Understanding

Understanding Search Engine Optimization From a Beginners Point of View

So it happened that we received a query from a new client who has been following our company for sometime and has been thinking of using our search engine optimization and marketing services. He became very keen after we redid the website completely and focused all our attention towards on-line marketing. He finally decided to contact us and enquire about our services. We talked on the phone and had discussed in essence most of the things when the client started to ask some very simple and basic questions. It turned out that the questions actually covered almost all aspects of SEO and the small sales pitch call turned into an on-call Wiki lecture. So after the call I gave it some thought and decided to put in this article together for those of our visitors who know what search engine optimization is but have a need to understand it. In this article I plan to put in the very basic aspects of search engine optimization and search engine marketing for our clients who would like to have a better understanding of what is being done to their websites when they hand over their websites to us. I will not be explaining the process but will be explaining the elementary basics of what is what and what SEO curtails.

What is SEO?

Search Engine Optimization is the process of optimizing a website or a web page to increase its visibility or ranking on a search engines result page (also known as SERP’s). The visibility or ranking is increased in the search engines natural results or organic results, hence the term Organic SEO. This is usually the first and foremost step that an experienced SEO SEM company will recommend a client as part of its on-line marketing strategy. This part includes On-page and Off-page aspects of search engine optimization and are explained below. Search Engine Optimization or SEO follows how search engines work with actual search terms also known as keywords that are put into the search boxes and how the results are portrayed. Depending on a clients requirements SEO can be offered as a separate service or as a part of a complete on-line marketing strategy.

What is On Page Optimization?

On Page Optimization as the phrase suggests is the adjustment of the website or the webpage to optimize it in the best possible way to make it easily accessible by search engines for particular keywords or search terms without any hindrance and to remove any parameter that may prevent a search engine from ignoring that website or webpage. This is achieved by optimization of content, HTML and other coding as per the business related keywords of the website or webpage to be optimized so that search bots find it relevant to the search terms entered by a visitor. So no matter what you do, search engine optimization and on-line marketing strategy as a whole will not give you the desired results if your website or webpage are not correctly optimized as per the search engine guidelines. In all on-page optimization has to do everything related to your website directly.

What is Off Page Optimization?

Off page optimization is the exact opposite of on page optimization. This process is related to all the tasks done outside of your website and optimization of external aspects that effect the factors of how your website is found on the internet. This involves of placing your website information on external sources so that they make your website accessible from various locations on the internet. By placing your website on reliable and relevant resources on the internet your website gains popularity and makes it for search engines to easily relate to your website for relevant search terms and hence place you higher on search engine rankings There are several ways of putting your website on the internet:

Link Building

Directory Submission

Article Writing

Article Submission

Press Releases

Blogging

The above are not all but some very important ways to place your website on the internet and need to be done with great care as they can make or break your websites popularity. Search engine algorithms are pretty smart these days to define if the resources displaying content is relevant to the search terms and if they are to give relevance in terms of search results.

What is SEM?

A very common misconception is that Search Engine Optimization and Search Engine Marketing (SEM) are the same things since a client has to pay for both of these services to an internet marketing company and if a company’s Sales Manager is not able to explain this in a clear manner it can be a deal breaker and the potential client may chose to go with another SEO SEM company. So to put it into simple words SEM is a process of promoting your website through paid aspects like advertising, AdWords, paid placements in results etc. To explain this in simple words we can compare SEO as advertising your website in the free section of the classifieds of a newspaper and SEM as advertising your website in the paid section of the same newspaper where your advertisement is highlighted and put on top of all other advertisements. An experienced Internet Marketing company balances SEO and SEM while planning your on-line marketing strategy to get the optimum results while keeping in mind your budgets, although if you have a very competitive business niche and if you are looking for faster results be ready to spend a major chunk of your SEO SEM budget on advertising/paid results.

As I had mentioned earlier that I will not be writing about the process but about the very basics if SEO SEM. Please feel free to let us know what you think in the comments section and of-course feel free to contact us at Felix Labs to get a free website analysis and a free quote for your website. Happy Reading!!!

Posted by Anwar in SEO, 0 comments

Improved Search Engine Placement – Understanding the 3 Principal Stages of SEO

When you want to get improved search engine placement you will need to use Search Engine Optimization (SEO) techniques. SEO is a many-faceted science/art. Sometimes its parts get mixed up and this gets people confused about what SEO really is, what it consists of. Perhaps some clarification would be in order.

There are three distinct phases or parts of SEO. For convenience of reference here let’s call them Strategy, Tactics and Close Combat.

Strategy is the long-seeing overview. You search keywords (KWs)looking for those with many searches being made, but not too many search results showing up in the Search Engine Results Pages (SERPs). So you analyze the number of searches, the number of pages that come up when you search on the KW phrase.

You also look at the number of exact match searches, by searching on the KW in quotes “KW”, which narrows down the field. Various tools are used, the KEI index, various other ratios, attempting to measure the desirability of different KWs in terms of how easy or difficult they might be to rank for.

Tactics, the next phase, better defines specific targets. You look at the numbers of backlinks and pages indexed of the top ten ranked sites for a given KW. The object being to see, in a general manner, how much effort you might need to get improved search engine placement to make it to the first page.

You can, of course, compete on almost any KW, but the question is, would it be worth it. If the current first page results for the KW are full of high page rank sites with thousands of backlinks and thousands of pages, then you know that it would take a great deal of time and money to compete.

Perhaps it’s not worth trying, perhaps it is. What you are really doing is assessing the feasibility of trying, looking at the cost/benefit ratio to see if it would be worthwhile or not. If you decide that the effort would be worth it and start out, when you get up to the top three pages, you are ready for the third phase…

Close Combat. At this point, you are done with statistics; you get specific and start counting and measuring. The objective is to displace one of the current first page occupants. To do that, you must do what he has done, only more so, and better. You analyze individual websites, counting links, noting where they come from.

You analyze how each main web page is optimized, looking for ways to do better. You run down your checklist, item by item, looking at how he got the ranking he enjoys, and at how you can do better than that. To get the improved search engine placement you want you must outdo the one who holds that ranking now.

In the strategy phase, you work with large numbers and statistics to decide whether a KW is worthwhile to consider. In the tactics phase you examine conditions, in general, where you want to be, to assess you will nave to do and what your website will have to become to compete in that arena.

In the final, close combat phase, it gets down to one-on-one, detailed analyses of how to outdo the specific incumbent holder of the ranking that you want.

At each level your definition of improved search engine placement changes, from into the top 500, to the top 30 to the specific target ranking position you want. In each phase you use different perspectives, thinking and tools. It’s a three phase process to get to the top.

For more info on how to get improved search engine placement, follow the links below…

Posted by Anwar in SEO, 0 comments

Understanding How Search Engine Optimization Works

Internet or web marketing strategies are paramount to website traffic, popularity, and search results ranking. Search engine optimization is such strategy. Every website owners yearn to be on top ranking websites each time a specific phrase or keywords is typed on search engines like Google, Bing, or Yahoo. Site owners employ SEO specialists to help ensure top page rankings. To do this there are more than one factor to consider, factors that needs to be balanced and planned in order to achieve success including Meta tags, header tags, domain, links, URL title, and the content. The content is the basic and most vital part of a website that creates traffic. Contents should be well written to encourage visitors to visit the site every so often.

However, there is no shortcut to SEO success. That is why the factors mentioned above needs to have balance. SEO can be confusing and difficult to understand so if you want your websites to be on the top of the ranking, consider hiring an SEO professional to address your needs. Every website responds to different audience, which is the role of the professional, to make sure that you get the traffic you need and the popularity of the site that attracts visitors to log on.

When an individual searches for a particular topic, they typically type specific phrases like "SEO Basis" for example. Now, the search engine you chose will process this phrases and come up with a list that is outlined in a page called search engine results page and you choose from among the websites listed according to the phrase you typed. The search engine's search results are based on the contents, Meta tags, heading tags, and title. When you type in the keywords, Google or yahoo will display the corresponding websites.

Article writing is part of the strategy as it becomes content in the website – the most important part of the website and SEO strategy. The articles contain keywords which appears as the title and in the whole article about 5% keyword density. The 5% is an allowable density of the keywords so that it avoids keyword stuffing which is unacceptable for search engines. Most website owners think they can fool the search engine by using as much keywords as they please but this will not work because people like quality, well written articles with the purpose in mind to please readers and therefore, more traffic in your websites that help in page rankings you want the most.

Here are some tips for article writing:

  • Keyword stuffing only makes the search engine redundant and can be marked as spam. Keywords must be repeated a few times depending on the number of words per article.
  • Articles should contain information, details, and some tips if needed. The article should be free from plagiarism, and well written.
  • You should use the keyword as a title. This really helps search engines find your webpage.
  • Mention some popular websites in the article.
  • Link your content to many social websites to encourage more people to visit your site.

Remember to have balance in your websites. You do not want your website to be in the blacklist would you? Do not over stuff the article with keywords and make it simple, straight forward, and informative. Consult your web professionals to help you achieve full potential of your website.

Posted by Anwar in SEO, 0 comments