Tools

Power Tools History

Since the ancient Egyptians began using a hand-powered lathe centuries ago, man has striven to make arduous building and assembling tasks easier, quicker, and more efficient through power tools. We’ve come a long way from those sand-covered turning machines, but the end goal is no different from our desert-dwelling ancestors. Today, nearly every home in every industrialized country houses and uses power tools.

Even though the concept of the power tool has been around for a long time, it wasn’t until the late 1800’s when the first modern-era power tools became possible. The advent of electric motors made highly-efficient stationary and portable power tool technology a reality, and high-speed assembly lines made power tools both affordable and profitable.

The Bosch company was at the forefront of power tool technology in those early years. Founded in 1886 Germany by Robert Bosch, the company initially focused on automobile components with integrated electric parts, and was responsible for such developments as the first low-voltage magneto ignition. Before long, companies in other industrialized nations began developing the first electric power tools, and Bosch introduced its first power drill in 1932. Today, Bosch still engineers and manufactures automotive parts, and its power tool division has grown to include nearly every household and assembly tool on the market – including power drills, belt sanders, circular saws, and more. As part of the company’s growth, it has acquired other successful power tool manufacturers that started during the same early 20th century era.

In 1923, American inventor Raymond DeWalt introduced the world’s first radial arm saw, a sliding circular saw that could make long cuts with accuracy. One year later, he founded the DeWalt power tool company in Baltimore, Maryland; another company that has grown substantially over the last 85 years. At the forefront of portable power tool technology, DeWalt’s power tools are revered by carpenters and homeowners alike for their long-life, durable cordless battery-styled power drill, circular saws, and other power tools; and the company currently manufactures over 200 types of power tools worldwide.

Founded in 1915 in Japan, the Makita Corporation has also staked its reputation on cordless, battery-powered power tools – most notably, the hand-held drill, which Makita introduced in 1978. Nine years later, the company had a full arsenal of cordless, professional-grade power tools for contractors. Today, Makita manufactures over 350 different power tools, both portable and stationary, and the pronounced teal color emblazoned on all of their tools is often mimicked by others trying to capitalize on Makita’s reliable name.

The early 20th century proved to be a hotbed of power tool advancements, and many companies worked hard to develop profit-turning innovations that moved their products off store shelves and into people’s homes. While the term power tool traditionally conjures thoughts of electric drills and sanders, machines like the pipe threader and utility pump are also considered power tools. This is the area the Ridgid company focused on when it was founded in Elyria, Ohio, in 1923. Still a leader in the plumbing tool industry, Ridgid now has a power tool division that focuses exclusively on contemporary power tools and has released its own saws, drills, and even air tools.

A.F. Siebert founded the Milwaukee Electric Tool Company one year later in Milwaukee, Wisconsin. Known for manufacturing heavy-duty power tools, Milwaukee is best know for the ‘Sawzall,’ one of the most widely-used reciprocating saws in the world. Like their power tool manufacturing competition, Milwaukee currently produces portable and stationary power tools like circular saws, drills, band saws, grinders and sanders – over 500 different models in all. Unlike their competition, many of Milwaukee’s power tools are released in both 120 and 230 volt models, drawing the line between household and commercial/industrial power.

Best known for the Skilsaw they invented in 1924, the Skil power tool company evolved out of the Michel Electric Handsaw Company when they entered the power tool market. Fueled by the ingenious circular saw invention, the company elevated itself to the upper echelon of the small power tool industry with jig saws, grinders, sanders, and a whole slew of handheld, cordless power tools. In 1996, the Bosch company purchased Skil but still keeps its power tools on shelves worldwide as one of the most popular power tool lines on Earth.

The Delta company has changed hands several times since it was founded by Herbert Tautz in 1919 in his Milwaukee, Wisconsin garage. Tautz focused on small tools but when Delta was purchased by Rockwell in 1945, the company made a profitable shift to the stationary tools – like planers and bench sanders – it’s renowned for today. Delta isn’t the only name this line has carried, however; Rockwell enveloped the company on takeover before selling it to Pentair, which re-introduced the Delta name before selling out to Black & Decker in 2004.

A veritable power tool power house, the Craftsman brand was coined by the Sears company in 1927. At first, the company primarily manufactured common hand tools like hammers and screwdrivers; but soon jumped on the power tool bandwagon and is now one of the top-selling producers of all power tools, both stationary and portable.

S. Duncan Black and Alonzo G. Decker founded the Black & Decker small machine shop in 1910 in Baltimore, Maryland; and the duo found their niche in the power tool industry by inventing the electric drill seven years later. The pistol-grip and trigger style drill became popular and is now a staple on construction sites and in households alike. Realizing the profit potential of power tools, Black & Decker has grown and acquired several other popular power tool brands, including DeWalt, Porter Cable, Delta, and Kwikset.

As industrialized nations become increasingly technology-driven, power tool production stands to increase as lightweight, powerful, and longer-lasting batteries try to match the power and reliability of corded power. Versatile contemporary models and thousands of accessories continue to make everything from woodworking to metal machining easier, more efficient, and more profitable for manufacturers, contractors, and homeowners alike. As power tools have become affordable for nearly everyone, only the hammer has resisted an electric redesign destined to change the way we work forever.

Thank You For Taking The Time To Read This Article.

Posted by Anwar in SEO, 0 comments

7 Free SEO Tools to Improve Your Rankings, Measure Your Competitiveness and Succeed Online

A quick search on the Internet for search engine optimization tactics will bring up a variety of different tips, suggestions and guidelines. With so many conflicting ideas, it can be difficult to know where to turn for a real expert opinion. For a fresh look at successful SEO principles, try following examples from what the most successful bloggers and companies are already doing. Check out this list of free SEO tools that can help you to start obtaining better results.

In order to get the most from these tools, you’ll need to take note of a few general areas within the field of SEO. By focusing on these particular principles one at a time, you can easily implement a new strategy that will take care of itself in no time. Consider focusing on your keyword optimization, links and publicity and the quality of your content. When your site is properly optimized for keywords, users can easily find your pages from a simple search term. Links back to your site from other credible sources lend you authority, showing users that your site deserves to be trusted and improving your rankings in the eyes of major search engines. Finally, the quality of your content is also essential. You need to deliver excellent content consistently if you want to provide value to your visitors and show search engines that your site is worthy of traffic.

Though you might eventually want to invest in a premium service to track your efforts, the following free SEO tools are fantastic resources for anyone beginning a new website or blog, as well as for the users who like to try a new strategy before laying down the cash. Check out these seven popular tools that can help you improve your rankings and bring you more traffic.

1. Wordtracker

With Wordtracker, you can easily figure out what search terms your customers are looking for with their keyword tool. There is also a feature that allows you to see which of these terms are not being targeted by your competitors. For owners of new sites and blogs, Wordtracker also features a tool that can help you find keywords for your site and figure out when and where they should be used on your site. Wordtracker is a great free product for anyone looking to get started in keyword optimization.

2. KeywordSpy

If you’re interested in coming out on top over your competitors, the search tools in KeywordSpy can help you. KeywordSpy offers users the opportunity to figure out the keywords a competing business is using, as well as to see how much the other company is spending on Adwords. You can also look for popular keywords and tips on integrating keywords into ad copy in order to improve profits.

3. Xinu Returns

Users who need a good all-around tool will love the simplicity that Xinu Returns offers. This option focuses on helping you to figure out your page and SEO ranks, while also helping you determine where your backlinks are coming from. With options to check out your own site and others, it’s easy to track links, bookmarks and rankings in one simple place. Xinu Returns makes SEO easy, saving you time and streamlining your efforts.

4. Compete

Compete is specifically designed for users to track their competitors and compare their standings. You ‘ll receive access to analytics on searches and traffic numbers for other sites, which can help you determine how much progress you’re making with your other SEO efforts. Whether you’ve been blogging for three months or three years, you can benefit from the search tools and reports offered in Compete. The information you’ll receive can change the way you view your own site and help you to get a clearer picture of your efforts.

5. Website Grader

Though you can easily compare some numbers yourself with tools like Compete and Xinu Returns, the tools offered in Website Grader can save you time and trouble. Website Grader is easy to use and gives you instant results. You simply put in your own web address, along with several of your competitors, and you’ll receive statistics and a grade to tell you how you’re doing. In addition to giving you numbers and reports for traffic, Website Grader also shows you your results in social media and SEO. This is a great way to get an all-around review of your SEO efforts and to study up on what the competition might be doing better.

6. Seomoz

For the entrepreneur on the go, Seomoz is an easy to use toolbar that can easily be activated while visiting any website. When you use the toolbar within the Mozilla Firefox browser, you can instantly receive analytic data each time you open up a new website. You’ll get a great overview of the page while you browse, allowing you to investigate further or move on quickly to the next source. When you’re looking for your competition early on, Seomoz is a great way to figure out who you’re really up against and who you should be paying attention to.

7. SEO Book

SEO Book is a great comprehensive source that shows you numerous premium and free SEO tools. You’ll find information easily categorized and searchable so that you can find a tool for any of your needs. Be sure to check out their RankChecker tool to see how your keywords are ranking in the search engines.

And now I’d like to show you how to piggy back off of major Social Media websites to get top ranking results. click here: Social Media Optimization

Posted by Anwar in SEO, 0 comments

Best Google Website Tools in 2018

Google Analytics

In this digital age, the importance of data to a business/website should never be underestimated. In fact, without proper tracking of website traffic, a business is literally lost, especially when it comes to how to optimize the website and make full use of it.

Whether your website is run in the form of a personal blog, news portal, business or corporate page, ecommerce store, Google Analytics is considered an essential tool for every website. The more you use this highly powerful Google tool, the bigger advantage you have.

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. You can create goals and conversion tracking to get the most of your analytics information and use it to improve your website’s content, user experience and optimization for better online sales.

Out of so many features in Google Analytics, I think the ability to identify the Source / Medium to your website is one of the best website tools. Based on the data shown, you can find out if your marketing efforts have been paid off or not. This can provide a solid reference for your next decision making in enhancing your website performance.

Google Data Studio

Trust me, for beginners, you might be overwhelmed by all the amount of data shown in Google Analytics. To be frank, sometimes you just need a simple report with chart, graph or pie to summarize the performance of your website.

Here is a free tool from Google called Google Data Studio, which gives you everything you need to turn your analytics data into informative, easy-to-understand reports through data visualization.

Analytics has always been a challenge for digital marketing, however, Google Data Studio allows you to create customizable data visualization and report. Besides, you can even share with your clients – a huge plus especially if you are working in a big group.

Quick tip: You can check out Google Data Studio Gallery to duplicate their samples and modify to your website use. After that you will be able to change and edit the metric according to your needs. Quite amazing, right?

Google Search Console

Previously known as Google Webmaster Tools, now rebranded to Google Search Console, this free web service is designed for webmasters. It allows you to check the indexing status and optimize the visibility of your websites.

This free tool is a MUST for Search Engine Optimization (SEO). The power to track your site’s search performance is the most precious data to understand what the audiences want for your site.

Once the website is tracked by Google, you’ll be able to view your organic search results right alongside the performance statistics for the organic search queries. This information helps you better understand how paid text ads and organic search results work together. If you analyse deeply enough, you will find many opportunities like identify relevant search queries that have low organic traffic volume and target these keywords in Google AdWords. This will increase your overall traffic, tailored to the objective of your website.

Google My Business

Are you operating a brick and mortar business? If you are, this free tools from Google is one of the most local SEO strategies to strengthen your website. Google My Business is a powerful tool for businesses and organizations to manage their online presence across Google, like Google Search and Google Maps.

As smartphone penetration in Malaysia approaching 100% by 2018, the majority of Malaysians are using smartphones for navigation, searching for instant answers or browsing social media platforms. Your business and brand need to be found online with the correct information.

Make sure all the listed information is correct, up-to-date and reflect your business. Remember, those info will appear when people search for your office or physical store via Waze or Google Map. We often see some of the business hasn’t updated their address, phone number and business hours to the latest. Wish to gain my traffic to your website?

You should try the new the features from Google My Business called “Posts”. The published content will display your image and short description with call-to-action link to your intended URL. For example, blog post “Should I hide or even remove client inquiry on my Facebook?” will appear at the bottom of our business info.

Google Keyword Planner

Building a website without keyword research is exhausting and time wasting in long-term. In order to reach the right customers with the right keywords, you should use Google Keyword Planner to discover relevant keywords. Inserting those keywords into your website will ensure your content remains relevant.

*To access Keyword Planner, you need to sign in to your Google AdWords account at http://adwords.google.com/KeywordPlanner. Create the account is free of charge and fast.

Yes, it’s completely free, you can find new keyword ideas that are relevant to your product, service and target customers. Keyword planner will show you the search volume data in historical statistics which is one of the most important key factors for your website.

Furthermore, the data from keywords ideas is a useful tool for SEO to your website. Analyse the information and turn it to your next content marketing strategy. Based on the search terms data, you should have plenty of ideas what should can be inserted to your text to make it more relevant to your audience.

Google Tag Manager

This free tool helps you update tags and code snippets on your website and mobile app quickly and easily. You can insert JavaScript and HTML tags used for tracking and analytics on websites in Tag Manager without touching the back end of the website.

Many websites do not deploy tracking function or have unreliable data collection because of messy codes injection. To solve this, we highly recommend using Google Tag Manager to consolidate and manage all your tracking codes or scripts.

The best example of using this tool is to use Facebook Ads. While more and more businesses are spending on Facebook Ads, most of them do not install Facebook Pixel into their website for conversion tracking, optimization and remarketing purposes.

Facebook Ads is already integrated with Google Tag Manager for smooth and easy installation. All you need to do just click and follow the instructions given without any need for complicated coding.

Test My Site from Think With Google

In order to rank well in mobile Google Search, your website should have fast loading speed and a mobile-optimized website. Use the Test My Site tool from Think with Google to check your website score on mobile performance. After a few minutes, you will receive recommendations on improving website performance across all devices.

Nobody wants to wait for slow websites or browse non-mobile friendly websites. The suggested time is 3 seconds from Google, which means if your site doesn’t load completely within 3 seconds, most people will most probably go elsewhere.

Just insert your email address and you will obtain the detailed analysis about your website. The content of the report is simple, but provides valuable insight into how Google ranks your website speed.

The report will become a crucial reference to your webmaster or web developer to further optimize the website. If you need even more in depth report about how Google renders and indexes your website, you should use the PageSpeed Insight tool.

Google PageSpeed Insight

If you have web developers or web designers that really want to understand the factors to increase your website speed, give PageSpeed Insights Tool a try and check your score on your website’s speed and optimization.

The latest version now shows the data from your First Contentful Point (FCP), the measurement when a user sees a visual response from the page. DOM Content Loaded (DCL), as well as the measurement when HTML document has been loaded and parsed.

PageSpeed Insights is handy in providing insight on how Google indexes your website differently for desktop and mobile versions.

Here are some website speed optimization tips from PageSpeed:

  • Avoid landing page redirects

  • Eliminate render-blocking JavaScript and CSS in above-the-fold contents

  • Enable compression

  • Leverage browser caching

  • Minify CSS

  • Minify HTML

  • MInify JavaScript

  • Optimize images

  • Prioritize visible content

  • Reduce server response time

Google Trend

Wish to see the latest trends and data from Google? You can search anything via Google Trends and even narrow down to specific country or category. This tool is useful to identify latest trends or viral news in your location.

Ideally, once you identified a trend, you can craft new blog posts, new promotions or ideas that reflect the said trend.

Don’t forget that you also can view the interest traffic of search terms using Google Trends.

With this, you can spot the best time to launch specific campaign. This is helpful for seasonal campaign or annual promotion because you can discover the best timing for your ad hoc digital marketing campaigns.

Google Alert

If you want to be aware of a particular topic and all the related information that bubbles up in the news, you can have them all automatically delivered to you with Google Alert and get notified every time when your keywords or phrases have new updates.

Google Alert is good for simple keyword monitoring, with updated on every mention of those keywords being sent to your email inbox for almost real time notification. Of course, you can choose the frequency at which you’ll receive them – once per day, once per week or even get them as they just happen.

A useful tip when creating the Google Alert is to avoid using generic keywords but create alerts that are more unique to your website. The more precise the keywords, the more relevant are your alerts. For that, you should utilize the search filters wherever possible, such as languages, region or sources.

Summary

So, that’s it, above are the 10 must-have free Google tools to improve the performance of your website. Make full use of all tools from analysis, research or monitoring to achieve the objective of your site.

What are your favourite tools from Google? Do you know any other Google tools that we should cover? Let us know in the comments below!

Posted by Anwar in SEO, 0 comments

Discover the Hidden Benefits of Copywriting Tools

If as a copywriter you wish to increase sales for your clients, and after all this is what they are paying you to do, then it is essential to include the correct phrases and sentences in your content along with your client's keywords. While you may hit upon search phrases that are frequently used in search engines, there may also be many times when you might have been able to increase conversion rates. When considering this factor you may wish to think about the hidden benefits of copywriting tools. For instance if you wish to write a good sales letter or piece of SEO content then you may want to use a sentence or phrase copywriting tool to ensure that you know which phrases are the best.

Clients pay you to increase sales and with copywriting tools, you stand a much better chance of being able to do so, as they can take the guesswork away. You may also be able to improve and work upon copywriting skills that you have already implemented by copywriting tools into your daily work. So what are the benefits to buying copywriting software and tools?

o Takes away the guess work – when you use a copywriting tool that allows you to find the best results for your sentences, which of course include your keywords you save a great deal of time as generally all it takes is a few clicks and you instantly know what sentences and phrases work better than others when you wish to increase conversion rates;

o If you think you may be able to do better you are able to edit your sentences immediately in your web browser when using copywriting tools to find out if you can score higher;

o You are able to use tools for virtually any type of written content from a good sales letter to a 600 word sales page and whether you are a professional SEO copywriter or not;

o If you are a professional copywriter you are able to adjust your copywriting and skills which may lead to more clients;

o Headlines and sub-headings are the most important factor and when using copy software you can get them just right to make the biggest impact which means more sales;

o If you buy tools that you are able to use in your web browser you have nothing to install and you are able to use that tool where you are and on whichever computer you are using.

Copywriting software may help you to boost your own business and gain more clients as word of mouth plays an important role for the copywriter. If you increase the sales dramatically for your client, they will soon beraising you to anyone and everyone, so it can really pay in dividends to have copywriting tools in your corner.

It does not matter whether you are writing SEO content articles, a blog or a good sales letter. With help, you may be able to rise to the top of your profession. Clients want copywriters that able to increase conversion rates and increase sales on their behalf, without software you may struggle when it comes to finding the right phrases.

Posted by Anwar in SEO, 0 comments

Keywords Are Simply Tools That Link Visitors to Articles

When I first got started online there was a craze around the use of keywords. I'm sure you know that keywords are words people type into the search engines to find what they are looking for online.

Well you should not get too carried away with keywords especially when you're writing articles online to drive traffic to your webpages. Online search engines such as Google and others are constantly changing their algorithm around. This is like a set of rules that they secretly go by to determine what content gets ranked per keyword.

And to make things hard on all of us online marketers and website owners, they are constantly changing this thing around all the time. So instead of stuffing your articles with keywords in the title, body and resource box, try using these keywords less.

If you have not heard of LSI, this stands for Late Semantic Indexing. It's a new set of rules many of the search engines are using to determine which articles and content are relevant to searchers online. One little trick you can do when article marketing is use your keyword phrase in the title and leave it there.

Do not use it in your article body or anywhere else. I know it sounds very weird and not something that you've probably taught before, but it really gets your articles ranked high in the search engines.

For example let's say that you want to write an article centered around red Ferrari Enzo. This is a car so instead of using the phrase "red Ferrari Enzo", use keyphrases like "red sports car" or "bright race car racing down the track".

Posted by Anwar in SEO, 0 comments

Get Number One On Google With Top SEO Tools

Number one on Google; that’s what every business wants for its website. However, the rise to the top of Google’s search results page involves a lot of painstaking work. The process of Search Engine Optimization is vital in order to get the websites to the top, but with ever-increasing competition, businesses want faster results.

A variety of the top SEO tools have been developed in order to aid SEO experts and professionals in their quest not to just get websites to the top of the pile, but to keep them there as well. These best SEO tools have benefited many businesses by generating a lot of traffic for their websites and contributing to their overall profits.

Let’s take a closer look at some of these top SEO tools!

SEMrush

SEMrush is one of the most comprehensive SEO tools out there and is a frequently rated top SEO software. SEMrush emphasizes on the need for analytics in SEO. Apart from providing basic SEO help such as keyword identification and listing your website in various directories, SEMrush provides in-depth information about not just your website but your competitors’ too. SEMrush’s user base is absolutely massive, with more than 500,000 users having tried it and really benefited from using it for their respective SEO campaigns.

SEOProfiler

SEOProfiler packs in all necessary SEO tools into one comprehensive software. This top SEO software tracks all updates to various search engine algorithms to keep pushing your website forward in the race for top spot on Google. Custom reports can be created on SEOProfiler, and the best part is, the reports can be perfectly viewed on all devices. SEOProfiler suits businesses of all sizes, and are perfect for a team based approach to SEO, as it supports multi-user accounts.

Web CEO

Web CEO covers each and every aspect of SEO with aplomb. Be it basic SEO tasks such as keyword research and rank tracking, dedicated SEO tasks such as social media tracking and Local SEO, or analytical tools like performance tracking and competitor research, Web CEO is perfect for all types of SEO requirements. Regarded as one of the top SEO tools to have been developed, Web CEO packs in 15 must-have tools, all in one place. What’s more? You can create branded reports here too!

SEO Powersuite

SEO Powersuite is a combination of four tools; Link Assistant, the Website Auditor, The Rank Tracker, and SEO Spyglass. SEO Powersuite has managed to establish itself as one of the most cost-effective SEO software. The software has also received a lot of praise due to its interface, which makes things incredibly easy even for first-time users. This cross-platform SEO tool has been tried and tested by many top names among Fortune 500 companies in the world as well.

IBP

For better search engine rankings and increased profitability, iBusiness Promoter or IBP has become a popular choice for many engaged in SEO. IBP makes the three vital SEO tasks, optimizing, promoting, and tracking, very simple and constantly monitors all search engines for changes in their respective algorithms. Several businesses have reported financial benefits after using IBP for their SEO requirements.

Posted by Anwar in SEO, 0 comments

Headlines Are Powerful Prospecting Tools

Many copywriters will attest to the fact that headlines make or break a sale. A subtle change in a headline can result to astronomical increase in sales. A good understanding of headlines is pivotal in a successful internet marketing campaign.

Headlines will fall into three main categories. There are webpage titles, which appear in Search Engine result pages. For example when you do a search in Yahoo, the resulting page has a list of links to relevant pages. These links are page titles that describe the content in the webpage. These are what the surfer will first read to determine how relevant that page would be to them. These kinds of headlines are input in the HTML code of the webpage within the “HEAD” tag. They are only visible to your browser and Search Engine crawlers.

The second kind of headlines is the PPC titles. These are the bold sentences within a Pay per Click (PPC) advert that appears at the top of the advert. These titles are probably the most challenging to create. Due to design issues and restriction of space where the adverts appear, PPC demand you design your title within a number of characters. In Google Adwords, for example, the title is restricted to 25 characters.

The third kind of headlines is the subject line of emails. In email marketing, the subject of the email acts as the headline. Once the surfer opens their mail box, it is the title that either attracts them to click open the mail, ignore it or even worse delete it.

So what gives headlines such power?

Headlines are probably the most viewed elements on a webpage. Surfers use them to quickly determine a page’s relevance. Different wordings communicate differently and as such different headlines communicate relevance differently. This explains why subtle changes have huge impacts. Consequently, headlines are very powerful prospecting tools. They assist in picking out your best fitting customer profile from the crowd.

The secret of harnessing the full power of headlines lies in creating headlines that resonate strongly with your perfect customer profile. Such headlines connect with prospects, draw their attention to click on them to find out more.

You create this resonance by providing the perception of value as being searched for by the surfer. Keep in mind that the surfer is searching for a solution, whether in form of product, service or information. When your headline promises to deliver they will stop to consider you.

Posted by Anwar in SEO, 0 comments

Top 5 Web Analytics Tools To Improve Business Performance

Every business generates data and records them as part of its operational requirement. The data, particularly related to websites of companies, can come in many forms such as the number of users visiting your site and their locations or better, the number of them purchasing products from your site among others.

If left unattended the data can be treated as plain gibberish occupying precious server space whereas if analysed with proper tools and acted upon, can be transformational to the business. The methodology of web data analytics includes measuring the user traffic, predicting performance, gauging customer satisfaction levels and other attributes of business by using statistics and computer programming.

Why web data analytics is important

  • To find out current level of performance of your website and areas of improvement
  • To extract actionable information to improve marketing strategies, boost performance and improve decision making
  • To know the profile of users and understand their browsing & buying patterns
  • To predict changing user behaviour, market dynamics, and their impact on business

As the challenges before businesses become more complex and patterns of data more unwieldy, the use of analytics tools has become important more than ever before. Thus, to leverage the functionality of the available tools or services to the benefit of your business, engaging professional online advertising services with the right expertise can be a thoughtful strategy. Let’s discuss the top five web analytics tools that are widely used in most companies of today, and the ones you can readily use to help transform your business.

Google Analytics: Arguably the most popular among all the existing web analytics tools, this comes free with the following attributes. However, a subscription based version called Google Analytics 360 is available as well for enterprise users.

  • Tracks and collates the source of web data spread across channels, devices, and locations
  • Tracks the user activity on a website on the basis of performance related metrics such as total number of visits, transactions, revenue etc
  • Analyses user activity on the site including areas (pages) from where users seem to have bounced off
  • Provides detailed reports that can help to improve digital marketing strategies like social media campaigns, besides aiming at better targeting of search engine rankings, and conversions

An important aspect of Google Analytics related to online advertising is called Google AdWords, which offers bespoke services such as Pay Per Click (PPC) and Cost Per Acquisition (CPA). Known to be the highest revenue earner for Google, this paid marketing service is used by advertisers and web marketers to display product listings, advertising copies, and video content high on Google SERPs.

However, the only area where Google Analytics lags is in providing the description of real time data in its entirety, which it does to some extent but with a few data points only.

Kissmetrics: Unlike Google Analytics, Kissmetrics provides comprehensive web related data about user activity on a real time basis. It shows individual user activity over a period of time spanning across devices, locations and time. It gives an insight into individuals or specific user groups, and is specially useful for mobile apps and ecommerce sites. And yes, it doesn’t come free with charges starting from $200 per month.

Clicky: The tool provides comprehensive real time data on individual user activity, search rankings, and video analytics. Interestingly, it provides a heatmap traction of users in real time through an online widget. The best part is that it is free up to 3000 daily page views but charges $19.99 per month beyond that.

The tool alerts you as well when your site goes offline. It does so by keeping a tab on your site from five different locations worldwide. Thus, it helps companies to work towards real time optimization of business data to arrive at better outcomes.

Woopra: This real time analytics tool has a unique live chat feature that allows site owners or web marketers to chat with users visiting the site. This feature can give important insights about a site from a user’s perspective and helps to improve shortcomings (if any).

Also, by using the tool’s AppConnect feature you can connect with other platforms like Salesforce, WordPress, HubSpot, MailChimp etc. It is available in both free (up to 30,000 actions per month) and paid versions (up to $1,199.95 per month and higher with advanced enterprise level features.)

FoxMetrics: Available at $299 per month, the site provides actionable information to web owners relating to users’ browsing behaviour over a period of time including making sales. By using the tool you can even follow up with customers who have abandoned shopping carts through targeted emails and offers. The tool allows you to create user surveys and feedback forms apart from directing the users to pages that suit them better.

Conclusion

Web analytics tools can provide important insights into user traffic, various facets related to it, and its changing dynamics. However, such information won’t be of any use unless suitable action is taken towards improving the user experience and thereby possible conversions. In the article, top 5 web analytics tools have been discussed in terms of their usage in digital marketing. Readers are invited to give their comments on the same.

Posted by Anwar in SEO, 0 comments