Success

Common Denominators of Success – the ‘Inner Circle’ of SEO

I have been studying a certain area of the web recently and the reasons to why certain sites were successful. I wanted to gauge why each search engine deemed sites as important and grouped them together. I tested this with an important subject matter using the Google “related:” syntax. I used several criteria as benchmarks to gauge the quality of sites in this field.

Criteria selected were:

* Page Rank

* Site Age

* Yahoo Links

* Yahoo .edu Links

* Yahoo .gov Links

* Pages Cached by Google

* DMOZ Listings

* Yahoo Dir Listings

I monitored the 28 top sites relating to this topic and placed them in a list and scored them for each. I call this ‘Inner Circle Classification’, meaning that these sites are the central sites to this particular search term. There will be this same ‘Inner Circle’ list in each and every subject matter on the net.I recorded the average for each set of data to show the results needed if a site wanted to try to break in to the ‘Inner Circle’.

The averages needed for this subject matter were as follows:

* Page Rank (6)

* Site Age (2001)

* Yahoo Links (72672)

* Yahoo .edu Links (31)

* Yahoo .gov Links (1)

* Pages Cached by Google (1782)

* DMOZ Listings (4)

* Yahoo Dir Listings (3)

Of course, a site cannot change its age, which means that it must over-compensate in other areas to make up ground on the existing competition if it is newer than most. Each of the other criteria are things that can be adjusted by work from a site owner. This is a must if success is to be attained.One striking note in all of this testing was the fact that .edu and .gov links seem to be the most important factors when selecting the most impressive list of criteria. I know that this may not be a surprise to some who are reading this, but to see it in black and white makes it very clear that any site wanting to break in most of the semi-to-ultra competitive ‘inner circles’ must try and target education and government websites for inbound links.

Each of the top sites in the list (when sorted by .edu links) show some similarities in criteria. A high DMOZ listings score, a high Yahoo links score, and generally, a high number of indexed pages. However, the .edu links seem to far outweigh any other scoring mechanism for success.

So what are you waiting for, wasting your time reading this sentence? Get to work!

Posted by Anwar in SEO, 0 comments

Your Online Success Depends On Selecting The Right SEO Firm – Remember That!

More than ever before, the need for selecting an amicable and trusted SEO Firm has become immense now. The competition in every field of online marketing has become tougher – thanks to the mushroom growth of websites, crossing one billion already. In this rat-race, how your website can bring forth desired results, unless it is popularized by ethical, meaningful and technology-upgraded Search Engine Optimization efforts?

Talking of SEO techniques and tactics, you must understand that these are frequently changing phenomena. In line with the Algorithm Updates (priority of picking and projecting websites by Search Engine crawlers) the SEO tactics have changed vastly, over the recent years. More clearly, the SEO strategies adopted even by a Top SEO Company, believed to be effective till recently have lost their charm – like stuffing of keywords inside the web-content, mindlessly without context.

With this changed scenario obtaining, to follow proven and successful SEO strategies that can guarantee top-ranking by popular Search Engine Page Results, you have to be even more careful in entrusting the website promotion project, only to professional SEO Specialists.

How to choose the Top SEO Company? Here are important tips:

1. Define your SEO requirements clearly:

The objective of every website floated online is to meet with success – either highest profit or growth for online businesses or immense popularity for service-oriented sites. This is achieved only according to the aspirations of the site owners. For example, as the owner, you may need to achieve reasonable increase in volume of business in the next 3 months – this may be quantified in percentage. Some other website owner can desire differently and in different volume.

If only you are determined of the target in your mind thus, prior to allotting the SEO task to the SEO Services Company, you can measure the success rate after end of this period, once the SEO Services Company finishes its SEO efforts.

2. Get a Comprehensive Service provider for SEO:

As mentioned earlier, SEO Services of today have become complex. Search Engines stipulate stiffer conditions for ranking a site at the top, as a measure of eliminating substandard sites and preventing them from getting the top-ranks, by illicit methods. The SEO Company you select should be the one that can render comprehensive services, relating to SEO from “A” to “Z”.

For example, a result-oriented SEO Company, that has credible track records in SEO tactics should start with complete analysis of your website, including web design, to find out where it stands Search Engine ranking-wise, and suggest to you fruitful corrective methods.

In addition, today’s SEO firms are to run that extra-mile, in not only bringing forth huge visitor-traffic to your site, but also prune your website’s content suitably. This pruning will help to provide happy consumer-experience, to convert visitors into buyers, then loyal customers and later on canvassing agents by the usefulness of your website, to their friends.

3. Keep your search wider:

It is your website that is going to suffer by selecting a so-so SEO firm. Therefore, you have every liberty to widen your dragnet and take free-consultation offered by multiple SEO Companies, to come to an informed decision. Gathering as much details as possible with regard to their services, capabilities, track-records and of course the cost involved will put you in a better standing, in implementing your choice.

Check the credentials of the Top SEO Company carefully given from websites of your size, field and industry. If those sites have been promoted into prominence by the SEO Company in question, you can be sure that the SEO Company has the required capabilities to promote your site also very well.

4. See only the merit and not size:

It is not necessary that the so-called big names of SEO companies can only deliver results. Irrespective of the size, the professionalism of the SEO specialists is all that is going to achieve your objective. So be smart and select your right SEO Company (which must invariably be the Top SEO Company) that can work according to your wishes, aspirations and budget, to be a happy winner of online success.

Posted by Anwar in SEO, 0 comments

The Ultimate Key to Success in Search Engine Optimization

Most of us seem to be under the impression that the only key to success in search engine optimization is building tons of inbound links. And there is no denying that inbound links do play a very important role in determining how well your pages ultimately rank. In fact, most search-engines won’t index a page that doesn’t have a link from a page they have already indexed.

But still, the number of inbound links is by no means the only determinant of how you end up being ranked nowadays. Perhaps there was a time when the search engines would rank websites on account of inbound links they had alone, but that time seems to have long gone. Modern search engines are much more sophisticated. The Google you have today is fundamentally different from the Google you had five years ago. In fact, the only similarity between them is their name. The algorithms have since been completely changed, and you soon realize that search-engine optimization tricks you employed just a few years ago don’t work any more.

So, if we claim that the number of inbound links you manage to accumulate for your website is not the only determinant of search engine optimization success, what else do we have in mind, as the ultimate key to SEO success?

Well, in order to come a position where you can appreciate this ultimate key to success in SEO, you would need to be conversant with the objectives of the search-engines. This is where you come to learn that most search-engines are money-making enterprises, aimed at making loads of cash for their developers. It is also where you come to realize that most of the money that the search engines stand to make is likely to come from search advertising. It is also where you go further to appreciate the fact that the amount of money that a search-engine stands to make would depend on the number of people who make use of it. This would lead to the situation where we appreciate the fact that a search engine will do everything in its power to get more people to use it? And what can a search engine do to make more people use it? Well, the thing that a search-engine can do to make more people do it is give them more useful results. And in order to make all this come true, the search engine finds itself having to rank pages that are truly useful highest. So the dynamic changes: it is not the pages with the highest number of inbound links that get highest ranked any more, but rather the pages with the most useful content.

So, there you have it: the key to success in search engine optimization is developing useful content. Previously, people used to be advised to spend five times as much time in link building as they spent on content creation. Nowadays, you will achieve more success if you can devote as much time into link building as you spend on content creation. Remember, if your website happens to be only rich in links and poor in useful content, the people will not stay in it for long (even if it gets well ranked). And remember, modern search-engines, through software cookies, are able to monitor how long people stay in the websites they rank. Naturally, if people are not staying on your website for long enough (due to their poor content), the search engines come to the conclusion that those are uninteresting pages. What they do next is swiftly burry them- never to be seen again!

Posted by Anwar in SEO, 0 comments

Search Engine Optimization: Your Key to Online Success

Search engine optimization is all about taking your site to the top of search engine rankings. Everyone wants and has an online site about any goods or service they are offering. If you want to sell something to the public, you must have a website. Everyone is busy these days, and surely does not have the time to actually go to stores to check out and buy any goods that they need. The internet has become the market place to sell anything. Quick and easy accessibility is what people look for in the internet. Internet is the best source for you to sell your goods and services.

Ok, so now you have a site that has all the information about your business, but many people do not know about your site. This is where search engine optimization is needed for your site. Search engine optimization is the different methods that can be used and implemented for popularizing your website. Yes you need to tell everyone that you have a site and tell them really well. Search engines are the key if you want to be successful in online business.

There are different things that can be done for search engine optimization of your site. Link building is the most popular and the most effective means for popularizing your site very quickly in the web. For link building it is vital to search in the web and find out those sites that deal with similar product to yours. This means that your link will be place don those sites, and visitors can actually come to your site through that link. One way inbound links are more beneficial for your site.

Blogging is another great way for you to become visible in the web. The key to blogging is to write quality blogs about different elements of the product that you are selling. If your blogs are very well written chances are there your site will become very popular. People will even start talking and discussing about your blogs in forum. Imagine how much of publicity you can gain form this. So simply go ahead and start blogging and increase the popularity of your site.

Search engines are the kings in the web. So if you want your site to be successful, you have to get recognition from search engines. For this you need to get high rankings in search engines. Search engines give rankings to websites based on different criteria. Search engine spiders also known as bots crawl different sites to find out if they are meeting all search engine requirements or not. Based on this websites are given rankings by search engines. And it is this ranking that determines how your site is faring in the web.

This is not all; there are many other reasons for you to gain popularity in search engines. A study has shown that most of the people using the web take the help of search engines to find information about any thing in the web. So anyone who is searching for information about your product and service, your site will be listed at the top of search findings. This means visitors will automatically come to your site and buy your products.

Before you embark on any search engine optimization process for your site, it is very important for you to know what you are exactly doing. Try to gather as much information as you can about any method that you are undertaking for the purpose of search engine optimization of your website. This is your site and you must know everything related to your site. After all your business performance depends on this.

Posted by Anwar in SEO, 0 comments

Google Search Engine Optimization – My Own Road Map For Internet Success

One of the most profitable marketing techniques I’ve used for my businesses is without any doubt search engine optimization.

Since venturing into SEO, I’ve encountered much success for my websites. At first when I saw the top 10 websites in Google for a popular search term in one of my markets, it was kind of dream for me. I knew what they did to get there but I knew there was hard work to be done. But certainly it was achievable.

I have to admit it was a kind of obsession to get my website in the top 10 placement because I knew once I am there I will receive targeted traffic and sales for a long time to come. That thought just keep coming in my mind.

All I know is I have to take action right now and I was also really motivated to attain my goals. I know getting search engine traffic is passive and that to profit from passive traffic, I have to start promoting my site right now or else it will take more time to get those coveted rankings.

And once I’ve worked on my search engine rankings, I can leave it aside and concentrate on other aspects of my business but also look for other ways to promote my business. One fundamental thing you should always remember is to FOCUS. Focus on one marketing strategy and keep at it. Give it all you can before moving on to the next one. If you try to do too many things at once, it’s very difficult to find success and you will most likely fail.

The day will come when you will do a search for a keyword phrase that you have been working on and to your surprise, you’ll see your site in the SERPs(Search Engine Result Pages). This will just prove that what you’re doing is working. I’ve been there and I can tell you that you will feel proud and happy with such an accomplishment. It’s an amazing feeling. It’s kind of you don’t believe you are really there.

If you want to achieve those top search engine rankings in Google and other major search engines, educate yourself well and learn the search engine optimization strategies and techniques that work because you won’t be wasting your time and time is so precious in search engine marketing. Have a plan like what you’re going to do everyday to achieve your objectives ie doing some valuable link exchanges with related and relevant websites, article writing, directory submissions, text link advertising.

Link exchanges are not useless. In the past, they were the major ways to get top rankings but now they have been a bit devalued but still they are worth getting. Why? Simply because related and relevant links will bring direct traffic to your website and will help your link popularity too. They will help you in rankings automatically but less as compared to several years ago. Well just focus in getting targeted links and you will be surprised how much traffic you can get just with links from related and relevant sites. Even if one day, reciprocal links are completely dead, those links will still be of value in terms of direct traffic. So don’t get reciprocal links just for search engine ranking benefits and for a boost in link popularity. Article writing should be an ongoing process for direct traffic and automatically, it will help your link popularity. Directory submissions will give your site a solid foundation for link building and can make your site stable in the rankings. Concerning text link advertising, if you can afford it, it’s worth it. Just advertise your website on relevant and related sites and if they are high traffic sites, you can get good traffic and potential business. There was a discussion about paid text links and that Google might detect those in the future and maybe devalues them and here is what I have to say.

I think this would have happened sooner or later. Google might detect paid links depending on some criteria. Suppose a website is new and is getting a bunch of high quality links eg sites with good link popularity, high PageRank, high traffic, this might raise a red flag like this site is buying links. But that as well, it can be getting good links due to article submission.

Whatever happen in the future concerning paid links, I believe if you have to do it, do so such that you are getting targeted traffic from those links and websites alone and bypassing PageRank and backlinks. But first, check that website’s alexa ranking to get an idea of its traffic levels(the lower the number, usually the higher the traffic) and check its rankings for its primary keywords in the major search engines as an additional plus because you can have high traffic websites which don’t depend on search engine rankings. They can depend on other traffic sources. Now if you were to check the rankings, a top 10, a top 20 and even a top 30 is worth considering. The website’s homepage html title will usually contain the primary keywords. By knowing the alexa ranking and search engine rankings, this should give you an idea whether it’s worth advertising or not. This alone can justify your investment.

If there is good return on investment, why bother about the search engine ranking benefits from that link. Even if you don’t get any benefit, you won’t care as long as you’re getting business from your text link advertisement. You might need to test which sites bring you results or not. Advertise for a month with one or two good sites and see if there is any improvement in traffic and business. You can know which site brings you more traffic via your traffic logs. You will see visitors coming to your site from another website. If you’re getting traffic but no business, you have to work on your conversion and tweak it. You can have different business models like selling your own products, affiliate products and generating money from AdSense for instance. Here as well, focus is important. Don’t try to give too many options to your visitors or else they can get confused and leave for good. You need to test which business model is more profitable and lucrative for your Internet business. Testing is absolutely crucial in Internet marketing.

I don’t think there is anything wrong if you purchase links on relevant and related sites for the purpose of advertising but if you have to do it solely for PageRank and link popularity, you might be affected if Google detects paid links in the future and devalues them. You might not get any PageRank passed to your website and your rankings might not benefit. So what’s the use? You can be advertising for nothing. No traffic, no backlinks and no PageRank. You have just wasted your money. Usually when you go for PageRank and link popularity only and not focusing on the traffic rewards, you will not be too concerned about what type of sites you are advertising on whether they are related and relevant or not. You can just buy links on unrelated and irrelevant sites simply for the sake of getting PageRank and backlinks. And usually, you will go after high PageRank websites. Well this is not recommended at all. Opt for a long term strategy which can produce results time and time again not short term results.

On another note, it’s important to remember that before starting a search engine promotion campaign, it’s fundamental that you have already created useful, quality and original content on your site. You might need to outsource your content creation if you have problems coming up with original content. A website without useful content won’t have much merit for the search engines. Search engines love content and best of all if it’s original. It’s also a good idea to build a solid link structure for your site.

So here you are, to get top Google rankings, create your own Google search engine optimization plan and have your own road map for Internet success. You’ll be glad you did.

Posted by Anwar in SEO, 0 comments

PPC and SEO Tools – Are There Really Shortcuts to Success?

Over the years, the internet has turned from a gateway of information to a wide digital marketplace where businesses and consumers meet. Marketing in the form of paid advertising and search engine optimization has become a global phenomenon. But with such a quick turn of events and faster rising competition levels, can SEO and SEM tools pave the way for easier money?

Keyword Research

Before, it was as simple as thinking of what a typical consumer would look for in a search engine. Such is the very concept of keywords. Now, you can not simply use "cars" as an advertising search term. It has come down to "cheap rental cars in Arizona" or "Washington limousine services", and even those generate too much competition.

There are keyword research tools that provide more than keywords when it comes to optimizing your website. KeywordSpy, for example, offers useful statistical data on keywords being used in paid advertising, organic listings, and affiliate marketing. Such information of course is not fool proof. It takes a great deal of analysis to choose useful keywords that would work for your marketing campaign based on the strategies that you choose to adopt.

Ad Copy and Website Content

There are a lot of available softwares online that can give you ideas on how to word your ad copy or your website's text content. There are, however limitations to using them. Some services give you generic phrases that can be found in every other websites. Worse, they can give you the same phrases over and over again that will not match your keywords at all.

Probably the best way of creating a good ad copy is researching on how the pros display their own. Usually connecting with their target market by using keywords with inventive "buy" lines is a great way to advertise your product. When it comes to your site's content, having complete knowledge as to what you are selling and having the passion to for the trade will help you convey your products in words. Having a uniquely written content can be just as powerful as having a generic praise-filled one.

The bottom line, there are no shortcuts to raking in all that green. SEO / SEM tools are merely guides into providing you convenient and powerful information and ideas on how you can best promote your products and services. How you turn these data into creative and hopefully winning marketing strategies is of course for you to learn and discover.

Posted by Anwar in SEO, 0 comments