Success

Startup Business Website – A Checklist For Success

Every business should have a website these days, but a good number of those floating around out there just might be defeating the purpose. Your business website should be a business card, brochure, and your key marketing piece all in one. It should not only inform your target market of what you do and how you do it, but it should convince them that your business is the best choice for them. The benefits of your products and services should be clearly apparent, and there should be no question about what the next step should be.

Here is a checklist to use to ensure you have all your bases covered in developing the best website for your business.

Information easy to find and appropriate?

Be sure that the information provided on your website is appropriate for the typical knowledge level of your target market. Not sure? Talk to people who are within your target market about what they know and what they want to know about what you do. We are living in the information age, and customers expect to learn something new from the businesses they spend money on. Be sure all of your customers' common questions are answered and those answers are easy to find.

Writing style conversational and clear?

Write in second-person (using you) so that you are talking directly to your target customers. Be sure your grammar and spelling are correct – have multiple people proofread the copy before it is posted. Avoid uncommon jargon or technical speak (without your target market is comfortable with it), but use plain language to explain why they should buy your product and how it will make their lives better.

Sales message clear?

Your sales messages should be consistent across your website and among all other marketing endeavors. Select the primary reason your target market will buy your product and drive that message home as clearly, as convincingly, and as often as possible. Use section headings to draw attention to specific benefits of your product.

Easy to navigate?

Surf around the internet and check out the different types of navigation tools out there. Some sites are very easy to surf, others are almost impossible to find whatever you are looking for. Be sure yours makes it easy for your customers to navigate, and that it is obvious how your website is organized. Every page should include a call to action (sign up for the mailing list, buy now, call now … whatever you want them to do), and have a way for your customers to follow through immediately.

SEO?

Even the best website is only effective if people can find it, so be sure you have incorporated SEO (search engine optimization) tools into the site itself. Using the right key words (the words people will use to find your business) in the right places, including metatags for the pages and labels on the images, and signing up for the best internet directories provide a good start to getting your site found by the major search engines.

While these five factors are certainly not comprehensive requirements for a good website, they are very common errors that occur with small business websites that keep the site from being effective.

Posted by Anwar in SEO, 0 comments

6 Key SEO Success Factors

Search engine rankings are on the mind of every online business. How can you improve in your rankings is the question everyone would like answered. The following six SEO techniques will assist you in seeing immediate results in your search rankings.

1. Do Keyword Research

To make a difference in your website rankings you need to utilize SEO by putting forth a little effort and researching keywords unique to your product or service. This will attract hits on search sites when customers are looking for a product. Using these specific words or keyword phrases relevant to your website will increase your search display listing.

2. Title Tags Are Important

A "Title Tag" used in SEO placed at the top section of your website content or title will increase your ranking in search results. The spider or crawlers in a search engine are looking for a connection of the title and keywords in the content on the web page. When they make the connection of the relevancy of the two it results in a more predominant ranking on the search results page.

3. Effectively Use a Meta Tag

Write a brief description of one to two sentences to include in your header, or within the body of your business, blog using a keyword or keyword phrase. Again when the search engine is looking for relevancy, it will detect it and increase your listing rank because of the search optimization.

Anchor Text Phrases

Anchor text phrases are words you use to link to the keywords on your website. During search engine optimization the anchor text phrases communicate with the search engine when the consumer provides the keyword phrase. This results in more per click results on search engines producing increased contact with new customers.

5. Link URLs

Take the time to develop your links to all of the links relating to your website. When they are organized its makes it easier for search web page programs to locate your website when a customer uses Google, Yahoo or Bing.

6. Create SEO Content

To ensure a high ranking from search sites you need to use search optimization tools. Providing informative, high quality, professional content on your web page will increase your listings. Content on your website should be regularly updated for relevancy and with product or service information. Content information on your website is most important to keep your customers interested in your business and to attract new customers.

Keyword usage in SEO should be relevant to your customers and your website also. The correct balance of keyword or keyword phrase usage is necessary so the search engine does not demote your listing rating or delete you from the search engine listing entirely. Never overuse keywords or keywords phrases since search sites could mistake them for spam.

Armed with this information regarding the six techniques for search engine optimization you now have the resources to improve your online business's search rankings.

Posted by Anwar in SEO, 0 comments

Write Yoast Style For Online SEO Success

Write yoast style on your blog and you’ll learn the key components of popular SEO writing results that work anywhere you might write.

Yoast is a plugin for WordPress. If you don’t have it, you might want to ask your webmaster to add it to your WordPress blog. If you do have it, follow the directions below to learn how to best use it.

1 – Keyword Phrase

Use your keyword phrase as the first 3 – 5 words in your title, in a sub header (header 2), and as the alt text for a graphic you use in your article. If possible, use the same words as anchor text for a link you place in the content, as well.

2 – Edit Meta Description Snippet

Edit the snippet in the yoast file box, by adding about 20 words using your keyword phrase in the snippet. This is an important part of helping others find your article online.

3 – Write 300 Words or More

If you don’t have more than three hundred words to say about a given topic, it probably isn’t worth the effort, because that’s the minimum number of words you need. And they should be value driven words. Don’t be lazy. Add real content and make sure they add value to your site.

4 – Use Short Sentences

Yeah, I know. I can’t do this, even if I’m forced… But I try. So, because the program requires it. I’m learning to shorten my sentences. Sometimes, using odd methods to CUT the length of a sentence.

5 – Keep it Simple Stupid

Okay, that word may not be nice, according to my granddaughter, but it’s a word. Furthermore, it’s a principle. Use it. The principle, not the word.

6 – Use Transition Words

Yeah, this one drives me nuts too. But it’s a requirement. Yoast wants at least 30% of your sentences to have a transition word, because they say so. Words like: and, first of all, finally, in addition, because, since, therefore, same, less, yet, opposite, consequently, most noteworthy, most of all, especially, and relevant. If you don’t use these words, you’ll quickly become superfluous, in the eyes of yoast. Just do it.

7 – Write in Active Voice

This is important. It makes the article easier to read, and gives it more impact. Shorter sentences also help with readability and voice, because you don’t overwrite your thoughts.

Keep your sentences under 20 words each – this is a requirement as well. And do this!

If you find you just can’t — hire a content writer. It’s worth the money!

Posted by Anwar in SEO, 0 comments

Common Denominators of Success – the ‘Inner Circle’ of SEO

I have been studying a certain area of the web recently and the reasons to why certain sites were successful. I wanted to gauge why each search engine deemed sites as important and grouped them together. I tested this with an important subject matter using the Google “related:” syntax. I used several criteria as benchmarks to gauge the quality of sites in this field.

Criteria selected were:

* Page Rank

* Site Age

* Yahoo Links

* Yahoo .edu Links

* Yahoo .gov Links

* Pages Cached by Google

* DMOZ Listings

* Yahoo Dir Listings

I monitored the 28 top sites relating to this topic and placed them in a list and scored them for each. I call this ‘Inner Circle Classification’, meaning that these sites are the central sites to this particular search term. There will be this same ‘Inner Circle’ list in each and every subject matter on the net.I recorded the average for each set of data to show the results needed if a site wanted to try to break in to the ‘Inner Circle’.

The averages needed for this subject matter were as follows:

* Page Rank (6)

* Site Age (2001)

* Yahoo Links (72672)

* Yahoo .edu Links (31)

* Yahoo .gov Links (1)

* Pages Cached by Google (1782)

* DMOZ Listings (4)

* Yahoo Dir Listings (3)

Of course, a site cannot change its age, which means that it must over-compensate in other areas to make up ground on the existing competition if it is newer than most. Each of the other criteria are things that can be adjusted by work from a site owner. This is a must if success is to be attained.One striking note in all of this testing was the fact that .edu and .gov links seem to be the most important factors when selecting the most impressive list of criteria. I know that this may not be a surprise to some who are reading this, but to see it in black and white makes it very clear that any site wanting to break in most of the semi-to-ultra competitive ‘inner circles’ must try and target education and government websites for inbound links.

Each of the top sites in the list (when sorted by .edu links) show some similarities in criteria. A high DMOZ listings score, a high Yahoo links score, and generally, a high number of indexed pages. However, the .edu links seem to far outweigh any other scoring mechanism for success.

So what are you waiting for, wasting your time reading this sentence? Get to work!

Posted by Anwar in SEO, 0 comments

Your Online Success Depends On Selecting The Right SEO Firm – Remember That!

More than ever before, the need for selecting an amicable and trusted SEO Firm has become immense now. The competition in every field of online marketing has become tougher – thanks to the mushroom growth of websites, crossing one billion already. In this rat-race, how your website can bring forth desired results, unless it is popularized by ethical, meaningful and technology-upgraded Search Engine Optimization efforts?

Talking of SEO techniques and tactics, you must understand that these are frequently changing phenomena. In line with the Algorithm Updates (priority of picking and projecting websites by Search Engine crawlers) the SEO tactics have changed vastly, over the recent years. More clearly, the SEO strategies adopted even by a Top SEO Company, believed to be effective till recently have lost their charm – like stuffing of keywords inside the web-content, mindlessly without context.

With this changed scenario obtaining, to follow proven and successful SEO strategies that can guarantee top-ranking by popular Search Engine Page Results, you have to be even more careful in entrusting the website promotion project, only to professional SEO Specialists.

How to choose the Top SEO Company? Here are important tips:

1. Define your SEO requirements clearly:

The objective of every website floated online is to meet with success – either highest profit or growth for online businesses or immense popularity for service-oriented sites. This is achieved only according to the aspirations of the site owners. For example, as the owner, you may need to achieve reasonable increase in volume of business in the next 3 months – this may be quantified in percentage. Some other website owner can desire differently and in different volume.

If only you are determined of the target in your mind thus, prior to allotting the SEO task to the SEO Services Company, you can measure the success rate after end of this period, once the SEO Services Company finishes its SEO efforts.

2. Get a Comprehensive Service provider for SEO:

As mentioned earlier, SEO Services of today have become complex. Search Engines stipulate stiffer conditions for ranking a site at the top, as a measure of eliminating substandard sites and preventing them from getting the top-ranks, by illicit methods. The SEO Company you select should be the one that can render comprehensive services, relating to SEO from “A” to “Z”.

For example, a result-oriented SEO Company, that has credible track records in SEO tactics should start with complete analysis of your website, including web design, to find out where it stands Search Engine ranking-wise, and suggest to you fruitful corrective methods.

In addition, today’s SEO firms are to run that extra-mile, in not only bringing forth huge visitor-traffic to your site, but also prune your website’s content suitably. This pruning will help to provide happy consumer-experience, to convert visitors into buyers, then loyal customers and later on canvassing agents by the usefulness of your website, to their friends.

3. Keep your search wider:

It is your website that is going to suffer by selecting a so-so SEO firm. Therefore, you have every liberty to widen your dragnet and take free-consultation offered by multiple SEO Companies, to come to an informed decision. Gathering as much details as possible with regard to their services, capabilities, track-records and of course the cost involved will put you in a better standing, in implementing your choice.

Check the credentials of the Top SEO Company carefully given from websites of your size, field and industry. If those sites have been promoted into prominence by the SEO Company in question, you can be sure that the SEO Company has the required capabilities to promote your site also very well.

4. See only the merit and not size:

It is not necessary that the so-called big names of SEO companies can only deliver results. Irrespective of the size, the professionalism of the SEO specialists is all that is going to achieve your objective. So be smart and select your right SEO Company (which must invariably be the Top SEO Company) that can work according to your wishes, aspirations and budget, to be a happy winner of online success.

Posted by Anwar in SEO, 0 comments

The Ultimate Key to Success in Search Engine Optimization

Most of us seem to be under the impression that the only key to success in search engine optimization is building tons of inbound links. And there is no denying that inbound links do play a very important role in determining how well your pages ultimately rank. In fact, most search-engines won’t index a page that doesn’t have a link from a page they have already indexed.

But still, the number of inbound links is by no means the only determinant of how you end up being ranked nowadays. Perhaps there was a time when the search engines would rank websites on account of inbound links they had alone, but that time seems to have long gone. Modern search engines are much more sophisticated. The Google you have today is fundamentally different from the Google you had five years ago. In fact, the only similarity between them is their name. The algorithms have since been completely changed, and you soon realize that search-engine optimization tricks you employed just a few years ago don’t work any more.

So, if we claim that the number of inbound links you manage to accumulate for your website is not the only determinant of search engine optimization success, what else do we have in mind, as the ultimate key to SEO success?

Well, in order to come a position where you can appreciate this ultimate key to success in SEO, you would need to be conversant with the objectives of the search-engines. This is where you come to learn that most search-engines are money-making enterprises, aimed at making loads of cash for their developers. It is also where you come to realize that most of the money that the search engines stand to make is likely to come from search advertising. It is also where you go further to appreciate the fact that the amount of money that a search-engine stands to make would depend on the number of people who make use of it. This would lead to the situation where we appreciate the fact that a search engine will do everything in its power to get more people to use it? And what can a search engine do to make more people use it? Well, the thing that a search-engine can do to make more people do it is give them more useful results. And in order to make all this come true, the search engine finds itself having to rank pages that are truly useful highest. So the dynamic changes: it is not the pages with the highest number of inbound links that get highest ranked any more, but rather the pages with the most useful content.

So, there you have it: the key to success in search engine optimization is developing useful content. Previously, people used to be advised to spend five times as much time in link building as they spent on content creation. Nowadays, you will achieve more success if you can devote as much time into link building as you spend on content creation. Remember, if your website happens to be only rich in links and poor in useful content, the people will not stay in it for long (even if it gets well ranked). And remember, modern search-engines, through software cookies, are able to monitor how long people stay in the websites they rank. Naturally, if people are not staying on your website for long enough (due to their poor content), the search engines come to the conclusion that those are uninteresting pages. What they do next is swiftly burry them- never to be seen again!

Posted by Anwar in SEO, 0 comments

Search Engine Optimization: Your Key to Online Success

Search engine optimization is all about taking your site to the top of search engine rankings. Everyone wants and has an online site about any goods or service they are offering. If you want to sell something to the public, you must have a website. Everyone is busy these days, and surely does not have the time to actually go to stores to check out and buy any goods that they need. The internet has become the market place to sell anything. Quick and easy accessibility is what people look for in the internet. Internet is the best source for you to sell your goods and services.

Ok, so now you have a site that has all the information about your business, but many people do not know about your site. This is where search engine optimization is needed for your site. Search engine optimization is the different methods that can be used and implemented for popularizing your website. Yes you need to tell everyone that you have a site and tell them really well. Search engines are the key if you want to be successful in online business.

There are different things that can be done for search engine optimization of your site. Link building is the most popular and the most effective means for popularizing your site very quickly in the web. For link building it is vital to search in the web and find out those sites that deal with similar product to yours. This means that your link will be place don those sites, and visitors can actually come to your site through that link. One way inbound links are more beneficial for your site.

Blogging is another great way for you to become visible in the web. The key to blogging is to write quality blogs about different elements of the product that you are selling. If your blogs are very well written chances are there your site will become very popular. People will even start talking and discussing about your blogs in forum. Imagine how much of publicity you can gain form this. So simply go ahead and start blogging and increase the popularity of your site.

Search engines are the kings in the web. So if you want your site to be successful, you have to get recognition from search engines. For this you need to get high rankings in search engines. Search engines give rankings to websites based on different criteria. Search engine spiders also known as bots crawl different sites to find out if they are meeting all search engine requirements or not. Based on this websites are given rankings by search engines. And it is this ranking that determines how your site is faring in the web.

This is not all; there are many other reasons for you to gain popularity in search engines. A study has shown that most of the people using the web take the help of search engines to find information about any thing in the web. So anyone who is searching for information about your product and service, your site will be listed at the top of search findings. This means visitors will automatically come to your site and buy your products.

Before you embark on any search engine optimization process for your site, it is very important for you to know what you are exactly doing. Try to gather as much information as you can about any method that you are undertaking for the purpose of search engine optimization of your website. This is your site and you must know everything related to your site. After all your business performance depends on this.

Posted by Anwar in SEO, 0 comments

Google Search Engine Optimization – My Own Road Map For Internet Success

One of the most profitable marketing techniques I’ve used for my businesses is without any doubt search engine optimization.

Since venturing into SEO, I’ve encountered much success for my websites. At first when I saw the top 10 websites in Google for a popular search term in one of my markets, it was kind of dream for me. I knew what they did to get there but I knew there was hard work to be done. But certainly it was achievable.

I have to admit it was a kind of obsession to get my website in the top 10 placement because I knew once I am there I will receive targeted traffic and sales for a long time to come. That thought just keep coming in my mind.

All I know is I have to take action right now and I was also really motivated to attain my goals. I know getting search engine traffic is passive and that to profit from passive traffic, I have to start promoting my site right now or else it will take more time to get those coveted rankings.

And once I’ve worked on my search engine rankings, I can leave it aside and concentrate on other aspects of my business but also look for other ways to promote my business. One fundamental thing you should always remember is to FOCUS. Focus on one marketing strategy and keep at it. Give it all you can before moving on to the next one. If you try to do too many things at once, it’s very difficult to find success and you will most likely fail.

The day will come when you will do a search for a keyword phrase that you have been working on and to your surprise, you’ll see your site in the SERPs(Search Engine Result Pages). This will just prove that what you’re doing is working. I’ve been there and I can tell you that you will feel proud and happy with such an accomplishment. It’s an amazing feeling. It’s kind of you don’t believe you are really there.

If you want to achieve those top search engine rankings in Google and other major search engines, educate yourself well and learn the search engine optimization strategies and techniques that work because you won’t be wasting your time and time is so precious in search engine marketing. Have a plan like what you’re going to do everyday to achieve your objectives ie doing some valuable link exchanges with related and relevant websites, article writing, directory submissions, text link advertising.

Link exchanges are not useless. In the past, they were the major ways to get top rankings but now they have been a bit devalued but still they are worth getting. Why? Simply because related and relevant links will bring direct traffic to your website and will help your link popularity too. They will help you in rankings automatically but less as compared to several years ago. Well just focus in getting targeted links and you will be surprised how much traffic you can get just with links from related and relevant sites. Even if one day, reciprocal links are completely dead, those links will still be of value in terms of direct traffic. So don’t get reciprocal links just for search engine ranking benefits and for a boost in link popularity. Article writing should be an ongoing process for direct traffic and automatically, it will help your link popularity. Directory submissions will give your site a solid foundation for link building and can make your site stable in the rankings. Concerning text link advertising, if you can afford it, it’s worth it. Just advertise your website on relevant and related sites and if they are high traffic sites, you can get good traffic and potential business. There was a discussion about paid text links and that Google might detect those in the future and maybe devalues them and here is what I have to say.

I think this would have happened sooner or later. Google might detect paid links depending on some criteria. Suppose a website is new and is getting a bunch of high quality links eg sites with good link popularity, high PageRank, high traffic, this might raise a red flag like this site is buying links. But that as well, it can be getting good links due to article submission.

Whatever happen in the future concerning paid links, I believe if you have to do it, do so such that you are getting targeted traffic from those links and websites alone and bypassing PageRank and backlinks. But first, check that website’s alexa ranking to get an idea of its traffic levels(the lower the number, usually the higher the traffic) and check its rankings for its primary keywords in the major search engines as an additional plus because you can have high traffic websites which don’t depend on search engine rankings. They can depend on other traffic sources. Now if you were to check the rankings, a top 10, a top 20 and even a top 30 is worth considering. The website’s homepage html title will usually contain the primary keywords. By knowing the alexa ranking and search engine rankings, this should give you an idea whether it’s worth advertising or not. This alone can justify your investment.

If there is good return on investment, why bother about the search engine ranking benefits from that link. Even if you don’t get any benefit, you won’t care as long as you’re getting business from your text link advertisement. You might need to test which sites bring you results or not. Advertise for a month with one or two good sites and see if there is any improvement in traffic and business. You can know which site brings you more traffic via your traffic logs. You will see visitors coming to your site from another website. If you’re getting traffic but no business, you have to work on your conversion and tweak it. You can have different business models like selling your own products, affiliate products and generating money from AdSense for instance. Here as well, focus is important. Don’t try to give too many options to your visitors or else they can get confused and leave for good. You need to test which business model is more profitable and lucrative for your Internet business. Testing is absolutely crucial in Internet marketing.

I don’t think there is anything wrong if you purchase links on relevant and related sites for the purpose of advertising but if you have to do it solely for PageRank and link popularity, you might be affected if Google detects paid links in the future and devalues them. You might not get any PageRank passed to your website and your rankings might not benefit. So what’s the use? You can be advertising for nothing. No traffic, no backlinks and no PageRank. You have just wasted your money. Usually when you go for PageRank and link popularity only and not focusing on the traffic rewards, you will not be too concerned about what type of sites you are advertising on whether they are related and relevant or not. You can just buy links on unrelated and irrelevant sites simply for the sake of getting PageRank and backlinks. And usually, you will go after high PageRank websites. Well this is not recommended at all. Opt for a long term strategy which can produce results time and time again not short term results.

On another note, it’s important to remember that before starting a search engine promotion campaign, it’s fundamental that you have already created useful, quality and original content on your site. You might need to outsource your content creation if you have problems coming up with original content. A website without useful content won’t have much merit for the search engines. Search engines love content and best of all if it’s original. It’s also a good idea to build a solid link structure for your site.

So here you are, to get top Google rankings, create your own Google search engine optimization plan and have your own road map for Internet success. You’ll be glad you did.

Posted by Anwar in SEO, 0 comments