Training

Digital Marketing Online Certification Training Course – Get Certified by Google

Did you know you could get certified by Google? Google provides a number of Digital Marketing training courses to help enhance marketing skills, some of them absolutely free of cost! Digital Marketing courses are not only helpful to those working in the field but also incredibly useful to entrepreneurs trying to make it in this fast-paced business environment. It is crucial in today’s business situation to have a working knowledge of each and every aspect of the business, and while courses are widely available for a range of other aspects, Digital Marketing was a subject rarely touched upon.

However, Google is helping millions of like minded individuals worldwide with an interest in the subject by providing these free courses. We’ve mentioned the top 5 courses you can enroll in, with Google today!

AdWords Fundamental Course

Learn the basic and intermediate aspects of AdWords and advertising online. The course touches up on how to set up AdWords, manage a campaign and also teaches you how to measure and optimize your AdWords campaign. You can take on the assessment after going through the study material and earn a Certification from Google. The assessment consists of 65 questions that need to be completed within an hour and a half. To earn the certification, you’ll need to score above 80%. The test is also available to take again in case you don’t make the cut the first time.

Squared Online

This program is a 5-month training course, 6 hours per week. Squared Online is a Digital Marketing Leadership course created by Google in partnership with Home Learning College. You will be guided by Industry experts and the course takes a unique, practical approach for training. This is a great course for anyone looking to boost their Digital Marketing training skills. The course focuses on Evaluating the relationship between digital innovations and changing consumer behavior and communicating how this relationship will evolve in the future. You will learn how to propose how an organization can build an effective digital presence that concentrates on consumer engagement and organizational objectives and how to use data from a variety of sources to generate insights and make strategic commendations amongst other important skills.

AdWords Display Certification

This online course teaches you to create, manage and optimize Display campaigns. It will also help you take advantage of Google Display Network with Display campaign settings. The Pre-requisite to take this course however is to complete the AdWords Fundamentals Course, which covers the basics. You can take an assessment to earn the certification. This is a beginner course and the material is always online, meaning you can take your time to study and take the assessment as you please.

Google Analytics Individual Qualification

This Google course covers basic and advanced Analytics concepts including planning, analytics principles, implementation, data collection, configuration, administration, conversion, attribution, reports, metrics and dimensions. Once you study the material provided, you can do this on your own time and it’s free, you can take the Google Analytics Assessment consisting of 70 questions to be completed within a time period of 90 minutes. To earn the certification for this course, you will need a score of 80% and above.

Google Digital Unlocked

Having partnered with the Indian School of Business in Hyderabad and FICCI, the content covered in the course will provide a foundation for basic Digital Skills. The course begins right from the basics with an Introduction and understanding of Digital Media. You will learn how to plan online strategies, gain insights on new developments in the digital world, build an online presence, be noticed by ads, work with Analytics and much more. It’s a full ranged course and you can take your time going through the material. There are small assessments for every topic, once you pass them, you can move on to the next topic and complete the course to earn your certification.

Posted by Anwar in SEO, 0 comments

The Benefits of Good SEO Training Courses

Search Engine Optimization (SEO) is a collective term for a variety of techniques designed to help target webpages rank highly with search engines. Search Engine Optimization, while still a new field, has a tremendous impact on the way businesses operate online. A good understanding of current Search Engine Optimization practices and techniques is essential to functioning well in today's online business climate. Of course, it goes without saying that some ways of learning about Search Engine Optimization are better than others. All things considered, Search Engine Optimization training courses are the best source of up-to-date information on SEO.

SEO training courses are superior to other methods of learning about SEO for the following reasons:

1. They promote a deep understanding of SEO versus the more superficial understanding other sources of SEO information tend to promote.

2. They are always designed by top SEO experts.

3. They are always structured in a way that makes learning fun and efficient.

4. They provide only the latest information on SEO.

Reading online about SEO may give you some idea of ??the basics, but if you want to fully comprehend SEO as a whole, you need to look into SEO professional training courses. Training courses always teach SEO in such a way that all the parts of SEO are related to each other, which means that even a novice can get good general understanding of SEO after a few instruction periods. SEO professional training courses take you far beyond just learning details out of context; they show you everything in context in such a way that you can work towards complete mastery.

Unlike a lot of SEO instructional videos and books, SEO training courses are only put together by established SEO professionals. You do not want an amateur making your training materials. The quality of training materials is a key factor in the effectiveness of any kind of training. If you use poor quality materials, you will end up with poor learning results. Go with the experts, and do not trust anyone else to design your SEO learning curriculum.

The way your SEO learning materials are structured is just as important as their quality. Well-structured materials enable you to remember what you learn better and have more fun while learning. Poorly structured learning materials sabotage the progress of even gifted learners. One of the biggest advantages of SEO training courses is that they always carefully structure the information you learn so that you only ever deal with the meat of SEO and your time is never wasted on fluff.

SEO professional training courses also distinguishing themselves from other sources of SEO information by containing only up-to-date content. It is true that there is a lot of SEO related material available on the web, but the vast majority of this material is outdated. SEO changes very quickly, and yesterday's insights can be less than worthless. In order to really benefit from SEO training, you only need the latest SEO insights.

Learning about SEO is not easy, but with the help of professional teachers, you can be well on your way to obtaining a mastery of SEO in a reliably short period of time. Do not skimp on your SEO training; everything you invest in it now will payoff later.

Posted by Anwar in SEO, 0 comments

SEO Training

SEO Training Courses in the UK

SEO – Search Engine Optimisation, is an extremely  valuable skill.

The job websites – at a time of increasing unemployment – seem to be full of very well paid positions for SEO executives. The reason for this is that actually, there are very few people in the UK who are truly skilled in SEO – and for that reason, those that are tend to choose to work for themselves regardless of the large amount of money they could earn working for an SEO firm.

The main reason that very few people in the UK have real SEO skills, is that there are very few UK SEO training courses available. You can’t just go & enroll on an SEO course at your local night school, they don’t teach it in schools, there are no college courses in SEO in the UK, that I’m aware of, and there are very few real opportunities to learn real SEO from someone who knows how it’s done.

I think the reason most SEO consultants don’t offer to train, is that training is much harder work than just doing SEO – and at the same time, when training new SEO consultants, we’re creating real competition for ourselves – and at the moment in the UK, there is not a lot of competition from REAL SEO consultant who actually do the work, and I think most consultants would agree that they’d prefer it that way – it’s difficult promoting a clients website when you’re up against another professional, so really for us, the less true SEO professionals out there, the better!

So – most SEO consultants are self taught. I have been teaching myself SEO for roughly ten years, and I dread to think how much I have spent over these years on ebooks, courses & programs, but I’m sure whatever the amount, I would have saved money by doing an intensive SEO training course, if there was one available when I started !

I have now started to offer SEO training courses in the UK, to help people who are serious about becoming professional SEO consultants. My training courses are one to one, intensive training courses, that include a year of help & support.

Are SEO training courses absolutely necesarry

No – they’re not, however finding a professional SEO consultant to train you, will help you to take a huge leap towards becoming an SEO consultant, drastically reducing the learning curve that most SEO professionals have to go through.

What kind of SEO training course should I look for?

Look for a training course which is run by actual current SEO professionals, people who’re doing this for a living. The world of SEO is an ever changing one, someone who used to be a great SEO consultant who now just trains, isn’t likely to be training you using fresh knowledge & experience.

How much should I expect to pay?

SEO is a very valuable skill, and a good SEO consultant can make a lot of money, therefore logical thinking will tell you that no SEO consultant is going to offer to train you for a small amount of money, they are in effect training a future competitor, so they need to make more money than they would make in the same amount of time working for a client, otherwise what would be the incentive to offer training courses?  So, if you do find a course which seems very cheap – just think logically about the value of such a course, and why such valuable training is being offered for bargain prices.

There are some valid reasons that a course would be offered for a smaller cost, for instance a course that was teaching a number of people at one time, would enable a lower cost – but in my opinion SEO taught in a class is never going to be as valuable as one to one training with a professional SEO.

What else should I take into consideration?

The main thing to think about – is what happens after the course? Like learning to drive, the REAL test comes after you’ve passed & you’re let alone to drive. Remember the first few weeks of driving, scary right? 

A good SEO course should include after training support. I continue to support people for a year after the course, included in the price of the course – and I offer packages for continued support after a year.

Posted by Anwar in SEO, 0 comments

SEO Training Tips to Boost Site Visitors

As we build are websites we are always looking for ways to increase site visitors. Without it then your effects were in vain. All you need to accomplish this is a few SEO training tips to help give you that edge. So lets get started with one I’m sure you all ready know.

Unique content is the first thing you must have. A well written page with keywords strategically placed can send your site soaring up the charts. Do your research to ensure that your information is accurate and current.

Links or Backlinks are another crucial thing you need to get that first page spot. This tells the search engines how popular you info is to others. Link back to your site with your top keyword phrase you want to be ranked for.

Page ranking is not as big a deal for SEO training tips as you think. A high page link from another website doesn’t mean that much if the site is not relevant to yours. Look for links that are directly related to the page.

Update your site regularly to boost site visitors. Search engines love finding new content and it will keep the robots coming to your site constantly.

Don’t optimize for one word. Instead pick word phrases to target your site visitors for what your page is all about.

A very important SEO training tip is to localize your results. Build state and city pages that can attract site visitors you would not normally get in the past.

For pictures on your website always include an “alt tag” because engine robots can’t read images. You can put content there to give it something to read and give you a place one search images results as well.

Lots of flash may wow a viewer but can slow down the search spiders and make the page not load as fast. This could have a negative effect on search engines.

Put your keyword phrase in your URL and use meta tags on your pages. If you decide to chance your URL name then use a 301 redirect to link your old content to the new page.

Make sure that you proof read everything before you make it live to the web. Broken links and misspelled words can lower your results and make you look bad to others who see your writing.

Now that you are armed with these SEO training tips make sure you put them all to use. If done right your site visitors could increase in a matter of weeks. To stay on top it takes constant work because you competitors what your spot as well.

Posted by Anwar in SEO, 0 comments

SEO – Free Search Engine Optimization Training

SEO or Search engine optimization is one of the most important aspects when it comes to getting your website noticed. SEO can be tricky when you are first starting out, however that's what I'm here for. I have created a getting started with SEO training that will help you figure out some of the ins and outs of SEO to hopefully take some of the mystery out of it for you.

The first thing you will need to do is to figure out what key words you would like to "target." I suggest you come up with about 10-15 strong keywords to target for each page of your website. You do not want to use to many, you want to stay focused on one key word and just use different variations of that key word to be sure to get the most out of your SEO efforts. I would recommend using Google keyword Tool.

This tool is great for optimizing your site and generating good keywords. First off its free, and it shows the number of times a keyword had been searched in the past month. Not only that but it also shows you different variations of the keyword that you searched so you can get several good ideas from using this tool.

It is also very important that when writing your keywords you do not repeat the same keywords over and over again. You need to make sure you are using different variations of the keyword. If not the search engines will more than likely flag your site for spam. For example if you are targeting SEO, you may want to use SEO, SEO marketing, search engine optimization, search engine submission, search engine optimizer, SEO tools, SEO quests, etc.

The most important place to have your keywords is in your Titles, be sure to limit your title to 15 words or less including your top keywords.

Example: SEO – Free Search Engine Optimization Training.

Now you will also want to use meta tags, several search engines do not use meta tags anymore but you do not want to skip this step, every little bit helps. When entering meta tags you will need to have a little experience with HTML. If you do not own okay I will provide some examples.

When using meta tags there are 2 main things to remember, you will need a meta description, as well as your meta tags. You will also want to make sure you place all of your tags between the and the
tags on your page. In your meta description you will not want to use more than 200 characters. This is a description of your page that the search engines will pick up, for example:

Example:

With meta key words you can go a little more in detail however you will not want to use more than 1000 characters in your meta tags. META keywords are not used as frequently by the search engines as they used to be, but there is no reason not to use them. Be sure to separate each keyword or key phrases with a comma. Remember that each of your keywords should also be present at your page for higher ranking, and to avoid being caught for spamming.

Example:

If you need help generating your meta tags I suggest using a Meta Tags Generator. When using this tool it will ask for "Meta Charset" for most sites you will use "Universal UTF-8"

After you have decided on your keywords that you are going to use, you now need content. Having relevant content on your site is crucial to SEO, and getting picked up on search engines. If your page has nothing to do with your title or your keywords you will not get a high ranking position in any search engine and you will probably be flagged for spamming. Good SEO, and learning how to optimize your site takes time. Do not rush it, take your time and put some real thought into what you are going to say and what keywords are you going to use, this will definitely pay off in the long run.

I have provided you with the basic knowledge of SEO on how to optimize your new site. If you follow what I have shown you, you will increase the traffic to your site and you will get a better ranking on search engines.

If you would like more free training on how to successfully market your business on-line please visit my site at Lifehasnolimitsmarketing.com [http://www.lifehasnolimitsmarketing.com]

Posted by Anwar in SEO, 0 comments