Improved Search Engine Placement – Understanding the 3 Principal Stages of SEO

When you want to get improved search engine placement you will need to use Search Engine Optimization (SEO) techniques. SEO is a many-faceted science/art. Sometimes its parts get mixed up and this gets people confused about what SEO really is, what it consists of. Perhaps some clarification would be in order.

There are three distinct phases or parts of SEO. For convenience of reference here let’s call them Strategy, Tactics and Close Combat.

Strategy is the long-seeing overview. You search keywords (KWs)looking for those with many searches being made, but not too many search results showing up in the Search Engine Results Pages (SERPs). So you analyze the number of searches, the number of pages that come up when you search on the KW phrase.

You also look at the number of exact match searches, by searching on the KW in quotes “KW”, which narrows down the field. Various tools are used, the KEI index, various other ratios, attempting to measure the desirability of different KWs in terms of how easy or difficult they might be to rank for.

Tactics, the next phase, better defines specific targets. You look at the numbers of backlinks and pages indexed of the top ten ranked sites for a given KW. The object being to see, in a general manner, how much effort you might need to get improved search engine placement to make it to the first page.

You can, of course, compete on almost any KW, but the question is, would it be worth it. If the current first page results for the KW are full of high page rank sites with thousands of backlinks and thousands of pages, then you know that it would take a great deal of time and money to compete.

Perhaps it’s not worth trying, perhaps it is. What you are really doing is assessing the feasibility of trying, looking at the cost/benefit ratio to see if it would be worthwhile or not. If you decide that the effort would be worth it and start out, when you get up to the top three pages, you are ready for the third phase…

Close Combat. At this point, you are done with statistics; you get specific and start counting and measuring. The objective is to displace one of the current first page occupants. To do that, you must do what he has done, only more so, and better. You analyze individual websites, counting links, noting where they come from.

You analyze how each main web page is optimized, looking for ways to do better. You run down your checklist, item by item, looking at how he got the ranking he enjoys, and at how you can do better than that. To get the improved search engine placement you want you must outdo the one who holds that ranking now.

In the strategy phase, you work with large numbers and statistics to decide whether a KW is worthwhile to consider. In the tactics phase you examine conditions, in general, where you want to be, to assess you will nave to do and what your website will have to become to compete in that arena.

In the final, close combat phase, it gets down to one-on-one, detailed analyses of how to outdo the specific incumbent holder of the ranking that you want.

At each level your definition of improved search engine placement changes, from into the top 500, to the top 30 to the specific target ranking position you want. In each phase you use different perspectives, thinking and tools. It’s a three phase process to get to the top.

For more info on how to get improved search engine placement, follow the links below…

Posted by Anwar in SEO, 0 comments

Understanding How Search Engine Optimization Works

Internet or web marketing strategies are paramount to website traffic, popularity, and search results ranking. Search engine optimization is such strategy. Every website owners yearn to be on top ranking websites each time a specific phrase or keywords is typed on search engines like Google, Bing, or Yahoo. Site owners employ SEO specialists to help ensure top page rankings. To do this there are more than one factor to consider, factors that needs to be balanced and planned in order to achieve success including Meta tags, header tags, domain, links, URL title, and the content. The content is the basic and most vital part of a website that creates traffic. Contents should be well written to encourage visitors to visit the site every so often.

However, there is no shortcut to SEO success. That is why the factors mentioned above needs to have balance. SEO can be confusing and difficult to understand so if you want your websites to be on the top of the ranking, consider hiring an SEO professional to address your needs. Every website responds to different audience, which is the role of the professional, to make sure that you get the traffic you need and the popularity of the site that attracts visitors to log on.

When an individual searches for a particular topic, they typically type specific phrases like "SEO Basis" for example. Now, the search engine you chose will process this phrases and come up with a list that is outlined in a page called search engine results page and you choose from among the websites listed according to the phrase you typed. The search engine's search results are based on the contents, Meta tags, heading tags, and title. When you type in the keywords, Google or yahoo will display the corresponding websites.

Article writing is part of the strategy as it becomes content in the website – the most important part of the website and SEO strategy. The articles contain keywords which appears as the title and in the whole article about 5% keyword density. The 5% is an allowable density of the keywords so that it avoids keyword stuffing which is unacceptable for search engines. Most website owners think they can fool the search engine by using as much keywords as they please but this will not work because people like quality, well written articles with the purpose in mind to please readers and therefore, more traffic in your websites that help in page rankings you want the most.

Here are some tips for article writing:

  • Keyword stuffing only makes the search engine redundant and can be marked as spam. Keywords must be repeated a few times depending on the number of words per article.
  • Articles should contain information, details, and some tips if needed. The article should be free from plagiarism, and well written.
  • You should use the keyword as a title. This really helps search engines find your webpage.
  • Mention some popular websites in the article.
  • Link your content to many social websites to encourage more people to visit your site.

Remember to have balance in your websites. You do not want your website to be in the blacklist would you? Do not over stuff the article with keywords and make it simple, straight forward, and informative. Consult your web professionals to help you achieve full potential of your website.

Posted by Anwar in SEO, 0 comments