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Understanding How Search Engine Optimization Works

Internet or web marketing strategies are paramount to website traffic, popularity, and search results ranking. Search engine optimization is such strategy. Every website owners yearn to be on top ranking websites each time a specific phrase or keywords is typed on search engines like Google, Bing, or Yahoo. Site owners employ SEO specialists to help ensure top page rankings. To do this there are more than one factor to consider, factors that needs to be balanced and planned in order to achieve success including Meta tags, header tags, domain, links, URL title, and the content. The content is the basic and most vital part of a website that creates traffic. Contents should be well written to encourage visitors to visit the site every so often.

However, there is no shortcut to SEO success. That is why the factors mentioned above needs to have balance. SEO can be confusing and difficult to understand so if you want your websites to be on the top of the ranking, consider hiring an SEO professional to address your needs. Every website responds to different audience, which is the role of the professional, to make sure that you get the traffic you need and the popularity of the site that attracts visitors to log on.

When an individual searches for a particular topic, they typically type specific phrases like "SEO Basis" for example. Now, the search engine you chose will process this phrases and come up with a list that is outlined in a page called search engine results page and you choose from among the websites listed according to the phrase you typed. The search engine's search results are based on the contents, Meta tags, heading tags, and title. When you type in the keywords, Google or yahoo will display the corresponding websites.

Article writing is part of the strategy as it becomes content in the website – the most important part of the website and SEO strategy. The articles contain keywords which appears as the title and in the whole article about 5% keyword density. The 5% is an allowable density of the keywords so that it avoids keyword stuffing which is unacceptable for search engines. Most website owners think they can fool the search engine by using as much keywords as they please but this will not work because people like quality, well written articles with the purpose in mind to please readers and therefore, more traffic in your websites that help in page rankings you want the most.

Here are some tips for article writing:

  • Keyword stuffing only makes the search engine redundant and can be marked as spam. Keywords must be repeated a few times depending on the number of words per article.
  • Articles should contain information, details, and some tips if needed. The article should be free from plagiarism, and well written.
  • You should use the keyword as a title. This really helps search engines find your webpage.
  • Mention some popular websites in the article.
  • Link your content to many social websites to encourage more people to visit your site.

Remember to have balance in your websites. You do not want your website to be in the blacklist would you? Do not over stuff the article with keywords and make it simple, straight forward, and informative. Consult your web professionals to help you achieve full potential of your website.

Posted by Anwar in SEO, 0 comments

Search Engine Optimisation That Works

There are Search Engine Optimization (SEO) techniques that work and there are also supposed SEO techniques that do not work. It is up to you to find what will be most effective for the purpose of bringing more traffic to your website. In order to know how to optimize your site you need to know what the practice of SEO really is. A comprehensive definition of Search Engine Optimization is the following: The act of designing and marketing a website so that it ranks high in search engine results. SEO is accomplished in a variety of ways.

One of the most important components of Search Engine Optimization is making sure that each page of a website consists of specific keywords. This is usually done by providing content such as articles or blog entries which contain these specific words. Along with that, it is recommended that site owners or operators only concentrate on one primary keyword (and its synonyms) per page. All the primary keywords on site pages are the base keywords from which are drawn more keywords. For example, a site owner may write an article that contains the primary keyword “budgeting”, and then from there are drawn secondary keywords such as financial budgeting, budgeting software, personal budgeting and so on.

You will even be able research some of the secondary keyword phrases and find even more specific keyword phrases to use on your pages which are drawn from them. For instance, you can derive “personal financial budgeting” or financial budgeting software from the phrase financial budgeting. The more specific the keyword phrase that you choose for the page the less competition you will have for a spot high in the search engine results for that page. Therefore, one piece of advice is to try to find as specific of keywords as possible which will draw a fair amount of traffic to your website. However, one word of caution is not to put too specific of keywords on your page that no one would use to search for items. Otherwise, that keyword will bring little to no traffic to your site.

Another very important aspect of SEO is the process of link building. Simply put, the definition of link building is the act of acquiring inbound links to your site from other websites. Link building is accomplished in quite a few ways. One of the ways to build links is to join link exchange groups where you can offer your website link in exchange for someone else’s. The trick to making this work for you is to gather as many relevant links from others as possible and place your site on the pages of those whose websites are of a similar subject as yours. Mutual (reciprocal) link exchange is often also though of as a great way to advertise for free as well, and can be done automatically or manually. However, you should do it manually because it will keep you away from bad neighborhoods.

Always try to provide excellent value to your visitors, which in turn can get you links from authority websites. There are also other ways to help improve your site’s popularity as well. For instance, you can join free blogging sites such as Blogger.com. When you create a free blogging site you can add links to your other website(s) and this helps increase the number of visitors that view your site pages. You can also make your site more well-known to people when you list it in e-zines, free and paid search directories, search engines, and newsletters. There is also the possibility of promoting your site by presenting podcasts, streaming video and audio, and other publications which will increase the amount of site traffic you will receive. There are countless other offsite and onsite SEO techniques that you can. Offsite techniques are measures that you take outside of designing your website (i.e. link building) in order to promote your website.

Onsite techniques for SEO are ones that involve designing your site (i.e. providing relevant content and placing primary keywords in title tag) in a way that web crawlers will be able to read it, which increases the likelihood that your site will be listed at the top of search engine results. Make your site valuable for your visitors, keeping search engines in mind; and try gaining links from authority and relevant websites.

Posted by Anwar in SEO, 0 comments

SEO Works With Algorithms: How an Algorithm Update Impacts Your Site’s Ranking

Understanding the algorithms used by search engines, such as Google, can be mystifying. Let’s start at the beginning:

What is a Search Engine Algorithm?

An algorithm is a mathematical process used by a computer to solve a problem or answer a question. Google, launched in 1998, is the leading search engine. The search engine algorithm was designed to find files on the internet.

Google uses many algorithms, but the very first one ever used is called PageRank, which measures the importance of all web pages (PageRank is named after Larry Page, the software developer and Google co-founder). PageRank functions by counting the quantity and quality of links to certain web pages to determine an estimate of the website’s importance, and thus, its ranking as compared to other websites in the same field or category.

Google has used the assumption that the more important websites are most likely to have more links from other websites, and therefore rates the website with a higher ranking on the search engine results page (SERP). PageRank happens to be the most widely known algorithm used by Google. A whole industry of business services to take advantage of PageRank is now called Search Engine Optimization (SEO).

Google’s algorithms change about 500-600 times per calendar year – more than once every day. The changes are implemented to make the search experience more relevant for the user. Most of the changes are minor, and don’t usually change website’s ranking to any noticeable degree.

For nearly two decades, Google has been refining their search engine service, becoming more sophisticated, with their massive algorithms affecting the way websites are ranked.

What is an algorithm update?

Major updates have been rolling out on a regular basis, both named and unnamed. Companies providing SEO services devote their resources to figuring out how each change affects the websites they manage. The stakes are very high, especially for websites engaged in ecommerce. If a website is built and maintained using best practices, with a focus on unique content and an easy-to-navigate user experience, the website will rate well. A strong rating turns into a superior page ranking which will provide more website traffic.

Some of the named updates over the years have been: Panda, Penguin, Hummingbird, Pigeon, Possum, RankBrain, Mobilegeddon, and Pirate. Each update relates to a specific aspect of a website, such as website link quality, semantic content search, and mobile friendly (or responsive) websites.

How are algorithm updates revealed?

This is fascinating: some updates are announced; others are rolled out covertly and are full realized by watching page ranking activity. Google sometimes confirms the updates after the update is launched. Lately, Google has been silent about confirming their algorithm updates. The SEO industry watches the metrics carefully to determine what aspect of page ranking is being affected. When they notice large changes in search results, they conclude that an algorithm update has occurred.

What is the Fred Update?

On Wednesday, March 8, 2017, industry experts noticed major changes while using Google tracking tools. This algorithm change has been dubbed the Fred Update.

Until the experts full digest the meaning of the page rankings, the nature of the update is speculative. The Fred Update is showing early signs of being associated with the quality – not content – of links. Gary Illyes, Webmaster Trends Analyst at Google, tweeted a picture of colorful Fred the fish on March 7: “DYK for each search result there may be several title candidates & the one that it’s believed to work best for query is shown to the users”.

Since there is an evaluation taking place to select the best query result, looking at pages that rank better than your website may uncover opportunities to improve content without duplication. Unique content and quality linking to and from your website will help improve page ranking. The most recent massive algorithm update to date is Google Penguin 4.0 (Phase 1 and Phase 2). This update largely removes the penalty for bad links on sites, and in turn devalues the bad links, which still negatively affects rankings, but not to such a degree that sites are penalized.

Penguin was significant in that it targeted low quality websites that contained ‘spammy’ content. Their main concern was with flagging websites that would harm user’s computers or cell phones.

Google Penguin 4.0

The Google Penguin update had been on in development, under revision, for two years before being released. The update actually launched on September 27, 2016.This update was unusual because it was multiphasic, taking quite a bit longer to be released than most other algorithm updates.

The second phase was released on October 6, 2016. After this second phase launched, the algorithm “temperature” dropped off and got relatively back to normal. Moz reports the weather by day showing the temperature or turbulence of the Google algorithm. When Google makes a change, there is often a shakeup of the page rankings. This week the Moz temperature is 94o; this shows the likely effect of the Fred Update.

Knowing the complex nature of evaluating the worthiness of a website, understanding these updates, and recognizing how the algorithms affect a website and its ranking is the work of companies who provide SEO services. You may choose to carry out this work in-house, but hiring an outside firm to handle your SEO is often money very well spent.

Posted by Anwar in SEO, 0 comments