Marketing

What Is Affiliate Marketing? Affiliate Marketing Explained

What is affiliate marketing? An affiliate is like a salesperson who works on commission. If the salesperson introduces a potential customer to a new product, they will get paid only if that customer purchases the product. Most major online companies use affiliates as their salesforce. This helps internet businesses build a stream of traffic and it helps the affiliate make money.

Businesses that use affiliate marketers create coded links that help track where each customer learn about the products or businesses. When those links are followed to the businesses' web site, the affiliate makes a commission on sales. For instance, you have undublishedly followed links from reviews about items on Amazon.com. Amazon uses thousands of marketers to bring traffic to their site – one reason for their fast success in the marketplace.

Everyday products from shampoo to shoes, baby diapers to expensive electronics are all sold through affiliate programs. You can make a little extra money as an affiliate, or even make enough to live on. Top affiliates, often called super-affiliates, may make six or even seven figure incoming from their work. Most affiliates do not earn anywhere near that much – but there are many thousands of people who use affiliate marketing to add to their income each month.

Getting started as an affiliate marketer is simple – although succeeding at it usually takes some time. To get started as an affiliate marketer, you will need to sign up with at least one affiliate program. There are many options to choose from. Some companies use their own in-house affiliate programs. Others use intermediaries to manage the affiliate programs for them. Some big-name affiliate programs are ClickBank, Commission Junction and Linkshare.

You can locate potential programs by searching the name of a product or category you would like to promote and add the word "affiliate." So you could go to a search engine and type in something like "treadmills + affiliate."

Successful marketers use many methods to bring traffic to the offers they promote. You can get started with free methods like creating review nblogs. More experienced affiliates use their own web sites and mailing lists to attract an audience.

The real key to success in affiliate marketing is to promote products you really believe in. Sincerity matters – and customers can smell phony!

Posted by Anwar in SEO, 0 comments

Increase Your Network Marketing Leads With YouTube

Finding free network marketing leads for your business has many benefits. It takes leads to obtain rich income stability. I am sure as being involved in network marketing you understand that very clear.

How do you find these leads? It really may not be that difficult. Look today at one of the top proven methods of increasing your leads online.

Marketing for leads by online video

YouTube and other hosting sites for video have grown in popularity and has become a profitable method to generate free network marketing leads. In fact if you are not using online video for marketing you may have been left behind. Video marketing could very possibly be the answer to move your business to the next level. Right now is the time to start utilizing online video if you do not already. Catch the train now while you can. If you would like to move your network marketing business into a lucrative income streaming business by generating free internet leads get on board.

Do not let YouTube pass you by as just one of those fads. Look at some of the statistics and then decide if YouTube could just be the answer you need for your business.

Advantages of YouTube marketing

· 4th most visited site on the internet

· Over 22% of internet users visit YouTube

· Free service for anyone to use

· Effective video will increase traffic to your website

· Increased Google rating with YouTube posting

· Easy and quick

Just think with more than 22% of the internet users visiting YouTube how many of your target market are there just waiting for the next network marketing video to appear. Will it be your business or one of your competitors?

Who visits YouTube?

  • Over 66% of the men and women in the US over the age of 25 years of age have watched a video online at YouTube
  • Over 50% of YouTube users are over the age of 25
  • Approximately 25% of YouTube users are over the age of 35

How can you not get on the YouTube train for increasing your network marketing leads with a free service offering exposure to your target market?

Posted by Anwar in SEO, 0 comments

Digital Marketing Online Certification Training Course – Get Certified by Google

Did you know you could get certified by Google? Google provides a number of Digital Marketing training courses to help enhance marketing skills, some of them absolutely free of cost! Digital Marketing courses are not only helpful to those working in the field but also incredibly useful to entrepreneurs trying to make it in this fast-paced business environment. It is crucial in today’s business situation to have a working knowledge of each and every aspect of the business, and while courses are widely available for a range of other aspects, Digital Marketing was a subject rarely touched upon.

However, Google is helping millions of like minded individuals worldwide with an interest in the subject by providing these free courses. We’ve mentioned the top 5 courses you can enroll in, with Google today!

AdWords Fundamental Course

Learn the basic and intermediate aspects of AdWords and advertising online. The course touches up on how to set up AdWords, manage a campaign and also teaches you how to measure and optimize your AdWords campaign. You can take on the assessment after going through the study material and earn a Certification from Google. The assessment consists of 65 questions that need to be completed within an hour and a half. To earn the certification, you’ll need to score above 80%. The test is also available to take again in case you don’t make the cut the first time.

Squared Online

This program is a 5-month training course, 6 hours per week. Squared Online is a Digital Marketing Leadership course created by Google in partnership with Home Learning College. You will be guided by Industry experts and the course takes a unique, practical approach for training. This is a great course for anyone looking to boost their Digital Marketing training skills. The course focuses on Evaluating the relationship between digital innovations and changing consumer behavior and communicating how this relationship will evolve in the future. You will learn how to propose how an organization can build an effective digital presence that concentrates on consumer engagement and organizational objectives and how to use data from a variety of sources to generate insights and make strategic commendations amongst other important skills.

AdWords Display Certification

This online course teaches you to create, manage and optimize Display campaigns. It will also help you take advantage of Google Display Network with Display campaign settings. The Pre-requisite to take this course however is to complete the AdWords Fundamentals Course, which covers the basics. You can take an assessment to earn the certification. This is a beginner course and the material is always online, meaning you can take your time to study and take the assessment as you please.

Google Analytics Individual Qualification

This Google course covers basic and advanced Analytics concepts including planning, analytics principles, implementation, data collection, configuration, administration, conversion, attribution, reports, metrics and dimensions. Once you study the material provided, you can do this on your own time and it’s free, you can take the Google Analytics Assessment consisting of 70 questions to be completed within a time period of 90 minutes. To earn the certification for this course, you will need a score of 80% and above.

Google Digital Unlocked

Having partnered with the Indian School of Business in Hyderabad and FICCI, the content covered in the course will provide a foundation for basic Digital Skills. The course begins right from the basics with an Introduction and understanding of Digital Media. You will learn how to plan online strategies, gain insights on new developments in the digital world, build an online presence, be noticed by ads, work with Analytics and much more. It’s a full ranged course and you can take your time going through the material. There are small assessments for every topic, once you pass them, you can move on to the next topic and complete the course to earn your certification.

Posted by Anwar in SEO, 0 comments

Top Digital Marketing Trends in 2019

We are almost on the corner of the year 2018. But, I am sure it's not late talking about next years' big digital marketing trends. Somewhere between a robust plan of action for Q1, 2019 and making digital marketing strategies, it's good to know about how the market will shape up in the year 2019.

Below are a few trends which will rule the digital marketing all over the globe.

Video Marketing

One of the most effective digital marketing techniques next year will be video marketing. According to a report, 80% of the online content will transform into a visual representation. It will give an overview of the product and services with a tint of entertainment and humor.

Since the adoption of smartphones and social media platforms video is preferred as one of the best ways of marketing a product. A short video not only communicate a message effectively, but it is also capable of giving your campaign an emotional environment.

AI – The Future of Machines

According to a report from Adobe, soon machines will be decisive enough to make strategic marketing decisions. Is not it mesmerizing? Imagine all you have to do is to store all your data in a machine server and you will get suggestions for your marketing strategies. It's not over yet; these strategies will be in sync with your customer behavior patterns. AI will change the face of marketing immensely in the near future.

Automated Chatboxes

I am sure you must have encountered a chat box while surfing on the internet. Chat boxes are one of the most widely implemented applications of Artificial Intelligence. Not just they display results at a faster rate, also chat boxes are humorous and offer a personalized experience to the clients. Moreover, in a recent report from IBM, 85% of all the customer service interactions will be done by machines by the end of this year.

Voice Search

You must be listening about Alexa and Google Home these days. If not, read about it. A research report says, 65% of smart speaker owners say that they do not want to go back to a life without a voice-controlled assistant. Smart speakers will change the ways of data surfing.

Have you tried searching content through voice commands? That's where digital marketing comes into play. All the SEO you do on your website must rely on voice commands as well.

The fall of the Kingdom- Internet vs. TV

In this millennial generation, where a person spends more time using a phone or surfing internet television is merely a device to connect gaming modules. According to study, people will spend approximately 2.5 hours online and 2.7 hours spending their time on tube. This leads to a change in advertising pattern transformation from television channels to internet sites.

Content – The Trustworthy Soldier

We read articles, blogs, newsletters, and what not, on a daily basis. But what if you do not find genuine content which you can trust? Content is not just about facts and figures, it must be easy, clean, and lean. In the year 2019, content will have the same importance which it had earlier. It makes a data set trustworthy and genuine though any media.

If you still seek any information regarding the same, connect to us and let our experts help you with some deep-dive insights on digital marketing trends in 2019.

Posted by Anwar in SEO, 0 comments

Why You Should Hire A Marketing Agency

Internet based marketing agency provides a variety of services to the Internet entrepreneurs to assist them in the sphere of Internet marketing and how to increase the traffic of their website. Also, online marketing agency can provide them with better working websites that will bring more leads and customers. There are many innovative techniques that can be used to make a functional and useful website. Some of the services offered from a marketing agency involve the following methods:

1. PPC (Pay per click) advertising

2. SEO (Search engine optimization)

3. E-mail marketing

PPC (Pay per click) advertising method used by the agencies helps the website to be shown on the number one page of results for the keywords and phrases searched on all important search engines. The marketing agency has access to the client’s advertising account and it manages the budget for the PPC campaigns, by offering their skills to increase the return of investment (ROI) of the client.

SEO (Search engine optimization) is a very important process used to get a steady flow of visitors to the website from target consumers that are searching for information on the search engines like Google, Yahoo, Bing and etc. The agency has to use many techniques that are time consuming and a team of experts is needed to work on processes like Inbound Link Building, Market research, Keyword Marketing Analysis, Search Engine Visibility and many other technical analysis that require technical skills. This will help the process to discover how the website content and design can rank higher on the search engines, to identify the competition for SEO and to find the keywords that are more profitable.

E-mail marketing is another vital method used by the marketing agencies. This is done by using the database segmentation and getting visitors to opt in. The marketing agencies are using e-mail marketing tools for many reasons including call to action, reminders, e-mail messages, special offers, discounts etc.

The potential of a marketing agency is amazing no matter if you are starting a new business or launching a fresh new product, the results can be stunning. With the time and technology vigorously moving forward, the ways of doing business and marketing are drastically shifting day by day. Today, nearly every company, institute or brand avails the advantage of the internet for branding and marketing. Along with the approach to offer customers with the various and effective marketing concepts, a lot of marketing agencies are emerging quickly.

So what are the Benefits of a Marketing Agency:

If you wish your product and services to be available online, these marketing agencies are necessary, because they are extremely aware of the newest marketing trends. They can offer you with their finest services by serving and helping you all the way through the process of marketing and advertising your products and services. The majority of the marketing agencies can provide you with:

* A website with relevant information for your customers, and hassle free system that will collect information about your visitors so you can communicate with them and improve your products.

* Using most modern designs and techniques, the website will be equipped with excellent features that not only will ensure the marketing of your company, but also rank higher on the search engines so you can lower the budget for the advertising campaigns.

To find more how a Marketing Agency can help you bring your business to the next level check Stibera Marketing Agency

Copyright Stibera Business Consulting

Posted by Anwar in SEO, 0 comments

Search Engine Optimization (SEO) For Marketing on the Internet

Search Engine Optimization (SEO) For Marketing on the Internet can be a great experience and quite rewarding for those that take the time to learn the foundational aspects to its over-all strategies. There aren’t any secrets to how you rank high with the major search sites except that successful SEO tactics and strategies are as infinite as they are varied. You want to know what it takes to have successful SEO? I will show you where to begin using certain processes to succeed in leveling the playing field between you and the many marketers that have recently come into the Internet marketing world.

First of all, before we talk about search engine optimization, you have to recognize foremost how search engines work. As well, you will have to understand other pieces of the search engine puzzle. These are:

1. What is an SEO?

2. Search Engine Optimization Process

3. Keywords

4. Linking Scheme

What is an SEO?

Search engines primarily want to give the user the most fitting and latest data to match the search phrase that was used by the individual user. Search engines are complex pieces of technology that allow users to quickly find relevant web sites by hunting for something they want by simply typing a word or a phrase into the search engine. Of course, the information will be useless if it doesn’t relate to the term being searched. If the data found is old it won’t help the user either. The data relevancy is extremely important and is why the user will always expect the latest information in order for it to be useful to them. As an Internet marketer, you will be very successful at getting your marketed campaigns up in the search rankings if you update your web site each day and add some extra pertinent information.

Search Engine Optimization Process

Search engine optimization (SEO) is the procedure by which online marketers use strategic articles to increase their web site’s overall relevancy in search results. SEO is something you are going to have to master if you want to have a successful Internet marketing business. The Internet has grown tremendously and the challenge for the best spot in rankings has created a massive market. With that in mind, understanding the fundamental elements of SEO is primary for online business success so lets look at technique familiarization next.

Using effective search optimization techniques will enhance the page ranking of your web site. In order to get there you will have to use certain methods to increase your site’s page rank. I believe that the most important way to do this is to supply high quality content to the site regularly. You would think that everyone out there is using this simple concept but there are so many web sites that fail to provide content that folks find interesting. This is where you can shoot your site straight to the top of the rankings because a site that offers content that is well-written, interesting, and updated regularly will stimulate visitors who are likely to return again and again to the site in the future. Do you see the power in this tiny bit of knowledge? If you can set your web site apart from those lifeless, uninteresting web sites then do it because you will definitely have a greater chance of attaining high page rank through search optimization.

Keywords

Keywords are a significant component for effective search engine optimization. If you place highly convertible keywords (words that folks place into search engines) and phrases in your content, you’ll find that your site will begin to get a larger influx of visitors. You need to make sure that the keywords and phrases you have on your site are the keywords and phrases that your site is essentially optimized for so that you are targeting your market properly. If you use lots of keywords in your content (i.e. article), you will likely have more online visitors finding your site at the top of search engines when they search using those specific keywords. If you are persistent with these methods, then your overall search engine optimization will increase which will lead to higher page rankings. So remember that relevant keywords will benefit your site so always make sure to use words that make sense to the material you have on the particular site!

Linking Scheme

Lastly, you should develop a linking scheme to enhance your search engine optimization. This not only provides free publicizing for your site, but it also gives the impression that your website is more significant because of its associated links. You will have many more visitors because of more sites directing back to your site. Of course, the more incoming links you have directed to your website, the higher it will be placed in the search engines. Although this process is a bit more involved, the rewards can be extensive and residual because with more “back-links” the longer your site remains towards the top!

Conclusion

Always bear in mind that search engine optimization methods are central in increasing your site’s rankings. You want to make sure that you write keyword rich, high-quality articles (content) and that you link your site to other sites and then connect them back to yours again. All this along with a good coaching or mentoring program will enable your business prosper for life!

Posted by Anwar in SEO, 0 comments

Online Marketing Tools – Avoiding the Pitfalls

There are many things to consider when deciding what online marketing tools you should use. The fact is that if you want to be thoroughly confused, do a Google search on the subject and you will find everyone and their dog trying to sell you something… and most of it is junk.

Online marketing tools are different for everyone and every niche but there are common strategies that all online marketers should use. Before I begin, I want to point out that these are my opinions of what online marketing tools should be used. This subject is a moving target and part of having an effective online marketing strategy is staying educated and informed about what is most useful.

The most important advice that I can give is to do your research. There are many facets of online marketing and each one has to be researched continuously so that you can make a well informed decision when it comes time to implement the strategy.

The best online marketing tools are ones that are set up previously before anyone knows they exist. What I am referring to is a well designed website or blog. My personal preference is to set up Word Press blog. There is a time to market the site but not until it’s ready. Don’t get me wrong, letting your Facebook, Twitter and other social networking friends know that you are working on it is fine. Just let them wonder in anticipation that something great is going to happen. Building up hype about what you are doing is one of the greatest online marketing tools there are. Just ask Apple and Steve Jobs… they are the masters of it.

Make sure you have the look that you want and all the links are working on your site so that you can keep people coming back for more. Once you launch is not only important to get them to your blog or website but more important to keep them there. If you have unoriginal content, broken links and disarray, you will just drive them away… and that is not good. One last thing on Word Press blogs…there are a multitude of online marketing tools embedded inside of Word Press in the form of Plug-ins. Be sure and utilize this resource because it can make or break your site.

Once you have your website or blog set up then it is time to implement the strategy or strategies that you feel are important to you. The best way of deciding on what tools to use is to do a self evaluation. A good way to start is to pick one strategy and master it before you move on to another. You only have one shot at making a first impression so make it a good one.

Some of the online marketing tools that can be used are article marketing, video marketing, affiliate marketing, social network marketing, link exchange and search engine optimization or SEO. Of course, the best way to make an immediate impact is to engage in all of these strategies simultaneously but like I said before, pick one of the online marketing tools, master it and move on to the next one.

Keep in mind that there are strategies inside of strategies. For example, there are ways of article marketing that will work and ones that won’t. Again…Do your research. This goes for every strategy that anyone could come up with. There is nothing more powerful than knowledge.

The most important thing to remember is… there is NO SILVER BULLET! Don’t get caught up thinking that there is a short cut in your strategy and development of your online marketing tools…. There just isn’t. The good thing is there are people out there that are willing to help you if you need it.

For more information, visit http://kellynorris.com/articles/online-marketing-tools-%E2%80%93-avoiding-the-pitfalls/

Posted by Anwar in SEO, 0 comments

A Content Marketing Strategy to Improve Your Site’s SEO Score

The Golden State Warriors basketball team has already broken a number of NBA records in their pursuit to break the longest win streak in NBA history. However, even if you’re not a fan of the NBA or the Warriors, there are lessons that can be drawn from the team’s tremendous feat. Our team sat down this week to discuss content marketing, a popular marketing strategy, and how website owners can take a lesson from the Warriors to improve their content marketing… and their SEO score.

SEO is a strategy that takes some effort, and, contrary to some peoples’ beliefs, just because you rank for a keyword today (especially a keyword or keyword phrase that is competitive) doesn’t mean your competitors won’t put their own strategy in place to “steal” your relevancy through a more consistent and persistent SEO effort. Just like the Golden State Warriors, if your team (or you, if you’re the owner or sole proprietor) doesn’t show up every day and produce quality work, eventually you’ll struggle to compete with those “teams” that are executing day in and day out. But what do you do when you’re just starting out and/or operating on a tighter budget, and you don’t have much money to spend on a professional to handle SEO for you? We suggest you start with publishing relevant content. And often.

This may seem pretty obvious, but when we speak to many of our clients this is one thing we almost always advocate that they do even if we’re writing some of the content for them. Why?

• Your content will be unique and Google LOVES unique.

• It allows you to showcase a little of your expertise to prospects and partners, and can keep people coming back to your website for future ideas.

• If your targeted keywords are part of the content, it will help increase your page rank over time.

• You control the quality of the content. No third party can possibly care as much about your business and your industry as much as you, so your own content will help that enthusiasm shine through.

• You can be timely and relevant in the topics you speak about, which is an easy way to latch on to what’s trending and increase your odds that your content ranks.

So how does your company become the Golden State Warriors of content marketing and SEO? Here’s a process we would suggest:

1. Explore Google Trends and pull from ideas that have been popular in recent weeks. People always ask us why we advocate this, and it usually stems from this question: “None of the trending topics are ever about my industry, so why would I use this?” First off, the trending topics don’t need to be about your industry. Take the article you’re currently reading, for example. While we write this, the Golden State Warriors are trending as a result of their (currently) undefeated season in the NBA. So, what if the title of our article was, “How Content Marketing Can Be Improved By Analyzing the Golden State Warrior Winning Streak”? What would we write about? Maybe we would draw parallels between a team-written blog with consistently well-written and detailed articles and why not relying on a single player to win a game is the reason Golden State continues to beat its opponents. The reality is, it doesn’t matter. You just want to draw readers in, and take advantage of what people are already searching for on the Internet.

2. Once you’ve found an idea for your latest post, just start writing. Writing about what, you ask? Anything! Not every article needs to be researched and sourced, and not every article needs to be 3,000 characters long. Just look at Twitter. Twitter gives you 140 characters to convey a message, yet how many people view these tweets and act upon them in some way? Millions! The point is, don’t worry about the length. Worry about the quality and completeness of a thought, and whether it will get your readers to act.

3. Now that you’ve written your article, it’s time to maximize it’s benefits to your website through internal and external links. Internal links have great SEO benefit because they allow readers to easily transition from one page to another based on what they’re reading and the actions you want them to take. They also keep people from “bouncing”, or coming to your website and immediately leaving, and increase the amount of time spent reviewing the rest of the content on your website. So, read through your article and find words or phrases that can be used to link to other parts of your website. External links, on the other hand, are links that lead readers to another website. For example, above I linked to Google Trends. Why? It’s looked upon favorably by Google when you’re not constantly building links just to your site, and it also gives you an opportunity to swap links with another website. Let’s say that there is a complementary product (but not direct competition) that you referenced in your article. You could reach out to that other company to let them know, and ask them if they would mind putting your link somewhere within their website. What’s the benefit to you? It’s free advertising to their readership, and if their page rank is higher than yours it’ll give your website an SEO boost if visitors come to it through the link on that higher page ranked site.

4. With your article written, and links embedded, you’re probably wondering where to post your content. Before Google’s Panda update, which we saw more of a penalty around duplicate content, people who spent time creating quality articles thought it best to get it out on as many websites and social media accounts as possible. We no longer believe this is optimal. Even though we know you spent all that time writing a great article and want to make sure you maximize the number of eyeballs on it, it can actually do you more harm than good to repost your content in multiple locations. That’s why we suggest you put content in a single location only, or you make sure that any of the publishing websites you use (for example, Search Engine Journal) will allow you to use a rel=canonical reference to ensure Google doesn’t penalize you for duplicate content!

5. Lastly, if you want to go above and beyond with your content marketing, forum discussions and the like can be a great way to increase the number of backlinks to your article. Reddit, for instance, has emerged as a really powerful social medium for expertise in certain areas. If you join groups relevant to your industry, you’ll likely find tons of user-generated questions that you can answer (and reference your article in) that will give you a static link back to your article for future Reddit users with the same question. For the record, it doesn’t have to be Reddit. You can do this same strategy on all social media websites.

So, if you’re looking to improve on your content marketing strategy and also want to save some of your SEO budget, we suggest you start with the process outlined above. The Warriors didn’t become the team they are today overnight, so keep doing the right things week in and week out and eventually you’ll be dominating your competition! And if you don’t know how your website currently ranks, or just want a second opinion, we suggest you check out our Free SEO Report.

Good luck and good writing!

Posted by Anwar in SEO, 0 comments