youtube marketing

Best Practices of SEO to Increase ROI

>> Off Page Optimization: Techniques and systems used to fabricate the measure of visitors to a webpage by getting a high-situating circumstance in the indexed page of a web search tool (SERP) – including Google, Bing, Yahoo and other web crawlers.

At the point when a webpage connects to some other page, it’s known as a backlink. Quality of backlinks is as follows:

  • High Domain Authority
  • Trustful
  • Do-follow/No-follow attributes.

>> On Page Optimization: On-page SEO is the act of optimizing singular pages with a specific end goal to rank higher and acquire more important movement in web crawlers. On-page implies to both the substance and HTML source code of a page that can be streamlined.

On page Optimization focuses on content and structure of a website. It includes:

>> Meta Title

>> Meta Tags

>> Meta Description

>> Navigation of Page

Best Practices of SEO are as follows:

  • The Content

The content for the website must be unique one & not copied from somewhere else. The content must be reliable and useful for the end user. Proper & useful information must be added to avoid confusion as content is the important part of SEO. Avoiding technical words/sentences allows the engagement of end user on the webpage.

  • Meta-Title

Meta title of your page gives searchers and web search tools a short representation of your webpage. From a SEO perspective, the principal keyword should be at the very beginning followed by the other relevant keywords. Avoid keyword stuffing in the Meta title tag and keep the relevant keywords.

  • Meta-Description

Meta description, in short, is a summary of approximately 152 characters about the content of the webpage. The important and relevant points should be mentioned in the description which is informative to the customer.

  • Inter linking

From an EO point of view, internal liking is a best practice to compose your focusing keyword within the anchor text when mentioning a page. Linking important pages helps to get good amount of authority. Over optimizing the page lessens the authority of the page.

  • The Headings

<h1> to <h6> represents heading tags in HTML. <h1> tag refers to main heading tag. The <h1> must be unique and should be exactly one on each page. It should contain at least one targeted keyword.

  • Uniform Resource Locator (URL)

While creating a new URL for website, see to it that it contains the important keywords. Also, keep the URL short and simple.

The above discussed elements are crucial while optimizing the website. Keeping the above points in mind, you are not away from the ROI you are expecting for your company.

Posted by Anwar in SEO, 0 comments

How Is Spider Solitaire Different From Other Solitaire Games?

Spider Solitaire is one of the most popular variations of single-player card games. The game is played with two decks of cards. Like traditional solitaire, the goal is to clear away all cards from the table. However, there are some key differences.

First, let’s define some terms:

Tableau – The tableau refers to the rows and columns of cards where most of the gameplay takes place. In traditional solitaire, the tableau is composed of seven columns. Each column contains a single card placed face up atop a stack of face-down cards. Solitaire is usually played with seven stacks in the tableau, but in Spider Solitaire, there are ten stacks.

Foundation – This is where the cards in the tableau are moved to as you proceed through the game. The goal is to get all cards in the foundation area.

Stock – These are the remaining cards that aren’t dealt when setting up the game. When you can make no more moves with the existing face-up cards in the tableau, you can draw from the stock.

Now let’s look at some more differences between solitaire and Spider Solitaire:

Suits – In normal solitaire, all four suits are used. In Spider Solitaire, this may or may not be the case. Most games offer three difficulty levels: Easy (One Suit), Medium (Two Suits) and Hard (Three Suits.) Make sure you are a master of the single suit game before levelling up to the more difficult games.

Sequencing Cards – In both games, players rearrange the cards in the tableau in descending numerical order. In Spider Solitaire, cards must be of the same suit in order to place them in sequential order. This is in contrast to traditional solitaire, in which the sequenced cards must be of alternating red and black suits.

Stock – In the usual solitaire game, players deal a single card from the stock when stuck. In Spider Solitaire, drawing from the stock means dealing a single card to each column in the tableau. This has both pros and cons. The benefit is that you have more cards to work with. The downside is that the cards dealt will go on top of the sequences you have already established, meaning you will have to move some of them out of the way to continue to building upon established sequences.

Difficulty – Spider Solitaire is often considered one of the most difficult of all solitaire games. Depending on how the cards are dealt, many games are impossible to win. In fact, it has been estimated that the most expert players can only win about half the time. Keep that in mind and don’t focus on your score – just concentrate on playing the game as best you can.

Posted by Anwar in SEO, 0 comments

What Is Affiliate Marketing? Affiliate Marketing Explained

What is affiliate marketing? An affiliate is like a salesperson who works on commission. If the salesperson introduces a potential customer to a new product, they will get paid only if that customer purchases the product. Most major online companies use affiliates as their salesforce. This helps internet businesses build a stream of traffic and it helps the affiliate make money.

Businesses that use affiliate marketers create coded links that help track where each customer learn about the products or businesses. When those links are followed to the businesses' web site, the affiliate makes a commission on sales. For instance, you have undublishedly followed links from reviews about items on Amazon.com. Amazon uses thousands of marketers to bring traffic to their site – one reason for their fast success in the marketplace.

Everyday products from shampoo to shoes, baby diapers to expensive electronics are all sold through affiliate programs. You can make a little extra money as an affiliate, or even make enough to live on. Top affiliates, often called super-affiliates, may make six or even seven figure incoming from their work. Most affiliates do not earn anywhere near that much – but there are many thousands of people who use affiliate marketing to add to their income each month.

Getting started as an affiliate marketer is simple – although succeeding at it usually takes some time. To get started as an affiliate marketer, you will need to sign up with at least one affiliate program. There are many options to choose from. Some companies use their own in-house affiliate programs. Others use intermediaries to manage the affiliate programs for them. Some big-name affiliate programs are ClickBank, Commission Junction and Linkshare.

You can locate potential programs by searching the name of a product or category you would like to promote and add the word "affiliate." So you could go to a search engine and type in something like "treadmills + affiliate."

Successful marketers use many methods to bring traffic to the offers they promote. You can get started with free methods like creating review nblogs. More experienced affiliates use their own web sites and mailing lists to attract an audience.

The real key to success in affiliate marketing is to promote products you really believe in. Sincerity matters – and customers can smell phony!

Posted by Anwar in SEO, 0 comments

Learn How To Make Money Online Through Pay Per Click (PPC)

With the growing technological world, almost every business has realized the importance of online presence. Therefore, they have started investing in SEO. You must have an idea about a new trend developed in Internet marketing in the last few years. Many of you have surely come across with several internet ads that promise you a lot of money with only a few clicks of the mouse in a day. But in reality, it is not as simple as that. Yes, you can definitely make money online but, it is necessary for you to first understand the underlying mechanism.

Today, you can observe a rapid transformation in the advertising this is because of the quickly changing technological world. The internet is playing a major role in this as now people sitting in any part of the world can easily access different markets that were earlier not accessible due to the geographic restraints. This has given birth to a new world of how to make money online.

If you are planning to make money online and want to be a successful marketer, it is an advice for you to include Pay Per Click in your marketing strategies. Make sure that your advertising help you to convey your message clearly to as many people as possible. PPC advertising is one of the best and easiest way to generate traffic and make money online.

As per calculated stats, Google enjoys 70% of the search engine market and on the other hand, rest of the search engines combined effectiveness is lesser than Google. Because of this, AdWords is termed as the most popular form of advertising for any business.

In the case of Pay Per Click, you pay only when someone clicks on your ad or goes to your business website. Although, you have to pay for every click on your ad but in return you will receive positive leads from all around the world that will help you gain more business. This is how more and more people all around the world will come to know about your products and services and you can gain business from them. One of the critical mistake that most often small business advertisers make is trying to make campaigns with less of research. You can easily put your ads online but making them effective and generating money from them is another thing. A proper understanding of testing, keyword research and constant tweaking of your campaign is essential to make your campaign a profitable one.

Posted by Anwar in SEO, 0 comments

Increase Your Network Marketing Leads With YouTube

Finding free network marketing leads for your business has many benefits. It takes leads to obtain rich income stability. I am sure as being involved in network marketing you understand that very clear.

How do you find these leads? It really may not be that difficult. Look today at one of the top proven methods of increasing your leads online.

Marketing for leads by online video

YouTube and other hosting sites for video have grown in popularity and has become a profitable method to generate free network marketing leads. In fact if you are not using online video for marketing you may have been left behind. Video marketing could very possibly be the answer to move your business to the next level. Right now is the time to start utilizing online video if you do not already. Catch the train now while you can. If you would like to move your network marketing business into a lucrative income streaming business by generating free internet leads get on board.

Do not let YouTube pass you by as just one of those fads. Look at some of the statistics and then decide if YouTube could just be the answer you need for your business.

Advantages of YouTube marketing

· 4th most visited site on the internet

· Over 22% of internet users visit YouTube

· Free service for anyone to use

· Effective video will increase traffic to your website

· Increased Google rating with YouTube posting

· Easy and quick

Just think with more than 22% of the internet users visiting YouTube how many of your target market are there just waiting for the next network marketing video to appear. Will it be your business or one of your competitors?

Who visits YouTube?

  • Over 66% of the men and women in the US over the age of 25 years of age have watched a video online at YouTube
  • Over 50% of YouTube users are over the age of 25
  • Approximately 25% of YouTube users are over the age of 35

How can you not get on the YouTube train for increasing your network marketing leads with a free service offering exposure to your target market?

Posted by Anwar in SEO, 0 comments

Digital Marketing Online Certification Training Course – Get Certified by Google

Did you know you could get certified by Google? Google provides a number of Digital Marketing training courses to help enhance marketing skills, some of them absolutely free of cost! Digital Marketing courses are not only helpful to those working in the field but also incredibly useful to entrepreneurs trying to make it in this fast-paced business environment. It is crucial in today’s business situation to have a working knowledge of each and every aspect of the business, and while courses are widely available for a range of other aspects, Digital Marketing was a subject rarely touched upon.

However, Google is helping millions of like minded individuals worldwide with an interest in the subject by providing these free courses. We’ve mentioned the top 5 courses you can enroll in, with Google today!

AdWords Fundamental Course

Learn the basic and intermediate aspects of AdWords and advertising online. The course touches up on how to set up AdWords, manage a campaign and also teaches you how to measure and optimize your AdWords campaign. You can take on the assessment after going through the study material and earn a Certification from Google. The assessment consists of 65 questions that need to be completed within an hour and a half. To earn the certification, you’ll need to score above 80%. The test is also available to take again in case you don’t make the cut the first time.

Squared Online

This program is a 5-month training course, 6 hours per week. Squared Online is a Digital Marketing Leadership course created by Google in partnership with Home Learning College. You will be guided by Industry experts and the course takes a unique, practical approach for training. This is a great course for anyone looking to boost their Digital Marketing training skills. The course focuses on Evaluating the relationship between digital innovations and changing consumer behavior and communicating how this relationship will evolve in the future. You will learn how to propose how an organization can build an effective digital presence that concentrates on consumer engagement and organizational objectives and how to use data from a variety of sources to generate insights and make strategic commendations amongst other important skills.

AdWords Display Certification

This online course teaches you to create, manage and optimize Display campaigns. It will also help you take advantage of Google Display Network with Display campaign settings. The Pre-requisite to take this course however is to complete the AdWords Fundamentals Course, which covers the basics. You can take an assessment to earn the certification. This is a beginner course and the material is always online, meaning you can take your time to study and take the assessment as you please.

Google Analytics Individual Qualification

This Google course covers basic and advanced Analytics concepts including planning, analytics principles, implementation, data collection, configuration, administration, conversion, attribution, reports, metrics and dimensions. Once you study the material provided, you can do this on your own time and it’s free, you can take the Google Analytics Assessment consisting of 70 questions to be completed within a time period of 90 minutes. To earn the certification for this course, you will need a score of 80% and above.

Google Digital Unlocked

Having partnered with the Indian School of Business in Hyderabad and FICCI, the content covered in the course will provide a foundation for basic Digital Skills. The course begins right from the basics with an Introduction and understanding of Digital Media. You will learn how to plan online strategies, gain insights on new developments in the digital world, build an online presence, be noticed by ads, work with Analytics and much more. It’s a full ranged course and you can take your time going through the material. There are small assessments for every topic, once you pass them, you can move on to the next topic and complete the course to earn your certification.

Posted by Anwar in SEO, 0 comments

Top Digital Marketing Trends in 2019

We are almost on the corner of the year 2018. But, I am sure it's not late talking about next years' big digital marketing trends. Somewhere between a robust plan of action for Q1, 2019 and making digital marketing strategies, it's good to know about how the market will shape up in the year 2019.

Below are a few trends which will rule the digital marketing all over the globe.

Video Marketing

One of the most effective digital marketing techniques next year will be video marketing. According to a report, 80% of the online content will transform into a visual representation. It will give an overview of the product and services with a tint of entertainment and humor.

Since the adoption of smartphones and social media platforms video is preferred as one of the best ways of marketing a product. A short video not only communicate a message effectively, but it is also capable of giving your campaign an emotional environment.

AI – The Future of Machines

According to a report from Adobe, soon machines will be decisive enough to make strategic marketing decisions. Is not it mesmerizing? Imagine all you have to do is to store all your data in a machine server and you will get suggestions for your marketing strategies. It's not over yet; these strategies will be in sync with your customer behavior patterns. AI will change the face of marketing immensely in the near future.

Automated Chatboxes

I am sure you must have encountered a chat box while surfing on the internet. Chat boxes are one of the most widely implemented applications of Artificial Intelligence. Not just they display results at a faster rate, also chat boxes are humorous and offer a personalized experience to the clients. Moreover, in a recent report from IBM, 85% of all the customer service interactions will be done by machines by the end of this year.

Voice Search

You must be listening about Alexa and Google Home these days. If not, read about it. A research report says, 65% of smart speaker owners say that they do not want to go back to a life without a voice-controlled assistant. Smart speakers will change the ways of data surfing.

Have you tried searching content through voice commands? That's where digital marketing comes into play. All the SEO you do on your website must rely on voice commands as well.

The fall of the Kingdom- Internet vs. TV

In this millennial generation, where a person spends more time using a phone or surfing internet television is merely a device to connect gaming modules. According to study, people will spend approximately 2.5 hours online and 2.7 hours spending their time on tube. This leads to a change in advertising pattern transformation from television channels to internet sites.

Content – The Trustworthy Soldier

We read articles, blogs, newsletters, and what not, on a daily basis. But what if you do not find genuine content which you can trust? Content is not just about facts and figures, it must be easy, clean, and lean. In the year 2019, content will have the same importance which it had earlier. It makes a data set trustworthy and genuine though any media.

If you still seek any information regarding the same, connect to us and let our experts help you with some deep-dive insights on digital marketing trends in 2019.

Posted by Anwar in SEO, 0 comments

SEO Tips to Boost Rankings in the Era of Mobile-First Index

The rise in the number of smartphone users has made mobile the new normal. Realising this, Google rolled out its mobile-first index, giving mobile versions of websites an upper hand when it comes to ranking. So, marketers must focus on mobile more than ever. If you need help optimising your website for search engines in the mobile era, keep reading.

Create a Responsive Website Design

In order to rank well, responsive website design is the most critical change that you need to make. Responsive websites offer the value of two for one – they rank well on both desktop and mobile. Moreover, the design seamlessly fits the size of any screen across devices.

Optimise Content for Mobile

Mobile visitors look for the same content experience as desktop visitors. So, your content must be properly optimised for the mobile so that users can quickly find what they are looking for. You need to create content using short paragraphs, along with the addition of media, such as screenshots or infographics to make reading enjoyable.

Make Use of Infographics

The attention span of mobile users is lower than desktop users. In order to arrest and retain their attention, you can use interesting and engaging infographics. It has been proven that attractive-looking content gets shared more than three times across digital platforms compared to text-only content. The more your content is shared, the more chances your website gets to become visible on search engines and obtain a higher ranking position.

Improve Navigation

As aforementioned, mobile users lack patience; therefore, you need to remove any kind of hindrance or obstacles that visitors might have to face whilst navigating your website. You can avail affordable SEO services in order to get a professional audit report, as well as, solutions.

Link Building Strategy

For your SEO success, you must continue to build links to your desktop pages. Even though the world is moving into the mobile-first index, the importance of link building is not declining. Besides that, you must also consult with a professional SEO expert and come up with a link building a mobile strategy to make sure that your website ranks above your competitors.

Optimise On-site SEO

Once you have designed and built a responsive website, it is time to manage on-site SEO for your mobile website. From optimising title tags to H1 headers, you need to pay attention to every little detail and make sure that they are SEO-friendly. Tags in mobile, for instance, varies from tags in the desktop. Whilst desktop has about seventy-one characters, mobile gets seventy-eight characters.

Speed Up Page Load Time

Building a website for mobile with a focus on fast page speed might seem like a daunting task. However, it is important to remember that the page speed on mobile can directly impact your SEO rankings. As per reports, slow load times result in approximately ten percent increase in bounce rate and four percent decrease in conversions.

Optimise for Local Search

Unlike desktop users, mobile users are generally searching for products, services or information that are available locally. Reports also suggest that the intent of mobile users is usually to take an action. This clearly shows that you need to optimise your mobile website for the local search so that you are present at the right time and in the right place where your potential customers are looking for products or services relevant to you.

So, do you think you are prepared for mobile-first index? Follow the aforementioned tips to get started and do not let the mobile-first experience stop you from ranking well on search engines. However, to create a more in-depth SEO strategy, you must engage the services of experienced SEO professionals. Since these professionals are dedicated to continuously update themselves as per the changes in the digital world, they will be able to help you find the perfect solution.

Posted by Anwar in SEO, 0 comments