How to Reduce PPC – Pay Per Click Campaign Costs

If a landing page (home page for example) for an AdWords Campaign is not relevant to your ads, then Google will raise the minimum bid amount for those keywords. So to keep your costs low, you need to take into account 3 things:

1. Keywords / research that you require for your ad campaign
2. The landing page (home page for example)
3. The Google AdWords Ad

1. The keywords that want to bid on should be relevant to the product / service you are promoting. However it would be advisable to find out what keywords people are using to search for your product / service. To find out the best performing keywords for your PPC campaign there are many free online keyword tools, this will help you to build up your keyword list. You want to use the keywords that have good (CTR) Click Through Rates.

2. Landing page, ensure that the keywords you use for your PPC campaign are placed between the title tags, heading tags and page content. Include hyperlinks to the landing page from other pages on your website, ensure you use your PPC campaign keywords as the anchor text for your inbound links. Additionally optimize your hyperlinks with title attributes again use your PPC keywords.

3. PPC Ad. Always use the keyword / s that your using in your AD.

If you follow these 3 steps, you will definitely keep your cost per click (CPC) low. Optimizing a website involves editing content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

Posted by Anwar in SEO, 0 comments

Learn How To Make Money Online Through Pay Per Click (PPC)

With the growing technological world, almost every business has realized the importance of online presence. Therefore, they have started investing in SEO. You must have an idea about a new trend developed in Internet marketing in the last few years. Many of you have surely come across with several internet ads that promise you a lot of money with only a few clicks of the mouse in a day. But in reality, it is not as simple as that. Yes, you can definitely make money online but, it is necessary for you to first understand the underlying mechanism.

Today, you can observe a rapid transformation in the advertising this is because of the quickly changing technological world. The internet is playing a major role in this as now people sitting in any part of the world can easily access different markets that were earlier not accessible due to the geographic restraints. This has given birth to a new world of how to make money online.

If you are planning to make money online and want to be a successful marketer, it is an advice for you to include Pay Per Click in your marketing strategies. Make sure that your advertising help you to convey your message clearly to as many people as possible. PPC advertising is one of the best and easiest way to generate traffic and make money online.

As per calculated stats, Google enjoys 70% of the search engine market and on the other hand, rest of the search engines combined effectiveness is lesser than Google. Because of this, AdWords is termed as the most popular form of advertising for any business.

In the case of Pay Per Click, you pay only when someone clicks on your ad or goes to your business website. Although, you have to pay for every click on your ad but in return you will receive positive leads from all around the world that will help you gain more business. This is how more and more people all around the world will come to know about your products and services and you can gain business from them. One of the critical mistake that most often small business advertisers make is trying to make campaigns with less of research. You can easily put your ads online but making them effective and generating money from them is another thing. A proper understanding of testing, keyword research and constant tweaking of your campaign is essential to make your campaign a profitable one.

Posted by Anwar in SEO, 0 comments

Including Foreign Language Words in PPC Or SEO Work to Increase Web Traffic

Internet is gaining immense popularity in the modern scenario and thus as a result it is becoming an integral part of our day to day life. Using internet for making money is comparatively a newer concept. The informative content that we see on internet can be utilized in fruitful ways of earning money. But as we do not have a universal language it becomes really troublesome to find out the words sometimes shown by the website.

Every different country has their different language and they update their websites in accordance to that language only. In case you need to search out any information regarding some issues containing foreign words you feel it complicates. If we observe we will find that the major chunk of worldwide population know English whether reading or writing thus translating the foreign language words in to your known language can give you a better understanding of the subject matter.

Various online business wings such as PPC and SEO are the great marketing tools that help you in making easy and widespread marketing. The SEO work focuses on increasing the web traffic of your website using various attractive articles, blogs and other eye catching stuff. They increase the pay per click ratio and thus the rating of the website. Using foreign words in to your WebPages help you in increasing the web traffic.

Google trends shows that mostly people finding the foreign words in any of the website are coming on Google translate to get it translated. The translation of foreign word in to your understandable language helps you in knowing the precise meaning of that particular word. A simple word written in to foreign language can cause a great deal of difference in meaning if overlooked therefore be aware of the other language words.

Language niches are gaining wide acceptance worldwide and are giving a newer opportunity to make money out of it. Considering the scenario you can take up assignments for affiliate marketing to the web clients offering translates and dictionary services. The projections state that these are going to be the long term trends. Foreign language can play a pivotal role in increasing your profit volumes by simply translating the extraordinary words or translating the entire pages.

It is a niche which is which is soaring up with increased demand of sites having encyclopedia, glossaries containing words from distinctive languages. You can also avail this beneficial opportunity just by putting some efforts and can expect a huge sum of money that will insist you to stay in the business.

Posted by Anwar in SEO, 0 comments

Difference Between SEO Services And PPC

SEO services are based on the web promotion techniques that are helpful when there is quality content. PPC is marketing technique that means pay per click advertising. There is always confusion in people about Search engine optimization and PPC campaigns. In Pay per click advertisements and prices starts to rise and shrink happens in margins. This encouraged websites owners and investors to start investments in organic SEO to a large extent. But these investments could prove frustrating if it is not a thought in the initial stages about it.

Generally in SEO services there is incapability in estimating the results and time to be consumed is not certain. PPC is faster but SEO is slower but different to PPC. To understand the SEO results it is essential to know how the SEO techniques are being implemented. Certain conclusions can be drawn form the optimized SEO techniques.

We can say that pay per click is a marketing campaign based on an advertisement model but it should be noticed that SEO Services are not advertising. In spite of this PPC and SEO are connected with each other.

The way online world has influenced people is a good trend that all online visitors are being informed about the information from the websites. This helps them in choosing them a particular product. People visit the website before shopping. The information in web pages also affects the customer daily. So content is very important for the online world. This content is an important part of SEO tool and search engine optimization but it is not in case of PPC.

PPC brings customers and along with it publicity to website. But it is the content and SEO that makes people to stay on the website and that affect their sales. To conclude we can say that PPC is an advertising model that performed with SEO and makes the people to visit and stay on their websites.

Posted by Anwar in SEO, 0 comments

Organic SEO Versus PPC (Pay Per Click) Advertising – Part 1

SEO and PPC (Pay per click) Advertising are the most talked about terms, when professional are deciding upon an internet marketing strategy for their new campaign. But the factors that govern the dynamics of these two medium are deeper then the words in itself. Lets take a closer look at each to have a better understanding.

Organic SEO (Search Engine Optimization): The term organic SEO refer to optimization of the content of the website to ensure that it is search engine friendly with help of Content which is designed to speak to search engines and help websites to score good marks and rank well on the search engines. These are the basics that probably we all know about. Now lets go a little more into the intricacies of SEO.

  • With the rising competition, Organic SEO is not enough to help a website rank high and needs to be coupled with various strategies to ensure high rankings on search engines.
  • Organic SEO needs to be coupled with link building campaigns , regular content updates, article submissions, directory submissions, etc. to get desired results.
  • The cost of organic SEO driven campaigns is quite high can range any where from 500 $ to 5000 $ or even more depending on the competition the theme is facing.
  • There is always a high risk factor with seo campaigns as the results can never be guaranteed although a good hit ratio is possible with right strategies.

Seeing the downside of SEO should not disqualify you, as once the SEO campaign hit the first page of Google / Yahoo / MSN, the results that can be achieved from SEO campaign are the best.

The upside of SEO Campaigns

  • 80% Searcher on the web use the organic search results to locate information on the web.
  • The fact that your website ranks well in itself builds an impression and brand on the searcher that you are valid resource of what he was trying to locate.
  • SEO campaigns are reliably easy and less expensive to maintain once you have realized that relevancy with the search engines.

I have tried to give you an overview on Organic SEO strategy, in my next article we will throw light on the PPC Advertising. Stay Tuned …

Posted by Anwar in SEO, 0 comments

Search Engine Marketing and Optimization – Know Your SEO From Your PPC

Online marketing has become a confusing place. With so many new buzz words, acronyms and old thinking around it can be hard to work out what and who to believe, and more importantly, where to invest your money.

A few questions any company with an online presence should be considering:

1. Are you getting enough traffic and are visitors responding the way you want them to?

2. Should you invest in Search Engine Optimisation (SEO), pay-per-click campaigns or other strategies?

3. Is your website working hard enough to convert visitors into customers?

How should you split our budget between offline and online activity?

The best place to start is to really understand the performance of your current web strategy by analysing traffic, content and conversion rates. Then you can plan how offline promotions and marketing can crossover in an effective and streamlined manner.

Getting Quality Traffic – Direct it and Help it Find You

There are 4 main ways of directing traffic to your site: search engine marketing, links from other websites and affiliates, online advertising and offline promotion. It makes sense to maximise the potential of all of these channels, but budgets can be easily wasted by putting too much emphasis on one or more area, rather than spreading spend efficiently.

Should you use SEO companies?

Many companies turn to SEO specialists to solve what they see as low traffic to their website or because it doesn’t rank highly for certain search terms. Unfortunately they don’t always realise what SEO can really mean in practice. Generally, these specialists will attempt to recode existing pages and insert keywords and phrases in order to make them more attractive to search engines. These ‘repaired’ pages can soon seem hijacked and incomprehensible due to text that doesn’t always make sense.

Good SEO uses a combination of new page creation, careful page enhancement and inbound referral link generation. They will be honest about the level of change required and what can be realistically be achieved. Anyone who guarantees top of Google should be avoided as this is impossible.

Rather than Fixing Old Pages, Create Better Ones

An effective alternative to ‘fixing’ old pages is to create new high quality content that’s designed to be found, along with a reassessment of the whole website. Web users respond to well written, punchy text and Google will reward proper syntax with better rankings.

It’s also worth noting that it is only possible to make a page relevant to about 4 core search terms. If you are a hotel and your prime location is ‘townsville’, it’s hard enough getting up the ranks for your main search term ‘townsville hotels’. Trying the get high rankings for the neighboring town when you whole site is optimised for ‘townsville’ (through adding more keywords to those existing pages) will be ineffectual. You may have to create new pages specifically designed to rank highly for the other town and get referral links pointing to it.

What Terms Should Our Site Be Ranked For?

Many companies get this wrong, including most of the big ones. Big brands tend only focus on the brand itself and forget what people are really looking for in relation to their brand and offering. Look at it from your customer’s point of view. What might they be looking for? What language might they use? By getting this text into the pages you’ll create content that will be found by the people you want to find it.

Google PageRank

Google PageRank ranks all web pages between 1 and 10. This is Google’s way of ranking a website’s importance. It has nothing to do with traffic to your site, but more about its standing and place in the pecking order. For example, Google is ranked 10, Microsoft is ranked 9, BBC is ranked 9. A website with minimal inbound links and a new URL may never even get a ranking. This usually happens to small sites that never receive any promotion or updates.

While ranking is important, niche search terms can still be effective for low ranking websites (e.g. ‘two bedroom apartment in Harrow, London’), but if you need more traffic on more general terms (e.g. ‘Apartments in London’) you may need to use PPC in the short term and work on improving your ranking by increasing high quality inbound links and developing content in the longer term.

To Understand Search you must Understand Search Engines

So what is Google’s, Yahoo’s and MSN’s goal in life? Making money, of course. Google makes its profit not from search, but from advertising. Google’s success in the Search Engine business relies on 2 things; the quality of its search results and the relevancy of its advertising (Adwords and Adsense) to the viewers of those results. When a user types a search term into Google they have to trust that Google is delivering the most relevant pages in order to supply the best answers. It does this by trying to work out the quality of the page content and the popularity of the website that hosts the page.

Content and Popularity – Driving your Search Engine Results Placement (SERP)

They are many different variables that govern your result position, but page content and website ranking are the most important. Content is about building well designed, well written and well coded websites and is the area we have most control over. Popularity, however, is a much harder nut to crack as it relies on how the rest of the web interacts with your website. To understand it we need to know how Google measures popularity. For a better insight, you need to understand how Google views the web.

Imagine the web is a large social community and web pages are the people that live in it. If someone needs advice on a matter, it’s best to consult the most knowledgeable and trusted person in that community. The problem with large communities is finding that person. The best way might be to ask other people who they believe is the best person. After all, personal recommendation is generally a good measurement of quality and trustworthiness. If the majority of people recommend one person, then you’ll have more confidence in consulting them. Google sees links from one website to another as a recommendation by association and by mapping the whole web it can count these links.

When Launching New Sites – Remember the Age Filter Sandbox

All new sites are subject the Google ‘aging filter’. This means any new URL is indexed by Google, but not page ranked for anything between 3-6 months, leaving it with a low ranking. There is currently no effective way around this, other than to either get a holding page up ASAP on any new site, or to add to an existing site with good page rankings. Don’t forget there are other search engines out there like Yahoo and MSN who don’t employ such filters yet, and Pay-Per-Click advertising can help increase traffic when needed.

Pay-Per-Click (PPC)

Time for some definitions. Google AdWords are Google’s name for pay-per-click advertising. These ads can bring targeted traffic to your site as a direct result of people searching on Google, or one of their search partners such as Ask, Netscape and AOL. You’ll probably have noticed the ‘sponsored links’ that appear on the right hand column of Google search results pages. Sometimes a few of these links will appear at the top of the page above the main ‘organic’ results. This is a large area that I’ll cover another time.

Web Stats v Web Analytics

Most website owners are familiar with occasionally looking at their website’s logs and noting the amount of visitors, pages viewed, keywords used and time spent on the site. While this is valuable information, it doesn’t really say much about visitor behaviour.

Your site may get high levels of traffic, but that traffic must consist of the right visitors finding the right content and being motivated to do what you want them to.

Web analytics can give valuable insight into:

1. Which buttons are clicked on the most and which are ignored?

2. Which keywords are the most effective and profitable?

3. Which pages are exited immediately (bounce rate) and most often?

4. Where are people entering the site and where do they end up?

5. How many visitors achieve the goals you want them to?

Google Analytics can help answer these important questions and understand how to address them. It can give clues as to what content is working for you, and which isn’t. Only by continually assessing a website’s performance, balanced with web advertising, HTML email and offline promotion performance, can you really know if your marketing strategy is repaying your investment in it.

Goal Conversion

Virtually all websites have a goal; to get someone to subscribe, to register, to enquire or to buy something. The conversion rate is the percentage of visitors who complete the ‘goal’ you have set on the website. A low rate could be the result of many things; poor design and navigation, an unclear or undesirable proposition, complex or tiresome paths to the ‘goal’, or just the wrong people viewing the site. This can only be rescued with regular assessment, leading to action that either increases the quality of the traffic or improves the content of the site. Keep paths to conversion simple and make offers appealing and easy to redeem.

Linking Transaction and PPC Data into Google analytics

Google analytics offers the ability to track traffic and monitor conversion rates, and this is made all the more powerful when transaction data is added. This is simple for a developer to implement and should be part of any e-commerce related website. Also, when you link PPC data to conversions you can monitor the effectiveness of you campaigns and quickly take action if they are under-performing.

Content is King – Keep it Fresh and Up-to-date

This makes sense for your visitors and your ranking. A site that is updated regularly and has innovative content will retain visitors and encourage them to return. It will also give other sites, feeds and blogs a strong reason to link to your site.

Also, many site owners are unaware that Google will begin to ignore web pages that aren’t updated regularly. Companies should focus on producing fresh, clear and relevant web content, rather than wasting money on SEO tricks. More and more web analysts agree that high quality, search engine friendly content is the key to higher rankings and more effective traffic.

Keep it HTML – Clean and Accessible to All

Search engine bots love clean html content because it’s the easiest to crawl. Other content, however, can become a barrier to effective results. PDFs, for example, are useful for displaying floor-plans, maps and copies of brochures etc., but shouldn’t be a replacement for real web page content.

Best practice is to always create findable content as xhtml css based pages that comply with w3c validation.

10 steps to online and offline integration:

1. Decide the goal

2. Identify the target audience

3. Define the proposition

4. Select the mix of channels (on and off line)

5. Create a creative theme that works across all media

6. Produce offline and online content simultaneously

7. Craft the Keywords and Phrases for web pages and PPC

8. Build landing pages, microsites and goal pages that are SE friendly and simple to navigate

9. Make sure HTML email, banners, printed material follow the creative theme

10. Continually assess all aspects of each campaign and learn from them.

This way you can maximise ROI across all channels and make your whole offline and online strategy work hard for you.

Posted by Anwar in SEO, 0 comments

Using PPC and SEO Tools for Internet Marketing

It is now a well-known fact that every business requires proper marketing strategies. Every business needs to reach the end of its customers or clients for it to grow. One of the best means of reaching out to customers is the internet. Today, the internet is the best interface for marketing a business regardless of the scale of that business. Business persons who have made use of internet marketing tools effectively will confess that they have been more capable of reaching their targeted customers than before. The internet is not a marketing tool. Rather, it provides an interface for business persons to communicate with their customers. Common online tools for promoting products and services include SEO, E-mail marketing, social networking marketing and web hosting. All these methods have their own advantages and disadvantages. It is entirely up to the person involved to choose the online tool for promoting products and services depending on one's personal jurisdiction.

One of the best tools for the promotion of products and services online is SEO or search engine optimization. Using SEO tools, a good number of businesses have been able to thrive. The power of search engine optimization is usually realized when it is combined with other online marketing tools such website hosting. A combination of SEO and web hosting can produce a very powerful online marketing tool. How does this work? It begins with the creation of a website. When a website has been designed, it needs a domain that can host it. A newly created website will not be launched until it has been hosted by a domain. When this has been achieved, search engine optimization can be employed. At this stage, promotional web content must be added to the website. Using SEO, it will be possible to promote the website in the search engines. Many business persons who have effectively used the combination of SEO tools and website hosting have been able to market their business easily.

Another remarkable online marketing method is PPC or pay per click advertising. This is one of the best forms of advertising that is increasingly becoming widespread today. What makes PPC a very effective online advertising method? This tool capitalizes on the power of advertising on other well established sites. All you have to do is to pay for advertising space on a particular website. In this case, the site where your adverts will be placed will be called the host or publisher. If the site is visited by a good number of viewers, there are high opportunities of your site receiving a lion share of the host's traffic. Today, PPC has become one of the most effective ways to market online and there are indicators that it will continue to be a very prominent feature of marketing online.

All the online marketing tools that the passage has referred to, have a single thing in common; generating traffic to the site. As more page visitors visit your site, your products and services will be made known to a good number of people who surf the internet.

Posted by Anwar in SEO, 0 comments

SEO Vs PPC – Which Provide You Better Results?

PPC (Pay Per Click) or SEO (Search Engine Optimization) are two important and most basic approaches that improves the ranking of your website and help you get better results. For a businessman, it is very hard to choose between both the basic options. And to make a smart choice, you first need to have the knowledge of both the options and if you don’t know about them, so, this article will help you a lot. What are we waiting for? Let’s get started.

  • PPC (Pay Per Click): It is basically online ads in which you need to pay for every single click on your website. It is also recognized as paid searching and to run this campaign successfully, you need to have a huge marketing budget, as you have to pay for every single click on your advertisement, whether it converts or not.
  • SEO (Search Engine Optimization): Another basic option you have is SEO, which gives you the organic results without emptying your wallet. There are sets of tools and techniques you can apply to increase the visibility of your website organically, which increase your credibility and customer base as well.

Scroll Down To Know Why SEO Is Better Than PPC

  • Increase Organic Results: If you want organic traffic and results for your website, it’s better to go for SEO, as the traffic comes by the way of this approach is genuine and increase the chances of high conversion. On the contrary, PPC fails to increase organic traffic, as it will give you hit, only till you pay.
  • Credibility: SEO will help you increase the visibility of your website on top of the search results, which not only increase your traffic, but also increase your credibility. On the other side, PPC displays your name on the very first page, only till the time you are paying for every click, which is not credible at all and fails to win the customer’s faith.
  • Cost: SEO will cost you lesser in comparison with the PPC. Therefore, it is the most suitable options for every small as well as large organization, because it gives long-lasting results without breaking the banks.

All the above points make it clear that, in the battle of PPC vs. SEO, SEO will give you the bangs for the bucks. Though to get the results of your efforts, you need to take every move smartly. And if you are not aware of the trick of the trades, so, it is compulsory for you to consult an SEO Expert, who will help you attain the business goals.

Posted by Anwar in SEO, 0 comments