Video

Why You Should Use YouTube Video Marketing

If you are not using YouTube video marketing as part of your website traffic generation strategy then you are passing up on a big opportunity for your business. YouTube is a web video phenomenon of the 21st century. What you may not know is that YouTube is owned by Google, so by having a YouTube channel where you post great videos with interesting content you are effectively improving your site's ranking on Google.

YouTube has already served up to the equivalent of 2.74 billion views at an estimated 46 terabyte of video content worldwide, making it the first port of call for anyone interested in online video search. This popularity has been the largest factor pushing businesses to start YouTube video marketing campaigns.

YouTube may not actually be the best service for video producers or even the best featured for that matter, but it remains the most popular one to date, and you'd better take advantage of this. Using YouTube video marketing allows you to have grow your subscriber base, something that has the positive effect of increasing video views, which in turn increases promotional opportunities.

Creating and posting videos on YouTube can often lead to meteoric rise of your ranking on the Google return pages, all you need to do is place a link to your site in the video description. Once you realize how YouTube video marketing is important to your business, you should ensure that you go about it properly.

You have to capitalize on the success and popularity of YouTube and immediately start a YouTube video marketing campaign, if you do not, your competitors will.

Posted by Anwar in SEO, 0 comments

YouTube SEO – This Is Exactly How You Make Your YouTube Video Rise to the Top!

YouTube receives 30,000 hours of video daily. That’s right. DAILY. With that mind-boggling amount of video, it’s become nearly impossible to gain traction and make your video popular. It now takes performing YouTube SEO tactics.

YouTube ranks YouTube videos based on popularity. Here’s what they look at to determine a video’s ranking in the search results.

Channel Views:The more channel views you have, the higher your YouTube channel will rank in its various niche.

Video Views:The more views you have the higher you’ll rank on YouTube’s search results for the key phrase you’re targeting. But views aren’t the only popularity measure.

Video Comments:The more comments you have, the higher you’ll rank. I recommend setting up multiple accounts and commenting on your videos. Even try to entice some drama. The more controversy you can create over your video, the more comments you’ll receive. People flock to conflict.

Video ‘Like’ Ratings:You want as many positive ratings as possible. Get your friends to give you positive ratings. Email your list of YouTube subscribers and ask them to give it a like rating. I’ve found ratings are just as important as video views. If you have 50,000 video views and two hundred negative ratings, your video will not rank in the top. If you have 50,000 video views and two hundred like ratings you’re going to be sitting at the top of YouTube’s search results.

Video Favorites:The more favorites your video receives, the higher you can rank. Plus, you’ll show up on other YouTube favorites lists which brings in more traffic.

Channel Subscribers:The more subscribers, the higher your YouTube channel will rank.

Basically you want a balanced approach of all the above. Lots of YouTube video views, comments, likes, favorites, etc. If you have a good balance of those your video will rank higher on YouTube’s search results and, also, this is a bonus, Google’s.  If you can get a YouTube video to rank at the top of Google, it’s major traffic. Major. And I’ve found the videos hold those positions for a long, long time. It’s a consistent traffic source.

Back links:The more external back links pointing to your video, the higher it will rank. The easiest place to start obtaining back links is from social networks: Facebook, MySpace, Twitter, Digg and all the rest. Also, try to list it on message boards/forums and submit your video to free link directories.  Also set up free blogs and embed and link to your video from those. Be greedy and relentless in obtaining back links.

 Be active on YouTube: Comment on videos, subscribe to other channels, send friend requests. The more active you are, the more attention you’ll attract to your own videos.

YouTube SEO Don’ts– Do you not use automated software bots to artificially increase YouTube views. YouTube has shut them down and your account will be banned. It’s a violation of YouTube’s Terms of Service and they have zero tolerance.  Now there are some YouTube friendly software tools you can use to automatically add friends, subscribe, comment, but be careful with which on you pick. In my signature file I’ll link to only good one that doesn’t violate YouTube’s terms of service.

The other big don’t is to mislabel your video to get more traffic. There are some high traffic key phrases out there, but if your video content doesn’t match your title key phrase, YouTube will ban your video. Also tag your video appropriately. Don’t put in a random high traffic phrase. YouTube will ban your video and the traffic from that phrase likely isn’t targeted anyway, so it doesn’t matter.

There you have it. I’ve been doing YouTube SEO for the last couple years and this is really all you need to do to make your video stand out from the crowd.  

Posted by Anwar in SEO, 0 comments

Supplement Your SEO Strategy With Video

If you want to run a successful business, it is important to market it in the most efficient and effective manner. This will help you save as many dollars as possible. Convectional marketing is becoming a thing of the past because it has always been so tiring with requirements of heavy budgets and market research. Internet has been able to penetrate in all corners of the world and no businesses or humans are limited to using online marketing initiatives. Internet has also become a major and effective medium for advertising and businesses are preferring it to traditional marketing. This is because it is available world wide and has many advantages. Here are some advantages that will help you analyze your online marketing strategy.

Relatively cheaper

Not only is this kind of marketing fast and easy, it is also relatively cheaper compared to convectional marketing. It is cost effective and far more affordable for just any size of business. You will be able to advertise to a wide range of audience and geographical locations at an affordable cost. Also, when emailing your subscription to you targeted audience, you will find that online marketing is far more cheaper than the cost of sending a letter through mail. With this little investment on your marketing your will still be able to make an attractive profit. Without using much of your investments and time, you can still design and woo your customers in a marvelous way.

Market expansion

Another main advantage of this kind of marketing is market expansion. It is the best aspect of online marketing. This is because it has a broad reach to consumers. You will be able to invite customers from all over the world. As i had mentioned earlier, internet is available worldwide, so when you market your products or services they will be viewed by people from all over the world. Also your customers will not be limited, this will help you to make your campaign more profitable. You will also be able to get more relevant leads. A wide coverage of audience will have a good benefit to your business no matter how small it may be. It will still meet the eye of the targeted audience very fast.

Real time results

When compared to offline advertising, online advertising allows you to track real time results. The moment you begins your marketing campaigns you don’t have to wait for weeks to see a significant boost in your business. It allows you to track your day to day results on how your market campaign is performing by the use of online analytic tools. So, if your marketing strategy is not working effectively, online analytic tools will easily be able to pin point exactly where you are going wrong.

Availability

This kind of marketing can help you reach your targeted customers with a lot of ease. Through email marketing, you can easily reach thousands of people at once. You can send an email about your products or services with a link to your website to your potential customers. This will help them learn more about your products or services. You can also use pop ups or banner ads to reach your targeted customers. This marketing can also offer you twenty four hour service for your customer. Your customers will be able get your products or services any time of the day and night, so, no one of them will leave because of time factor.

Track-able

Online marketing allows you to track just about everything. You will be able to know how many people saw your advertisement, how many of them clicked it and how many purchased your products or services as a result. So, by tracking and monitoring how your advertisement is progressing, you can decide to change your wording or graphics without any hassles.

Posted by Anwar in SEO, 0 comments

Using Video As a SEO Tool!

Did you know that you can use video for SEO? In fact, a video for traffic growth and generation strategy is becoming one of the most popular ways to increase your site's online presence. You will improve your standings in the Search Engine Results Pages and ultimately drive much more traffic to your site. You'll also be able to find new, targeted prospects and build referral traffic to your site through the videos directly.

There are many reasons why video for SEO is becoming so widely used. You have to think about video marketing as you would article marketing. The concept behind article marketing is that you create informative, useful and unique pieces of content focused on various topics related to your business or niche. With a resource box, you can add incoming links to your site building your search engine presence. The articles themselves will also build your credibility in the community and lead to more traffic as people follow the links to your site.

With a video for traffic strategy you are essentially doing the same thing but you are doing it with videos instead. This actually has many advantages over the tried and true article marketing strategy. For one thing, videos are far more engaging, appealing and attractive to web browsers. A page filled with nothing but text can become boring very quickly. But a video that's kept short and to the point will be easy to watch and can even be entertaining. So you'll be much more likely to connect with your targeted market and the always in a rush internet browser.

Another benefit of using video for SEO improvement is that anyone can produce a video. Articles can take a lot of time to create, and not everyone considers themselves to be good writers. However, all you need to make a video is a simple digital camcorder or even a digital camera with video capabilities. The costs are low, and you do not need any experience or technical skills to pull it off. Plus, since you need to keep your videos short anyway to make them appealing to people, they will be very quick and painless to create.

Videos make a great platform for demonstrating a product or a service. There are many things that simply do not transfer well to a written explanation. Lots of things need to be seen to be understood, and your product or service may fall into that category. Video marketing will soon become your favorite SEO tool in this instance, as it allows you to show firsthand what your product or service is capable of and how exactly it works.

One of the key reasons why video for SEO is so successful is because the large video sites show up prominently in the SERPs. For example, with YouTube's connection to Google, YouTube videos are commonly seen on the first page or even as the number 1 result for a given search or topic. If you tag, title and describe your video properly, you can easily and quickly jump to the top of even the most competitive niche markets. Take advantage of the high PageRank and the reputation of the established video sites to launch yourself to the top of the SERPs.

Additionally when you start posting videos on a site such as YouTube you'll also be able to create your own specific channel. This is a place where you can link back to your website, describe what you're all about and house all of your videos so people can find and access them easily. It's another tool that you can deploy to improve your SEO success.

If you can create entertaining or interesting videos then you will be able to see a significant boost to your traffic numbers. Using video for traffic generation works beyond classic search results. You'll be able to directly find many people that are interested in your business or your industry if you make the right kinds of videos and put them in the right places.

If you're really lucky, and you create great videos, your followers will also become like your very own marketing team. When people see a video that they enjoyed or found informative or useful, they pass it on to their friends, who pass it on their own trends. This form of viral marketing is hard to achieve, but if you consistently put out great content you'll find that it will quickly spread around the Internet without you having to do much work at all. The result is a huge boost to the amount of traffic you see and a whole lot of highly targeted and highly interested prospects landing on your webpage, thirsty for more information or to make a purchase.

Video for SEO is just another one of the many ways that you can attack the world of online marketing and use it to your advantage. There's nothing at risk when you decide you want to try video marketing for the first time. The costs are low and the ease and simplicity of creating a video and placing it up on the major video communities makes it very accessible and user friendly.

In the increasingly competitive internet marketplace, you want to do everything you can to stand out from your competitors and to make your mark felt. More people are turning to video for traffic generation and overall SEO improvement than ever before. You should hop on the bandwagon and give it a try yourself, the results will speak for themselves.

Posted by Anwar in SEO, 0 comments