Website

Components Of Website SEO Services

Website search engine optimization (SEO) is at the heart of all your marketing and promotional efforts and services. However, the best SEO efforts can go unfruitful if they are not in sync with technical requirements.

For most small businesses in current times, website SEO is often the first step in promoting their business and client services. For a small or mid-size business, website SEO helps promotional efforts, reach out to target audiences, and save significant amounts of money on promotional efforts.

Website SEO consists of several service components. Technical expertise is needed to implement SEO elements.

Link building: Link building includes appropriate back-linking substantiated by the relevant content and activities like social media marketing and email marketing. All of these have to follow guidelines of the search engine, for example the Google Webmaster Guidelines.

Website SEO efforts can be jeopardized by the use of allocate link building or utilizing incorrect links.

Keyword research: Website SEO efforts also include content that uses the correct keywords to draw target audiences to your services. For SEO to be effective, keywords relevant to your competitors are also taken into account.

On page SEO: Website SEO services often contain a page optimization tool that can help analyze internal links as well as page content to supplement the overall SEO efforts. Many on page SEO tools work together with other tools that help measure keyword density, analyze links, etc. to complement the SEO strategy. Other useful tools include the keyword optimization tool that can reveal the word count in content.

Benefits of hiring professional SEO services for your website

There are immense benefits to hiring a professional expert to conduct the SEO for your online marketing requirements.

Develop a strong online presence: The website SEO expert understands how SEO works, rules set by search engines, and how to work around them to ensure higher visibility for your business services. SEO experts are also clued into SEO updates and changes and can help your website adapt quickly to them before you lose any business.

Connect with potential customers: An SEO expert takes into account your competitors' websites as well, and designs a strategy for your services, keeping in mind even the competitor's strategy. This allows you to present your visitors and potential customers with exactly what they would like to see. Your chances of connecting with a potential customer are so, higher.

Convert visitors into clients: Very quickly, all your marketing and promotional efforts are targeted to getting more clients. Increase in number of clients means increase in revenue. Targeted and well thought-out SEO efforts, including activities such as PPC and link building, can actually get more visitors to your website, and help convert them into consumers of your products and services.

Posted by Anwar in SEO, 0 comments

The Top 5 Things You Must Check Before Announcing Your Business Website to the World

The following list should serve as your checklist before the "Go Live" date for your business website. These things may seem obvious, silly, not worth mentioning, but they are the groundwork for website business optimization techniques. If you ignore them and it could result in disaster. Taking months of planning, time and money and throwing them in the dumpster within minutes.

Here we go:

1. Triple Check all your links. Broken links leave a horrible impression on your visitors about your business because it shows lack of attention to your website. It makes it seem like you do not maintain your business website and, in turn, you must not take much care of your business (or customers!). Since we know this is not true, avoid broken links using tools online like this SITE LINK ANALYZER TOOL: seochat.com/seo-tools/site-link-analyzer. It will check for broken links automatically. Make sure to tell your web designer to fix any problems you find. I can not stress the importance of this !!

2. Spell check. I know, I know … DUH! Seriously people, this one is often overlooked because you would never think that your web designer would overlook spelling. I mean, you are paying for this website, so the least they could do is spell everything correctly! The reality is that a website can have many features, images, fonts, alignment issues and little things that your web designer could get cooked up with in an effort to give you a great site. The thing is, spelling can sometimes be overlooked. All you have to do is put your domain name into an online spell checker like: netmechanic.com/cobbrands/FutureQuest/spell_check.htm and it will take care of the rest. Enter your URL and that site will check the spelling on your Web pages for you.

3. THE FOLD: Everything that's on your Web page, in the area you see before you have to scroll down, is "above the fold". Studies have shown that, whatever you have on your Web page that is supposed to impress your visitors (the reason for your business website), must be above the fold. Otherwise, they probably will never see it. It could be catchy headlines, bulleted content, highlights of your product or service, a promotion or whatever! These things must be positioned above the fold so people do not have to scroll to see it, otherwise, they might not scroll.

4. Attention spans are not high among people who surf the Internet! I'm not saying that people who surf the net have some kind of problem or disorder! People are busy and on tight schedules combined with way too much information causes people to surf quickly. If you have too much information on your pages, people will not read it. The most that they will do is skim information, but do not clutter your home page or include too much information because people will not take the time to read it if they do not know who you are or what you're about. If you have a lot of information to give to your visitors on your home page, consider combining text with audio or video that plays automatically, but make it so they could click stop at any time. People are OK with listening to something informative, but they will not read it if it's too long.

5. Do not use too many images. Use your best judgment here because there are different scenarios and a multitude of businesses, so sometimes images are necessary to illustrate your message. Just do not be excessive on the amount of images. Sometimes it's necessary to use a large number of images, but sometimes this could distract your visitors from receiving the message that you want to deliver. Finally, remember that there are still some people who use dial up. Although not a large number, every visitor is a potential customer, but if the site loads too slowly, they will go somewhere else. One more thing about images: If you do use images use the description of the image and the image name for SEO. Search engines will crawl your images as a sepearate item so give your image (s) a name that is related to the topic of your site / post. Search engines will give the image weight when ranking your site or blog post so use them wisely.

That's it! Use this checklist before your launch date and you're on your way to success! Do not take this lightly, these topics are important! This is a checklist that we always use with all of our clients and it has been formed through a combination of common sense and trial and error, so we know these items are essential to a website's success.

Posted by Anwar in SEO, 0 comments

A Good SEO Course Will Help You to Optimize Your Website on the Web

Do you have a website of your own? Are you upset with the fact that the website does not show up in the first or second page of Google search? You need not worry more. You can improve the visibility of your web page by SEO. SEO is nothing but search engine optimization in which the ranking of your website can be improved and can feature in the top rankings of search results. SEO is an integral part of web marketing and can really give your website a boost. You can also pursue a SEO course from a reputed institute or university to enhance your SEO skills and to know more about Internet marketing.

A SEO course will help you to know the intricate skills of search engine optimization. SEO can be done online as well as offline and both these techniques help in attracting traffic to your website. There are some common topics that will be covered by majority of the universities and institutes that offer courses in SEO. Along with basic introduction to SEO, these courses will also provide knowledge on keyword research, on-site optimization, off-site optimization, getting listed, Google analytics, social media and SEO, viral marketing, pay per click ideas, dos and don’ts in SEO and many more.

Completing a SEO course will enable you track your website better. These courses are also taught online now so that people can study these courses in their convenient time. Various types of training materials are available in the form of CDs, DVDs as well as simple PDFs. For most of these online courses, you have to register to the website of the institute or the university that offers the SEO course. You can gain knowledge regarding SEO and its various techniques from these courses. Various types of SEO tools are being invented and implemented each day to enhance visibility of a website on search engines.

The best option is to opt for a regular SEO course. This gives opportunities of direct interaction with people in this field. Not only that these courses also offer first hand real experience with SEO tools and techniques. Many institutes and universities provide video demonstrations to their students for better understanding of SEO. You might ask questions about SEO and other internet marketing techniques from the experts teaching these courses. You will also be asked to do assignments as a test of your skill and understanding of the subject. These assignments are graded and you are also informed of your mistakes, if any.

After the completion of your SEO course, you will have to appear for an examination that will test your SEO skills and expertise. On clearing the examination successfully, you will be awarded a certificate. There are various levels in these courses. While the basic level deals with some very basic concepts of SEO, the advanced and professional SEO courses help in understanding SEO much better to depth. Most of these courses are hourly based and come at varied rate packages. The professional courses charge more than basic courses.

Posted by Anwar in SEO, 0 comments

SEO – Search Engine Ranking, How to Change the Titles of Your Web Pages to Get More Website Visitors

Good page titles can make a very big difference in the number of website visitors that your website gets. For that reason, it would be a good check the titles your web pages

* Make sure that the titles of your web pages are descriptive. It should be obvious what to expect on the pages.

* If you can, add a call to action and benefits in your page title.

* Put the most important information at the start of the title. It's possible that search engines might shorten the title in the search result pages and the complete text will not be seen

* If you're not a large brand, do not use your company name in your page titles.

* Definitely – Do not use the same title for all of your web pages. Many beginners make this mistake.

People judge books by their covers and search engine results by their web page titles. If you would like to get as many website visitors as possible, you need to develop Google friendly titles for all of the pages on your website.

Getting listed on Google's first page is what we all desire. However when you find out that you receive a bunch of visitors by means of your high search engine rankings but only a few customers, that can be frustrating.How do you resolve that?

Well, search engine optimization is pointless if you do not convert your website visitors into paying customers.You'll actually lose money if you do not optimize the conversion rate of your website.

What can you do to improve the conversion rate of your website?

Drive traffic to the most relevant pages on your website

Your website visitors should come to the most relevant pages on your website. If you advertise on Google AdWords for the search term "buy orange safety gloves" then your landing page should be a page about orange safety gloves and your customer should be able to buy these gloves right on that page. This also applies for traffic that you receive through your normal search engine rankings.

Posted by Anwar in SEO, 0 comments

Boost Website Ranking – A Simple Technique That Works

All of us want to have good rankings on Google, it is no secret. The better we rank, the more traffic we get and the opportunities for our business to profit also increases. This article explains one technique that can help your site, get better rankings on Google.

The Technique:

Google is a search engine that wants to give, its users the best experience possible, they hold their search engine to the highest standards. They want everyone to have instant satisfaction, when they are using their search engine.

One way to earn the respect of the big "G" is, to register your domain names for more than 1 year. Yes, this has come up on many SEO communities and many have agreed that having a domain name, registered for more than 1 year lends, instant credibility with Google.

If you register you web address for 5-10 years, then it tells Google that you are in business for a lengthy period and will stick around more than 1 year and not disappear. These builds trust with the super search engine and they will give you a SEO boost.

By doing this, you will not immediately rank, at the top of the Google results. All of these little factors add up to nice rankings in the end. next time you want to register a domain name, why not do it for 5 years and show Google how serious you are, about providing a quality business on their search engine. They will give you some on page SEO boost and you will be ahead of your competition.

As I have mentioned in my other articles, you still need to do some proper, off page optimize your sites to rank well on the big "G". Registering your web address for more than a year just makes the possibility of ranking better much stronger.

Posted by Anwar in SEO, 0 comments

SEO Website Content Generator – Unbelievable Technique!

No doubt that SEO Website Content Generator clearly gained popularity among many Webmasters in recent years simply because it is revolutionary. The best thing about this Auto-Content technology is that you do not have to be an expert editor for example in order to benefit from it. Read the following review and find out how this solution can quickly help you get more traffic.

Some background

In simple words SEO Website Content Generator performs an auto-research on the Internet – it looks for as many sentences and paragraphs as possible that are related to specific keyword (s) that you provide. After quickly collecting all relevant data into one central database, it will analyze and sort each piece of data under specific subtopic group. Now that everything is ready all you got to do is to easily construct yourself new readable article (s) that can be quickly added to your website (s) or blog (s).

Main advantages

Now that we understand how it works, let's see what is in it for us:

* Significantly reduces the time and effort spent on tedious proofreading and editing tasks.

* You can write on any topic even if writing is not your strength or passion.

* Highly effective for affiliates who focus on multiple niches.

* Enables you to setup new sites, WebPages, and Blogs much faster.

* The new contents are completely your own, so there are no plagiarism issues.

Summary

Thanks to this advanced Seo Website Content Generator any on-line marketer can finally get the opportunity to produce free and unlimited WebContent for any need. The first step you need to take is to check it by yourself and experience how it easily takes any on-line business to the next level. It would not be hard to find other advantages provided by this program simply because it is about providing you with a truly powerful webmarketing tool that can take any internet-based business to the next level.

Posted by Anwar in SEO, 0 comments

How to Search Engine Optimize (SEO) A Website

This article is a follow-up to my last entry about search engine optimization (or SEO), which you can also find on EzineArticles. While the first article provided a broad overview of what SEO is and how it can help you market your business, this one is meant to provide a more detailed outline of how the process works and some of the tasks you should perform in order to optimize a site. My intended audience for this article is web design firms and marketing companies who are looking to break into the world of SEO, but need a primer to help them get started.

Getting Started

There is one key piece of information to keep in mind throughout the entire optimization process, and it can be said like this: Search engines have one goal, and that is to return the most relevant results for any given search query. SEO is essentially the process of ensuring that those search engines understand that your site or your client’s site is, in fact, a good, relevant result for certain queries. For example, if you or your client owns a coffee shop in Philadelphia, then their website is absolutely a relevant result for the query “Philadelphia coffee shops”. However, the search engine algorithms can’t determine the relevance of a given page on their own if the site isn’t properly optimized. Let’s take a look at the key steps that are involved in optimizing a site, thus allowing the search engines to realize, “oh! This is a very relevant result for the query I was given”.

Choosing Your Primary Keywords and Phrases

Choosing the primary keywords and phrases which you will be optimizing for is one of the most important pieces of SEO. You need to find what I call a “middleground” keyword – something that’s not so broad that it’s useless to optimize for, but not so specific that no one is searching for it.

Consider a client who asks you to optimize for the phrase “real estate”. With very few exceptions, this is a perfect example of a keyword that is simply too broad to be worthwhile. Anyone searching for “real estate” will immediately realize that they need to refine their search beyond such a broad term. For example – are they looking to buy real estate, sell it, invest in it, or find a real estate agent? And are they looking for commercial properties or residential properties? To buy or to rent?

It should be immediately clear that optimizing for such a broad term is almost always a wasted effort. Not only because the optimization process itself will be excessively difficult, but because, more than likely, the traffic generated will not result in any sales ( “conversions”).

Now, let’s assume your client is ABC Real Estate in Bala Cynwd, PA, and they are residential real estate agents specializing in the Philadelphia market. They might ask you to optimize for “ABC Real Estate Bala Cynwd”. This is an example of a keyword that’s incredibly simple to optimize for (I probably wouldn’t even call it “optimization” since there is only one ABC Real Estate in Bala Cynwd, pretty much guaranteeing you the #1 result), but this keyword is almost useless for driving new traffic to the site. People searching for the company name already know about the company and probably know what the company does. You want to drive traffic from people who are searching for a product or service the company offers, even when the potential customer doesn’t know about the company yet.

“Homes for sale in Philadelphia” is a keyword to think about in this instance. We know from this query that the person performing the search is looking for homes for sale in Philadelphia. Our client is prepared to provide not only home search capability, but real estate agents who are willing to help the searcher in their quest for a new home. This is the kind of traffic you want to drive to the site. You should choose 2-3 similar keyword phrases to serve as the primary search goals. It’s important to note that your site will not be locked into appearing for only those phrases, if you perform the optimization correctly. Now, let’s take a look at how you actually go about doing that.

Site Structure

The first thing to look at when tasked with optimizing a site is the structure of the site itself – the HTML code, the URL/link structure, and the title and meta tags. If the site doesn’t exist yet, but you will need it to be optimized once it’s built, this section still very much applies, so read on.

Navigation

One of the most common problems I see with poorly-optimized sites is a navigation system that is effectively invisible to search engines. Oftentimes, the main navigation was created with javascript or flash, and no alternative sitemap or links are provided. While search engines such as Google are getting much better at identifying links embedded in javascript and flash, it is still a much better idea to provide a plain HTML/CSS based navigation system. You can do this without sacrificing any of the javascript or flash functionality or changing the user experience at all, so there is no reason not to do it. If your navigation is javascript based, make sure you are using a “pure CSS” menuing system, meaning that you can code your navigation as if it were a normal div based menu, but the script will transform these tags into javascript-powered dropdown menus. Some of the menuing systems we use at Context are: Superfish, OpenCube, and SmartMenu. If your navigation is flash based, you can use a dynamic flash publishing script (see swfobject) that will transparently replace the HTML-based navigation with your flash element. In both of these cases, the search engines will see the original HTML and CSS based navigation elements, which are much easier to traverse and index than their javascript or flash-based counterparts.

A Note about flash based sites

If your site is done completely in flash, you may want to re-think your design, instead using flash for a header, footer, and/or borders, but leaving the main content as HTML and CSS. Otherwise, I recommend essentially building two full versions of the site – one in HTML and one in Flash. As I mentioned above, search engines are becoming much more effective at indexing flash pages, but you are still doing yourself a disservice in terms of SEO if your site is 100% flash based. Also, completely flash driven sites can often degrade user experience, but that’s a topic for another article.

URL Structure

Now let’s talk about URLs. Search engines like very clean URLs, the kind you see at the top of this (or any WordPress-based) blog. Even if your site is driven by dynamic content, you will want to rewrite your URLs to look like static pages. For example, rather than having /product-view.php?fromcat=5&id=32, you will want a url that looks more like /products/32/this-is-the-product-name.html. Not only is the actual URL part of what search engines look at when determine what a page might be about (which is why we include the product name), they also have a much easier time indexing static URLs as opposed to complicated dynamic URLs with a string of variables at the end. There are many ways to accomplish the rewriting, and it’s usually not very difficult. The easiest way is to use Apache’s mod_rewrite module, which lets you transparently redirect one URL to another, while the visitor only sees the original. If you are using ASP.net on IIS, there is an excellent rewrite module for IIS6, and IIS7 has built-in rewriting capabilities. Finally, development frameworks such as Fuse for PHP or Ruby on Rails have extensive “routing” functionality which allows very fine grained control over the URL structure.

Title and Meta Tags

The “title” and “meta” description tags are very important in SEO. These tags are your first chance to explain to a search engine what your site is all about, and you should follow some guidelines when generating these tags:

  1. The title and meta description tags should include your primary keywords and phrases, but only once. Don’t repeat “Philadelphia coffee shop” five times in the title tag, because the search engines will penalize the site for keyword stuffing.
  2. While there are no strict rules on length, the title tag should be no longer 60-80 characters, the meta tag around 200 maximum.
  3. The title and meta tags need to be different for every page. Even if the title or meta description tags for some pages don’t actually include your primary search phrases (and they don’t have to), they should be clear and relevant to every individual page.

Content

It is a common SEO adage that “content is king”, and although the SEO process has gotten a bit more complex over the years, it is still largely true.

Your site should contain as much useful, unique content as possible. Simply plastering bits of text all over the site won’t do you much good, but the best thing you can do to optimize a site is to provide high quality content that people actually want to see or read. Developing such content can be tricky, but here are some basic guidelines:

  1. Every page should have at least two paragraphs of relevant content. There are some exceptions here because some pages simply don’t require any text, but you should try to work in as much high quality, relevant (remember: HIGH QUALITY and RELEVANT) textual content as possible.
  2. Don’t rely exclusively on bulleted lists. Bulleted lists are fine and won’t hurt your positioning, but they should be augmented by rich prose, since larger bodies of text will net you the most gains in terms of SEO.
  3. Include your targeted search keywords and phrases in the content, but don’t “stuff” keywords by repeating them more times than is reasonable. There is a balancing act to be performed here, but as a general rule, I try not to include the same keyword or phrase more than once per two paragraphs. There are plenty of exceptions, however, so it’s something that you have to develop a knack for after some trial and error.
  4. Your home page is the holy grail of content for your site. Every single website only gets one home page, so the content there is weighed very heavily by search engines. Make sure your home page content is of a decent length (at least 2 paragraphs), contains your primary keywords and phrases (gracefully – don’t keyword stuff), and is well written and relevant.
  5. Include as much content on as many different pages as you can. Remember, though: high quality and relevant. Don’t create pages for the sake of having more pages – think about information that will be relevant to your potential customers and provide it through your website. For example, if you are optimizing for a coffee shop in Philadelphia, a page dedicated to how to identify & choose the best coffee beans might be a great resource. Oftentimes, you will be surprised and unable to predict some of the keywords and phrases that drive people to your site, but these relevant “landing pages” ensure that you can pick up good traffic that you weren’t necessarily expecting.

Inbound Link Building

Another essential piece of the SEO puzzle is getting other sites to link back to yours. There are several ways to do this, but also some pitfalls to avoid.

  1. Directory submission – this is the process of simply adding your site to online directories that list and link to external sites. There are a few important things to remember when submitting your site to directories, however:
    • There are a lot of good free directories that do not require a reciprocal link. Don’t get caught up paying for every submission (though there are some directories that are worth paying for).
    • Make sure that the directory itself is in good standing with Google. You will want to check its Page Rank (Google’s 1/10 score of the importance of a site). The easiest way to check page rank is to install the Google Toolbar
    • Make sure the directory links directly to your site and doesn’t first go to a tracking page. If the link is not direct, it is essentially useless.
    • Try to find directories that allow you to specify the anchor text – the text that people will be clicking on to get to your site. Make the anchor text one of your primary keyword phrases, e.g. the words “Philadelphia coffee shop” should link to philacoffeeshopsite.com.
  1. Press release distribution – Your client should have press releases that outline the current happenings at their company. These should be posted as text (instead of or in addition to PDF) format both on the website, but also on aggregate press release sites that allow you to submit your own press release. You should also include links back to your site directly in the press release
  2. Social Networking & web 2.0 – There are many sites available that allow you to post your own business profiles on the web. Hotfrog and Merchantcircle are good examples of such sites, and I recommend adding a listing there for any site you are optimizing. Additionally, if you have interesting, relevant content to share with the public, consider posting it to aggregate sites such as Digg.com.

Conclusion

Hopefully this article provided insight into the SEO process, and can act as a “getting started” primer for companies who are looking to expand their services offerings. I do not recommend that business owners attempt to optimize their own site, because you will not get the results you expect, and your time is better spent running the business. Hire a competent SEO company instead, and work with them to position your site for ideal keywords and phrases.

Posted by Anwar in SEO, 0 comments

Best Google Website Tools in 2018

Google Analytics

In this digital age, the importance of data to a business/website should never be underestimated. In fact, without proper tracking of website traffic, a business is literally lost, especially when it comes to how to optimize the website and make full use of it.

Whether your website is run in the form of a personal blog, news portal, business or corporate page, ecommerce store, Google Analytics is considered an essential tool for every website. The more you use this highly powerful Google tool, the bigger advantage you have.

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. You can create goals and conversion tracking to get the most of your analytics information and use it to improve your website’s content, user experience and optimization for better online sales.

Out of so many features in Google Analytics, I think the ability to identify the Source / Medium to your website is one of the best website tools. Based on the data shown, you can find out if your marketing efforts have been paid off or not. This can provide a solid reference for your next decision making in enhancing your website performance.

Google Data Studio

Trust me, for beginners, you might be overwhelmed by all the amount of data shown in Google Analytics. To be frank, sometimes you just need a simple report with chart, graph or pie to summarize the performance of your website.

Here is a free tool from Google called Google Data Studio, which gives you everything you need to turn your analytics data into informative, easy-to-understand reports through data visualization.

Analytics has always been a challenge for digital marketing, however, Google Data Studio allows you to create customizable data visualization and report. Besides, you can even share with your clients – a huge plus especially if you are working in a big group.

Quick tip: You can check out Google Data Studio Gallery to duplicate their samples and modify to your website use. After that you will be able to change and edit the metric according to your needs. Quite amazing, right?

Google Search Console

Previously known as Google Webmaster Tools, now rebranded to Google Search Console, this free web service is designed for webmasters. It allows you to check the indexing status and optimize the visibility of your websites.

This free tool is a MUST for Search Engine Optimization (SEO). The power to track your site’s search performance is the most precious data to understand what the audiences want for your site.

Once the website is tracked by Google, you’ll be able to view your organic search results right alongside the performance statistics for the organic search queries. This information helps you better understand how paid text ads and organic search results work together. If you analyse deeply enough, you will find many opportunities like identify relevant search queries that have low organic traffic volume and target these keywords in Google AdWords. This will increase your overall traffic, tailored to the objective of your website.

Google My Business

Are you operating a brick and mortar business? If you are, this free tools from Google is one of the most local SEO strategies to strengthen your website. Google My Business is a powerful tool for businesses and organizations to manage their online presence across Google, like Google Search and Google Maps.

As smartphone penetration in Malaysia approaching 100% by 2018, the majority of Malaysians are using smartphones for navigation, searching for instant answers or browsing social media platforms. Your business and brand need to be found online with the correct information.

Make sure all the listed information is correct, up-to-date and reflect your business. Remember, those info will appear when people search for your office or physical store via Waze or Google Map. We often see some of the business hasn’t updated their address, phone number and business hours to the latest. Wish to gain my traffic to your website?

You should try the new the features from Google My Business called “Posts”. The published content will display your image and short description with call-to-action link to your intended URL. For example, blog post “Should I hide or even remove client inquiry on my Facebook?” will appear at the bottom of our business info.

Google Keyword Planner

Building a website without keyword research is exhausting and time wasting in long-term. In order to reach the right customers with the right keywords, you should use Google Keyword Planner to discover relevant keywords. Inserting those keywords into your website will ensure your content remains relevant.

*To access Keyword Planner, you need to sign in to your Google AdWords account at http://adwords.google.com/KeywordPlanner. Create the account is free of charge and fast.

Yes, it’s completely free, you can find new keyword ideas that are relevant to your product, service and target customers. Keyword planner will show you the search volume data in historical statistics which is one of the most important key factors for your website.

Furthermore, the data from keywords ideas is a useful tool for SEO to your website. Analyse the information and turn it to your next content marketing strategy. Based on the search terms data, you should have plenty of ideas what should can be inserted to your text to make it more relevant to your audience.

Google Tag Manager

This free tool helps you update tags and code snippets on your website and mobile app quickly and easily. You can insert JavaScript and HTML tags used for tracking and analytics on websites in Tag Manager without touching the back end of the website.

Many websites do not deploy tracking function or have unreliable data collection because of messy codes injection. To solve this, we highly recommend using Google Tag Manager to consolidate and manage all your tracking codes or scripts.

The best example of using this tool is to use Facebook Ads. While more and more businesses are spending on Facebook Ads, most of them do not install Facebook Pixel into their website for conversion tracking, optimization and remarketing purposes.

Facebook Ads is already integrated with Google Tag Manager for smooth and easy installation. All you need to do just click and follow the instructions given without any need for complicated coding.

Test My Site from Think With Google

In order to rank well in mobile Google Search, your website should have fast loading speed and a mobile-optimized website. Use the Test My Site tool from Think with Google to check your website score on mobile performance. After a few minutes, you will receive recommendations on improving website performance across all devices.

Nobody wants to wait for slow websites or browse non-mobile friendly websites. The suggested time is 3 seconds from Google, which means if your site doesn’t load completely within 3 seconds, most people will most probably go elsewhere.

Just insert your email address and you will obtain the detailed analysis about your website. The content of the report is simple, but provides valuable insight into how Google ranks your website speed.

The report will become a crucial reference to your webmaster or web developer to further optimize the website. If you need even more in depth report about how Google renders and indexes your website, you should use the PageSpeed Insight tool.

Google PageSpeed Insight

If you have web developers or web designers that really want to understand the factors to increase your website speed, give PageSpeed Insights Tool a try and check your score on your website’s speed and optimization.

The latest version now shows the data from your First Contentful Point (FCP), the measurement when a user sees a visual response from the page. DOM Content Loaded (DCL), as well as the measurement when HTML document has been loaded and parsed.

PageSpeed Insights is handy in providing insight on how Google indexes your website differently for desktop and mobile versions.

Here are some website speed optimization tips from PageSpeed:

  • Avoid landing page redirects

  • Eliminate render-blocking JavaScript and CSS in above-the-fold contents

  • Enable compression

  • Leverage browser caching

  • Minify CSS

  • Minify HTML

  • MInify JavaScript

  • Optimize images

  • Prioritize visible content

  • Reduce server response time

Google Trend

Wish to see the latest trends and data from Google? You can search anything via Google Trends and even narrow down to specific country or category. This tool is useful to identify latest trends or viral news in your location.

Ideally, once you identified a trend, you can craft new blog posts, new promotions or ideas that reflect the said trend.

Don’t forget that you also can view the interest traffic of search terms using Google Trends.

With this, you can spot the best time to launch specific campaign. This is helpful for seasonal campaign or annual promotion because you can discover the best timing for your ad hoc digital marketing campaigns.

Google Alert

If you want to be aware of a particular topic and all the related information that bubbles up in the news, you can have them all automatically delivered to you with Google Alert and get notified every time when your keywords or phrases have new updates.

Google Alert is good for simple keyword monitoring, with updated on every mention of those keywords being sent to your email inbox for almost real time notification. Of course, you can choose the frequency at which you’ll receive them – once per day, once per week or even get them as they just happen.

A useful tip when creating the Google Alert is to avoid using generic keywords but create alerts that are more unique to your website. The more precise the keywords, the more relevant are your alerts. For that, you should utilize the search filters wherever possible, such as languages, region or sources.

Summary

So, that’s it, above are the 10 must-have free Google tools to improve the performance of your website. Make full use of all tools from analysis, research or monitoring to achieve the objective of your site.

What are your favourite tools from Google? Do you know any other Google tools that we should cover? Let us know in the comments below!

Posted by Anwar in SEO, 0 comments