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Make Money Online

In today’s economy a lot of people are wondering how to make money online. The secrets to making money online are the same as making money in the “real world”: Hard work, creativity, innovation and knowledge. The Internet is the real world, it just has some aspects that allow a person of lesser means compete with people with much deeper pockets. That is its biggest draw.

Hard Work

Perhaps the biggest myth to making money online is that you don’t have to work hard. This is far from the case. In fact, in the beginning you might be working harder than you are now. Most people who succeed online do so by working very hard work at whatever project they are doing online. They did not just put up a website and sit back and wait for checks to flow in. They worked hard to get their businesses off the ground and were rewarded for it. A person who wants to make money online will have to commit several hours a day at least and lots of sweat equity to the project. If you’re not prepared to work hard forget about making money online. You have a chance to make a good deal of money online but you do have to earn it.

Creativity

The people who make the most money online are those who come up with new ideas and concepts. Whether it’s SEO marketing, blogging, selling through Twitter whatever somebody had to create it. The biggest fortunes will be made by those who are willing to create something new and work hard at it. This has been the case in the “real world” for some time. It was Bill Gates who decided the PC need a new operating system Now he can give away billions and not miss it. The same creativity takes place now on the Internet.

Innovation

After the creators the people who make the most money online are the innovators. These can be those who come with a new idea or those who have the courage to try and implement a new idea. If an innovator sees something new that looks like a big money maker they try it, they adapt it and they start doing it. In many cases innovators simply take somebody else’s idea and run with it. Next time you see a really great money making idea don’t just try to figure out how you can get in on it. Instead, try to figure out how to do it better. That will make you an innovator. It was Henry Ford who realized cars could be made efficiently with an assembly line process. That innovation changed the way cars are built.

Knowledge

The old saying that knowledge is power has never been truer. The online world is all about knowledge; those who have the most knowledge will succeed online. That means learn as much about your business or product as you can. Read, do research online, talk to others in the business, or develop a mentor relationship with a more experienced marketer. Do whatever it takes to get more knowledge and you make money online.

Posted by Anwar in SEO, 0 comments

7 Free SEO Tools to Improve Your Rankings, Measure Your Competitiveness and Succeed Online

A quick search on the Internet for search engine optimization tactics will bring up a variety of different tips, suggestions and guidelines. With so many conflicting ideas, it can be difficult to know where to turn for a real expert opinion. For a fresh look at successful SEO principles, try following examples from what the most successful bloggers and companies are already doing. Check out this list of free SEO tools that can help you to start obtaining better results.

In order to get the most from these tools, you’ll need to take note of a few general areas within the field of SEO. By focusing on these particular principles one at a time, you can easily implement a new strategy that will take care of itself in no time. Consider focusing on your keyword optimization, links and publicity and the quality of your content. When your site is properly optimized for keywords, users can easily find your pages from a simple search term. Links back to your site from other credible sources lend you authority, showing users that your site deserves to be trusted and improving your rankings in the eyes of major search engines. Finally, the quality of your content is also essential. You need to deliver excellent content consistently if you want to provide value to your visitors and show search engines that your site is worthy of traffic.

Though you might eventually want to invest in a premium service to track your efforts, the following free SEO tools are fantastic resources for anyone beginning a new website or blog, as well as for the users who like to try a new strategy before laying down the cash. Check out these seven popular tools that can help you improve your rankings and bring you more traffic.

1. Wordtracker

With Wordtracker, you can easily figure out what search terms your customers are looking for with their keyword tool. There is also a feature that allows you to see which of these terms are not being targeted by your competitors. For owners of new sites and blogs, Wordtracker also features a tool that can help you find keywords for your site and figure out when and where they should be used on your site. Wordtracker is a great free product for anyone looking to get started in keyword optimization.

2. KeywordSpy

If you’re interested in coming out on top over your competitors, the search tools in KeywordSpy can help you. KeywordSpy offers users the opportunity to figure out the keywords a competing business is using, as well as to see how much the other company is spending on Adwords. You can also look for popular keywords and tips on integrating keywords into ad copy in order to improve profits.

3. Xinu Returns

Users who need a good all-around tool will love the simplicity that Xinu Returns offers. This option focuses on helping you to figure out your page and SEO ranks, while also helping you determine where your backlinks are coming from. With options to check out your own site and others, it’s easy to track links, bookmarks and rankings in one simple place. Xinu Returns makes SEO easy, saving you time and streamlining your efforts.

4. Compete

Compete is specifically designed for users to track their competitors and compare their standings. You ‘ll receive access to analytics on searches and traffic numbers for other sites, which can help you determine how much progress you’re making with your other SEO efforts. Whether you’ve been blogging for three months or three years, you can benefit from the search tools and reports offered in Compete. The information you’ll receive can change the way you view your own site and help you to get a clearer picture of your efforts.

5. Website Grader

Though you can easily compare some numbers yourself with tools like Compete and Xinu Returns, the tools offered in Website Grader can save you time and trouble. Website Grader is easy to use and gives you instant results. You simply put in your own web address, along with several of your competitors, and you’ll receive statistics and a grade to tell you how you’re doing. In addition to giving you numbers and reports for traffic, Website Grader also shows you your results in social media and SEO. This is a great way to get an all-around review of your SEO efforts and to study up on what the competition might be doing better.

6. Seomoz

For the entrepreneur on the go, Seomoz is an easy to use toolbar that can easily be activated while visiting any website. When you use the toolbar within the Mozilla Firefox browser, you can instantly receive analytic data each time you open up a new website. You’ll get a great overview of the page while you browse, allowing you to investigate further or move on quickly to the next source. When you’re looking for your competition early on, Seomoz is a great way to figure out who you’re really up against and who you should be paying attention to.

7. SEO Book

SEO Book is a great comprehensive source that shows you numerous premium and free SEO tools. You’ll find information easily categorized and searchable so that you can find a tool for any of your needs. Be sure to check out their RankChecker tool to see how your keywords are ranking in the search engines.

And now I’d like to show you how to piggy back off of major Social Media websites to get top ranking results. click here: Social Media Optimization

Posted by Anwar in SEO, 0 comments

Make Money Online

Where ever you are and whatever you do, money is always needed to buy food, shelter and clothing as well as other important things that we need. For us to have money, we work hard to provide for ourselves as well as for our family. Some of us might engage into business to have extra income to support our daily needs.

But when it comes to business, there are hundreds of types of business that we can engage to and one of this is the online business. This is one of the most successful at the same time very competitive way of doing business.

Large companies as well as small businesses are now engaging into this business since they have found out that it is one of the most convenient at the same time less cost than the usual businesses. All you need to have is the product; own computer and internet connection and your business can run 24/7.

Search Engine Optimization or SEO plays a big part in online business. If you can drive traffic to your websites and convert prospect costumers to buy your products, it will be huge leap in your business career. Yes, everyone can start their own business as long as they have the money, but it is not everyone who comes out a winner in this business.

But creating this type of business may be simple and easy but without the basics and enough knowledge in this business, it is very complicated. Why? Online business involves a lot of techniques at the same time software to help you and your website get noticed. With a competition of up to a million, you will have a lot of problem getting noticed.

With the right tools and techniques used, you will get through the first hurdle of getting noticed. Fast Track Cash is one of the SEO tools that is used by thousands of online marketers who have been trying to get pass other websites and hopefully get noticed.

So before you start creating your websites and buy all the software you can get online, you first need to have the basic background in online business. This is not to scare you from having your own business, but this is to help you understand what really an online business is and be successful in making money online

Posted by Anwar in SEO, 0 comments

Online Businesses Should Target Good SEO Firms

Ever since the world economy was hit by many financial crises, many have become more practical by practicing efficient methods that would help improve their businesses. Numerous online companies today that wish to promote their websites choose the services of an SEO firm that provides affordable solutions. In this way, not only do they have experts working on jobs that they otherwise would not have accomplished, but they also have found a fast way in increasing their company profit.

SEO firms operate by providing their personnel, known as search engine optimizers, to companies that want their websites to become visible in the Internet. Online marketers know that web traffic is important for their website in order to acquire the highest possibility that a visitor will make a purchase. They know that the effectiveness of having good search engine rankings help give them the highest possibility, which is why SEO firms are becoming popular nowadays.

These firms can provide search engine optimization solutions to any website but it is important to note that certain factors should be considered before committing. A business should not only look for a firm that can provide, but also give them cheap SEO services that offer good quality on their outputs. Such a firm is not hard to find and there are many outsourcing companies that offer the same packages. That is because companies that provide from a different country have different exchange rates when it comes to money. Countries such as India and the Philippines get a high exchange rate from the currency in the United States.

Good SEO firms supply the demands of their clients with ethical SEO services that are very affordable. An online business should always check that the firm provides them with the guaranteed SEO services that they have paid for otherwise it would be totally pointless if they were mishandled by their providers.

Posted by Anwar in SEO, 0 comments

Finding the Best SEO Company Online

If you wanted to find a top-quality (SEO) partner, either an agency, a contractor, a consultant, or someone to handle your SEO needs, where are you going to start from? Finding the best SEO services is not a simple task, and do not put your website in danger because of poor decision making when selecting the best SEO company.

Beyond the essentials of getting the best company, what about getting best SEO services that are a cut above any norm, that are done by an experienced SEO partner who is someone you will trust?

Scammers many

It must be noted that SEO is just riddled with low-quality expert providers, fakers, and scammers. As an open field (on the open net, no less) SEO is part of the untamed west. You will not at one time get sanctioning firms, and third-party companies that can vet when it comes to offering SEO services. This is the simple reasons just why anyone can get out and do SEO without knowing what works and what does not work, because you do not need a license (or even more sadly, without knowledge), the SEO industry is widespread with, honestly, crap.

Tied with this reality is the truth that SEO is a blend of art and science. This makes its practitioners to a kind of hard-to-define intuitive and artful understanding of the search engines, with the hard information of analytics and metrics, semantic markup and log file parsers.

SEO is based on information, on delving through the technical problem and issue solving. But its top greatest opportunities are achieved from combining its analytical side with an artful understanding of users as well as the search engines, and then making use of experienced hunches in order to gain a competitive edge.

SEO is in demand

Professional SEO is in great demand. There are huge sums of money at stake, as well. Ranking and traffic improvements really mean millions of dollars for any firm’s bottom-line spending.

This is what has made a market of SEO providers who are skillful when it comes to selling search engine optimization services, but then, less skilled when it comes to carrying delivering the results. Many SEO services do just little to move the bottom line of the company.

How to select a quality SEO partner?

Nevertheless, it’s not really as bad as it seems to be. There are bright spots on the SEO field as well. Here are some of the tips to help you get the best SEO partner.

Know what you want

In everything that you are looking for, you should know that there are specialists as well as talents, and SEO is no different. If your website is a publisher that is need of traffic increases, you will have different requirements than when it comes to an e-commerce website that is looking for better product-level conversions. Do you need the best link building services, technical knowledge, and a premeditated partner for SEO growth? Defining what your site really needs is the very first step toward getting the best SEO partner.

Ask around

There are chances that somebody you know has an opinion when it comes to an SEO consultant or company. Ask them. Make use of your social connections such as LinkedIn and Twitter to influence your trusted network, as well. Note that the best leads will be though the word-of-mouth and referrals from people you trust.

Dip a toe in the water

Do not get afraid when it comes to asking for a pilot or a test for a specific SEO plan. This offers you an opportunity to see what will be the best SEO Company, which will bring the best on the table, and as a result, saves you up from just committing to anything while you are still unsure.

Posted by Anwar in SEO, 0 comments

How to Find a Professional SEO Company Online

SEO or the Search Engine Optimization is an approach to increasing traffic generation for an online business. There are many companies that are now making use of this cost effective approach to give a boost to their virtual earnings. However, it must be kept in mind that only professional SEO firms should be hired to perform this task in order to get effective results.

A professional SEO company will help any size of business make the most of online marketing and increase the chances of actual sales while at the same time increase brand awareness among the target market segment. While there are many SEO firms out there, each claiming to be a guru in the field; it is important to find the one that is seasoned in the field. One of the best ways to get hold of professionals in the industry's SEO companies, is to look for them in SEO related magazines.

This will enable inquires to find out more about their work and reputation in the market. Also companies interested in getting SEO services should read through these magazines to familiarize themselves with the latest trends in the SEO and online marketing industry so they can gauge the services being offered to them by the selected SEO firms.

Reading blogs related to SEO will also be very helpful in finding out about the key companies in the industry that are offering comprehensive and authentic SEO services to the corporate sector. By learning more about SEO, a company will be able to question and discuss with their selected SEO companies about the SEO requirements according to the needs of the business and so on.

When looking for professional SEO companies, do not shy away from asking colleagues or other entrepreneurs who might have referrals one can use. When asking for referrals, always make sure to find out about their experience with the SEO company they hired. Once the selection of a SEO company has been finalized, proceed by first giving out a test drive prior to signing any contract.

The trial can last up to three months which will help entrepreneurs to gauge the results that the selected company can deliver for their businesses. Entrepreneurs must keep in mind that finding a professional SEO company is not an easy task and it requires an investment of time to protection from running into a dodgy service provider that can only deliver tall claims and no work.

Posted by Anwar in SEO, 0 comments

Learning SEO: 4 Reasons It's Now a Must for Freelance Online Writers

Can you imagine not having a cell phone these days? I'm not saying you have to have an iPhone, but how many people do you know who do not have at least a basic cell phone? Not many, right? Well, the same can be said about the progress of learning how to write SEO content as a freelance online writer.

I learned – and added – writing search engine-optimized content to my skill set in 2007. And boy, am I glad I did, for the following reasons.

I. Stand Out from the Competition

Writing SEO content sets you apart from the competition because it's still new for many online writers, who have not taken the time to learn what this form of writing is all about.

But have you ever looked at the requirements at a lot of online jobs laTely? You'll see things like: Knowledge of SEO best practices an asset; knowledge of content management systems; working knowledge of search engine optimization; know how to write content that drives traffic, social media writing skills a plus; etc.

All of these skills you pick up when you learn SEO copywriting – and it sets you apart from freelancers who do not know what this form of technical writing is all about.

II. Qualified for More Jobs

Piggybacking on the last point, you can apply for – and land – a lot more jobs when you have this skill. No longer do you have to skip over those jobs when you see them online, or wonder what the heck they're talking about when they say things like keywords, anchor text, or on-page SEO.

You'll know!

III. High Earning Capability

The 2012 average salary for "Writers and Authors" according to the US Bureau of Labor Statistics was $ 55,940 per year. The entry-level education according to the site was a Bachelor's Degree.

Compare this to SEO writing, where the average salary as of this writing (Winter 2014) is $ 66,000 according to jobs search site SimplyHired. And, you can learn SEO and be on your way to a lucrative, home-based writing career in as little as a week – really!

IV. Recession-Proof, Work-from-Home Job

The job outlook for "Writers and Authors" according to the US Bureau of Labor Statistics site for the next decade (2012-2022) was slower than the average for all occupations- at 3 percent.

Now compare that to the job outlook for SEO content providers. It's growing faster than unwanted weeds in a well-tended garden. Proof?

A 2012 study conducted by New York-based technology company Conductor showed a 112% year-on-year rise in demand for professionals who list SEO titles and skills on their LinkedIn profile [this includes SEO writers], with pay packages going up to $ 94,000 .

The reason is, search engine optimization is all about how companies get found online. If you can help businesses do that, they'll pay handsomely for it, and as Google and its pesky algorithm changes are not going anywhere soon, if you'll stay up on their guidelines, you'll be an in-demand online writer ie, create a recession-proof business for yourself).

Posted by Anwar in SEO, 0 comments

Search Engine Optimization and Online Marketing: Working Together

A successful online business will have a few things in common, but first, here are a couple of concepts you really need to be clear on.

  1. You can build the very best website on the planet, but unless people can find it, you won’t sell a thing.
  2. You can get hundreds, even thousands of visitors to your site every day, but unless you are offering what they are looking for, you won’t sell a thing.

Both of these concepts are what search engine optimization is all about. Getting found for exactly the phrase (or product/service) that your potential customer is looking for.

The marriage of search engine optimization and online marketing techniques is what this article hopes to clarify for you. You see, building an effective business utilizing online marketing techniques takes more than just coding web pages.

It takes a plan. It takes a deep understanding of who you are talking to and what language they use. It takes an automated sales funnel. It takes an automated follow up system. And it takes optimizing each page of your website for the keywords they are already using to find a solution their business pain.

Let’s break down the essential elements of a successful online business plan.

Defining Who You Want To Talk To

This step isn’t as simple as it sounds. The knee-jerk answer is “anyone who wants to learn Real Estate Investment Strategies” or “anyone who needs a blue widget”, but that doesn’t really tell you anything about who you are talking to.

It doesn’t tell you their current business or personal pain. It doesn’t tell you why they are online looking for a solution. It doesn’t explain what the solution for them would look like.

You need to spend a little time really getting specific here. You want to define your ideal audience. Your perfect prospect. Your target market.

You need to know exactly what they are looking for and why. You need to know what motivates them, what scares them, and what will inspire them.

Understanding Their Language

If your ideal audience is a real estate professional looking to increase their worth (or bottom line), then you will need to use their “language” in your sales copy, keywords and content. This will include professional terms unique to all real estate professionals (please note, I will be using Real Estate Investing as a sample throughout this document, just replace with whatever term makes sense for your business).

However, if your target market is someone who don’t know anything about real estate investing, but wants to get positioned to profit from an upturn in the housing market, then your “language” can NOT include terms only a broker would know.

This concept translates heavily into what keywords you target. If “John Q Public” with no real estate experience is your target audience, then you can’t optimize for keywords like “short sale buy strategies”, because John Q Public doesn’t know what that means.

He is more likely to be searching for terms like “buying and selling houses quickly” or “profit on flipping houses”. Remember, you are going to have to educate your clients. But first, they have to find you.

Optimizing On The Right Keywords

The obvious keyword choices are often the wrong keyword choices. Remember, you are asking to speak to someone who doesn’t know what you know, yet. He doesn’t even know what to ask at the search engine. He will ask in his “language”, so be sure you are optimizing on the words he is using at the search engines.

Think a little outside the box when doing your keyword research to ensure you are optimizing for words he will be looking for. Be sure to include common derivations. To get a head start on this, ask a friend who doesn’t know anything at all about your business what they would type in the search engines to find “the solution you provide”. Careful you don’t put words in their mouth during this exercise.

Injecting Yourself Into The Conversation

Once you know who your target market is and what “pain” he is trying to resolve, you can inject yourself into the conversation. Remember, there is a sales “process” going on here. Each of your prospects first identifies their pain, starts looking for a solution, compares available options and then purchases.

Your part of the conversation has to make sense to them and match up with where they are in the buying process. Are they still identifying their pain? Do they understand what they need? Are they ready to compare options?

The Sales Funnel System

Each online business should have a sales funnel system in place. Like a kitchen funnel, you pour (a whole lot of) something in the top, and it flows out the smaller opening at the bottom.

The top of the funnel is the ethical bribe. It’s your free offer to everyone that wants or needs it. In other words, it’s what you exchange for their name and email address. It’s the start of your automated sequence. (Note: This part does require an autoresponder. An autoresponder is a service that allows you to insert a series of messages into a “list” or “campaign” that will be delivered on a programmed time table. I suggest and use AWeber myself, but any autoresponder service should work. You can learn more about the concept in an article I did titled Marketing Method: Follow Up.)

The middle of the funnel are the qualifiers, testimonials and other automated techniques used to let those who aren’t looking for what you offer, off the hook. (Remember, if you sell something to someone that didn’t need it, your “return rate” goes way up.)

The smallest part of the funnel represents the actual conversion, the sale.

The Opt In Form

The top of your sales funnel is the “Opt In” form to get a free guide or whitepaper. Free software also works well. An audio or webinar replay might also be something worthwhile. Just remember to be offering value. This is where your automation starts. Until they provide their name and email address so you can follow up with them over time, nothing happens.

Critique and Notes:

  • Your ethical bribe should be above the fold and attention grabbing (above the fold means visible without scrolling the web page).
  • There should be a stated benefit that resonates with your target market. Explain how they would benefit, why they need it, and what to do to get it.
  • Never assume anyone knows how to get the guide. Your form should explain what they need to do in very clear language. The more you direct them, the more they will take the action you want.
  • Any graphic of an eBook should shouldn’t be cheesy. Remember, you want to appear professional. Spend a few bucks and get an eCover designed that matches your content if you are offering an eBook (for example). Also, if what you are offering is training which is video driven, a CD version of the image might do better.
  • Prepare to test and track what is working.

The Automation Part Of The Sales Funnel

Assuming the first part went well, a prospect has traded their name and email address for your ethical bribe. This is really good news since it means they just gave you permission to market to them. It’s called Permission Based Marketing and is the single most effective way to make money online. Here are some ideas to get you rolling.

Each message in your “list” or marketing campaign will have a specific function. Each will walk your prospect one step closer to the result you want. Some will opt-out which is their way of saying, nope, this wasn’t what I had in mind.

Each message should be short and direct them to take the action you want them to take to follow the designed sequence that represents your ideal “presentation”. In other words, message one should state a benefit and then direct them to read the content at the “Pre-Sell Page”.

Message 2 should be delivered the next day, and should offer another benefit, perhaps a testimonial, and then direct them to read the content at the “Sign up” page.

Message 3 should be delivered 1 to 2 days later and should include another strong testimonial, another call to action and offer a money back guarantee. Show them you are taking the risk out of signing up. Direct them back to the “Sign up” page.

Message 4 should be delivered 1 to 2 days later, and should focus on what is called an apples to oranges comparison. Show the benefits and cost of your program and a much more expensive approach using the school of hard knocks (for example).

Each subsequent message should always include a link to the strongest call to action page in your sales funnel as the link listed under your signature, even if the message is just delivering news, latest posts, or testimonials.

This permission based marketing method accounts for a large portion of your sales. Use this wisely.

The Pre-Sell Page

This page should contain images which break up the text and make the entire page easier to read. Bolding and alternating rows make the bullet points stand out as well. This page’s purpose is to get them ready to see the price. This is especially true when your price tag is high. You really need to avoid that sticker shock with good sales copy, strong bullet points and a detailed set of benefits.

Critique and Notes:

  • Add more sub-headings so those that “scan” a webpage to see if it’s applicable to them, will be able to grasp the jist. These sub-headings need to tell the “story” in miniature. If the sub-headings connect with the reader, they will read the parts in between.
  • Your bullet points should be benefits, not features. A benefit connects with the reader, a feature doesn’t. As an example… you might list “No Down Payment” as a benefit. However, that’s a feature. A benefit OF no down payment is “not having to take money out of your wallet to get started”… which your reader can relate to better.
  • Add more social proof and testimonials. You should have at least three (more is better) on the page. Insert specific testimonials near the text that highlights what they are happiest about
  • If you use a table that compares other products/services/programs to your own, a little visual “que” might be in order. For example, where the two items are comparable, add a graphic of a “dash”. Where theirs is less or worse, add a red “X” in their column and a green “check” in your column. These visual que’s reinforce the message subconsciously.
  • Make your call to action strong. People will respond if you tell them what to do. Tell them to click the “Join Now” button and complete the form on the next page (for example). If you don’t ask for what you want, they won’t do it.

The Join Now or Sign Up Page

The next web segment of your sales funnel is the Sign Up page, and represents the action you wanted them to take all along. As such, this page needs to really “close the deal”. You can’t afford to back down or do this page second rate. The content on this page will account for 21% of the lost sales, of those that won’t commit. Although this is an action page, you still have to remind them why they thought it was a good idea. Be prepared to recap each of your strongest selling points.

Critique and Notes:

  • For some of you, this the first time they see the “price” so there might be some sticker shock. To reduce that, recap the money they will spend in real world dollars if they attempt to do this on their own.
  • Your bullet points should not be single line entries that do not “connect the dots” for readers. For example, an entry that says “Forms/Documents For You” – doesn’t tell the reader what those forms are, why they are important, what it would cost to have them done and what the benefit is having your company provide them. You should recap in bold the main point, but provide the details that those that aren’t scanning require.
  • Make sure you don’t tell them to take 20% off the price, but not why. This is an opportunity for you to create a little scarcity. Tell them if they commit in the next 24 hours, you will discount it 20%, otherwise, they pay full price. You can structure the offer to reward the fast action takes, those that make quick decisions because that represents the type of person you are looking to work with. (Please note: The scarcity must be real. If you say the price only lasts 24 hours, take it DOWN in 24 hours. If they come back the next day (or later) and the note is still there, you have lost all credibility with them. It’s over.)
  • Throughout your text content (prior to the payment buttons), provide links that will jump them to the payment buttons. Two or three should do it. Use your primary keywords in the link… something like “Get Started With Your Real Estate Mentor Today” or “Let’s Partner Up Right Now” or “I’m Ready To Partner With A Real Estate Mentor Now”. These links also serve to tell Google what you content is about through the hyperlinks (anchor text). This helps.

Conclusions

Your target market should drive the keywords you use and optimize for. What are THEY looking for. Yes, it’s cool to have a keyword that gets a gazillion searches a day, but if everyone that clicks the link is looking for something else, it’s pointless, drives any PPC campaigns into the dirt and frustrates both you and the readers.

To clarify with an example. Let’s say you sell golf clubs. You could optimize for the word “Golf”, but you would be getting visitors who were looking for golf-swing videos, golf shoes and golf balls. You could optimize for the keyword “golf clubs”, and your focus would be more narrow. This means less searches, but better targeting. It might only yield a hand full of people per day, but each one would be looking for exactly what you are offering, and that is worth it’s weight in gold.

Now, supposed you optimize for the keyword “left handed golf clubs”. This long tail keyword wouldn’t have as many searches, but those that were looking, would be looking for exactly what you offer. This increases the likelihood the reader gets what he wants, and you get what you want.

Be specific. Add additional content that focuses on those long tail keywords and use the sidebar opt in form to get them into your sales funnel.

Until you define exactly who your target prospect is and exactly how they search for information, you can’t nail down the keywords though.

Let me stress the importance of defining your target audience before moving on with this keyword research step. (And when I say defining who your ideal prospect is, I don’t mean something like “a new comer to real estate investing”. I mean who is he, what is his education, does he have kids at home, does his wife work, are they in danger of losing assets because of financial burdens, are the kids at home, are they young, and how much time does he have to devote to his education? Be specific!).

Once you are crystal clear on who you are talking to, you can use language he/she understands and will relate to. You can craft a Unique Selling Point that he/she connects with. You can build a sales letter that makes sense to him/her and addresses his/her specific fears, concerns and hopes.

When you know exactly who you are speaking to, it will be apparent in the words you use. Just address your marketing funnel to that one ideal prospect specifically.

I hope this articles helps define your overall process a little better. If you need help getting it all done, I am here for you. Branding, blogging, setting up sales funnels… I can help with any of it.

Posted by Anwar in SEO, 0 comments