Pay Per Click Advertising Can Boost Page Ranking

The search engine results page is the place to be if you want people to find out about your business. The practice of search engine optimization is the way to get there, but there is more to SEO strategy than slapping some keywords in your title and calling it good. There are many things you can do to improve your site's visibility, and PPC is one of them.

What Does Pay Per Click Have To Do With Page 1 Ranking?
Google says that their ads do not influence a site's position in the search results, and that's true, at least in theory. There's no fruit to the conspiracy theories that the search engine giant is skewing the search results in favor of the site's that pay them the most money.

So what does pay for advertising have to do with SERP rank? The answer relies on an understanding of how the search engines work.

If you've spent any time looking into search optimization, you're already well aware that links are an important part of success. When somebody sends a link your way they also send a message to Google that your site is worth paying attention to. It is even better if the links come from high profile sites that have a lot of clout in your niche.

What many people do not realize, however, is that search ads can be used to boost your link building efforts.

How to Attract Links with PPC Ads
The error that many site owners make is in thinking that they need to build all of the links to their site on their own. In reality, you'll have the most success if you can get some natural links from all corners of the web, not just places that allow you to submit your own content with a link back to your site.

Search ads are a good way to accomplish this. If your site is filled with high quality content that can not easily be found elsewhere, then reputable bloggers will naturally link to your site whenever they want to share the information they discovered on your site. Of course, they need to find your site in order for this to happen.

This is where search ads can make a huge impact. Ads are a quick and easy way to put your site in front of an audience, and an audience becomes a natural source of links. Some of the largest names in the SEO industry have search ads, even though they already rank very well. They would not do it if it was not working for them.

The key to success early on is your choice of cost per click . This is about visibility, not immediate profit. Look for keywords that get searched for often, but are not hugely profitable. This makes it simple to buy ads that cost you a very small amount of money per visitor, which is a great way to build your web presence.

Call 214-310-1356 for more advice from a local Pay per Click company.

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On Page SEO Factors

To get a high search engine ranking for your site you need to ensure that you consider all the key on page SEO factors and try to make them as search engine friendly as possible. Whilst good on page SEO does not automatically result in a high ranking it does help facilitate this.

The important on page SEO factors to bear in mind are:

The domain name

Choice of domain name is one of the vital page SEO factors. In an ideal world you would simply use a keyword but you would be very lucky if this were to be available. In practice the best option it is best to use the keyword at the beginning with something following to make it unique eg keyword ???. Com. Using a hyphen is OK for SEO purposes.

How the site is constructed

Remember that the search engines can not read Flash content or graphics so these can be a hindrance for SEO purposes. Use text as far as possible.

To help the search engines find and index your content ensure you have a sitemap.

The choice of Keywords

Choice of keywords is the most critical of on page SEO factors (in fact for your SEO overall) as the wrong keywords may mean that, in practice, you will not be able to get a good ranking.

Each page should be optimized for a keyword and all the keywords (which means the site as a whole) should be in the same niche.

The URL of each page

Another of the important on page SEO factors is the URL of each page which should contain the keyword of that page. Ideally this would be WordPress users should ensure that the Permalinks are set to "postname" (to put the title in the URL) and install a plugin which will automatically shorten the URL by removing common words.

Title Tags

The page title should include the keyword and, wherever possible, this should be at the beginning.

Header Tags

The aim should be to include the keyword in h1 – h3 and others if possible. The headings can be distributed throughout the content.

How the keywords are positioned

Positioning the keywords correctly is another of the important on page SEO factors which takes practice. The keyword should be in the first sentence and the last sentence and through the content. Instances of the keyword can be made larger or made bold or italicised.

Keyword Density

This is total number of words divided by the number of uses of the keyword. This should be approximately 2%. The idea is for the search engines to be clear that the content is relevant to the keyword but not to suspect that you are just repeating the keyword to manipulate them. Keyword density is one of the on-page SEO factors that can be done poorly with a negative result.

Use of Graphics

Search engines do read the Alt tag of graphics and this can be one of the more effective on page SEO factors. You should have a graphic with the keyword as the alt text, on every page.

Internal and external Links

Internal links with the keyword as anchor text should be used throughout the site. You should also have external links to relevant sites. If you are using WordPress you can use a plugin to create the links automatically. It is important to remember that external linking is another of the on-page SEO factors with the potential for negative consequences. Make sure that your external links are to reputable sites only.

Legal Pages

One of the on page SEO factors that is often overlooked is the standard pages. Search engines look for contact pages and legal pages so you should have them. This is pages like About Us, Contact Us, Terms Of Use and Privacy Policy.


The search engines prefer longer content so make it a minimum of 300 words and as a maximum as long as you think your visitors will read.

Content should be unique and must not be duplicated on your site. It should not have any spelling mistakes or typos and should read well for visitors.

Search engines tend to prefer new content so you should add content on an on-going basis, as well as updating existing content.

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On Page SEO – Frequently Asked Questions

On page SEO combines a series of fairly straightforward steps but you need to get most of them right to get a good result. Common questions are:

Does On Page SEO really matter?

You may have heard that off pages factors are more important in determining ranking by the search engines. Whilst that is true, on page SEO is still very important because it is the basis for all your SEO activities. On Page SEO is basically organizing your site and its pages in a way that is search engine friendly. As a result the search engines will clearly understand what your pages are about. If they are not clear as to your subject then you will have difficulty in getting a good ranking though many backlinks you get.

Does the platform matter?

In theory no but it is easier to use a Content Management System (CMS) like WordPress. A CMS makes it easy to create, modify and generally maintain your content, tasks which are harder with a static site even with page builder software. This is important because search engines like to see sites that are active so you need to be regularly adding new content and updating old content.

What should I consider at the outside?

The most important thing for your SEO is to pick the right keywords to build your site around. It is best if your site is focused on one topic so the pages can be linked to support each other. It is also important to get your primary keyword in your domain name as near the beginning as possible. Get a decent hosting service, frequent downtime as slow loading are bad for on page SEO purposes.

How should I structure the site to benefit on page SEO?

In general larger is better so you should keep adding content on an ongoing basis. The pages on the site should be linked together using keyword anchor text. Some external links are good. These should be relevant authority sites and are best if placed within the content. Site wide links are of little benefit and having too many links (particularly to irrelevant sites) is bad.

What "standard" pages do I need?

An important part of on page SEO is having the standard pages that the search engines like to see, this can make a significant difference to your ranking. The following should be available with a link from every other page (ie in footer or header): – About Us, Contact Us, Privacy Policy, DMCA Policy, Anti-Spam Policy, Terms of Use.

How should I structure my content?

You should build each page around a keyword bearing in mind the points below. However, make sure that the content is good and appears natural to human visitors. Some of the things you should do are:

  • Put the keyword in the URL.
  • Use the keyword in the title.
  • Use the keyword in all headings.
  • Use the keyword in the first sentence and through content, but do not over do it.
  • Always have an image with the keyword as the Alt text.

Ideally you would run through a checklist after you create a page to make sure your page SEO is good. This is a good idea but it is something of a chore.

If you are using WordPress you can get a WordPress SEO plugin to do this for you.

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SEO For Small Business – How to Get First Page Rankings

"I want to be on first page of google!" This is what most small business owners say when you ask them about small business internet marketing or what they want from their website. So what is SEO (Search Engine Optimization) for small business and how do you get your website on the first page of Google?

When it comes to SEO for small business it is basically broken down to two elements:

1. Onsite optimization

2. Offsite optimization

1. Onsite Optimization is what you can do on your website to make it more liked by the search engines and therefore making it easier for them to index it and list it higher in the search results.

Onsite optimization involves making your website relevant to a certain keyword or group of keywords. Search engines want to deliver the most accurate and relevant results when someone types in a keyword or phrase, the more relevant your website is to that particular keyword of phrase the more your website is 'liked' by the search engines.

You can do this by having your primary keyword in the title of your website and in the headline; you should also have your keyword mentioned several times through the content on your website. Onsite optimization is also about how the website is set up, what tags you have chosen, the images, categories, etc

2. Offsite optimization One of the main elements for this is getting backlinks. Backlink are simply links from other pages that refer back to your page. You can look at backlinks as 'votes' for your website, the more 'votes' you have the more it can help your search engine rankings.

Here are some great ways to get backlinks and do SEO for Small Business:

Articles: Writing and submitting articles is a great way to get backlinks as many article directories are seen as an 'authority' in the search engines eyes. One of the best places to submit your article is they allow you to place a link to your website in the bio or the article.

Videos: More and more people are watching videos online, in fact YouTube (a video sharing site) receives more visitors some days than Google in the US. You can easily create videos answering the common questions your target market has, you can make a promotional video like a television commercial for your business and include a link to your website in the video and in the description in the video.

Social Networking: creating profiles on sites like LinkedIn and Facebook are very powerful as millions of people visit these sites every month and it allows you to connect with your target market in ways never before possible.

SEO for Small Business After Effects: The awesome benefits of doing this is twofold, by creating content and submitting it to article directories, video sharing site, etc this creates backlinks to your main website which will help it rank higher in the search engine results.

Plus you will also get visits to your website coming directly from these articles and videos themselves and it is not uncommon to have your article and videos to show up on the first page of Google naturally as I said before these sites are seen as 'authority' sites. This is how you can get multiple listing on the first page of Google for your keywords and phrases and really start to dominate your marketing.

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SEO Role in Page Rank

Introducing a new website on the internet is simple, even for new comers as well as for the first time users of the internet. Placing a website on the internet is not enough; it all requires a great effort to make it functional on the search engine.

To make a website more functional, it is necessary to adopt the best strategy that will increase its visibility.

Suppose if you are introducing a new product, it all requires a good strategy to make your website’s product clear in the mind of the client, for this you will have to advertise your website in order to increase its visibility on search engines, which will ultimately generate more leads and more customers

All this can be done with the help of SEO and Search Engine Optimization experts.

While selecting SEO, it is necessary that you must have check out that they must have a solid background as it is not a simple task to perform, not every SEO Company can perform. So, check out the portfolio of the SEO, make sure that they are completely experienced and experts dealing in this field of SEO.

The best SEO expert and consultant will start working on the very first day and will give you the desired results with in two weeks.

SEO is the best way to get optimizes your website on the search engine. It is the job of the SEO consultant to work on your website to make it more visible on the search engine as well as generate more traffic.

The motive of search engine optimization campaign is to promote your website, or any SEO consultant will give you a small amount of guarantee that they will generate the desired result for you. Page rank can’t be achieved overnight; it might take a few weeks before you see any magnificent improvement in your website ranking.

So while opting for SEO, it is necessary that to choose the best SEO consultant that will generate more traffic and visibility of your website on the search engines. It is a difficult task, but for SEO consultant, it is their job.

We must have to act wisely and think twice before choosing any SEO expert and consultant. Choose the one who assures the better result with Guarantee.

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Advantages of Off Page Optimization

Growth of e-commerce has enabled the competition among the various website swimming in the internet pool. Each one of them is ready with their mouth wide open to grab the huge potential traffic. But only a few of them are able to cash the growing popularity of the internet. Search engine gives priority to those sites which are more nearer to the search engine ethics. In other words we can say that well formed site get higher priority in search engine ranking than others. Sine their ranking gets good position that they automatically comes under the umbrella of traffic zone.

Below are some of the advantages of off page optimization

Article submission is considered as the one of the most important element of the off page work. Useful information present on the article clearly guides the readers to a new horizon so that they can easily update their knowledge. Hyperlinks that are present on the article guide the readers to the targeted website and they may enter into the inner pages. There is a possibility that some of them may become a potential customer. In the same way link from high quality content impress the search engines which play a great role in improving SERP.

Every day some new events are taking place in companies. In order to highlight those events we need an effective medium which will help the business in expressing their day today events. Press releases help the company or the organization in expressing happening.

Link building process plays a great role in expanding the website tentacles across multiple platforms. So that it would not remain in the isolation mode.

Other off page optimization work like directory submission, blog posting, forum submission, etc. directly assisting the businesses in improving the potential traffic.

Above points clearly highlights the advantages of off page optimization, so always try your best to implement these techniques precisely.

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On Page Website Optimization Relative Factors

On-page optimization (website optimization) can be divided into two branches; factors that depend to the structure of website and factors that depend to content you write.

Website Structure Factors:

o Domain: Before you pick a domain name you should know your target audience, and what you intend to sell to them. Try to use major keywords in your domain. Using a .com version of a URL is better than other versions.

o Contact page: Design a contact page and put your E-mail and mail address with phone number.

o FAQ: design a Frequently Asked Question Page. I think each website needs a FAQ page, but it depends on you.

o About Us: It is necessary everyone visits your website knows who are you, so design an About Us page.

o Privacy Policy page: I remember the first page of my website that has indexed in Yahoo was the privacy page.

o Robots.txt file: With robots.txt file you can limit access of search engines to your website.

o Site map page: Whit site map visitor and search engine can browse your pages easily.

o 404 error page: Create a 404 error page.

Content Optimization Factors: (optimization factors for every page)

o Page Title: use your keywords on page title.

o Use header tags: put your topic in header tag.

o Keywords Meta Tags

o Description Meta tag Keywords

o Add image tags: use Alternative Image Text.

o Use header tags for sub heading.

o Keyword Density: The percentage of times a keyword appears on your page, compared to the total number of words on the page.

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Means of On Page and Off Page Search Engine Optimization

Search engine optimization has become a part of online marketing campaigns. Every company is looking forward to get its website in the top results of the search engines. But in the competitive market, only those with the best SEO services get themselves among the top rankings sites for the most commonly used keywords.

The search engine acts as one point stop for locating all kind of websites on the basis of keywords that a user mostly searches for. To get maximum online exposure, it is highly necessary to improve the search ranking of the web page. The on page optimization and off page optimization are two sub categories of SEO optimization process that actually hit the bull's-eye.

On page optimization includes those changes which are made in the web page coding that lead to better search engine ranking.

Various steps performed in on page optimization are:

a. Key words and description insertion in the Meta tags

b. Title submission in the title tag that is a part of the Head portion of the HTML coding

c. Site Map generation

d. Robots.txt file preparation

e. Insertion of text with the relevant key words in the body section of the web page

All the above on page steps optimize the web page for better indexing by the search engine robots.

Beside on page optimization, off page optimization also plays an important role in determining the fate of a web page in the struggle for good web page ranking.

Following forms of SEO writing are the means of successful off page optimization:

Article submission

Article submission in various relevant directories is performed on priority basis every day to boost search engine ranking of a web page by every website owner. Relevant articles with good quality text are searched by most of the online users. Such articles are commonly written and submitted in popular directories. The articles not only contain text but also a link to the particular site that the article writer wants to advertise. Therefore, SEO article writing is a need of the time as it is done in accordance with key words that are most frequently used by the user community.

Blog Writing

Blog writing is the latest concept of driving the user community to any particular site by providing regular and quality blog posts. The users are compiled to come back to the blog if it provides them relevant and logical information about a certain subject. Blogs on various subjects prove important in bringing the relevant web traffic to the web site. Thus it's an influential sub section of the SEO writing.

When users read a blog post, they get a fair chance to comment or inquire on a product or service, which a blog discusses about. Blog writing technique since involves an active participation of the user community to increase traffic on the web page, thus leading to improved search engine ranking.

To conclude, writing articles and blogs has been incorporated among other kind of SEO writings to offer genuine web traffic, which leads to successful SEO campaigns.

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