, and the best way of advertisement are social networks. Brand owners are not using social networks to the extent as they should, mostly Pinterest, for it is less popular than Facebook and Twitter. But they are making mistakes, especially Car manufacturers, for Pinterest is ideal for promoting automotive industry and their products. People like cars, and they enjoy being the first to post a picture of a brand new model or to share with their friends. So cars are basically really popular, for all ages and genders, for all types of people. That makes it easier for car manufacturers to target the audience, and Pinterest is a right place to do it. So, for commercial use by Pinterest and Automotive Industry , will certainly be a right choice.

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Everything You Need To Know About Instagram

When it comes to the social networks, Instagram is still fairly new and there are people out there who do not know how to use it properly. This puts many people off joining, but it is not difficult at all.

If they just took the time to have a look at the App and website, they will see that it is fairly easy to use.

If you want to join Instagram but you are put off by not knowing how to use it, then you should read ahead to know everything there is to know about Instagram.

What is Instagram?

Instagram is a social network that works with pictures only. When you sign up, you are given a profile and you can fill in some details about you, but after that, it is all pictures.

You take a picture, upload it to the App on your phone, or to the website on your computer and then you can give it a name, some tags, and you can even apply a filter.

You can choose to share the picture to other social networks, like Facebook and Twitter, and then once you push share, the picture is live and other people can see it on your profile.


Like other social networks, you can add your friends so that you see their pictures on your news feed and they see yours on theirs. They don’t have to be your friend in real life, but it is better to start off with people that you actually know.

You could also add businesses as friends. For example, if you like taking pictures of sneakers, then you can add all the brands and some of the famous collectors.

Then other people with similar interests will see you on their friends list and they will be more likely to add you as their friend. Once this happens, you will be branching out and you might have friends who you have never met in person.


You might be wondering what a tag is, since it is mentioned above. Well, a tag is a describing statement or name about your image. For example, if you have a picture of a hotel in Las Vegas, you can tag it with the name of the hotel and the location.

A tag always starts off with a hashtag, so it is easy to find. Then, users will search for keywords and your image will appear in the search results for that tag. Once more people can see your picture, you will start to get a lot more friends.

If you don’t add a tag to your image, then no one will see it. Only the people who are on your friends list will be able to see the image. If you want your images to be kept private, then this is fine, but if you want more friends with similar interests, then you should tag your images.


People tend to go over the top with their tags. They could have an image with over 20 tags on the image. The image will be listed in the search results for these tags, but Instagram will start to limit the amount of tags you use.

If you want to add more friends and reach more people, then you should use your tags wisely. You might be finding out which tag is the most popular and then uploading a picture for that tag.

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LinkedIn Now Emerging As a David to Facebook's Goliath

In the aftermath of Facebook's monumental let down of an IPO, a silver lining is now emerging from the fog and frustration in the form of a social media trailblazer that has managed to quietly become an industry standard even amid an atmosphere of cynicism and acid reflux. That silver lining is LinkedIn, the professional social network now 160+ million strong, touting 2 sign-ups every second. In CEO Jeff Weiner's own words, "LinkedIn is in the business of connecting talent with opportunity on a massive scale," and while they are already set to accrue a net profit of $ 70 million this year, or double what they generated last year, it has once again become refreshingly obvious that defined purpose is a key ingredient in the recipe of success.

Much of the latest buzz can be attributed to last month's cover story from Forbes, in which George Anders, a leading contributor, reported a very interesting factoid based on calculations using ComScore's Web-usage data and the public financial filings of LinkedIn and Facebook. He has determined how much in dollars and cents each of the two social media giants are able to collect for every hour each user spends on their sites. The final verdict – for every $ 0.06 cents Facebook pulls in per user an hour, LinkedIn is able to generate roughly 21 times that at $ 1.30. While Facebook users on average can spend somewhere between 6 and 8 hours per month socially connected in the digital stratosphere, LinkedIn users conversely average a meager 18 minutes in comparison.

This statistic, as Anders points out, starkly exposes key differences in how the two rivals generate revenue. Facebook is largely bound to monetizing user interaction on a face-to-face basis through ad revenue, which currently accounts for around 85 percent of the company's income. With their user base approach a cool one billion, that is certainly nothing to gripe about, but recent estimates have found that the average Facebook socializer will click on just one out of every two thousand ads, though this may likely change once their Exchange program rolls out.

Under Weiner's savvy direction, LinkedIn on the other hand, is in the mid of an HR revolution and has devised three main sources of revenue generation, with the now-prestressive Recruiter Account being the focal point of their business model. While subscriptions and advertising continue to play strong roles, the shining star has become their corporate accounts, in the form of 'seats', which can cost as much as $ 8,200 per year. Through these coveted accounts, major corporations like Adobe, which currently holds 70 recruiter seats, have access to the global network's best and brightest, where they can refine searches, target potential candidates and initiate the hiring process within hours, or minutes even. While 70 seats can cost upwards of a half a million dollars per year, LinkedIn's corporate account services have become so invaluable, they are absolutely saving companies like Adobe millions of dollars in the long term.

It seems this is not where their prowess ends, because according to another study from Hubspot, LinkedIn is also four times better than its two main competitors for generating business to business leads. They reported back in January that for 2011 LinkedIn held the highest visitor-to-lead conversion rate at 2.74 percent, well beyond the rates of Facebook and Twitter at 0.39 and 0.67 percent respectively. While more recent tallies have shown LinkedIn's lead generation rate to have fallen slowly from what it last year, they are still riding tall at the front of the line, which is attributed primarily to their sole and laser sharp focus on business related issues.

So while the tech sector has certainly taken a dive since May, things are still looking pretty sweet for LinkedIn even with their stock price tumbling around 12 percent since Facebook went public. Pumping an aggressive 33 percent of revenue into sales and marketing, the company is certainly fixed on global growth on a gargantuan scale. And with more than half of all US corporations actively engaging social media in the hiring process and the majority of professional recruiters turning to LinkedIn as an identifiable asset, the company's future certainly looks bright.

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Increase Your Twitter Following

My dog ??wants to go for a walk. "

"It's time for lunch, what should I have?"

If you're on Twitter, you've seen your fair share of these types of tweets, have not you? But there is more, way more, to Twitter than benign random comments. Twitter is a great business tool if used right. If used wrong, people will not follow you – let alone buy from you – and it will be a complete waste of your time.

Here are a few things I've observed when deciding whether to follow someone on Twitter or not:

If you want people to follow you, have a bio. If you do not have a bio, it's hard for others to tell at a quick glance what you're about. Do not make your bio one big pitch fest; that's sure to make people run the other way. Since you're using Twitter for business, have your bio say internet marketer, SEO enthusiast, writer, blogger, WAHM or whatever your business interests are. Keep in mind that people might find you through the search feature when they search for SEO, writer, WAHM, etc.

It's also nice to add your sense of humor at the end of your bio because when you make people chuckle, they're more likely to follow you.

Please do not use the default avatar. Be a real person with a real face or even a brand logo. Many Twitterers will not follow you based on picture vs. no picture alone. Enough said.

Your Twitter Stream
What you tweet matters. When a potential follower clicks on your name they not only see your bio and picture, they look at what you tweet. Do you post only your promotions? That's an instant turnoff. Do you just tweet stuff out like you're not talking to anyone in particular? For example, are you only tweeting about your latest posts or articles you've written? People want to follow people who are having real conversations with others. They want to see that you respond to questions and help with problems. It does not matter how good the information is that you're sending out to Twitterspace, if it looks like you're not interested in communicating with real people, they're not going to want to follow you.

Bottom line – respond to other people's tweets, retweet other's tweets that you find value in, offer help, support someone who's having a bad day, and occasionally tweet your promotions.

Using Twitter successfully to grow your business starts with building relationships with others. But first, use the tips above to make your Twitter page appealing so you can grow your targeted followers. After all, you need to have followers before you can build relationships with them.

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