Organic

Organic SEO Versus PPC (Pay Per Click) Advertising – Part 1

SEO and PPC (Pay per click) Advertising are the most talked about terms, when professional are deciding upon an internet marketing strategy for their new campaign. But the factors that govern the dynamics of these two medium are deeper then the words in itself. Lets take a closer look at each to have a better understanding.

Organic SEO (Search Engine Optimization): The term organic SEO refer to optimization of the content of the website to ensure that it is search engine friendly with help of Content which is designed to speak to search engines and help websites to score good marks and rank well on the search engines. These are the basics that probably we all know about. Now lets go a little more into the intricacies of SEO.

  • With the rising competition, Organic SEO is not enough to help a website rank high and needs to be coupled with various strategies to ensure high rankings on search engines.
  • Organic SEO needs to be coupled with link building campaigns , regular content updates, article submissions, directory submissions, etc. to get desired results.
  • The cost of organic SEO driven campaigns is quite high can range any where from 500 $ to 5000 $ or even more depending on the competition the theme is facing.
  • There is always a high risk factor with seo campaigns as the results can never be guaranteed although a good hit ratio is possible with right strategies.

Seeing the downside of SEO should not disqualify you, as once the SEO campaign hit the first page of Google / Yahoo / MSN, the results that can be achieved from SEO campaign are the best.

The upside of SEO Campaigns

  • 80% Searcher on the web use the organic search results to locate information on the web.
  • The fact that your website ranks well in itself builds an impression and brand on the searcher that you are valid resource of what he was trying to locate.
  • SEO campaigns are reliably easy and less expensive to maintain once you have realized that relevancy with the search engines.

I have tried to give you an overview on Organic SEO strategy, in my next article we will throw light on the PPC Advertising. Stay Tuned …

Posted by Anwar in SEO, 0 comments

The Vital Role That Organic SEO Plays in Optimizing Traffic to a Website

The competition in the world of online business has increased many fold in recent times. Just a few years back, it was not that difficult to get relevant traffic to your website. But with increased competition and billions of websites out there, it is getting more and more difficult to make a website visible. This shift in current years has led to the use and application of Search Engine Optimization or SEO.

Ultimately the goal of a business website is to sell products and services online, so it is inevitable that sooner or later the need for search engine optimization will arise. While this boost in online rivalry has given rise to many methods of search engine optimization, Organic SEO is the best method there is for optimizing a website for search engines. By using methods of enhancement, the ranking of a website on a search engine is optimized, which can also be seen as making a website search engine friendly, so that it gets more visitors. The more the number of visitors, the more chances are there of conversion, which will in turn contribute to an increase in revenue.

Organic SEO service which is also termed as natural SEO, is the process of boosting a website’s ranking on the search engine pages. Though it’s a time consuming method, and also quite tedious, it produces long term benefits. Also, it is a cost effective method, which may not produce instantaneous results, but will continue producing results long after the initial SEO process have been completed. It helps capture more customers and generate more leads because through organic SEO your web pages are reflected on the top of any search engine pages.

Another major advantage of organic SEO services compared to non organic SEO, is that it is much easier on the pocket, in other words, cheaper. The situation has become such that at the same time, millions of websites are competing for the same spot at the same time. Normal advertising involves huge expenditure, which is not possible for everyone to bear. It is also not advisable, as it involves a recurring expenditure and not just one time investment. Organic SEO has more viability because it targets the right audience with relevant keywords that’s inserted in the content. And this targeted keywords help sustain the top spot for an extended time without any additional spending. But all said and done, it ultimately depends on the type of business and the specific requirements of the business owner, as to whether Organic SEO should be applied or non organic SEO.

Posted by Anwar in SEO, 0 comments

SEO: Simulating Organic Growth On A Busy Schedule

When you first launch a website, you naturally want all the content crammed into it that you can lay hands on. But if it's real traffic you're looking for, consider taking a more patient approach.

Anyone involved in SEO can tell you that organic growth of relevant content is the most successful long term strategy for search engine placement. When people read that, however, their brains toss the part they do not understand or want to deal with: "organic." What they see is "successful long term strategy" and "search engine placement." And that's where the trouble starts, because it's the organic growth that does the work.

What do people mean when they talk about organic growth?

Organic growth means slow, steady, continuous growth – the way plants and animals grow. When Google ranks your site they look for this pattern of growth to help determine whether your site is "for real." Think of an informational site you visit a lot, a forum sometimes, or a site like Wikipedia. Those sites did not spring into being overnight, chock full of content and with a hundred links pointing to them. They started as miniatures of themselves, and as people posted messages and articles that they got bigger and bigger.

How can this be harnessed to help promote a website?

Timing of updates can be more important than size of updates. A lot of webmasters have a hard time updating their site regularly. They have day jobs, families, and other websites to run. This can lead to a tendency to update sites in large infrequent chunks.

To get the maximum benefit from your updates, do this instead: When you get time to update your site, prepare and arrange your new content so that it can be uploaded in small pieces. Get everything ready to go so that the only task remaining is the actual publish. Then upload each small piece separately, allowing a day or two to pass between each upload.

By doing this your website ends up with the same content, but search engines monitoring how frequently you update will see a pattern of steady growth. You can still write or gather all your content in one fell swoop, just dole it out to your webserver slowly instead of as a single publish. You will not see immediate results, but give this a month or two and search engines will take notice, to your benefit.

Posted by Anwar in SEO, 0 comments

Organic SEO Services: Best WordPress SEO Tools

There are hundreds of plugins and widgets specifically designed for WordPress. If you have a website and you are using WordPress, then you should take advantage of these great tools. While some of them may not be directly related to on-page optimization, they can help you with your SEO efforts. Here are some of the best and most effective SEO plugins for WordPress:

All In One SEO Pack

This innovative program optimizes your titles for search engines, provides SEO integration for ecommerce sites, and generates meta tags. More than eight million users have downloaded All In One SEO Pack. This tool is suitable both for beginners and advanced users.

WP SEO by Yoast

This SEO plugin has a wide range of features such as RSS optimization, page analysis, XML sitemap, rich snippets, breadcrumbs, social integration, and webmaster tools verification. WP SEO by Yoast allows you to see a rendering of what your page or post will look like in search results. With this tool, you can edit your robots.txt and.htaccess files, post titles and meta descriptions automatically, and clean up head section of WordPress installs.

SEO Smart Links

SEO Smart Links is currently being used by over 300,000 people worldwide. This plugin can help you create internal links and manage your affiliate links. It also improves your search engine rankings by automatically interlinking your posts. This powerful SEO tool gives your website visitors more paths to follow, which may also increase the number of page views. With SEO Smart Links, you can activate case-sensitive matching, define custom keywords, and limit the maximum number of links per post.

Platinum SEO Pack

Increasingly more webmasters are using Platinum SEO Pack for performing search engine optimization, page redirection, and management of meta data. This tool enables users to create custom meta descriptions, rewrite titles, and prevent indexing of category and tag archives. You can also set 301 redirection on permalink changes, generate auto descriptions for posts and pages, and control indexing of any specific post or page.

SEO Friendly Images

This new WordPress plugin updates all images with ALT and TITLE attributes automatically. If the pictures posted on your site don’t have these attributes, this program will add them according to your preferences. SEO Friendly Images automatically pulls keywords from your post title and includes them in your image ALT tags. If you optimize your pictures for search engines, you will get a lot of traffic via Google Image Search.

Posted by Anwar in SEO, 0 comments