Website

Startup Business Website – A Checklist For Success

Every business should have a website these days, but a good number of those floating around out there just might be defeating the purpose. Your business website should be a business card, brochure, and your key marketing piece all in one. It should not only inform your target market of what you do and how you do it, but it should convince them that your business is the best choice for them. The benefits of your products and services should be clearly apparent, and there should be no question about what the next step should be.

Here is a checklist to use to ensure you have all your bases covered in developing the best website for your business.

Information easy to find and appropriate?

Be sure that the information provided on your website is appropriate for the typical knowledge level of your target market. Not sure? Talk to people who are within your target market about what they know and what they want to know about what you do. We are living in the information age, and customers expect to learn something new from the businesses they spend money on. Be sure all of your customers' common questions are answered and those answers are easy to find.

Writing style conversational and clear?

Write in second-person (using you) so that you are talking directly to your target customers. Be sure your grammar and spelling are correct – have multiple people proofread the copy before it is posted. Avoid uncommon jargon or technical speak (without your target market is comfortable with it), but use plain language to explain why they should buy your product and how it will make their lives better.

Sales message clear?

Your sales messages should be consistent across your website and among all other marketing endeavors. Select the primary reason your target market will buy your product and drive that message home as clearly, as convincingly, and as often as possible. Use section headings to draw attention to specific benefits of your product.

Easy to navigate?

Surf around the internet and check out the different types of navigation tools out there. Some sites are very easy to surf, others are almost impossible to find whatever you are looking for. Be sure yours makes it easy for your customers to navigate, and that it is obvious how your website is organized. Every page should include a call to action (sign up for the mailing list, buy now, call now … whatever you want them to do), and have a way for your customers to follow through immediately.

SEO?

Even the best website is only effective if people can find it, so be sure you have incorporated SEO (search engine optimization) tools into the site itself. Using the right key words (the words people will use to find your business) in the right places, including metatags for the pages and labels on the images, and signing up for the best internet directories provide a good start to getting your site found by the major search engines.

While these five factors are certainly not comprehensive requirements for a good website, they are very common errors that occur with small business websites that keep the site from being effective.

Posted by Anwar in SEO, 0 comments

Top 3 SEO Tips and Tricks to Optimize Your Website for Search Engines

Getting your website to rank in the search engines does not take as long as you think. There is really only 3 major parts of your website that you need to be worried about when optimizing for search engines. As long as you have optimized these parts correctly, you should move up the search engines fairly easily.

Valuable Keywords

Keywords are the most important part of SEO. The first thing an SEO company would do is an analysis of your site to find out what keyword category you fall into. That way, they can get an estimate of much search traffic you can receive if you decide to use certain keywords on your site. Not every keyword gets the same amount of traffic so you want to make sure that you select the keywords that are most relevant to your business, but still high traffic.

Rich Content

Now that you've got your keywords, let's use them. Content is the new way the top search engines are starting to rank websites. Most search engines do not look at your site like a viewer might do but they look at the words on your page. The search engine spiders gather all the words that you have typed in on your pages or pictures that you might have posted that have titles and alternate text in them. They measure how much density each words has and they make you rank based on how many times those words came up on your site compared to a competitor's site. Make sure that you have plenty of keyword rich content on your page so that the spiders will see you as relevant for a certain topic or keyword.

Quality Links

Some people say that links are going away but I do not think they can ever really go away completely. Back Linking has been a way that search engines have ranked sites for years. That's how they can tell how popular someone is or if they are an authority on a certain topic or product. If you get links from popular websites that have a high page rank, you get power from that. If you can get power from the highest ranking websites online, you will rank higher in the search engines. Only build high quality links to your site and make sure that they are relevant so that you do not get seen as a link spammer. Post articles, make blogs, build websites, and link back to your website.

Posted by Anwar in SEO, 0 comments

Components Of Website SEO Services

Website search engine optimization (SEO) is at the heart of all your marketing and promotional efforts and services. However, the best SEO efforts can go unfruitful if they are not in sync with technical requirements.

For most small businesses in current times, website SEO is often the first step in promoting their business and client services. For a small or mid-size business, website SEO helps promotional efforts, reach out to target audiences, and save significant amounts of money on promotional efforts.

Website SEO consists of several service components. Technical expertise is needed to implement SEO elements.

Link building: Link building includes appropriate back-linking substantiated by the relevant content and activities like social media marketing and email marketing. All of these have to follow guidelines of the search engine, for example the Google Webmaster Guidelines.

Website SEO efforts can be jeopardized by the use of allocate link building or utilizing incorrect links.

Keyword research: Website SEO efforts also include content that uses the correct keywords to draw target audiences to your services. For SEO to be effective, keywords relevant to your competitors are also taken into account.

On page SEO: Website SEO services often contain a page optimization tool that can help analyze internal links as well as page content to supplement the overall SEO efforts. Many on page SEO tools work together with other tools that help measure keyword density, analyze links, etc. to complement the SEO strategy. Other useful tools include the keyword optimization tool that can reveal the word count in content.

Benefits of hiring professional SEO services for your website

There are immense benefits to hiring a professional expert to conduct the SEO for your online marketing requirements.

Develop a strong online presence: The website SEO expert understands how SEO works, rules set by search engines, and how to work around them to ensure higher visibility for your business services. SEO experts are also clued into SEO updates and changes and can help your website adapt quickly to them before you lose any business.

Connect with potential customers: An SEO expert takes into account your competitors' websites as well, and designs a strategy for your services, keeping in mind even the competitor's strategy. This allows you to present your visitors and potential customers with exactly what they would like to see. Your chances of connecting with a potential customer are so, higher.

Convert visitors into clients: Very quickly, all your marketing and promotional efforts are targeted to getting more clients. Increase in number of clients means increase in revenue. Targeted and well thought-out SEO efforts, including activities such as PPC and link building, can actually get more visitors to your website, and help convert them into consumers of your products and services.

Posted by Anwar in SEO, 0 comments

The Top 5 Things You Must Check Before Announcing Your Business Website to the World

The following list should serve as your checklist before the "Go Live" date for your business website. These things may seem obvious, silly, not worth mentioning, but they are the groundwork for website business optimization techniques. If you ignore them and it could result in disaster. Taking months of planning, time and money and throwing them in the dumpster within minutes.

Here we go:

1. Triple Check all your links. Broken links leave a horrible impression on your visitors about your business because it shows lack of attention to your website. It makes it seem like you do not maintain your business website and, in turn, you must not take much care of your business (or customers!). Since we know this is not true, avoid broken links using tools online like this SITE LINK ANALYZER TOOL: seochat.com/seo-tools/site-link-analyzer. It will check for broken links automatically. Make sure to tell your web designer to fix any problems you find. I can not stress the importance of this !!

2. Spell check. I know, I know … DUH! Seriously people, this one is often overlooked because you would never think that your web designer would overlook spelling. I mean, you are paying for this website, so the least they could do is spell everything correctly! The reality is that a website can have many features, images, fonts, alignment issues and little things that your web designer could get cooked up with in an effort to give you a great site. The thing is, spelling can sometimes be overlooked. All you have to do is put your domain name into an online spell checker like: netmechanic.com/cobbrands/FutureQuest/spell_check.htm and it will take care of the rest. Enter your URL and that site will check the spelling on your Web pages for you.

3. THE FOLD: Everything that's on your Web page, in the area you see before you have to scroll down, is "above the fold". Studies have shown that, whatever you have on your Web page that is supposed to impress your visitors (the reason for your business website), must be above the fold. Otherwise, they probably will never see it. It could be catchy headlines, bulleted content, highlights of your product or service, a promotion or whatever! These things must be positioned above the fold so people do not have to scroll to see it, otherwise, they might not scroll.

4. Attention spans are not high among people who surf the Internet! I'm not saying that people who surf the net have some kind of problem or disorder! People are busy and on tight schedules combined with way too much information causes people to surf quickly. If you have too much information on your pages, people will not read it. The most that they will do is skim information, but do not clutter your home page or include too much information because people will not take the time to read it if they do not know who you are or what you're about. If you have a lot of information to give to your visitors on your home page, consider combining text with audio or video that plays automatically, but make it so they could click stop at any time. People are OK with listening to something informative, but they will not read it if it's too long.

5. Do not use too many images. Use your best judgment here because there are different scenarios and a multitude of businesses, so sometimes images are necessary to illustrate your message. Just do not be excessive on the amount of images. Sometimes it's necessary to use a large number of images, but sometimes this could distract your visitors from receiving the message that you want to deliver. Finally, remember that there are still some people who use dial up. Although not a large number, every visitor is a potential customer, but if the site loads too slowly, they will go somewhere else. One more thing about images: If you do use images use the description of the image and the image name for SEO. Search engines will crawl your images as a sepearate item so give your image (s) a name that is related to the topic of your site / post. Search engines will give the image weight when ranking your site or blog post so use them wisely.

That's it! Use this checklist before your launch date and you're on your way to success! Do not take this lightly, these topics are important! This is a checklist that we always use with all of our clients and it has been formed through a combination of common sense and trial and error, so we know these items are essential to a website's success.

Posted by Anwar in SEO, 0 comments

A Good SEO Course Will Help You to Optimize Your Website on the Web

Do you have a website of your own? Are you upset with the fact that the website does not show up in the first or second page of Google search? You need not worry more. You can improve the visibility of your web page by SEO. SEO is nothing but search engine optimization in which the ranking of your website can be improved and can feature in the top rankings of search results. SEO is an integral part of web marketing and can really give your website a boost. You can also pursue a SEO course from a reputed institute or university to enhance your SEO skills and to know more about Internet marketing.

A SEO course will help you to know the intricate skills of search engine optimization. SEO can be done online as well as offline and both these techniques help in attracting traffic to your website. There are some common topics that will be covered by majority of the universities and institutes that offer courses in SEO. Along with basic introduction to SEO, these courses will also provide knowledge on keyword research, on-site optimization, off-site optimization, getting listed, Google analytics, social media and SEO, viral marketing, pay per click ideas, dos and don’ts in SEO and many more.

Completing a SEO course will enable you track your website better. These courses are also taught online now so that people can study these courses in their convenient time. Various types of training materials are available in the form of CDs, DVDs as well as simple PDFs. For most of these online courses, you have to register to the website of the institute or the university that offers the SEO course. You can gain knowledge regarding SEO and its various techniques from these courses. Various types of SEO tools are being invented and implemented each day to enhance visibility of a website on search engines.

The best option is to opt for a regular SEO course. This gives opportunities of direct interaction with people in this field. Not only that these courses also offer first hand real experience with SEO tools and techniques. Many institutes and universities provide video demonstrations to their students for better understanding of SEO. You might ask questions about SEO and other internet marketing techniques from the experts teaching these courses. You will also be asked to do assignments as a test of your skill and understanding of the subject. These assignments are graded and you are also informed of your mistakes, if any.

After the completion of your SEO course, you will have to appear for an examination that will test your SEO skills and expertise. On clearing the examination successfully, you will be awarded a certificate. There are various levels in these courses. While the basic level deals with some very basic concepts of SEO, the advanced and professional SEO courses help in understanding SEO much better to depth. Most of these courses are hourly based and come at varied rate packages. The professional courses charge more than basic courses.

Posted by Anwar in SEO, 0 comments

SEO – Search Engine Ranking, How to Change the Titles of Your Web Pages to Get More Website Visitors

Good page titles can make a very big difference in the number of website visitors that your website gets. For that reason, it would be a good check the titles your web pages

* Make sure that the titles of your web pages are descriptive. It should be obvious what to expect on the pages.

* If you can, add a call to action and benefits in your page title.

* Put the most important information at the start of the title. It's possible that search engines might shorten the title in the search result pages and the complete text will not be seen

* If you're not a large brand, do not use your company name in your page titles.

* Definitely – Do not use the same title for all of your web pages. Many beginners make this mistake.

People judge books by their covers and search engine results by their web page titles. If you would like to get as many website visitors as possible, you need to develop Google friendly titles for all of the pages on your website.

Getting listed on Google's first page is what we all desire. However when you find out that you receive a bunch of visitors by means of your high search engine rankings but only a few customers, that can be frustrating.How do you resolve that?

Well, search engine optimization is pointless if you do not convert your website visitors into paying customers.You'll actually lose money if you do not optimize the conversion rate of your website.

What can you do to improve the conversion rate of your website?

Drive traffic to the most relevant pages on your website

Your website visitors should come to the most relevant pages on your website. If you advertise on Google AdWords for the search term "buy orange safety gloves" then your landing page should be a page about orange safety gloves and your customer should be able to buy these gloves right on that page. This also applies for traffic that you receive through your normal search engine rankings.

Posted by Anwar in SEO, 0 comments

Boost Website Ranking – A Simple Technique That Works

All of us want to have good rankings on Google, it is no secret. The better we rank, the more traffic we get and the opportunities for our business to profit also increases. This article explains one technique that can help your site, get better rankings on Google.

The Technique:

Google is a search engine that wants to give, its users the best experience possible, they hold their search engine to the highest standards. They want everyone to have instant satisfaction, when they are using their search engine.

One way to earn the respect of the big "G" is, to register your domain names for more than 1 year. Yes, this has come up on many SEO communities and many have agreed that having a domain name, registered for more than 1 year lends, instant credibility with Google.

If you register you web address for 5-10 years, then it tells Google that you are in business for a lengthy period and will stick around more than 1 year and not disappear. These builds trust with the super search engine and they will give you a SEO boost.

By doing this, you will not immediately rank, at the top of the Google results. All of these little factors add up to nice rankings in the end. next time you want to register a domain name, why not do it for 5 years and show Google how serious you are, about providing a quality business on their search engine. They will give you some on page SEO boost and you will be ahead of your competition.

As I have mentioned in my other articles, you still need to do some proper, off page optimize your sites to rank well on the big "G". Registering your web address for more than a year just makes the possibility of ranking better much stronger.

Posted by Anwar in SEO, 0 comments

SEO Website Content Generator – Unbelievable Technique!

No doubt that SEO Website Content Generator clearly gained popularity among many Webmasters in recent years simply because it is revolutionary. The best thing about this Auto-Content technology is that you do not have to be an expert editor for example in order to benefit from it. Read the following review and find out how this solution can quickly help you get more traffic.

Some background

In simple words SEO Website Content Generator performs an auto-research on the Internet – it looks for as many sentences and paragraphs as possible that are related to specific keyword (s) that you provide. After quickly collecting all relevant data into one central database, it will analyze and sort each piece of data under specific subtopic group. Now that everything is ready all you got to do is to easily construct yourself new readable article (s) that can be quickly added to your website (s) or blog (s).

Main advantages

Now that we understand how it works, let's see what is in it for us:

* Significantly reduces the time and effort spent on tedious proofreading and editing tasks.

* You can write on any topic even if writing is not your strength or passion.

* Highly effective for affiliates who focus on multiple niches.

* Enables you to setup new sites, WebPages, and Blogs much faster.

* The new contents are completely your own, so there are no plagiarism issues.

Summary

Thanks to this advanced Seo Website Content Generator any on-line marketer can finally get the opportunity to produce free and unlimited WebContent for any need. The first step you need to take is to check it by yourself and experience how it easily takes any on-line business to the next level. It would not be hard to find other advantages provided by this program simply because it is about providing you with a truly powerful webmarketing tool that can take any internet-based business to the next level.

Posted by Anwar in SEO, 0 comments