Optimization

What Is SEO – Search Engine Optimization Explained

Search engine optimization is the technique of getting higher placement in the natural search results of Google, Yahoo and MSN. The search engines that matter the most are Google with a 62% marketing share Yahoo with 20% and MSN floating around with about 10% in market share 'that means the search engine you should choose is Google cause Google clearly has the highest percentage of people are searching on the internet.

What you can see on the screen of your PC when you open Google is a display of local search results, organic search results and paid advertising results. Paid advertising has really nothing to do with the organic search results even though they are really the same. Today were just going to be talking about organic "natural" search engine results and how you get higher placement.

The goal here is not just to get higher placement but to get more traffic to your website. By getting higher positioning for keywords that have the most value to you. You'll see over time by adding fresh content targeting specific keywords that you're trying to get traffic from.

Having higher replacement obviously is the goal if you can get into these top 5 positions you can drive a lot of traffic into your websites assuming you targeting terms that actually drive traffic.

Over time the SEO is not as fast as overnight and quick fix over time you can expect to get a lot of traffic from the search engine results as long as you nurturing a long-term campaign or search engine optimization. If done right you'll see your traffic increase from Google and Yahoo that's the exiting part imagine one day you getting no traffic and the next day you do a search engine optimization campaign by adding keyword targeted content and doing a few other things ill mention in a minute.

Your traffic will increase naturally without having to pay virtually anything and that's only gone grow as long as you set the right landscape.

What's involved in search engine optimization?

There are 2 pieces …

Content and structure & website visibility.

Search engine visibility which is really about getting mentioned on other websites and about links going to your site. Takes time and should not be done all at once.

Doing it all at once basically raises a flag to the search engines that you're trying to manipulate through search results. Done over time and getting into the right web directories such as Yahoo and open directories project can result in higher placement in the search results.

Press release is also payroll as long as you got mentioning here and hopefully some links. And also getting links from similar related websites can make a huge difference.

An example of how powerful online visibility can be from links alone is Adobe website. Adobe website comes up number 1 for the search term "click here". Which if you read in the Adobe website page you'll see that there's absolutely no reference of the search term "click here". It just does not exist …

So why does Adobe website show up number 1?

That's simple.

Google is powered by how many people are linking to the websites that the phrase that people use when this first was "Google booming" and basically having hundreds of websites that are linking to a webpage with a keyword that you targeting and Google historically figured it out that people were trying to manipulate that rhythm and now they're coming up with more synchronizing criteria.

So Adobe is still ranked 1 because there are 100's of 1000's of websites linking to Adobe with the term click here to download Adobe apps. But click here is a link text that actually dries that powerful search engine ranking and as it looks like one billion search results and Adobe has the 1 ranking for that search term.

I'm sure that does not have value to their campaign but it shows you how power of links. Get enough links to your webpage and you can have high placement for just about any search term you're going after.

So let's talk about website content and structure …

There are several different things that you can do to optimize your website.

Your search engine optimization team should understand that the core fundamentals of building a website that not only has valid source code but also offers engaging content such as video imagery and so forth and directly links Google to every single page on the website almost instantly so without have to wait for Google to index your website you can actually create terms of structure and data feeds you can actually create a list for the search engine and say please index this content that does not need help in terms of ranking higher for key words but it does help to get those pages indexed right
away.

The next thing that you can do here to optimize at the site level is to validate to broken links …

So run a program just to make sure that there's nothing broken on the website cause Google's crawling through we want to make sure that they do not hit any bad links otherwise they're drop of the page and discontinue.

Striping out excess source code from your website such as java scripts and styles and formats and using what we call table less and cascading style sheet based html code makes a huge difference in not only the low time of your webpage providing a better user experience but also makes the websites more intuitive to Google as its reading through all of the links on the website hopefully were using a static and textual based navigator rather than using images which can not be read as well by the search engines, same thing with flash.

We have to provide links that are made up of real words such as "marketing" or "promotion", again you want to have engaging content such as video cause it has people choose your result in Google search results I choose your listing make sure that their on your webpage and there engaged in your content and if the bounce back Google will record that and recognize that it is not being relevant to a website and possibly someone with the other search results.

Then there's something called page level SEO …

We do not do SEO only at the homepage, there's a few different SEO vocal points that I'm going to care about at rest of website's pages. We are going to care about not being explicit to the search engines … in other words we do not just put the keyword we are targeting in the title.

We are going to put some called action and we are putting some value proposition to compel the person who finds this particular link in Google to be more relevant than the other listings that show up. We are also tried to use descriptions on each page that include the introduction and that talk about the keyword theme other than just exploiting the page with keywords.

Heading is also an important role in what you're trying to do with your page level optimization for example there's a tag called H1 or hitting tag each heading tag on each page should be unique in other words I do not want every page on my website with H1 part of my overall heading.

Some templates online create a template with H1 that is the exact same for every page your basically telling the search engine that every page on my website has the exact same heading so using new headings on each page will help your search engine optimization person insure that that's one of the criteria that their optimizing for.

Speaking of optimizing for search terms One of the things that your SEO especially should be doing is excessive keyword research …

Understanding the strongest most powerful keywords in terms of people who are actually searching and then creating categories around those search terms and then pages around those keywords that drive the most traffic.

Let's say I have the content tracing sheet about "remodeling". I'm gone to have a particular client write-up content around each of these keywords "home remodeling" so I'm going to have a page marked "home remodeling" and I'm write unique content. Probably 400-500 words of content with the image.

Next thing is looking at overall website visibility

So in website visibility what we're talking about is having mention and links from websites that make a difference. Such as the chamber of commerce and just other websites around the Internet that refer in one way or another to the website that were trying to get placement for. I'm not going to get a link to home assistants from an auto website I'm going to get one from websites that talk about remodeling in the title.

So your internet search engine visibility specialist or link specialist or link building expert their job is to try to get you the best links from websites that have the most relevant to you.

One of the ways that we do that is simply by asking those websites that we find that could be a good place for us to get a link from to please add a link to our site.

We do not do that by creating a reciprocal links or three-way links or any kind of manipulation we simply incentivize them and we say if you're interested because your terms are valuable to use well buy you a cup of coffee or send you a gift card.

The search engines do not see that as a pain for influencing links your simply going to go out to websites where it makes the most sense for you to get a link for your websites to get on.

People are busy so by thanking them you buy them coffee or something like that is a way to obviously get a very affordable like to your website from a page that has the most relevant for you so your link building specialist should be doing this day and night until they've discovered every single link that they need to get only from and try to engage in a conversation with that person who owns the page.

If done correctly SEO will both on the content level by having structured or organized ballet content, keyword optimize web pages having really good internal linking structure for keywords that were searching for.

Posted by Anwar in SEO, 0 comments

What Most Search Engine Optimization "Experts" Will not Tell You

I've talked to hundreds, if not thousands of clients about their websites, their visitors and the vital link between their websites' traffic and increased profitability. During these discussions, I've been privy to many insider stories about past experiences with previously hired search engine optimization experts and I can only wish that I documented the feedback that I've received over the last dozen + years, but I had no clue that these particular conversations would have been so surprising, so revealing and so frightening that I never thought to do so. Sure would have made for a spooky and spine-chilling Halloween story … but because it would not have been fiction, it would have bordered on the line of witnessing a real-life Horror and since I have not bought the "Halloween chills "binder on my liability insurance I'll save that story for another day …

Instead today I aim to teach you a thing or two about search engine optimization, and about what search engine optimization experts specifically do not want you to know. I'll empower you so that in turn you can help yourself to succeed. If you've got the time to learn and to execute, you will be able to take these steps to help increase your targeted traffic and of course your revenue as a result. You may not be able to do it as fast or as effectively as a search engine optimization expert that has years of experience, but at least it'll start increasing your revenue so that you can start to realize the value of search engine optimization services and make the decision as to when you want to invest in an experts skillset and at the same time have a better understanding of what they will be delivering.

Why am I doing this? Why reveal what SEO experts will not tell you? Because I can! Because I am 100% confident in my abilities and because I know that it takes years to gain the skills and experience that I have, and while you are perfectly capable of performing the steps that I'll outline, you'll invariably spend more time and lose significantly more money than you ever thought possible. I can hear you all now "But how can I be losing money if I'm not spending?" The answer is simple, you're losing money because your competitors continue to grow and reap the rewards while you experiment and tweak your SEO efforts in an attempt to gain higher search engine ranking.

So then … now let's get down to the details. Please note that my article will not cover the technical instructions, if you are unfamiliar with them, you should reasonably seek a professional because what could be a day or two of work, is more likely to exponentiate into a week or two of work and if done wrong could do more harm than good.

What is search engine optimization?

Search engine optimization (commonly referred to as SEO) is the optimization of your website's layout, content and connections to increase it's ranking within search engines. Each one serves a specific purpose:

Layout

Most companies offer more than one product or service and target many different types of clients. In order to reap optimal rewards from SEO, it's critical to market each product or service distinctly. It's also critical to consider the motivations for purchase from each of your target demographics at the same time.

Content

After carefully considering and determining your website's optimal layout, it's important to ensure that each page targets the most relevant keywords based on that that demographic is likely to use when searching for your products or services.

Connections

Connections refers to how many websites link to you. These links must be one-way links (not reciprocal) and must be of moderate to high quality (or at the very least not a website known for being a link farm or a spam haven). Consider the networking world, it's who you know, and the same applies to websites. If a high-traffic, reputable company links to your website, it increases your "value" to search engines just like when you're at a networking event and are introduced to a college by someone that holds authority and respect in the community.

Where do I start?

While I could never teach you everything in one article, here's a quick little exercise to get you thinking, to whet your appetite and to help you determine if you want to go through the motors and try to increase your own search engine rank, or if you'd rather hire someone else to do it. There are 4 steps to do. For this example, I'll use a local farm:

Step 1: Identify supporting information

– What are my products / services?

o Days

§ Jumping pillows

§ Pumpkin patch hayride

§ Children's discovery barn

§ Cedar mazes

§ … etc.

o Nights

§ Haunted hayride

§ Barn of terror

§ Stalkers

§ Gathering of the Ghouls

§ … etc.

– What are my target demographics and what are their main motivations?

o Teenagers / young adults

§ Thrills, fear, dates

o Children / parents *

§ Entertainment, group activities, shows, togetherness

o Weddings

§ Unique and memorable experience, unforgettable photos, romance of the country setting

o Corporate

§ Team building, showing appreciation, marketing

* To get children to sign up, you must captivate their interest but at the same time you also must convince the parents that it's a good idea. Marketing to children is always a two-dimensional challenge; both the child and the parent must be considered.

Step 2: Plan layout

– Determine the association of products / services to their target demographics

– Determine if you will layout your website primarily based upon products / services or target demographics.

Step 3: Plan content

– Research most searched keywords (try using Google Analytics, it'll take some learning but it's worth it)

– Start optimizing your content (both visible and hidden)

o Review content and revise according to target (s) based upon searched keywords ( Please note: this can be challenging because you will want to retain the appeal of your copy, but at the same time will want to reap the rewards of search engine optimized text. Take your time and tread carefully, rushing this can be disastrous to the marketing value of your copy) .

o Ensure that "hidden" content is optimized based on optimal search keywords (eg page titles, image "alts", link "titles", etc.)

o Ensure that your meta tags are optimized for users (the word used in your META tags are typically used as the description in search results, more enticing text easily easily triple or quadruple targeted traffic!)

o Determine if you want to separate your content by product / service or by target audience. Outline cross-sell opportunities and ensure that they are linked together

Step 4: Plan connections

– One of the most important aspects of your search result ranking is calculated based upon who (and how) websites link to yours in order to determine your rank in search engines. One-way (non reciprocal links) are important and ensuring that the keywords used within the links are chosen carefully to help increase your rank can go a long way. On the other hand, being linked to websites that carry negative reputations can penalize you and possibly even blacklist you from search results. Do not hire SEO "experts" that can not provide testimonials that you can actually verify; if they use techniques not sanctioned by search engines they can do more harm than good! Mybest advice here is to take your time, write some quality articles (that include a link or two back to your site) and post it on relevant article websites; communicate and provide value to individuals in forums that are relevant to your industry, ensuring that your forum signature always links back to your website and add your company to industry listing sites that are geographically and / or industry relevant. If you only add 5-6 links a week you'll soon see this exercise alone resulting in your rank increasing methodologically and as your momentum picks up you'll be unstoppable!

So, what's the big secret that most search engine optimization "experts" do not want me to know?

It's all of the above. Once you know how really complex and how much work there is to do when optimizing a website for higher rankings in search engines, you will realize that there's no easy way to automate this as a service. Most SEO "experts" will simply target a few keywords based on the content that's already on your site, the layout of your site will not be optimized and if they offer any of the services identified in the 4th step above, they'll post to the same websites, directories and forums each and every time they offer the service to a client. They've automated it to optimize their profits while keeping your cost down, at the expense of providing you a search engine optimization service that may increase your traffic but not your profits because they are not targeting your demographics appropriately.

What's the use of that you say? Well you're no different than the hundreds or possibly thousands of clients who've said that to me already. High quality search engine optimization that delivers lasting results takes time, patience and ongoing dedication but if your customers can not find you, or they find your competitor first – what is the true cost to your business? Only you can answer this, only you can change the future of your company, be proactive and do something about your search engine ranking today. Invest a bit of time each day, believe me, it'll pay off in rewards that are faster compounding and more consistent than investing in stocks, real estate or any other asset in the world.

Conclusion

I hope that you find this article informative and useful. While I've only touched the tip of the iceberg, my goal is to give you an overall understanding so that you can choose your next steps. If you choose to attempt your own search engine optimization, then I strongly recommend you check out Amazon (or your favorite online bookstore) and pick up a book or two that is highly rated and has been published within the last 6 months to ensure that the techniques taught are still current. Most of all, my goal is to ensure that you do not do anything to hurt your search engine positioning by making a mistake in your efforts. So many important lessons apply here but the most important one is to take your time and do it right.

Posted by Anwar in SEO, 0 comments

Local Search Engine Optimization Tips

Search engine marketing needs a new local search engine optimization feature to enlist better Google, Yahoo and Bing results. Search marketing optimization services have changed priority with Google’s places local search optimization causing many former page one websites to drop. This local marketing opportunity means that search marketing can be achieved by using better effective local search engine optimization allowing for lesser ranking websites to be seen on many page results. Google local places search engine marketing takes priority of websites using local optimization and address optimization. The if your business is closer to the pointer of Google maps it could mean higher ranking for your website. Social media marketing, directory, review results. A sample of local search indexing, local social media sites is below.

  1. Yelp
  2. CitySearch
  3. InsiderPages
  4. YahooLocal
  5. DealerRater
  6. JudysBook
  7. TripAdvisor
  8. Edmunds
  9. Zagats.com
  10. OpenTable

Also

  1. UrbanSpoon
  2. DemandForce
  3. Kudzu
  4. Yellowbot
  5. CityVoter
  6. DexKnows
  7. SuperPages
  8. MenuPages
  9. LilaGuide
  10. Vitals.com

Search engine marketing is based on link structure or link popularity with links coming from outside sources. Local search engine marketing now relies more on local social media links to rank websites and local social media. Social media marketing can utilize local marketing with Facebook places, Google places, Google maps and local tweets from twitter. What is the best SEO strategy? Search engine optimization and on page keywords was the former strategy and until very lately backlinks were the main focus of search engine optimization services, now a website say for “cosmetic surgeon marketing company” or “Attorney SEO company” can achieve page one results with a small amount of backlinks. Google places look at local websites yelp, yahoo local, and local listings, Google maps and local social media marketing websites as a major link to local business. Plastic surgery, lawyers, attorneys, law firms, are all viable local based business services which will benefit from local SEO.

Local search engine optimization is still best to keep a website optimized for keywords beyond local search marketing needs. SEO services will offer local listings as part of their services but many only provide the most obvious map, yahoo optimization. Social media marketing along with local search optimization has reached a point of equaling of trouncing many SEO strategies. Search engine marketing or SEM is also a candidate for local search engine marketing strategy. Search engine marketing can culminate in lead generation for professional services say attorney or doctor, plastic surgeon. These services require Local SEO to land the potential client to the website and then proceed to actually sell the services. How is this done? Client lead to client sell is a symbiotic strategy involving the services knowledge, reliability and pricing structure to lure the client to the best services possible.

If your services provides the best possible scenario for the client, sales happen. What can be a simple internet search from a potential client seeking say ” best SEO company ” and finding them on Google maps and then looking at the SEO firms reviews on yelp or a video tutorial on YouTube means the clients last stop may be the actual website yet they are already keenly interested in the vortex of experience, results and price of SEO. Local search SEO is probably the most cost effective local optimization. Competing with huge budget SEO was a severe challenge only a few months ago. Also outsourcing SEO has changed in as much as search engines can see local IP addresses and what is obviously a non American or U.S. IP address. What does this mean to SEO? It means SEO services from abroad cannot utilize local search marketing as before, it also means the social media used by outsourced SEO cannot mitigate to local indexing like a US. based IP can.

SEO in many larger cities can be adapted to local search optimization along with social media marketing, video marketing, multimedia enhancement to not only rank pages higher but to generate real client conversion and sales on the internet. Search optimization companies who do not supply video production, local search optimization and social media marketing services are at risk of leaving their clients out in the cold in terms of local leads and brand awareness. Video marketing Facebook marketing and twitter real time updates all contribute to creating user trust and awareness. Video production and informational marketing strategies sets the tone for creating authority in your field. Clients want to know who they are dealing with in important matters of legal and medical services. Video can bring real trust and brand awareness right to the clients choice of “keep watching” or ” move on” in a way this is like giving a consultation without the hassle.

If a potential client see’s your face, likes what they hear the next contact will be a strong one. If a potential customer has decided they simply do not like your face or demeanor it would be a waste of your time to consult anyway. SEO services are abound all over the internet for the search ” best SEO company” however taking into account practicality, face to face client trust and testimonials along with price structuring for almost any services we are the best choice for local search marketing, local optimization, social media marketing and SEO

Posted by Anwar in SEO, 0 comments

Search Engine Optimization Classes for Top Rankings

As you may already know, SEO is actually an acronym that stands for Search Engine Optimization. The primary aim of this practice is the improvement of your website's visibility in the results page of search engines. Nonetheless, SEO is a very vast field and in order to make the best of it, you might want to consider a specialized SEO course.

SEO Training Classes

Generally speaking, SEO training classes can provide you with high-quality support and guidance. In case you decide to pursue an SEO course, you will also get to see fast and effective results. In fact, it will be your website that will actually show you how much you have learned and how much progress you have made.

On the other hand, a really effective, as well as affordable SEO training course, at times, being something quite difficult to find. In case a particular SEO course provider promises you quick results, it is most likely that you are facing a scam. It takes time and a lot of effort to learn how search engine optimization works.

Customer Dedication

An SEO course provider that offers high-quality services will be dedicated to your needs and the most important one is the actual development of thorough search optimization knowledge. A well-connected search engine optimization training course is necessary to develop and improve your competency with regard to proper and effective optimization strategies.

If the class you are taking is actually worth your time and money, you will be able to prove this fact by checking the ranking of your website every once in a while. If your SEO trainer teachers you valuable lessons, you will soon bring your website to the very top of any search results page.

Basic SEO Management Skills vs. Advanced SEO Training Classes

A basic SEO class will provide you only with the essential knowledge about search engine optimization. Furthermore, such a training course will teach you how to optimize your own website and improve your overall ranking statistics. Therefore, your SEO management skills will not be very valuable, if an online business is what you have on your mind.

In comparison, an advanced SEO training course will most likely teach you both the basics, as well as most or all the in-depth lessons that you need – if becoming a highly skilled webmaster is what you want.

What to Consider When You Opt For an SEO Course

Before you actually start an SEO training course, try to test the training-service providers you have chosen. Only after you do that, pick one and start your SEO training.

For instance, identify a few weak points that your website might have. When you get in contact with course providers, make sure that you ask them to take a short look at your website and identify a couple of flaws. If you receive well-intended answers, you have found yourself a reliable SEO course.

SEO Your Way to Success

You may have a native talent when it comes to web design and probably your website looks amazing. Nonetheless, that will not help you very much if a successful online business is what you want.

Sales mean money – your money! For that success to become a tangible reality, your website must be among the first results of any search engine. Only an expert SEO training company can measure up to expectations so high and teach you how to obtain such results.

Today's market is, without any doubt, the most competitive business environment the world has ever seen. To be among the winners, you need top-notch SEO lessons.

Posted by Anwar in SEO, 0 comments

Maximizing Your Search Engine Optimization Reach

You and your company may have one of the best looking websites in the world but if no one clicks on it then all your efforts come a cropper. Most often, people having an interest in what you do, would use a popular search engine for finding the most appropriate website to visit. Search engines can deliver localized searches and can point the searcher to your website. This has spawned a big industry known as search engine optimization (SEO).

It's very important to understand that almost all major search engines of the world, continuously attempt to extend to their visitor the best possible experience with regard to online search. Accordingly, these engines would rank your website based on how appropriate it is to match up to the interest of the visitor. They can even track how a particular visitor uses your website. Based on such an analysis, the engine can either downgrade or upgrade your ranking.

As the owner of a website, you have to decide whether you want to improve the rank of your website in a search engine by improving the website itself or by buying some advertising. Depending on the amount of money you want to spend on paid advertising, your website would appear more frequently to those people who have expressed interest for your content. If you are not quite game for paid advertisements, you can make certain changes for your website that would make it more friendly to the major engines. This will absolutely improve the position of your website on the search engine. In no case would the purchase of paid advertising soway the engines to allot a more preferential position to your website.

You can also consider to hire someone, either as an employee or a consultant, who will make changes to your website that would eventually lead to better search engine positioning. This could be a vital decision and there are some engine optimization experts who can provide you with some valuable services like recommending changes to your website, reviewing your website, improving relevant keyword search, developing content and training your web designers with the tricks of the trade .

Regardless of whatever mechanisms you want to adopt to maximize your SEO reach, there's no guarantee of a high position in a particular engine. While some experts claim that they can influence an engine to improve the website's rank, in reality, only a better website can return a better result.

Posted by Anwar in SEO, 0 comments

The Most Effective Method of Search Engine Optimization

The principles discussed in this article have the power to move your website into one of the top spots in Google. At the end of the day each of these principles, independent of one another will usually not yield the type of results you’re looking for in search engine optimization. It is the collection and unification of the following principles that truly have the power to deliver your desired results in major search engines. Google, Yahoo, and Bing seem to be focused on one thing; power and authority. You can have a lot of nice-looking webpages, relevant content, and a great idea, but it all boils down to power and authority. Hasn’t it always though? Isn’t that what it is always about, power and authority? Yes it’s always been about that, and nothing is different with the major search engines. What they want to know about you and your website, is how powerful you are, what kind of authority you have, and it is all measured by your popularity among other members on the web. That old saying, “it’s about who you know, not what you know”, still seems to ring true and actually seems to be most applicable when it comes to search engine optimization.

So what do you do in this day and age when there are so many powerful players and so many established contenders on the web? How do you break through, and rank for the keywords that you really need in order to drive more traffic to your business? The answer consists of one word: consistency. No matter what any SEO professional tries to do, unless they are persistent and consistent with the principles that are listed below, they will never achieve their desired results.

On page optimization-every search engine optimization professional will need to either know how to edit a website, or have a web designer that they can rely on to do on page optimization. There are many checklists, steps, and best practices for implementing a correct strategy for on page optimization. This article was not meant to go in depth on this topic, but a quick Google search on best practices for on page optimization should do the trick. The point here is that before anyone starts implementing any of the subsequent steps, they should ensure that their website is built correctly, and is friendly to the major search engines through following the best practices.

Blogging-most companies are not updating their website every day. In fact most companies are barely updating their website every year. This is where a blog comes in handy. Blogs are very easy to manage, and many of them are built to be search engine friendly. A blog is something that should be addressed everyday. Blogs are what will give Google its fix of relevant, updated, and unique content. Do not just copy and paste articles from other people and expect the search engines to respect your efforts. Come up with content that is interesting to read, yet serves its purpose in search engine optimization. Google reads left right so make sure your blog entries and titles reflect the keywords that you are trying to target. Ensure that you have the correct plug-ins in place especially if you’re using WordPress in order to make sure that your blog is optimized for search engines. Ensure that you have a correct knowledge of tagging and internal linking. Using your blog to create circular internal links through relevant and strategic anchor text placement will make your site easier to navigate therefore ensuring Google’s happiness.

Video search engine optimization-it has become, and is becoming more apparent that Google is giving quality videos preferential treatment in the search engine’s. If you want to be a great search engine optimization consultant, or if you are just a company looking for search engine optimization, then you should make sure that whoever you engage is video savvy. This component of SEO will become one of the most important skills to have and utilize in ranking websites, driving traffic, capturing attention, and converting leads. Videos have the ability to keep web surfers on the page that they have landed on. Every website is fighting against a bounce rate, and it is important that web masters and SEO specialists find ways to keep people on their pages and their clients pages. Videos can captivate an audience, give interactive instruction, and entice clients and customers to investigate the product or service being offered. In addition to being one of the most user-friendly ways to market, they are easy to make if you have the right equipment. However if you do not have the right equipment, and your videos come across very unprofessional, you may be doing yourself a disservice. A video is a kind of gamble or two-edged sword if you will. On the one hand if you do it wrong, you may detract from the product or service being offered and therefore drive customers away. On the other hand, if you do it right, your video may go viral and have the ability to drive millions of potential customers to watch your video. BlendTec did it right by creating a series of YouTube videos called “Will it blend”. They created videos showing the strength of their blenders in a way that was very humorous and engaging.

Social media marketing-social media marketing is going to be the future of moving the masses. Social media has already proven to be one of the most effective ways to gather crowds and promote ideas, products, services, and especially companies. Because of the integration that takes place with blogs and multiple social media websites, it is easy to get the word out to those whom you are closest to. If you have 500 friends on Facebook and you send out a video that promotes your product, and then they liked that video or re-shared that video then you have the capability of reaching thousands of people in a few minutes. Facebook, Twitter, and LinkedIn marketing has become one of the most effective ways to market and will only grow in popularity as the years go on.

Article marketing-article marketing is something that should be done on a regular basis, and it should be done with the intent to produce and distribute high-quality relevant content to high-ranking article directories such as EzineArticles, HubPages, Squidoo, and other popular article directories. If the author can create a following in which people look forward to the articles that are being written, and they end up picking up those articles and redistributing them, then you have created a marketing network that works around the clock on its own. In addition to gaining popularity with frequent article directory visitors, you will also gain valuable back links to high-ranking websites. Receiving back links from a bunch of page rank zero websites will do little to nothing to improve the authority of your website.

Press release marketing-There are many companies out there that will provide for you a way to compose and distribute high-quality and effective press releases. PRWeb.com is one of the top press release distribution companies in the world. Other companies such as Businesswire and PR.com will also help syndicate your press releases. These companies have built connections with news outlets across the country and will give you a much better shot at getting noticed by major and minor news outlets as well as editors looking for a story to write. Press release marketing does cost money but if used effectively and consistently will prove to be a worthwhile investment in your marketing strategy.

The search engine optimization techniques listed above have the ability to take any good idea and place it at the top of the search engines. In fact, if these techniques are implemented consistently, some companies will find themselves “going viral”. If a company goes viral, and they have a good product or service, and have the ability to scale up with rapid growth, then there is no looking back. The most important thing to take away from this article is the word “consistency”. Nothing that you do in SEO can be done haphazardly or sporadically. It must be done by someone who is dedicated to dominating their competition and is persistent. If you do not plan to do search engine optimization consistently, even just a little on a daily basis, then you are truly wasting your time. The name of this game is consistency, and as competition grows stronger, so will the need for consistency.

Posted by Anwar in SEO, 0 comments

Search Engine Optimization and Online Marketing: Working Together

A successful online business will have a few things in common, but first, here are a couple of concepts you really need to be clear on.

  1. You can build the very best website on the planet, but unless people can find it, you won’t sell a thing.
  2. You can get hundreds, even thousands of visitors to your site every day, but unless you are offering what they are looking for, you won’t sell a thing.

Both of these concepts are what search engine optimization is all about. Getting found for exactly the phrase (or product/service) that your potential customer is looking for.

The marriage of search engine optimization and online marketing techniques is what this article hopes to clarify for you. You see, building an effective business utilizing online marketing techniques takes more than just coding web pages.

It takes a plan. It takes a deep understanding of who you are talking to and what language they use. It takes an automated sales funnel. It takes an automated follow up system. And it takes optimizing each page of your website for the keywords they are already using to find a solution their business pain.

Let’s break down the essential elements of a successful online business plan.

Defining Who You Want To Talk To

This step isn’t as simple as it sounds. The knee-jerk answer is “anyone who wants to learn Real Estate Investment Strategies” or “anyone who needs a blue widget”, but that doesn’t really tell you anything about who you are talking to.

It doesn’t tell you their current business or personal pain. It doesn’t tell you why they are online looking for a solution. It doesn’t explain what the solution for them would look like.

You need to spend a little time really getting specific here. You want to define your ideal audience. Your perfect prospect. Your target market.

You need to know exactly what they are looking for and why. You need to know what motivates them, what scares them, and what will inspire them.

Understanding Their Language

If your ideal audience is a real estate professional looking to increase their worth (or bottom line), then you will need to use their “language” in your sales copy, keywords and content. This will include professional terms unique to all real estate professionals (please note, I will be using Real Estate Investing as a sample throughout this document, just replace with whatever term makes sense for your business).

However, if your target market is someone who don’t know anything about real estate investing, but wants to get positioned to profit from an upturn in the housing market, then your “language” can NOT include terms only a broker would know.

This concept translates heavily into what keywords you target. If “John Q Public” with no real estate experience is your target audience, then you can’t optimize for keywords like “short sale buy strategies”, because John Q Public doesn’t know what that means.

He is more likely to be searching for terms like “buying and selling houses quickly” or “profit on flipping houses”. Remember, you are going to have to educate your clients. But first, they have to find you.

Optimizing On The Right Keywords

The obvious keyword choices are often the wrong keyword choices. Remember, you are asking to speak to someone who doesn’t know what you know, yet. He doesn’t even know what to ask at the search engine. He will ask in his “language”, so be sure you are optimizing on the words he is using at the search engines.

Think a little outside the box when doing your keyword research to ensure you are optimizing for words he will be looking for. Be sure to include common derivations. To get a head start on this, ask a friend who doesn’t know anything at all about your business what they would type in the search engines to find “the solution you provide”. Careful you don’t put words in their mouth during this exercise.

Injecting Yourself Into The Conversation

Once you know who your target market is and what “pain” he is trying to resolve, you can inject yourself into the conversation. Remember, there is a sales “process” going on here. Each of your prospects first identifies their pain, starts looking for a solution, compares available options and then purchases.

Your part of the conversation has to make sense to them and match up with where they are in the buying process. Are they still identifying their pain? Do they understand what they need? Are they ready to compare options?

The Sales Funnel System

Each online business should have a sales funnel system in place. Like a kitchen funnel, you pour (a whole lot of) something in the top, and it flows out the smaller opening at the bottom.

The top of the funnel is the ethical bribe. It’s your free offer to everyone that wants or needs it. In other words, it’s what you exchange for their name and email address. It’s the start of your automated sequence. (Note: This part does require an autoresponder. An autoresponder is a service that allows you to insert a series of messages into a “list” or “campaign” that will be delivered on a programmed time table. I suggest and use AWeber myself, but any autoresponder service should work. You can learn more about the concept in an article I did titled Marketing Method: Follow Up.)

The middle of the funnel are the qualifiers, testimonials and other automated techniques used to let those who aren’t looking for what you offer, off the hook. (Remember, if you sell something to someone that didn’t need it, your “return rate” goes way up.)

The smallest part of the funnel represents the actual conversion, the sale.

The Opt In Form

The top of your sales funnel is the “Opt In” form to get a free guide or whitepaper. Free software also works well. An audio or webinar replay might also be something worthwhile. Just remember to be offering value. This is where your automation starts. Until they provide their name and email address so you can follow up with them over time, nothing happens.

Critique and Notes:

  • Your ethical bribe should be above the fold and attention grabbing (above the fold means visible without scrolling the web page).
  • There should be a stated benefit that resonates with your target market. Explain how they would benefit, why they need it, and what to do to get it.
  • Never assume anyone knows how to get the guide. Your form should explain what they need to do in very clear language. The more you direct them, the more they will take the action you want.
  • Any graphic of an eBook should shouldn’t be cheesy. Remember, you want to appear professional. Spend a few bucks and get an eCover designed that matches your content if you are offering an eBook (for example). Also, if what you are offering is training which is video driven, a CD version of the image might do better.
  • Prepare to test and track what is working.

The Automation Part Of The Sales Funnel

Assuming the first part went well, a prospect has traded their name and email address for your ethical bribe. This is really good news since it means they just gave you permission to market to them. It’s called Permission Based Marketing and is the single most effective way to make money online. Here are some ideas to get you rolling.

Each message in your “list” or marketing campaign will have a specific function. Each will walk your prospect one step closer to the result you want. Some will opt-out which is their way of saying, nope, this wasn’t what I had in mind.

Each message should be short and direct them to take the action you want them to take to follow the designed sequence that represents your ideal “presentation”. In other words, message one should state a benefit and then direct them to read the content at the “Pre-Sell Page”.

Message 2 should be delivered the next day, and should offer another benefit, perhaps a testimonial, and then direct them to read the content at the “Sign up” page.

Message 3 should be delivered 1 to 2 days later and should include another strong testimonial, another call to action and offer a money back guarantee. Show them you are taking the risk out of signing up. Direct them back to the “Sign up” page.

Message 4 should be delivered 1 to 2 days later, and should focus on what is called an apples to oranges comparison. Show the benefits and cost of your program and a much more expensive approach using the school of hard knocks (for example).

Each subsequent message should always include a link to the strongest call to action page in your sales funnel as the link listed under your signature, even if the message is just delivering news, latest posts, or testimonials.

This permission based marketing method accounts for a large portion of your sales. Use this wisely.

The Pre-Sell Page

This page should contain images which break up the text and make the entire page easier to read. Bolding and alternating rows make the bullet points stand out as well. This page’s purpose is to get them ready to see the price. This is especially true when your price tag is high. You really need to avoid that sticker shock with good sales copy, strong bullet points and a detailed set of benefits.

Critique and Notes:

  • Add more sub-headings so those that “scan” a webpage to see if it’s applicable to them, will be able to grasp the jist. These sub-headings need to tell the “story” in miniature. If the sub-headings connect with the reader, they will read the parts in between.
  • Your bullet points should be benefits, not features. A benefit connects with the reader, a feature doesn’t. As an example… you might list “No Down Payment” as a benefit. However, that’s a feature. A benefit OF no down payment is “not having to take money out of your wallet to get started”… which your reader can relate to better.
  • Add more social proof and testimonials. You should have at least three (more is better) on the page. Insert specific testimonials near the text that highlights what they are happiest about
  • If you use a table that compares other products/services/programs to your own, a little visual “que” might be in order. For example, where the two items are comparable, add a graphic of a “dash”. Where theirs is less or worse, add a red “X” in their column and a green “check” in your column. These visual que’s reinforce the message subconsciously.
  • Make your call to action strong. People will respond if you tell them what to do. Tell them to click the “Join Now” button and complete the form on the next page (for example). If you don’t ask for what you want, they won’t do it.

The Join Now or Sign Up Page

The next web segment of your sales funnel is the Sign Up page, and represents the action you wanted them to take all along. As such, this page needs to really “close the deal”. You can’t afford to back down or do this page second rate. The content on this page will account for 21% of the lost sales, of those that won’t commit. Although this is an action page, you still have to remind them why they thought it was a good idea. Be prepared to recap each of your strongest selling points.

Critique and Notes:

  • For some of you, this the first time they see the “price” so there might be some sticker shock. To reduce that, recap the money they will spend in real world dollars if they attempt to do this on their own.
  • Your bullet points should not be single line entries that do not “connect the dots” for readers. For example, an entry that says “Forms/Documents For You” – doesn’t tell the reader what those forms are, why they are important, what it would cost to have them done and what the benefit is having your company provide them. You should recap in bold the main point, but provide the details that those that aren’t scanning require.
  • Make sure you don’t tell them to take 20% off the price, but not why. This is an opportunity for you to create a little scarcity. Tell them if they commit in the next 24 hours, you will discount it 20%, otherwise, they pay full price. You can structure the offer to reward the fast action takes, those that make quick decisions because that represents the type of person you are looking to work with. (Please note: The scarcity must be real. If you say the price only lasts 24 hours, take it DOWN in 24 hours. If they come back the next day (or later) and the note is still there, you have lost all credibility with them. It’s over.)
  • Throughout your text content (prior to the payment buttons), provide links that will jump them to the payment buttons. Two or three should do it. Use your primary keywords in the link… something like “Get Started With Your Real Estate Mentor Today” or “Let’s Partner Up Right Now” or “I’m Ready To Partner With A Real Estate Mentor Now”. These links also serve to tell Google what you content is about through the hyperlinks (anchor text). This helps.

Conclusions

Your target market should drive the keywords you use and optimize for. What are THEY looking for. Yes, it’s cool to have a keyword that gets a gazillion searches a day, but if everyone that clicks the link is looking for something else, it’s pointless, drives any PPC campaigns into the dirt and frustrates both you and the readers.

To clarify with an example. Let’s say you sell golf clubs. You could optimize for the word “Golf”, but you would be getting visitors who were looking for golf-swing videos, golf shoes and golf balls. You could optimize for the keyword “golf clubs”, and your focus would be more narrow. This means less searches, but better targeting. It might only yield a hand full of people per day, but each one would be looking for exactly what you are offering, and that is worth it’s weight in gold.

Now, supposed you optimize for the keyword “left handed golf clubs”. This long tail keyword wouldn’t have as many searches, but those that were looking, would be looking for exactly what you offer. This increases the likelihood the reader gets what he wants, and you get what you want.

Be specific. Add additional content that focuses on those long tail keywords and use the sidebar opt in form to get them into your sales funnel.

Until you define exactly who your target prospect is and exactly how they search for information, you can’t nail down the keywords though.

Let me stress the importance of defining your target audience before moving on with this keyword research step. (And when I say defining who your ideal prospect is, I don’t mean something like “a new comer to real estate investing”. I mean who is he, what is his education, does he have kids at home, does his wife work, are they in danger of losing assets because of financial burdens, are the kids at home, are they young, and how much time does he have to devote to his education? Be specific!).

Once you are crystal clear on who you are talking to, you can use language he/she understands and will relate to. You can craft a Unique Selling Point that he/she connects with. You can build a sales letter that makes sense to him/her and addresses his/her specific fears, concerns and hopes.

When you know exactly who you are speaking to, it will be apparent in the words you use. Just address your marketing funnel to that one ideal prospect specifically.

I hope this articles helps define your overall process a little better. If you need help getting it all done, I am here for you. Branding, blogging, setting up sales funnels… I can help with any of it.

Posted by Anwar in SEO, 0 comments

Search Engine Optimization and Affiliate Marketing

Some people think that SEO is not a part of affiliate marketing. That's rather unusual.

It struck me. The main reason many advertising and internet affiliate marketing agencies do not like to pay attention to search engine optimization is that they do not fully comprehend search engine optimization and do not understand how to execute a highly effective SEO campaign. Instead of admit their lack of knowledge, they like to pay attention to internet marketing methods they're saying to understand well.

Search engine optimization benefits

A current MarketingSherpa study shows top organic positions are clicked 20% of time and top paid-up advertising positions are clicked 10% of time. However, if your site includes a top organic position along with a top paid-advertising position, the backlinks leading to the site are clicked 60% of times. It's a unique situation: 10 + 20 = 60.

Affiliate marketers' insufficient search engine optimization understanding is a big mistake. Having a well-built, user-friendly affiliate website, advertising costs can be reduced.

Affiliate Entrepreneurs: Internet Search Engine Friend or Foe?

More often affiliate entrepreneurs or marketers really are a bane to search engines like Google. After I think about internet affiliate marketing junk e-mail, I think about all of the Amazon affiliates' entrance pages. Individuals could be some pretty ugly Internet sites.

However, the best Internet sites I've seen happen to be affiliate Internet sites. For instance, one client does not sell straight to customers. The organization's Site offers info on the organization and offers an introduction to its items, but customers can not buy something on the website. They have to go to a joint venture partner to buy. In cases like this, likely to join a venture partner is really better for that consumer. The affiliate is generally located close to the consumer, which makes it simpler for the consumer to obtain the product personalized and shipped quickly.

The task within the client's affiliate search engine optimization plan's to provide completely unique content towards the search engines without taking advantage of them. Furthermore, almost all clients do not want an overzealous affiliate to obtain the corporate site and also the affiliate affiliate network into trouble. Everyone should benefit: customers, the organization's site, affiliate marketers.

Affiliate SEO and search engine marketing plans

Affiliate management is really a key component of the effective SEO / search engine marketing plan. A lot of companies make affiliate management being an afterthought, frequently towards the corporation's hindrance.

I'm helping a nonprofit become unfrozen in the search engines. Regrettably, helping sites get unfrozen is really a normal, everyday a part of the job of SEO specialists. The company itself has not spammed Google. The site is very easy to use, and also the organization is really a well-established brand. You will find no technical causes of the website not to come in Google's index. Yet after digging around for causes of a Google punishment, we discovered the issue: affiliate marketers gone wild.

As part of the internet affiliate marketing search engine optimization plan, companies should explain the significance of offering completely unique content additionally towards the corporation's' content. For instance, effective information architecture is definitely a very important element of engine optimization. There are ways affiliate marketers can group and classify info that are superior to the way the corporate site organizes it? Some items sell better in regional marketplaces than the others. Most likely the affiliate site could concentrate on the best retailers because of its region.

I have seen regional affiliate sites' cross-linking (internal, page-to-page connecting) vary by region. By showing a distinct cross-linking structure, affiliate marketers provide unique information towards the commercial search engines with a 100% user-friendly scent of knowledge for clients.

Furthermore, a FAQ, customer support, or help section may be unique for every affiliate site. Many affiliate marketers work directly with clients. What questions do individuals clients frequently pose? Getting these questions as well as their solutions obtainable in a FAQ, customer support, or help section provides completely unique content for clients and search engines like Google.

Finally, among the greatest mistakes I see with affiliate Internet sites and companies is forcing affiliate marketers to utilize a print catalog's exact wording. Print copywriting works fine inside a print medium; it does not always work with an internet site. Since affiliate marketers frequently know their clients very well, they bought to have the ability to modify product explanations without deviating in the corporate branding message.

The finish result? Affiliate sites do not get strained from search engine results because of duplicate content, and clients find what they're trying to find quickly and simply.

In conclusion I can say that despite the fact that internet marketing affiliate junk e-mail is a big problem for that commercial Web search engines, internet search engine reps wish to include affiliate content searching results (both paid and organic), particularly if the content and content organization are unique. Customers appreciate content that's customized for their individual needs.

To know more about SEO and affiliate marketing read us .

Posted by Anwar in SEO, 0 comments