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Learn How To Make Money Online Through Pay Per Click (PPC)

With the growing technological world, almost every business has realized the importance of online presence. Therefore, they have started investing in SEO. You must have an idea about a new trend developed in Internet marketing in the last few years. Many of you have surely come across with several internet ads that promise you a lot of money with only a few clicks of the mouse in a day. But in reality, it is not as simple as that. Yes, you can definitely make money online but, it is necessary for you to first understand the underlying mechanism.

Today, you can observe a rapid transformation in the advertising this is because of the quickly changing technological world. The internet is playing a major role in this as now people sitting in any part of the world can easily access different markets that were earlier not accessible due to the geographic restraints. This has given birth to a new world of how to make money online.

If you are planning to make money online and want to be a successful marketer, it is an advice for you to include Pay Per Click in your marketing strategies. Make sure that your advertising help you to convey your message clearly to as many people as possible. PPC advertising is one of the best and easiest way to generate traffic and make money online.

As per calculated stats, Google enjoys 70% of the search engine market and on the other hand, rest of the search engines combined effectiveness is lesser than Google. Because of this, AdWords is termed as the most popular form of advertising for any business.

In the case of Pay Per Click, you pay only when someone clicks on your ad or goes to your business website. Although, you have to pay for every click on your ad but in return you will receive positive leads from all around the world that will help you gain more business. This is how more and more people all around the world will come to know about your products and services and you can gain business from them. One of the critical mistake that most often small business advertisers make is trying to make campaigns with less of research. You can easily put your ads online but making them effective and generating money from them is another thing. A proper understanding of testing, keyword research and constant tweaking of your campaign is essential to make your campaign a profitable one.

Posted by Anwar in SEO, 0 comments

Increase Your Network Marketing Leads With YouTube

Finding free network marketing leads for your business has many benefits. It takes leads to obtain rich income stability. I am sure as being involved in network marketing you understand that very clear.

How do you find these leads? It really may not be that difficult. Look today at one of the top proven methods of increasing your leads online.

Marketing for leads by online video

YouTube and other hosting sites for video have grown in popularity and has become a profitable method to generate free network marketing leads. In fact if you are not using online video for marketing you may have been left behind. Video marketing could very possibly be the answer to move your business to the next level. Right now is the time to start utilizing online video if you do not already. Catch the train now while you can. If you would like to move your network marketing business into a lucrative income streaming business by generating free internet leads get on board.

Do not let YouTube pass you by as just one of those fads. Look at some of the statistics and then decide if YouTube could just be the answer you need for your business.

Advantages of YouTube marketing

· 4th most visited site on the internet

· Over 22% of internet users visit YouTube

· Free service for anyone to use

· Effective video will increase traffic to your website

· Increased Google rating with YouTube posting

· Easy and quick

Just think with more than 22% of the internet users visiting YouTube how many of your target market are there just waiting for the next network marketing video to appear. Will it be your business or one of your competitors?

Who visits YouTube?

  • Over 66% of the men and women in the US over the age of 25 years of age have watched a video online at YouTube
  • Over 50% of YouTube users are over the age of 25
  • Approximately 25% of YouTube users are over the age of 35

How can you not get on the YouTube train for increasing your network marketing leads with a free service offering exposure to your target market?

Posted by Anwar in SEO, 0 comments

Digital Marketing Online Certification Training Course – Get Certified by Google

Did you know you could get certified by Google? Google provides a number of Digital Marketing training courses to help enhance marketing skills, some of them absolutely free of cost! Digital Marketing courses are not only helpful to those working in the field but also incredibly useful to entrepreneurs trying to make it in this fast-paced business environment. It is crucial in today’s business situation to have a working knowledge of each and every aspect of the business, and while courses are widely available for a range of other aspects, Digital Marketing was a subject rarely touched upon.

However, Google is helping millions of like minded individuals worldwide with an interest in the subject by providing these free courses. We’ve mentioned the top 5 courses you can enroll in, with Google today!

AdWords Fundamental Course

Learn the basic and intermediate aspects of AdWords and advertising online. The course touches up on how to set up AdWords, manage a campaign and also teaches you how to measure and optimize your AdWords campaign. You can take on the assessment after going through the study material and earn a Certification from Google. The assessment consists of 65 questions that need to be completed within an hour and a half. To earn the certification, you’ll need to score above 80%. The test is also available to take again in case you don’t make the cut the first time.

Squared Online

This program is a 5-month training course, 6 hours per week. Squared Online is a Digital Marketing Leadership course created by Google in partnership with Home Learning College. You will be guided by Industry experts and the course takes a unique, practical approach for training. This is a great course for anyone looking to boost their Digital Marketing training skills. The course focuses on Evaluating the relationship between digital innovations and changing consumer behavior and communicating how this relationship will evolve in the future. You will learn how to propose how an organization can build an effective digital presence that concentrates on consumer engagement and organizational objectives and how to use data from a variety of sources to generate insights and make strategic commendations amongst other important skills.

AdWords Display Certification

This online course teaches you to create, manage and optimize Display campaigns. It will also help you take advantage of Google Display Network with Display campaign settings. The Pre-requisite to take this course however is to complete the AdWords Fundamentals Course, which covers the basics. You can take an assessment to earn the certification. This is a beginner course and the material is always online, meaning you can take your time to study and take the assessment as you please.

Google Analytics Individual Qualification

This Google course covers basic and advanced Analytics concepts including planning, analytics principles, implementation, data collection, configuration, administration, conversion, attribution, reports, metrics and dimensions. Once you study the material provided, you can do this on your own time and it’s free, you can take the Google Analytics Assessment consisting of 70 questions to be completed within a time period of 90 minutes. To earn the certification for this course, you will need a score of 80% and above.

Google Digital Unlocked

Having partnered with the Indian School of Business in Hyderabad and FICCI, the content covered in the course will provide a foundation for basic Digital Skills. The course begins right from the basics with an Introduction and understanding of Digital Media. You will learn how to plan online strategies, gain insights on new developments in the digital world, build an online presence, be noticed by ads, work with Analytics and much more. It’s a full ranged course and you can take your time going through the material. There are small assessments for every topic, once you pass them, you can move on to the next topic and complete the course to earn your certification.

Posted by Anwar in SEO, 0 comments

Top Digital Marketing Trends in 2019

We are almost on the corner of the year 2018. But, I am sure it's not late talking about next years' big digital marketing trends. Somewhere between a robust plan of action for Q1, 2019 and making digital marketing strategies, it's good to know about how the market will shape up in the year 2019.

Below are a few trends which will rule the digital marketing all over the globe.

Video Marketing

One of the most effective digital marketing techniques next year will be video marketing. According to a report, 80% of the online content will transform into a visual representation. It will give an overview of the product and services with a tint of entertainment and humor.

Since the adoption of smartphones and social media platforms video is preferred as one of the best ways of marketing a product. A short video not only communicate a message effectively, but it is also capable of giving your campaign an emotional environment.

AI – The Future of Machines

According to a report from Adobe, soon machines will be decisive enough to make strategic marketing decisions. Is not it mesmerizing? Imagine all you have to do is to store all your data in a machine server and you will get suggestions for your marketing strategies. It's not over yet; these strategies will be in sync with your customer behavior patterns. AI will change the face of marketing immensely in the near future.

Automated Chatboxes

I am sure you must have encountered a chat box while surfing on the internet. Chat boxes are one of the most widely implemented applications of Artificial Intelligence. Not just they display results at a faster rate, also chat boxes are humorous and offer a personalized experience to the clients. Moreover, in a recent report from IBM, 85% of all the customer service interactions will be done by machines by the end of this year.

Voice Search

You must be listening about Alexa and Google Home these days. If not, read about it. A research report says, 65% of smart speaker owners say that they do not want to go back to a life without a voice-controlled assistant. Smart speakers will change the ways of data surfing.

Have you tried searching content through voice commands? That's where digital marketing comes into play. All the SEO you do on your website must rely on voice commands as well.

The fall of the Kingdom- Internet vs. TV

In this millennial generation, where a person spends more time using a phone or surfing internet television is merely a device to connect gaming modules. According to study, people will spend approximately 2.5 hours online and 2.7 hours spending their time on tube. This leads to a change in advertising pattern transformation from television channels to internet sites.

Content – The Trustworthy Soldier

We read articles, blogs, newsletters, and what not, on a daily basis. But what if you do not find genuine content which you can trust? Content is not just about facts and figures, it must be easy, clean, and lean. In the year 2019, content will have the same importance which it had earlier. It makes a data set trustworthy and genuine though any media.

If you still seek any information regarding the same, connect to us and let our experts help you with some deep-dive insights on digital marketing trends in 2019.

Posted by Anwar in SEO, 0 comments

SEO Tips to Boost Rankings in the Era of Mobile-First Index

The rise in the number of smartphone users has made mobile the new normal. Realising this, Google rolled out its mobile-first index, giving mobile versions of websites an upper hand when it comes to ranking. So, marketers must focus on mobile more than ever. If you need help optimising your website for search engines in the mobile era, keep reading.

Create a Responsive Website Design

In order to rank well, responsive website design is the most critical change that you need to make. Responsive websites offer the value of two for one – they rank well on both desktop and mobile. Moreover, the design seamlessly fits the size of any screen across devices.

Optimise Content for Mobile

Mobile visitors look for the same content experience as desktop visitors. So, your content must be properly optimised for the mobile so that users can quickly find what they are looking for. You need to create content using short paragraphs, along with the addition of media, such as screenshots or infographics to make reading enjoyable.

Make Use of Infographics

The attention span of mobile users is lower than desktop users. In order to arrest and retain their attention, you can use interesting and engaging infographics. It has been proven that attractive-looking content gets shared more than three times across digital platforms compared to text-only content. The more your content is shared, the more chances your website gets to become visible on search engines and obtain a higher ranking position.

Improve Navigation

As aforementioned, mobile users lack patience; therefore, you need to remove any kind of hindrance or obstacles that visitors might have to face whilst navigating your website. You can avail affordable SEO services in order to get a professional audit report, as well as, solutions.

Link Building Strategy

For your SEO success, you must continue to build links to your desktop pages. Even though the world is moving into the mobile-first index, the importance of link building is not declining. Besides that, you must also consult with a professional SEO expert and come up with a link building a mobile strategy to make sure that your website ranks above your competitors.

Optimise On-site SEO

Once you have designed and built a responsive website, it is time to manage on-site SEO for your mobile website. From optimising title tags to H1 headers, you need to pay attention to every little detail and make sure that they are SEO-friendly. Tags in mobile, for instance, varies from tags in the desktop. Whilst desktop has about seventy-one characters, mobile gets seventy-eight characters.

Speed Up Page Load Time

Building a website for mobile with a focus on fast page speed might seem like a daunting task. However, it is important to remember that the page speed on mobile can directly impact your SEO rankings. As per reports, slow load times result in approximately ten percent increase in bounce rate and four percent decrease in conversions.

Optimise for Local Search

Unlike desktop users, mobile users are generally searching for products, services or information that are available locally. Reports also suggest that the intent of mobile users is usually to take an action. This clearly shows that you need to optimise your mobile website for the local search so that you are present at the right time and in the right place where your potential customers are looking for products or services relevant to you.

So, do you think you are prepared for mobile-first index? Follow the aforementioned tips to get started and do not let the mobile-first experience stop you from ranking well on search engines. However, to create a more in-depth SEO strategy, you must engage the services of experienced SEO professionals. Since these professionals are dedicated to continuously update themselves as per the changes in the digital world, they will be able to help you find the perfect solution.

Posted by Anwar in SEO, 0 comments

A Couple of Ways of Getting a Great SEO Consultant For Your Business

Finding a reputable SEO consultant will be very important in growing and generating a sustainable revenue from your Internet business. You will want to spend some time researching the different consultants and making sure that the services being offered meet your needs.

Researching the consulting firm and the services that they provide is going to help you to find the consultant who can provide the services you need. When you have a clear idea of ??what your expectations are and what services you want from the consultant you will be able to narrow down your search for a reputable consultant more easily.

Narrowing down the multitude of website consultants available will be much easier if you remove those consultants from your list immediately that present a red flag. A company that makes any guarantees about raising your ranking or getting you to number one within a specific period of time are a scam. No website or company can make a promise about what the major search engines will or will not do. In addition, a consultant that is vague and does not provide detailed information about their methods and techniques for the services they provide is also a red flag.

When you see a sales pitch it will be easier to move on than to read the entire sales letter. A reputable SEO consultant does not need to write a long sales letter telling you why you need SEO. If you did not need SEO you would be looking for a consultant. The website will be easy to navigate and read, it will give you information about the services they provide and the qualifications of their staff. You will not have to scroll down pages and pages of sales verbiage to get the meat of what they offer.

Once you have removed the websites that are obviously not real consultants you can focus on those companies that seem to have real products and services to offer. These websites will have details about the services they provide as well as pricing for their services.

You will find that the services provided by consultants will vary. Some will only provide SEO services and will not work with your website or other marketing efforts. Other sites provide full services that include e-mail marketing, social media optimization, multi-variable testing, PPC and a lot more. These sites are generally a little more expensive on the front end, but save you a lot of money over the long term.

You will hear a lot about black hat SEO methods. Some providers may say that they use these methods and there is nothing to worry about. However, both BMW, Germany and Ricoh Germany found out differently in 2006 when they were removed from search engines for using deceptive practices. Do not take a change on having your business banned from the marketplace because of black hat methods that you do not know about. If the consultant uses keyword stuffing, cloaking, hidden text, link farming, cookie stuffing, or spamdexing, you do not want to employ that consultant.

The SEO consultant that you select should also make any needed changes to your website to generate growth and relevance of the site for your target audience. They will be able to show you the steps that they take in terms of optimizing your business. Their mission will be to generate a steady increase in traffic and ranking for your site. By partnering with a consultant who has your goals in mind, you will be able to focus your efforts on other areas of growing your business.

Posted by Anwar in SEO, 0 comments

Search Engine Optimization Copywriting: How Themed SEO Content Differs From Regular SEO Writing

Since Google’s Panda Update back in February of 2011, webmasters have been moving away from keyword density driven content to themed content. If you’re a freelance SEO content writer and haven’t started providing this type of copy to clients, you could be doing them a big disservice. Here we discuss why.

FYI, you can charge more for themed SEO articles – anywhere from $50 to $75 per article on the low end, on up to a few hundred dollars on the high end.

Why “Regular” SEO Web Content is No Longer Good Enough

In order to get rid of a lot of MFA (made for AdSense sites) – many of which were set up by spammers just to get clicks on those Google ads – Google cracked down on keyword-density driven content. You know, those short, spammy articles that repeat the same keywords over and over again just to rank high in search engines.

A search engine’s job is to return the most relevant, “quality” results to web surfers. And by and large, most keyword-stuffed articles just don’t do that. Many are nothing more than general info you can find all over the web – with the relevant keyword stuck in over and over again.

In order to prevent this, in its Panda Update, Google dumped a lot of sites that had this type of content in favor of those that followed what I call their “SEO writing guidelines.”

These guidelines could be deemed the foundation of writing themed SEO content. As an aside, I reference Google here because it’s by and large the most popular search engine. FYI, the three largest ones are Google, Bing and Yahoo!

What Exactly Is Themed SEO Content Writing?

Instead of focusing a specific keyword phrase, for example, themed web content focuses on a myriad of keyword phrases – in the same article.

Remember, search engines are just robots, they’re not human. So, they if they read a block of content with the word “apple” in it, they don’t know if you’re talking about apple pie or apple computers. And this is what themed SEO content is all about. It helps search engines accurately discern what a piece of content is all about — and keeps keyword stuffed content from rising to the top of search engine results.

The Difference between a Themed SEO Article and a Regular SEO Article

Let’s explain by way of an example. Let’s say you write a blog about homemade apple pies and you write a post about how to make an apple pie. Some of the “keyword” phrases that search engines would expect to find in that post are how to bake apple pie, apple pie recipe, make an apple pie, how to make a apple pie from scratch, etc.

See how there are many different ” keyword phrases” there are and how they’re all interrelated? Conversely, a keyword-stuffed, SEO article on this topic might just have the phrase “apple pie recipe” repeated over and over again.

Because themed SEO web content takes longer to write – and tends to rank higher in search engine results – as an SEO writer, you can charge more for it – a lot more.

Learn more about how to write themed SEO content, Google’s SEO writing guidelines and 11 other things you need to know to succeed as a search engine optimization copywriter in 2013.

Posted by Anwar in SEO, 0 comments

People and Balancing SEO in Article Generation

There are some who claim that article generation in an SEO campaign does not work. Obviously, these folks have not done their homework. Article generation and marketing continues to be a proven method for generating traffic to websites and establishing superior search placement. Some critics will admit that they only distribute a few articles and sit back to wait for significant results. It is clear why article marketing did not work for them. Article marketing, just like every other tactic used in your SEO campaign, takes effort and time to become a profitable method. If you do not make a real effort, you will not reap the benefits.

There is a rule of thumb in advertising and marketing called the "Marketing Rule of Seven," which states consumers must see your marketing message at least seven times before they actually pay attention. Frustrating, but true. The silver lining in this "rule" is that once seven exposures have been made, consumers make an unconscious connection between the product and your brand and begin to trust your message.

Information is the King of the Internet, and e-commerce is driven by strategic messaging and product and service information. Websites benefit from relevant, interesting information that motivate consumers to invest in their products and services. When article marketing is done correctly, you will eliminate the boring, blathering keyword nonsensical-sandwich. Keywords can still be optimized for the search engines in an effective way. Article marketing will help a company establish itself as an expert in the field, and show the reader why your services are better than your competitor's.

Just like doctors, writers specialize in different types of content creation. Marketing and advertising writers are known as 'copywriters' and specialize in sales and strategic copy. They understand the nuances of how to make people want to buy. Some writers also specialize in different types of content: books, brochures, and articles. Others may favor smaller words and focus on blog creation, greeting cards, or book jackets. You need to find the best writer that fits your business needs in content creation. They will understand and appreciate the importance of your keywords, while retaining the integrity of the content. It can be a delicate balance, but it is easily achievable.

There are still some people who believe that an article's only purpose is linkbait. An article that is not written well will not generate traffic, or reflect well on your company. The article is purposed to generate value for your company as well. If you can be consistently credible with your articles, you will have a successful article marketing campaign with an effective message. An intelligent use of your keywords will only strengthen the article's appeal to both your audience awareness and the search engine spiders. There is a balance between the needs of your target audience and the search engines on content. If you deliver consistently, you will benefit handsomely from the campaign.

Volacci is the leading Drupal SEO company and very passionate about your online success in the future of SEO. If you do not have the time or capacity for SEO, you should invest in the services of a solid SEO firm. By the end of your contract with Volacci you will have at least as much additional business from your web site as you spend on our services … or we'll work for free until you do.

Posted by Anwar in SEO, 0 comments