social media

Video Production – Using Video on Social Media

Video production is a very effective marketing tool in the modern business environment. The contemporary business landscape presents a unique combination of opportunities and challenges and it is important for companies to reposition their strategies to reflect the changing times. Social media has become the next frontier in modern marketing and it is important to tweak your marketing to target these users.

Video Production for Social Media

According to the International Telecommunications Union (ITU), there are over 3.62 billion internet users and most of these are using social platforms. Facebook today boasts 1.71 billion monthly active users (MAUs), Twitter has 328 MAUs (monthly active users) and Instagram has reported over 500 million subscribers while WhatsApp has over 1 billion monthly customers. Of course, there are other popular social media networks including YouTube, LinkedIn, Snapchat and Pinterest among others and they boast billions of users.

Most of the content on these networks is visual and this should be your focus if you are targeting this audience. 82% of Twitter users watch visual content and share the same rapidly. 45% of internet users spend time on Facebook and YouTube watching visuals. These numbers give a strong argument for including a well prepared film in your marketing campaign.

A professional corporate video production will boost visibility for your brand when it is shared, increase conversion, build brand loyalty, enhance ranking on search engine result pages (SERPs) and increase engagement with customers.

Whatever the size of your business, you need to use a professional video production company for the best results. These experts help to fill the gap existing in your company in terms of skills and resources in film making.

Boosting Your Video Production on Social Media

The question then becomes how your company can gain better visibility using this innovative technique. Of course, the competition is most likely using visual content marketing and as such, you need to be more creative with your corporate video production to stay ahead. Here are some ideas:

  1. Cross promote on different platforms to build excitement and use teasers before the actual launch.
  2. Engage your followers and let them know about what’s coming up. Ask for ideas from them and incorporate these in your project.
  3. Encourage sharing of content and offer freebies as incentives.
  4. Use auto-play on your website or blog to encourage users to continue watching.
  5. Add playful subtitles.
  6. Use a call to action (CTA) encouraging viewers to like, watch, comment or rate your film.
  7. Use influencers to talk about your campaign such as bloggers, traditional media outlets etc.
  8. Use opt-in mail to share links to your content with existing customers.
  9. List on main search engines.
  10. Make sure you appeal to emotions in your story because this is what people love sharing online.

There is no denying that visual content will help you unlock the potential to be found online. By using this tool on social networks, you will reach a larger target market and increase visibility of your brand. This is a marketing strategy that boasts high levels of ROI, which is what every business owner wants. Find an experienced video production company that understands your brand, goals and video needs so you can make a meaningful presence on social media platforms.

Posted by Anwar in SEO, 0 comments

Social Media: Does Social Media Allow People To Create Their Own Shrine?

If one was to go into a populated area in the west and to ask a number of people if they are religious, they may find that a common theme begins to appear. This could be a time when they will that see that not many people believe in or worship a god or a number of gods.

A Strange Reaction

There is also the chance that a number of the people who were asked found it strange to even be asked this question. It would then have been clear that this is not something that remotely interests them.

If one pushed further and asked them why this is, they may have heard that it is because they have more important things to focus on. A number of these people may spend a lot of time using their Smartphone, for instance.

Other Priorities

Along with the amount of time that some of them spend using a device, there will be other things that take their time. There can be the time they spend at work, and with their friends and family.

What is clear is that it is not difficult for someone to find something to do in today’s world. It could be said that there is no reason for one to be bored; that is unless they are at work, or if they have become over stimulated.

Too Much

When one has been exposed to so much stimulation, and this has happened for a certain period of time, it is going to be a lot harder for them to be stimulated. Their brain will have adapted and they will need even more stimulation in order to be stimulated.

This is then similar to how a drug addict will need to continually take more to achieve the same high. The law of diminishing returns as at work here and this is a game that can’t be won.

A Number of Options

And when one uses their Smartphone, there are going to be plenty of things that they can do. One of the things that they are likely to use the most is social media, and this will allow them to stay up to date with their ‘friends’ and family.

Here, one might share practically their whole life online, or they might only share certain things. In addition to this, they may just use one of these sites, or they might have a number of different sites that they use.

A Different Level of Exposure

When one doesn’t share a lot online, it can show that they don’t have a strong need for attention. They might prefer to send a private message, or to speak to someone over the phone or in person.

On the other hand, when one does share a lot online, it can show that they have a strong need for attention. It might be hard for them to keep things to themselves, and it is then going to be easy for their ‘friends’ and family to find out about what they have been doing.

Effortless

What can’t be denied is that social media has made it extremely easy for someone to receive attention. There is no need for them to achieve anything significant; the only thing they need to do is to upload a video or a picture of themselves, for instance.

And if one is physically attractive, they can end up being treated as though they are some kind of celebrity. Once they have shared a picture of their face or even their body, the ‘likes’ and comments are likely to come flooding in.

One Step Further

Due to the effect this has on how they feel, one could share a picture everyday or a few times a week. When it comes to the amount of positive feedback they receive, it is partly going to depend on how many ‘friends’ and/or ‘followers’ they have.

So, regardless of what their profession is, one can end up having their own followers. These people will ‘like’ what they share and they can tell them how special they are, amongst other things.

Another Angle

Thus, even if one didn’t set out to do this, they will have created their own area where people can worship them. Some of these people will be religious and some won’t, but they are still going to be treating them as though they are some kind of god.

If one was to realise this, it might make them feel uncomfortable, or it could be something that has a positive effect on them. When it relates to the former, it could cause one to take a step back and to reflect on if they want to carry on doing the same thing.

A Business

At the same time, if sharing their life in this way is part of their business and not just a way for them to receive attention, they might carry on doing the same thing. In this case, they don’t have the desire to be worshipped; it is simply a by-product of what they are doing.

When it relates to the latter, it could show that one is completely out of touch with their true-self. One can then see themselves as being better than others, and it will then be seen as normal for other people to put them on a pedestal.

The Other Side

Alternatively, one could be in a position where they worship a number of people on social media. They might visit their page a few times each day to give themselves a mental and emotional boost.

When it comes to the people who they look up to (or down to their Smartphone to), one could believe that they are superior to them. No matter what they say or do, it might not have an effect on the idealised image they have created of them.

Conclusion

What this emphasises is that even if one says they are not religious; it doesn’t mean that they are not worshipping something or someone else instead. There could be something else in their life that binds them.

One could say that the people who look up to a god are not very bright, but this could be coming from someone who looks up to a sports team or a celebrity, for instance. It could then be said that one is deluding themselves.

Posted by Anwar in SEO, 0 comments

The Difference Between Social Media and Social Networking

Is there any difference between social media and social networking sites? There is quite a difference in the terminology social media and social networking. Although many people employ both these terms interchangeably, you can isolate them as well as the websites that epitomize one or the other successfully.

When you remove the word social from both terms, then you are left with media and networking. By this, we can suggest that social media is a strategy and a channel for broadcasting, while social networking can be considered as a device and a utility for connecting with other individuals. Basically, you can be able to piece the two terms together in one umbrella known as Web 2.0.

When you look in a dictionary, you will find each of the words' meanings. However, the difference does not end in semantics alone. There are also differences in the features as well as the functions placed into these websites by their developers or creators, which lay down the way they are supposed to be used. The argument of which came first is also present; Many believe that social networking came first, and this then evolved into social media.

LinkedIn, for example, is a great tool for social networking. Your interests, the companies that you have worked for, the schools that you have graduated from have all become links to other individuals who share the same history as you. It is perfect for business reasons. It allows you to recommend the work of other individuals and it's also great for job fishing. A lot of small businesses nowdays use sites like LinkedIn to reach a wider range of potential clients. Social networking sites like LinkedIn act as functional websites for hooking up people, as well as businesses, with other individuals who might want to do business with each other or share similar interests.

On the other hand, YouTube is a good example of a social media website. Websites like these allow individuals to better express themselves visually. It is a medium that provides people the opportunity to share their expertise, knowledge, opinions, and experiences through video presentations. YouTube has become an excellent marketing tool for many businesses that wish to expand their reach in cyberspace. Websites such as YouTube also offer one of the easiest distribution outlets for video, since the video cassette known as Betamax. No doubt you have heard of people getting recording contracts because some Mr. Big saw their performance in YouTube.

There are, however, Web 2.0 sites that offer the whole package – social media and social networking in one website. Twitter and Facebook are such sites. Facebook, for example, provides you with a lot of space to broadcast your pictures, links, and everything in between. It's perfect for individuals looking for friends, relationships, and work. It is also perfect for businesses to put their products out there and let the consumers decide if they're good or not.

The bottom line is that social media and social networking work better hand-in-hand. One can not reach to its potential without the other. In other words, they need each other.

Posted by Anwar in SEO, 0 comments

Tools To Track And Monitor The Social Media Marketing Campaign

Social Media is one of the biggest platforms where you can expose your brand to a wide audience. Creating your position on different social platforms like Facebook, Twitter, Instagram, LinkedIn, Pinterest, Tumblr, etc. is one thing and maintaining it is another. To increase your reputation and to get the expected outcomes of your Social Media Marketing campaign you have to maintain it and tracking and monitoring are important for the same. Don’t worry, to make the work easier, there are a number of tools available on the internet or intranet.

  • Bulk Buffer: If you want to update and schedule in bulk, this tool is something you need the most. It is one of the most loved tools to update and schedule updates, content and other posts from a large source.
  • HootSuite: Another best social media tool that covers various platforms is Hootsuite. It manages all the platforms and most of their functions in a proper manner. It is very useful and handles all your accounts without creating a mess.
  • Tagboard: If Hashtag Management is a task for you, this tool you need the most. It allowed you to see your mentions and tags for all the posts. It is very easy to use and have a great importance for marketers.
  • Crowd Analyzer: This tool is best not only to manage the social media platforms, but also other activities on the website like Blogs, Forums, and News Sites. It is again very much popular and has a great importance in social media marketing campaign.
  • HowSociable: It is a very popular and handy tool for measuring the social media marketing campaign that not only measures your activities, but also let you know your competitor’s presence. It may further help in understanding what points you are missing that create barriers to your strategy.
  • Likealyzer: This tool is mainly for the Facebook activities that give you the proper analyzes of stats that further help in improving the strategy.

All the above tools are very much helpful in managing the social media marketing campaign. Some of them are free and others are paid. You can use any of them as per your need and you should invest your time and money in it. You can even take professional SMO Services from a well-reputed company that handles your projects and take care of your brand image. So, what are you waiting for? Browse the internet or consult an expert to use these tools right away.

Posted by Anwar in SEO, 0 comments

2017 Review: Content & Social Media Marketing Insights

What our Year-End Analytics Revealed About our Top 3 Performing Articles and how these Insights Can Help Your Business Marketing in 2018′

It’s the end of the year and businesses are wrapping up their 2017 activities and preparing for new opportunities in 2018.

Like many of you, we put a lot of time and effort into our business and branding. And one key element to all business marketing efforts is to look at the results in order to effectively plan out future marketing and business operation changes.

We recently set about doing our year-end review on our content marketing and social media efforts and wanted to share some of the insights we discovered in hopes you will get inspired to analyze your own efforts while planning for the year ahead.

Where and What to Analyze

One quick and easy way to go about your year-end review is to look at your online engagement from the past year. Whether it’s checking your social media stats or looking at your website traffic, lots can be gleaned from these types of analytics.

There are a few places to look for the stats you need: You can utilize Facebook Insights, Twitter Analytics, Google Analytics, or your blog stats.

Log into each of these and take a look at how your posts and articles performed. They can provide a lot of valuable information on how your business and marketing resonates with users.

If you’re stuck on social media and want to read more, please review our robust catalogue of content related to all things social media.

So what did our analytics tell us what our followers liked? Here’s 3 valuable insights learned from 3 of our tops posts this year:

1. Communicating to Maintain Effective Client Relationships

Communication is key to a successful business and when clients and followers communicate with you through social media, whether it’s by a direct comment, a share, or something else, you need to listen!

Client relationships are a big deal for us and we like to build long-term ones by treating our clients with respect and listening to what they say.

We don’t just hear it, we listen. We then adjust and improve to reflect the client’s expectations.

So apply advice from the article like this:

Use language and mannerisms your clients can relate to – use mirroring to deliver messages in a way that makes them feel comfortable.

And apply the same recognition and response to your social media. If you’ve noticed some articles focus on something specific and your clients/audience are receptive to it by way of engagement, then in 2018 you should know what to do!

Give them what they want and build your client-base by accepting what your followers like and expect from you. Communication is a very broad term and doesn’t always mean simply direct vocalization or emails.

2. 10 Ways to Attracting Clients Through Kindness

This article has our approach laid bare. We watch, listen, learn, and follow the golden rule: treat others as you would like to be treated.

Open yourself to receiving both good and bad feedback and accept each as constructive.

Assess the full picture of what is happening and understand where the feedback is coming from.

We employ kindness and generosity all the time. It’s a big deal when put into practice and by following that and our other 9 steps from the article, we’ve seen our business and client-base grow consistently!

3. Why Twitter Ads Boost Business & How to Create Them

Social media is a BIG factor in most businesses and has effectively replaced a lot of other support channels as users go to for getting a response.

So once you’re online it’s time to make the most of it. None of the businesses whose names we know are worth what they are today without requiring some paid component. Twitter is no exception.

While Facebook offers advertising and Instagram as well (among all others) our article on Twitter’s paid promotion resonated with our audience. 110 shares through our website alone is a great indicator of the effectiveness of this content with our follower-base and potential clients!

As stated in the article, diving into social media can have drawbacks so if you’re looking to get serious, it’s good to hire online marketers who know how to use social media for business.

We don’t have any information on how effective our reader’s Twitter campaigns have been, but our clients have seen stellar results. From this we learned that within our content we have users who are anxious to expand their presence online and try new ways to reach new potential clients.

Is this limited to Twitter? Probably not and the real message here is that when we give back to our clients and readers with free tips via content marketing strategies, we will see reciprocation by way of new leads and new clients.

So what did you learn this year from your content and social media marketing efforts? Take a look at your metrics and see what they tell you.

Then take that information into the board room and help make 2018 even better.

Posted by Anwar in SEO, 0 comments

The Perks of Social Media

The social media has affected millions of people worldwide. It comes in many types but oftentimes, it is co-related with the World Wide Web. It has made communication as easy as a few presses, taps, and clicks with the use of the different computer capable gadgets. When a social interaction is done using these gadgets, it is referred to as mobile social media. Some examples of most visited mobile social media are Facebook, Twitter, MySpace, LinkedIn, Pinterest, Google Plus, and Multiply. These networking sites are also made available in virtual stores and can be downloaded for free. When downloaded to a mobile gadget, all you have to do is sign up, and the good thing is, it is always for free. There are lots of reasons why people get captivated with these networking sites.

Exchange of Ideas

One common attribute that social networking sites have in common is that the people who sign in and are members of a particular social media site can actually share ideas and make comments. It can indeed benefit a diverse group of people vent out their feelings, questions and ideas since opinions are very much welcome. Making comments can be advantageous to those who need immediate answers since they will be getting immediate first-hand information. However, users also have the freewill to ignore what they do not like.

Promoting a Business

Social networking sites may be utilized in order to endorse a product or a business. Let us take for example the platform of Facebook. It is evident nowdays that there are a couple of business owners who advertise their products in this type of social media, and they can effectively attract buyers and customers since there is no longer a need to look for a target market. To make a business profile and enhance a business venture, one just has to use his creativity. Rich media files such as videos and pictures with graphic designs can add attraction to the product. Small businesses as well as the big ones do brand crusading with the assistance from the "like" and "share" button of Facebook. These features promote awareness to all the users of this application so increase the chances of acquiring more clients.

Communication

Using technological advances can be very efficient and cost effective since there are minimal errors and more tasks can be accomplished with its aid. One cost reducing method in using technology is the use of social media applications to contact with friends and relatives anywhere across the globe. With the help of social networking sites, it is easier to locate friends and unite with them again. In Facebook, you just simply add them as friends and wait for their response or confirmation while in Twitter, you would just have to know the username of the person you want to follow or contact. The same goes with other networking sites.

There are more reasons why billions of people keep on patronizing and logging in to social media websites, some reasons may be personal, others may be just for the sake of having one. But whatever reason people might have as to why they opt to engage in social media, it all goes down to one point, and it is because it is inevitably part of our lives and we should be able to adapt to this technological improvement.

Posted by Anwar in SEO, 0 comments

The 5 Most Important Aspects of Social Media Marketing

Online marketing is an excellent way to grow your business quickly. The internet expanss by leaps and bounds every day, so incorporating social media marketing into your marketing strategy will be a positive move. While there are many good reasons to use online marketing strategies, there are five essential areas to which you should pay close attention when adding it to your promotional activities.

1. Cost-benefit Ratio

It costs nothing to set up a page on the most popular websites such as LinkedIn, Tumblr, Facebook or Twitter. When you sign up for one of these popular sites you quickly boost the amount of traffic your business website receives. I might add, it is worthwhile to invest in an attractive social media web site.

2. Interactive Component

In traditional marketing information flows one way. You're simply advertising yourself and your products or services. When you engage in social media marketing, you are establishing a relationship. Information flows two ways. Your customers and potential customers give you valuable feedback that allows you to quickly adjust your approach to suit their needs.

3. Conversation Map

A conversation map is a device that will help you keep up with the rapid changes in your marketing campaign so you can identify patterns and make adjustments quickly. The conversation map looks like a diagram of a wagon wheel. Your business is the hub of the wheel, and the websites your business uses are the spokes. When you employ a conversation map, you will have a clear picture of the effect your social media activities have on your business.

4. Added Personal Touch

Those who have not had personal experiences with social media may feel it is mechanical and impersonal. This is far from the truth. Using a multimedia approach that incorporates features such as podcasts, video and so forth, adds a very personal touch to your marketing websites. Having your image, voice and thoughts available online will introduce you and your business to the world.

5. Building Strong Connections

The most important aspect of social media is making strong connections with your target audience. You can do this by including bookmarks to your social pages on your business web site. When you link your social media pages and your business web site, you increase your visibility and your potential for higher traffic to your business website. You also build more opportunities to create good relationships.

Social media marketing introduces your business to potential customers around the world. Having a strong online presence allows you to create relationships you could never have imagined otherwise. It enables you to build connections with potential customers and potential allies in business. Use the information in this article to get a smooth start in social media marketing. You'll soon find your business and business relationships growing, and you may have a little fun, too!

Posted by Anwar in SEO, 0 comments

What's the Purpose of Social Media?

There is a lot of talk about Social Media nowdays.

If you are paying attention to the buzz, it would appear that some people think that it alone will save the world. Some people think that social media tools helped get our new president elected by spreading his brand message of hope and change.

Having said that, I want to explore somethings about it I think you may find helpful.

What's social media?

It's defined as a collection of online tools and sites that function on the promise that people are interested in talking to and engaging with other people.

Some people refer to social media as Web 2.0, and to a certain extent the two terms are interchangeable simply because they are both that people want you to know about them just as much as they want to know about you.

When properly managed, this new paradigm can help add value to your brand.

Social media can help reinforce your brand, but it can not create your brand. You create your brand. All facebook, twitter and their ilk can do, is help spread your brand message.

BTW, according to Dr. Ben Mack, your brand, is not your logo or your color palette. Your brand is that about you which makes people want to buy from you. Your logo and your color palette can change, but that which makes people want to buy from you does and should not change.

Social Media is a great research tool

You can go into a web 2.0 tool, and search to see what people are talking about. Once you know that, then you can join the conversation about the topic.

You can also find out about events, great restaurants, things to do and places to see.

A great tool for researching current events is twitter. If you want to try to get an idea for what people are talking about, head over to the twitter search tool and type in a keyword.

For example, type in the keyword "wordpress" without the quotes. What you'll see is a real time feed of posts from people typing in the keyword "wordpress" on twitter. You'll also get to see what they're talking about.

Pretty neat huh?

Social Media can drive traffic to your site

When used properly, social media tools can drive lots of traffic to your site.

Social bookmarking tools, social profile sites, social video sites etc. can help drive more pre-qualified and interested people to your site. Putting links in these different ports can go a long way in creating links back to your site, which could help your position in search engine results.

All you have to do, is figure out how to get in front of the people that are looking for what you are offering.

Extending your audience and extending your customer base.

Social media tools, can help you expand your audience and expand your customer base in the sense that you can drive people to your site. You can also bring your message out to people that perhaps would not have seen or have been exposed to your message.

Every business needs customers to survive, once you have those customers, you need to either sell more to these same customers or acquire more of them. Social media tools can bring you to where your customers are. You can find your customers and engage them, instead of waiting for your customers to find you and come to you.

Posted by Anwar in SEO, 0 comments